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The Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.

  1. Marketing vs. Finance: Who’s Really Driving Growth?

    13. FEB.

    Marketing vs. Finance: Who’s Really Driving Growth?

    In this episode, we explore why marketing has surrendered to finance and why that’s a problem. Rory Sutherland argues that by obsessing over short-term ROI and narrow performance metrics, companies sacrifice long-term brand value, creativity and growth. Drawing on behavioural science, he explains why perception, psychology and reframing problems often create more impact than purely financial or engineering solutions. Ultimately, his message is clear: marketing must reclaim its seat at the table, not by speaking the language of finance, but by confidently advocating for its own way of thinking.

    46 Min.
  2. "Why curiosity is marketing’s ultimate competitive advantage"

    5. FEB.

    "Why curiosity is marketing’s ultimate competitive advantage"

    In this episode, Carla Johnson reframes curiosity as a strategic skill — not a distraction — and shows why it’s one of marketing’s strongest competitive advantages. She introduces applied curiosity and explains how better questions lead to stronger creativity, smarter decisions and more meaningful innovation. A must-listen for marketers who want to move beyond efficiency and create work that truly stands out.

    34 Min.
  3. #5 THOMAS ERIKSON - What you as a leader should know

    25.02.2025

    #5 THOMAS ERIKSON - What you as a leader should know

    In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Thomas Erikson to delve into the difficult topic of leadership in marketing. Together, they examine what it takes to be a leader and how knowing about behavioural science can support that. Thomas delves into topics like the critical role of communication and self-awareness in leadership and how recognizing different behavior types can enhance leadership skills. Discover the personal challenges Thomas faced and the lessons learned from them, providing invaluable advice for current and aspiring leaders in any field. Looking towards the future, Thomas gives us a glimpse of the new areas he's exploring and leaves us with key advice for anyone striving to improve their leadership capabilities. This episode is essential for professionals eager to understand what makes a good leader and what influences interpersonal dynamics in professional settings.

    46 Min.
  4. #4 MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA - Unpacking hyper-personalisation in marketing

    18.02.2025

    #4 MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA - Unpacking hyper-personalisation in marketing

    In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the transformative power of personalisation in today’s marketing strategies. Together with Anthony Iglesias Guerra (from Carrefour) and Maarten De Neve (Emakina) she examines how top-tier technologies like AI and data analytics are revolutionizing the way brands engage with their consumers by creating uniquely tailored experiences. Together, they discuss practical applications, emerging trends, and the impact of the advent of hyper-personalisation on business outcomes. Discover how leading companies are getting ready to harness the potential of personalisation to predict customer preferences, enhance interaction, and drive unparalleled business growth. Tune in to gain invaluable insights into making your marketing strategy not only reactive but also intuitively proactive. This episode is essential for professionals eager to harness technology to elevate their marketing initiatives to new heights.

    44 Min.
  5. #3 MATT NAVARRA - What your social media team should know

    11.02.2025

    #3 MATT NAVARRA - What your social media team should know

    In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Matt Navarra to delve into the hot topics of Social Media for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketeers. Matt delves into topics like Threads and BlueSky, social commerce, the LinkedIn Renaissance, spatial experiences, ADHD and how to build your Social Media teams. Discover what the future of social holds and gain invaluable insights into making your marketing strategy ready for 2025 and beyond. Also learn more about the impact of ADHD on Matt’s professional life. This episode is essential for professionals eager to understand what to expect from social media in the short term and to elevate their marketing to new heights in the long term.

    38 Min.
  6. #2 SANDRA TIELEMANS & IVANEL PEREZ BOLIVAR - Leveraging Behavioral Science in Experience Design

    04.02.2025

    #2 SANDRA TIELEMANS & IVANEL PEREZ BOLIVAR - Leveraging Behavioral Science in Experience Design

    In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the powerful synergy between behavioral science and experience design within marketing. She speaks with Sandra Tielemans (from Proximus) and Ivanel Pérez Bolívar, from Emakina) to understand how strategic design choices, informed by behavioral principles, can profoundly influence consumer interactions and decision-making. Together, they explore practical examples of how fine-tuned design elements can dramatically enhance user engagement and conversion rates. Gain insights into the methodologies for integrating behavioral insights into digital interfaces and physical spaces to create compelling, user-centric marketing campaigns. Learn how to harness the subtleties of behavioral science to innovate your approach to experience design, ensuring your marketing strategies resonate deeply and drive meaningful actions. This episode is invaluable for marketing professionals and Experience Designers seeking to elevate their craft through the lens of behavioral insights.

    59 Min.
  7. #1 NEIL PATEL - What your digital marketing team should know

    27.01.2025

    #1 NEIL PATEL - What your digital marketing team should know

    In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Neil Patel to delve into the hot topics of digital marketing for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketers. Neil dives into topics like Search Everywhere Optimization, the role of AI and voice interfaces in SEO, the future of email marketing and the possibilities of hyper-personalisation. Discover what the future of SEO holds and gain invaluable insights into making your digital marketing strategy ready for 2025 and beyond. This episode is essential for professionals eager to understand what to expect from SEO in the short term and to elevate their overall digital marketing to new heights in the long term.

    23 Min.
  8. #5 ISABEL DONVIL - Retail Revolution

    10.06.2024

    #5 ISABEL DONVIL - Retail Revolution

    Isabel Donvil from AddRetail discussed the revolution in the retail world - from ecological, economical to the technological point of view - and how it is an incredible opportunity for change and to craft a unique experience for retail audiences. ------------ Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

    20 Min.
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The Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.

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  • Erstellt von
    BAM Marketing Congress
  • Jahre aktiv
    2023 - 2026
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