43 Folgen

A podcast that teaches business to designers.

Beyond Users Alen Faljic

    • Design

A podcast that teaches business to designers.

    43- Focus on customer goals, not your product

    43- Focus on customer goals, not your product

    In many companies, designers do not prepare the product roadmap. We are handed a feature list and expected to just do it. But we’ve all been in situations where we felt that what we are working on just isn’t right. But how do you push back?

    A great framework that helps us with that is Jobs to be Done. To help us better understand this framework, we spoke with Jim Kalbach, who recently wrote a book The Jobs To Be Done Playbook, which is coming out in early April.

    https://bit.ly/2tK9zMc

    • 45 Min.
    42- Integrating Business Thinking in Design Sprint

    42- Integrating Business Thinking in Design Sprint

    Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context.

    Our guest is Tim Höfer, a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google, Slack, Lyft, and Lufthansa.

    • 1 Std. 5 Min.
    41- Learn 10 Business Models in 10 Minutes

    41- Learn 10 Business Models in 10 Minutes

    In this episode, we share a lesson from the d.MBA course. In this lesson, which is a part of the Business Models module, we introduce ten famous business model patterns. We go through their advantages, disadvantages, and explain when to use them.

    If you want to see this lesson's slides click here --> http://beyondusers.com/podcast/business-models

    • 14 Min.
    40- Testing Business Ideas with David Bland

    40- Testing Business Ideas with David Bland

    David J Bland is the founder of Precoil to help companies find product-market fit using lean startup, design thinking, and business model innovation. David has helped validate new products and businesses at companies such as GE, Toyota, Adobe, HP, Behr and more. David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.

    • 42 Min.
    39 - Math is a prototyping tool

    39 - Math is a prototyping tool

    Designers are used to using prototypes to test usability and desirability. You put a wireframe in front of a user and you can quickly learn if they like (or know how to use) something.

    What if we could do the same for viability? Well, we can. With math. In this episode, you’ll learn how to use simple math to:
    - estimate the business impact of your product changes
    - calculate in money what value can your project have
    - and how you can use that to talk to managers in your company.

    • 12 Min.
    38 - Hey designer, be more strategic!

    38 - Hey designer, be more strategic!

    Have you ever been told to be more strategic? What does it mean though?

    Strategy, unfortunately, has different meanings for different people. It is one of the most widely misunderstood concepts despite being crucial to the success of business and design.

    In this episode, we talk about
    - a difference between strategy and business strategy,
    - what you should do if you find yourself on a strategic project,
    - and how to create strategic prototypes.

    www.d.mba

    • 11 Min.

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