Ads Actually

Alvaro Berrios
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Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

  1. 3 giu

    Ep24: Performance Max for Lead Generation: Test Results (With Important Caveats!) 2026

    I've been testing Google Performance Max for lead generation - and I'm getting surprisingly GOOD results! But this is NOT a universal recommendation. Here's what worked, what to watch out for, and the critical caveats you need to know. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅Google Performance Max Guide: 🎧Ep5: Performance Max Part 1: https://open.spotify.com/episode/7wNtJSSRFsdAM2KK0w3ipy?si=X0xQ39RkRyqPfn1VfOCBlw 🎧Ep6: Performance Max Part 2: https://open.spotify.com/episode/0zRWSIVJqzF014ccQ7ydcl?si=fgJteuZ9T3W9Y3LIUsdPOA In this honest case study breakdown, discover: - My actual Performance Max lead generation test results - Why I'm reconsidering my "purchases only" stance (but with limits) - Critical caveats before you try this yourself - Specific scenarios where Performance Max works for leads - Situations where you should AVOID Performance Max for leads - What metrics to monitor to ensure success This is real data from real testing - not hype! I'm sharing both the wins AND the warnings you need to make an informed decision. Perfect for: Google advertisers exploring new lead generation strategies, PPC managers testing unconventional approaches, and agencies managing diverse client goals. Tune in before launching Performance Max for leads! #GooglePerformanceMax #LeadGeneration #PPCTesting #GoogleAds #PerformanceMarketing

    Ep24: Performance Max for Lead Generation: Test Results (With Important Caveats!) 2026

  2. 18 mag

    Ep23: Meta's AI CONNECTORS: Manage Ads from ANY AI Tool (ChatGPT, Claude & More!)

    Meta just announced AI Connectors - and this changes EVERYTHING! You can now create, manage, and analyze your Meta campaigns directly from ChatGPT, Claude, or any AI tool you already use. No coding, no API setup required! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call In this groundbreaking announcement breakdown, discover: - What Meta ads AI connectors actually are and how they work - How to connect your Meta account to AI tools in MINUTES - What you can do: reporting, campaign creation, catalog management - Meta's MCP server and CLI explained simply - How this differs from Meta AI business assistant - Why this is a game-changer for agencies and advertisers This isn't just automation - this is managing your entire Meta ads operation through conversational AI in the tools you already use daily! Perfect for: Agencies managing multiple accounts, advertisers who want AI-powered workflows, and marketers looking to manage cross-channel campaigns more efficiently. The future of campaign management is conversational! #MetaAIConnectors #MetaAds #AIAdvertising #ChatGPTAds #DigitalMarketing

    Ep23: Meta's AI CONNECTORS: Manage Ads from ANY AI Tool (ChatGPT, Claude & More!)

  3. 11 mag

    Ep22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results)

    Want to dominate Google Search in 2026? This complete guide reveals the BEST campaign structure for Google Search campaigns based on the latest platform updates and algorithm behavior. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅How to Set Up Meta Sales Campaigns (2026 Edition): 🎧Ep12: https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=L5pO8HEQSZmpRDjUVfUUKg In this comprehensive tutorial, discover: - The ideal Google Search campaign structure for 2026 - How to organize ad groups for optimal performance - Keyword match type strategies that work NOW - Budget allocation best practices across campaigns - Account architecture that maximizes Quality Score - Common structural mistakes killing your performance Campaign structure matters MORE than ever in 2026! Get it right from the start and watch your costs drop while conversions soar. Perfect for: Google Ads managers, PPC specialists, and business owners who want to build high-performing search campaigns with the optimal structure for current platform capabilities. Build it right, scale with confidence! #GoogleAds #SearchCampaigns #PPCStrategy #GoogleAdsStructure #DigitalMarketing2026

    Ep22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results)

  4. 1 mag

    Ep21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy)

    🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅How to Analyze Meta Data: 🎧Ep20: https://open.spotify.com/episode/3vld5oacgFbEbm42sL8mdJ?si=3o0ZF7jLQ9S3zxME_NvmFQ Struggling with certain ad types hogging all your budget? I discovered a game-changing strategy using Meta's ad spend limits that solved this exact problem and dramatically improved results for a client account! In this real-world case study, discover: The problem: Videos getting 90% of budget but not converting profitablyWhy turning off "bad" ads made everything WORSEHow to use ad spend limits to control budget distributionMy exact strategy: Dedicated video ad set with spending capsStep-by-step setup for maximum and minimum spend limitsHow this maintains click-through rates while controlling costs This isn't theory - this is the EXACT solution that rescued a struggling account. If you're dealing with certain creatives dominating your budget, this strategy will change everything! Perfect for: Meta advertisers struggling with budget distribution, marketers dealing with unprofitable ad formats, and anyone looking to gain more control over campaign spending. Take back control of your budget distribution! #MetaAdsBudget #SpendingLimits #FacebookOptimization #BudgetControl #MetaAdsStrategy

