VUX World

Kane Simms

Interviews with the best brains in AI, sharing how to improve customer experience and business operations using emerging AI technologies such as voice AI, conversational AI, NLP, Large Language Models (LLMs), generative AI and more. We educate business leaders and teams on why and how AI technologies are revolutionising the way consumers engage with businesses and the internet, why that matters and how to implement it properly. “One of the most consistently insightful and deeply respected podcasts in the industry”Bradley Metrock, Score Publishing Hosted on Acast. See acast.com/privacy for more information.

  1. vor 1 Tag

    From TOBi to Super TOBi. Vodafone's AI Evolution with Jordan Anglin

    In this episode, recorded at the CCW UK Summit, we’re joined by Jordan Anglin from Vodafone to explore the company's approach to customer experience and how AI supports faster, more seamless issue resolution across digital and human channels. Jordan explains how Vodafone combines its AI assistant, TOBi, asynchronous messaging, and dedicated resolution teams to reduce customer effort, eliminate repetitive conversations, and create genuine ownership from start to finish. Jordan also shares how AI is improving frontline performance through agent assistance, conversation summaries, quality assurance and real-time guidance, while offering a practical perspective on where large language models deliver real value and where they fall short. Jordan closes with his take on where AI attention in customer experience is currently misplaced, and where he sees low-hanging fruit that's easy to miss. Show notes Discover the CCW Europe Summit in Amsterdam: ⁠https://europe.customercontactweekdigital.com/events-ccweurope/?utm_source=vux.world&utm_medium=Media%20Partner&utm_campaign=27400.010_VUX_Podcast%20episodes%20post%20event&utm_term=&utm_content=&disc=&extTreatId=7638147⁠ Follow Jordan on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-anglin-a2672610b/⁠⁠⁠⁠ Follow Kane on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/kanesimms⁠⁠⁠ Take our AI Maturity Assessment: ⁠⁠⁠⁠https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast&utm_medium=audio⁠⁠ Subscribe to VUX World: ⁠⁠⁠⁠ https://vuxworld.typeform.com/to/Qlo5aaeW?utm_source=podcast&utm_medium=audio ⁠⁠ Subscribe to The AI Ultimatum Substack: ⁠⁠⁠⁠ https://open.substack.com/pub/kanesimms⁠

    10 Min.
  2. vor 3 Tagen

    Turning AI hype into real customer value, with Simplyhealth and EdgeTier

    We recorded this episode at the CCW UK Summit in May, capturing some of the key conversations shaping customer experience, service and AI. AI is everywhere in customer experience, yet few organisations are turning that excitement into measurable business outcomes. We're joined by Paul Cuglietta, Customer Services Director at Simplyhealth, and Paul Atkins, Head of Business Optimisation at Simplyhealth, alongside Shane Lynn, CEO and Founder of EdgeTier, to explore what successful AI adoption really looks like. We discuss how Simplyhealth scaled generative voice AI with PolyAI from 5% to 50% of interactions and how the company uses EdgeTier's conversational intelligence platform to turn everyday customer conversations into actionable business insights. We also cover why organisations should start with real business problems rather than chasing the latest AI trends. Simplyhealth funnels its conversational data through a prioritisation process to decide which customer journey improvements to make first. The team explains why progress comes from small measurable iterations and how they keep a human in the loop to handle the moments that automation should not touch. We also weigh in on where the AI narrative is overhyped, where its real value remains underutilised, and why the unglamorous work of digging through conversations to fix broken policies and processes is where genuine impact happens. Show notes Discover the CCW Europe Summit in Amsterdam: https://europe.customercontactweekdigital.com/events-ccweurope/?utm_source=vux.world&utm_medium=Media%20Partner&utm_campaign=27400.010_VUX_Podcast%20episodes%20post%20event&utm_term=&utm_content=&disc=&extTreatId=7638147 Follow Kane on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/kanesimms⁠⁠ Take our AI Maturity Assessment: ⁠⁠⁠https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast&utm_medium=audio⁠ Subscribe to VUX World: ⁠⁠⁠ https://vuxworld.typeform.com/to/Qlo5aaeW?utm_source=podcast&utm_medium=audio ⁠ Subscribe to The AI Ultimatum Substack: ⁠⁠⁠ https://open.substack.com/pub/kanesimms⁠

    15 Min.
  3. 26. Juni

    How the company behind Uswitch and Money.co.uk uses AI to resolve up to 70% of customer conversations with Anna Fedorchuk, RVU

