Culture of Innovation

Leaders who innovate with a purpose

Unconventional ideas are the seedbed of innovation and progress. In a Culture of Innovation we express our imagination and explore turning ideas into tangible ways to create value for our ecosystems and ourselves!

  1. 13. Juli

    Justus Huneke: Beyond the Prompt: Building the Next Generation of AI | Ep. 38

    Join Nancy Ridge, Founder of Ridge Innovative, for a fascinating conversation with AI builder and software engineer Justus Huneke, whose unconventional path is a glimpse into the future of software development. Convinced that AI was reshaping engineering faster than traditional education could keep pace, Justus made the bold decision to leave university and immerse himself full-time in the AI revolution. Since then, he's built more than 20 AI-powered projects, helped create Wyatt at Lumin, and ships tens of thousands of lines of AI-assisted code every week. Beyond building products, Justus is an active force in New Zealand's startup ecosystem. He organized SaaSathon, a hackathon that helped launch two new companies, and as an OpenAI Codex Ambassador, he travels the country mentoring developers, supporting hackathons, and helping the next generation of AI builders unlock what's possible. In this episode, Nancy and Justus explore what it really means to build in the age of AI, why traditional career paths are being rewritten, and the skills that will define tomorrow's innovators. Index • 00:46 – Justus Huneke’s Background • 02:35 – How Wyatt Was Born • 7:11 – Why Context Beats Prompts • 9:15 – Beyond the Model: Your Company's Intelligence • 14:06 – The Engineering Behind Wyatt • 18:41 – Reimagining How Teams Work • 25:13 – AI Without Compromising Trust • 32:43 – The Innovation Justus would most like to see gain adoption Links – • Justus Huneke – https://www.jsteagle.dev/ • Justus Huneke LinkedIn – https://nz.linkedin.com/in/justus-huneke • Lumin – https://www.luminpdf.com/lumin-ai-ethics-statement If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, and insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E38”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Justus Huneke: Beyond the Prompt: Building the Next Generation of AI | Ep. 38
  2. 4. Juni

    Michael Pell: Innovation in the 4th Dimension: Seeing Business in a New Light | Ep. 37

    Join Nancy Ridge, Founder of Ridge Innovative, and Michael Pell for an insightful conversation innovation in the 4th dimension, seeing business in a new light. Mike is the inventor of Adobe Acrobat and PDF and several other world-changing products. His career has spanned from intrepid entrepreneur to Silicon Valley startup veteran to corporate man for Adobe and Microsoft, which has given him a unique perspective on how to combine business experience and technology to create breakthrough experiences. Mike currently leads the Microsoft Garage in New York City, which is the company's worldwide innovation program for Curiosity-Fueled Experiments. I love that. Where he helps turn people's passions and ideas into everyday reality. Mike's written three books. Envisioning Holograms is the first. The Age of Smart Innovation was his second book. And the latest, Visualizing Business, is the one we'll explore today. Index • 01:27 – Michael Pell’s Background • 04:14 – Three Decades of Innovation: Shaping the Visualizing Business Lens • 08:13 – Beyond Dashboards: The Power of a 4D Business View • 09:48 – The Cost of Seeing Business Through Snapshots • 12:36 – How AI Changes Business Foresight • 16:37 – Balancing Innovation and Human Experience • 16:58 – Your Entry Point to 4D Thinking • 31:30 – The Innovation Michael would most like to see gain adoption Links – • Mike Pell - https://mike-pell.com/ • Visualizing Business - https://visualizingbusiness.com/ • Mike Pell LinkedIn – https://www.linkedin.com/in/mikepell If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, and insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E37”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Michael Pell: Innovation in the 4th Dimension: Seeing Business in a New Light | Ep. 37
  3. 27. Jan.

