#172 Inventing Non-Running Mascara to Change the Beauty Industry Forever w/ Lewis Farsedakis

What happens when an ex-investment banker builds one of the most disruptive products in the beauty industry?

Lewis Farsedakis, Founder & CEO of Blinc Inc., joins me to share the extraordinary journey of how he invented tubing mascara — a smudge-proof, flake-proof formula that changed the game for millions. But this story goes way beyond cosmetics. From privatizing telecoms in post-Soviet Eastern Europe to launching a clean skincare brand and shaping the future of ethical beauty, Lewis’s path is full of lessons in vision, grit, and timeless innovation.

In this episode, we explore how radical thinking, mentorship, and obsession with solving problems led Lewis to build one of Sephora’s top-selling products — and how he’s gearing up for an even bigger innovation.

📌 Topics Covered:

• How Lewis invented tubing mascara after solving nuclear power plant challenges in the former USSR

• Why cross-industry thinking is the key to true innovation

• What makes a mentor life-changing — and how one shaped his entire career

• The real secret to long-term success: building a great business, not just a flashy one

💡 Learn more about Blinc: https://www.blincinc.com

🔗 Follow Lewis: https://www.linkedin.com/in/lewis-e-farsedakis-934292b0/

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📺 Watch on YouTube: https://www.youtube.com/@workingtowards

🎵 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr

🍏 iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400

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