    When you switch off your call centre, AI has no safety net to fall back on. RVU did exactly that, building an AI-first customer operations function that serves millions of UK consumers. In this episode, we’re joined by Anna Fedorchuk, Customer Operations Manager at RVU, the company behind brands including Uswitch, Confused.com and Money.co.uk. Anna shares how her team transformed customer support from a traditional contact centre into an AI-first operation, achieving AI resolution rates of 65-70% while maintaining a strong customer experience. We discuss how RVU rolled out AI across chat, email and social media without relying on engineering teams, and why building the right knowledge base mattered far more than chasing the latest model. Anna walks us through how AI categorisation and carefully designed workflows lifted resolution rates across genuinely complex customer journeys, where similar keywords across energy, broadband and mobile made accurate routing a real challenge. Anna also describes how Claude and Intercom now work together to analyse conversations and surface operational insights in the team's own language. People are a big part of this conversation. Anna explains how involving her team early gave each agent their own vertical to run and a real sense of ownership, and how AI even softened the stress of handling difficult complaints. She closes on what's next: data connectors and more agentic customer experiences. Show notes
 Follow Anna on LinkedIn: ⁠⁠https://www.linkedin.com/in/anna-fedorchuk-b84232102/⁠ Follow Kane on LinkedIn: ⁠⁠https://www.linkedin.com/in/kanesimms⁠ Take our AI Maturity Assessment: ⁠⁠https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast&utm_medium=audio Subscribe to VUX World: ⁠⁠ https://vuxworld.typeform.com/to/Qlo5aaeW?utm_source=podcast&utm_medium=audio Subscribe to The AI Ultimatum Substack: ⁠⁠ https://open.substack.com/pub/kanesimms⁠

    40 Min.
  4. 19. Juni

    Omotenashi: Japanese concept of hospitality and what CX teams can learn from it with Daniel Orenes Ferrández, Uber

    Japan has one of the lowest average NPS scores in the world, and the reason is cultural: Japanese customers expect more. Daniel Orenes Ferrández, Senior Manager of Customer Experience at Uber, discusses Omotenashi, the Japanese philosophy of anticipating customer needs and apologising sincerely before resolving a problem. Daniel has lived and worked in Japan for over a decade, including five years leading conversational AI initiatives at Rakuten. He explains why the Japanese language has between ten and fifteen ways of saying sorry, why choosing the right level matters as much as solving the issue, and how generative AI prompts can now select an apology tone based on contact type and severity, something fixed NLU responses could never do. The conversation covers Aimai, the Japanese concept of ambiguity used to maintain conversational harmony. Japanese speakers rarely say no directly, and AI systems need specific prompting to catch these signals in sentiment analysis. We also discuss the escalation strategy, digital mascots, integration with the Japanese messaging app Line, and practical guidance for global brands deploying conversational AI in Japan. Show notes
 Read Daniel's Substack, Japan CX Insider: https://danielferrandez.substack.com/ Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielorenesferrandez/
 Follow Kane on LinkedIn: https://www.linkedin.com/in/kanesimms
 Take our AI Maturity Assessment: https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast&utm_medium=audio
 Subscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeW?utm_source=podcast&utm_medium=audio
 Subscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimms

    46 Min.
  5. 17. Mai

    How PolyAI built a voice AI model that handles millions of customer calls with Nikola Mrkšić, Co-founder and CEO

    Five years after his ⁠first appearance on the podcast⁠, PolyAI CEO Nikola Mrkšić returns to VUX World to discuss how conversational AI has evolved from intent-based systems into enterprise-scale AI agents handling millions of customer interactions. PolyAI began as a research-led spinout from Cambridge University with a singular focus on making automated voice conversations genuinely useful. Since then, the company has grown from a handful of pilot deployments to powering customer service operations for nearly 200 enterprises worldwide, including highly regulated industries such as banking, healthcare, insurance and utilities. In this episode, we explore what it actually takes to build production-ready conversational AI systems at scale. We go deep into PolyAI's proprietary Raven model, the realities of building and training purpose-built language models for enterprise customer service. We also talk about why most businesses underestimate the complexity of deploying AI agents into real-world operations. The conversation also touches on PolyAI's brand campaign starring Gordon Ramsay. Ramsay's restaurants have been a PolyAI client for a few years, and the company launched a campaign timed to the Super Bowl in February 2026 with Ramsay dramatising the contrast between legacy phone menus and PolyAI's voice agents. Nikola explains how the partnership came about and why Ramsay's standards made him a fitting brand ambassador for the company. Show notes  Find out more about PolyAI: ⁠https://poly.ai/⁠ Follow Nikola on LinkedIn: ⁠https://www.linkedin.com/in/nikola-mrksic⁠  Follow Kane on LinkedIn: ⁠https://www.linkedin.com/in/kanesimms⁠ Sign up for our upcoming webinar - Cutting headcount isn't an AI strategy: ⁠https://events.vux.ai/getvocal?utm_source=podcast_network&utm_medium=podcast⁠   Take our updated AI Maturity Assessment: ⁠https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast_network&utm_medium=audio⁠ Subscribe to our newsletter: ⁠https://vuxworld.typeform.com/to/Qlo5aaeW/?utm_source=podcast_network&utm_medium=podcast⁠  Subscribe to The AI Ultimatum Substack: ⁠https://open.substack.com/pub/kanesimms

    58 Min.

Info

Interviews with the best brains in AI, sharing how to improve customer experience and business operations using emerging AI technologies such as voice AI, conversational AI, NLP, Large Language Models (LLMs), generative AI and more. We educate business leaders and teams on why and how AI technologies are revolutionising the way consumers engage with businesses and the internet, why that matters and how to implement it properly. “One of the most consistently insightful and deeply respected podcasts in the industry”Bradley Metrock, Score Publishing Hosted on Acast. See acast.com/privacy for more information.

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