    Cortney Harding: From Screens to Spatial Computing: How AI and Ambient Technology Will Change How We Work and Live | Ep. 36

    Join Nancy Ridge, Founder of Ridge Innovative, and Cortney Harding for an insightful conversation on how AI and ambient technology will change how we work and live. Cortney Harding is an in-demand expert in helping businesses harness the power of smartglasses, artificial intelligence, spatial computing, and virtual reality. She has created AI-powered conversational avatars for companies like Amazon, Delta, and McDonalds, and virtual reality training scenarios around topics like child abuse, workplace exclusion, mental health, Black maternal mortality, and racial bias for companies like Lowe’s, Walmart, PWC, Target, and more. She routinely leads workshops for Fortune 100 companies and universities on how to use AI and VR in education and training. Her work as been honored on numerous occasions. As an executive producer on JFK Memento, she was nominated for an Emmy and the piece won the audience award for best XR at SXSW and Best in the World at the QLD XR Festival. Her work has also been honored as the Best VR/AR of 2019 at Mobile World Congress, a SXSW Innovation Award Finalist, and a Top HR Product by HR Executive. She is currently a member of the Fast Future Executive faculty and a co-author the "Fast Future Blur" (Wiley, 2024). She has taught at CalTech, NYU, Barnard, North Carolina State University, and New Mexico State University, as well as co-writing and co-teaching the Coursera course "What is the Metaverse?" on behalf of Meta. Index • 01:19– Cortney Harding’s Background • 03:41 – The Spatial Shift: The First Signs of a Meta-Physical Era • 09:59 – Lean-Forward Strategies for the AI Era • 16:19 – Teaching AI How to Work for Us • 21:46 – Designing the Spatial Era for Everyone: Access, Safety, and Trust • 33:05 – Small Moves, Big Readiness • 36:50 – The Innovation Cortney would most like to see gain adoption Links – • Friends with Holograms – https://www.friendswithholograms.com • “The Spatial Race” - The Spatial Race: How to Prepare for Our Future in the Meta-Physical World: Harding, Cortney: 9798294004132: Amazon.com: Books • Cortney Harding LinkedIn – https://www.linkedin.com/in/cortneyharding/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E36”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Cortney Harding: From Screens to Spatial Computing: How AI and Ambient Technology Will Change How We Work and Live | Ep. 36
  4. 17.11.2025

    Robert Horsley: Fragmented to Whole: Redefining Identity in the Digital Age | Ep. 35

    Join Nancy Ridge, Founder of Ridge Innovative, and Robert Horsley for an insightful conversation on redefining identity in the digital age. Robert Horsley is the Chief Operating Officer and Chief Product Officer of Fragomen WorkRight™, where he leads the design and delivery of technology that transforms workforce compliance into a measurable advantage. With over two decades at Fragomen driving innovation across mobility, operations, and technology, Robert builds systems that combine legal integrity with usability at scale. He directs WorkRight’s product vision, developing tools that help global organizations stay audit-ready while simplifying how HR teams manage compliance in real time. Index • 01:11– Robert Horsely’s Background • 06:06 – Authenticity in the Age of Digital Illusions • 13:05 – Open Culture: The Engine of Next-Wave Innovation • 19:37 – Beyond Job Titles: Values as the New Stability • 23:58 – Trust in the Age of Deepfakes: Verifying the Digital Self • 32:14 – Leading With Purpose: The Core of Trust-Driven Innovation • 36:45 – The Innovation Robert would most like to see gain adoption Links – • Fragomen WorkRight™ – https://www.fragomen.com/ • Robert Horsley LinkedIn – https://www.linkedin.com/in/robertjhorsley/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E35”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Robert Horsley: Fragmented to Whole: Redefining Identity in the Digital Age | Ep. 35
  5. 13.10.2025

    Samrah Khan: AI is Shaping Top Trends in Partnering | Ep. 34

    Join Nancy Ridge, Founder of Ridge Innovative, and Samrah Khan for an insightful conversation on AI shaping top trends in partnering. As the Head of SI Partnerships at Google Cloud, Samrah Khan stands at the forefront of revolutionizing cloud technology. Her profound expertise spans across Cloud Data and Analytics and AI. She has held several critical roles in engineering, product management and partner sales that contributed to company growth and previously led to IPOs. Renowned for her in-depth understanding of technology and merging that with business flows. Her extensive knowledge in multiple business and industry-specific arenas further enhances her ability to drive innovation and strategic partnerships for Google. Samrah is actively engaged in philanthropy projects, while mentoring and advising startups. She is a board member of Women of MENA in Tech and spends a lot of time on advancing the careers of women in Tech. Academically, Samrah has a Bachelors in Computer Science and Mathematics and currently resides in Bay Area, CA. Index • 00:52 – Samrah Khan’s Background • 05:50 – TAM for AI and why is it extraordinary • 11:10 – Navigating Complexity Through AI Integration • 18:36 – How AI Elevates Co-Selling Strategies • 24:18 – Rethinking Partner Fit in an AI-Driven World • 29:27 – How Google Enables the Next Wave of Partner Ecosystems • 34:03 – The Innovation Samrah would most like to see gain adoption Links – • Google Cloud – https://cloud.google.com/ • Samrah Khan LinkedIn – https://www.linkedin.com/in/samrahk/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E34”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Samrah Khan: AI is Shaping Top Trends in Partnering | Ep. 34
  6. 15.09.2025

