Better with Bourbon

The AI-Enabled Executive LLC

Every Friday, Brad Martineau and Deken Palmer pour a new bourbon and break down the biggest stories in finance, technology & AI, and sports with sharp insight and easygoing banter. It’s the smartest conversation you’ll have all week—served neat, with bold takes, honest tasting notes, and the kind of back‑and‑forth that only happens between two friends who love a good debate. Pull up a chair, pour something smooth, and discover why everything is truly better with bourbon. Legal Disclaimer: The views and opinions shared on the 'Better with Bourbon' Podcast are our own and those of our guests. Nothing we discuss should be taken as financial, legal, business, or gambling advice. Don’t make investment, business, or betting decisions based on our conversations as you should always talk to a qualified professional. Listeners must always drink responsibly, never drink and drive, and only consume alcohol if you are of legal drinking age. Disclosure: Some of the images in the 'Better with Bourbon' Podcast were AI generated and/or edited with AI. The 'Better with Bourbon' cover image was AI generated. The voice overs are original AI generated voices. And the 'Better with Bourbon' theme music is an original instrumental song that was created using AI.

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  1. The NIL Expert - Eddie Edwards Breaks it Down

    VOR 11 STD.

    The NIL Expert - Eddie Edwards Breaks it Down

    We’re joined by one of the most knowledgeable and battle‑tested voices in the NIL era — Eddie Edwards. Eddie’s career spans years as a corporate attorney, licensed NFLPA and NBPA contract advisor, and trusted representative for athletes competing at the highest levels. But his impact on today’s college sports landscape is even bigger. Eddie has worked hands‑on with NIL collectives across the country, advising on strategy, compliance, athlete support, and the rapidly shifting legal and financial realities reshaping college athletics. With lawsuits, revenue‑sharing debates, collective restructuring, and pay‑for‑play confusion dominating the headlines, Eddie brings the kind of real‑world, on‑the‑ground perspective that cuts through the noise. If you want to understand what’s actually happening in NIL — and where it’s most likely heading next — this is the episode you don’t want to miss. New episode drops Friday. Pour a glass of your favorite bourbon and join us. 🥃🔥 👉 Be sure to Like & Subscribe on Spotify and YouTube to support the show. Legal Disclaimer: The views and opinions shared on the 'Better with Bourbon' Podcast are our own and those of our guests. Nothing we discuss should be taken as financial, legal, business, or gambling advice. Don’t make investment, business, or betting decisions based on our conversations as you should always talk to a qualified professional. Listeners must always drink responsibly, never drink and drive, and only consume alcohol if you are of legal drinking age. Disclosure: Some of the images in the 'Better with Bourbon' Podcast were AI generated and/or edited with AI. The 'Better with Bourbon' cover image was AI generated. The voice overs are original AI generated voices. And the 'Better with Bourbon' theme music is an original instrumental song that was created using AI. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    1 Std. 27 Min.
  2. The Conversation We Needed to Start

    23. JAN.

    The Conversation We Needed to Start

    A smooth first pour to kick off the show. Brad and Deken introduce themselves, share why they launched Better with Bourbon, and dive into this week's biggest headlines across finance, AI, and sports. They are joined by Dave Brocious, Managing Partner of Sky Point Crane, for a sharp conversation on building in high-stakes industries and his take on the stories of the week. Grab a glass of your favorite bourbon, and settle in as the conversation starts here. Also, be sure to listen to the very end and check out the Out-Takes at the end where we discuss the negative comments we have gotten so far! Legal Disclaimer: The views and opinions shared on the 'Better with Bourbon' Podcast are our own and those of our guests. Nothing we discuss should be taken as financial, legal, business, or gambling advice. Don’t make investment, business, or betting decisions based on our conversations as you should always talk to a qualified professional. Listeners must always drink responsibly, never drink and drive, and only consume alcohol if you are of legal drinking age. Disclosure: Some of the images in the 'Better with Bourbon' Podcast were AI generated and/or edited with AI. The 'Better with Bourbon' cover image was AI generated. The voice overs are original AI generated voices. And the 'Better with Bourbon' theme music is an original instrumental song that was created using AI. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    38 Min.

Info

Every Friday, Brad Martineau and Deken Palmer pour a new bourbon and break down the biggest stories in finance, technology & AI, and sports with sharp insight and easygoing banter. It’s the smartest conversation you’ll have all week—served neat, with bold takes, honest tasting notes, and the kind of back‑and‑forth that only happens between two friends who love a good debate. Pull up a chair, pour something smooth, and discover why everything is truly better with bourbon. Legal Disclaimer: The views and opinions shared on the 'Better with Bourbon' Podcast are our own and those of our guests. Nothing we discuss should be taken as financial, legal, business, or gambling advice. Don’t make investment, business, or betting decisions based on our conversations as you should always talk to a qualified professional. Listeners must always drink responsibly, never drink and drive, and only consume alcohol if you are of legal drinking age. Disclosure: Some of the images in the 'Better with Bourbon' Podcast were AI generated and/or edited with AI. The 'Better with Bourbon' cover image was AI generated. The voice overs are original AI generated voices. And the 'Better with Bourbon' theme music is an original instrumental song that was created using AI.

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