    Ep21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy)

  5. 17 apr

    Ep20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior)

    🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a-call⁠ ✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw ⁠ 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw ⁠ 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw ⁠ 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠ Think that ad isn't working? DON'T turn it off yet! Andromeda creates hidden funnels with your ads - and turning off what looks like a "losing" ad could destroy your entire campaign performance. In this critical data analysis guide, discover: How Andromeda creates multi-ad funnels automaticallyWhy "low-performing" ads might be crucial to conversions The hidden funnel behavior: Ad 1 → Ad 2 → Ad 3 (conversion)How to properly analyze which ads are actually working Common mistakes that kill campaigns (turning off funnel ads)Advanced strategies for reading your data correctly with Andromeda Most advertisers don't understand this! They see Ad 1 and Ad 2 with no conversions and panic - but those ads are setting up Ad 3 for the conversion. Learn how to read your data the RIGHT way. Perfect for: Meta advertisers running multiple ads, data-driven marketers, and anyone struggling to understand why their "best" ads stop working when they pause "bad" ones. Understanding this will completely change how you optimize campaigns!

    Ep20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior)

  6. 8 apr

    Ep19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!)

    🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a- call⁠ ✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw⁠ 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw⁠ 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw⁠ 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠ Meta just dropped one of the most revolutionary targeting features EVER! With "Describe Your Audience," you simply write who you want to reach, and Meta's AI automatically finds the perfect people for your ads. No more manual interest targeting! In this game-changing tutorial, discover: - How Meta's "Describe Your Audience" feature actually works - Step-by-step guide to using AI-powered audience targeting - How this differs from traditional detailed targeting - Best practices for writing effective audience descriptions - Real examples of audience descriptions that work - Why this could replace manual interest targeting forever This is the biggest shift in Meta targeting in YEARS! The AI does the heavy lifting - you just describe your ideal customer in plain language. Perfect for: Facebook advertisers tired of manual targeting, beginners overwhelmed by interest options, and experienced marketers looking to leverage Meta's AI for better audience discovery. The future of targeting is conversational - tune in now! #MetaTargeting #DescribeYourAudience #MetaAI #FacebookTargeting #AIAdvertising

    Ep19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!)

  7. 12 mar

    Ep18: Meta Attribution Update: Link Clicks & Engaged Views Changed (Fewer Conversions!?)

    Meta just updated how they attribute conversions from link clicks and engaged views - and your conversion numbers are about to DROP. But don't panic! This is actually GOOD news for making better advertising decisions. In this critical update breakdown, discover: What changed with link click attribution in MetaHow engaged view attribution now works differentlyWhy you'll see fewer attributed conversions (and why that's okay)How cleaner data leads to better optimization decisionsWhat this means for your campaign reportingHow to adjust your expectations and strategy Your conversion numbers might look worse, but your DATA will be more accurate! Understanding this change is crucial for interpreting your campaign performance correctly. Perfect for: Facebook advertisers, media buyers, and marketers who need to understand how this attribution update affects their reporting and decision-making. Better data = better decisions. Tune in now to stay informed! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ : https://www.alvaroberrios.com/schedule-a-call #MetaAttribution #FacebookAnalytics #AttributionUpdate #MetaAdsReporting #DigitalMarketing

    Ep18: Meta Attribution Update: Link Clicks & Engaged Views Changed (Fewer Conversions!?)

  8. 4 mar

    Ep17: How to Calculate Your Breakeven ROAS for Ecommerce (Exact Formula + Step-by-Step Guide)

    Every ecommerce business needs to know their breakeven ROAS - but most calculate it WRONG! This complete tutorial shows you the exact formula and all the expenses you need to include for accurate calculations. In this essential financial guide, discover: The complete breakeven ROAS formula explained simplyEvery expense you MUST include in your calculationsCommon mistakes that lead to inaccurate breakeven numbersHow to account for product costs, shipping, and overheadWhy knowing your true breakeven changes everythingHow to use this number to make profitable ad decisions Stop guessing whether your campaigns are profitable! This formula gives you the exact ROAS target you need to hit to stay in business. Perfect for: Ecommerce business owners, DTC brands, and online retailers who need to understand their true profitability and make data-driven advertising decisions. Know your numbers, scale with confidence! #EcommerceROAS #BreakevenROAS #EcommerceProfitability #DigitalMarketing #EcommerceTips Whether you're just getting started or you're spending $50K/month, we can help! ✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

    Ep17: How to Calculate Your Breakeven ROAS for Ecommerce (Exact Formula + Step-by-Step Guide)
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Descrizione

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Informazioni

  • Creatore
    Alvaro Berrios
  • Anni di attività
    2025 - 2026
  • Puntate
    24
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © Alvaro Berrios
  • Sito web del podcast
    Ads Actually