    Curtis Brinkerhoff: From Registration to Orchestration: Rewiring Deal Flow with AI | Ep. 33

    Join Nancy Ridge, Founder of Ridge Innovative, and Curtis Brinkerhoff for an insightful conversation on registration to orchestration, rewiring deal flow with AI. Curtis Brinkerhoff, the Chief Revenue Officer at Impartner, boasts a remarkable career spanning over two decades in the technology sector. His journey in the industry has seen him don pivotal roles such as Sales Director, VP, EVP, COO, and CRO, and led companies from $3M to over $100M in annual revenue. Throughout his tenure, he has not only spearheaded sales but has also led dynamic support, customer service, and marketing teams, showcasing his diverse business acumen and innovative problem-solving approach. This experience, combined with his commitment to innovation and excellence, positions Curtis uniquely in serving Impartner's market needs with utmost professionalism. He emphasizes bringing best-in-class solutions to the heart of the partnerships industry. Outside of work, Curtis is deeply passionate about philanthropy and service. He founded 'Giving is Living,' an organization devoted to long-term educational projects that have made impactful changes in countries like Ethiopia, Philippines, Brazil, and more. Index • 00:54 – Curtis Brinkerhoff’s Background • 05:32 – Evolution of traditional deal flow to the multi-party, AI-powered model • 08:22 – Using AI to measure and reward partner impact • 12:35 – The Distributor Renaissance in a Data-Powered Era • 16:31 – How AI Connects CRMs, Partner Tools, and Attribution • 19:52 – Ensuring Accurate Attribution in Complex Partner Journeys • 24:06 – Scaling Integrated, Customer-Centric Deal Flow • 31:20 – The Innovation Curtis would most like to see gain adoption Links – • Impartner - https://impartner.com/ • Curtis Brinkerhoff LinkedIn – https://www.linkedin.com/in/curtis-brinkerhoff/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E33”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Curtis Brinkerhoff: From Registration to Orchestration: Rewiring Deal Flow with AI | Ep. 33
  7. 06.08.2025

    Max Ferguson: Workflow Reimagined: Trust, Tech, and Transformation | Ep. 32

    Join Nancy Ridge, Founder of Ridge Innovative, and Max Ferguson for an insightful conversation on reimagining workflows - exploring the intersection of trust, technology, and transformation. Max Ferguson is the Founder and CEO of Lumin, a global SaaS platform serving over 120 million users worldwide. Lumin delivers comprehensive document management solutions through a unified platform, including PDF editing, eSignature workflows, collaboration tools, and AI-powered features. The company serves high-growth startups and SMBs through to Fortune 500 enterprises, providing enterprise-grade security and functionality at every stage. Max’s leadership philosophy centers on building a culture of innovation that challenges industry standards and solves complex business problems at scale. Under his direction, Lumin has demonstrated that world-class technology companies can compete globally while maintaining operational excellence and customer-centric innovation. His experience scaling a SaaS platform to serve millions of users across diverse markets provides unique insights into building sustainable competitive advantages within the software landscape. Index • 01:26 – Max Ferguson’s Background • 03:35 – The Spark Behind Lumin: Tracing the Inflection Point of Innovation • 08:37 – Uncovering Deeper Value in the Unexpected Impact of Lumin • 14:10 – AI’s Deeper Disruption Rethinking Workflows and Systems • 20:38 – Tech for All: How Lumin Is Driving Digital Inclusion • 30:41 – Understanding Digital Trust in a Rapidly Changing Ecosystem • 36:03 – The New Gatekeepers of Digital Trust • 40:01 – The Innovation Max would most like to see gain adoption Links – • Lumin - https://www.luminpdf.com/ • Max Ferguson LinkedIn – https://www.linkedin.com/in/maxkferg/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E32”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Max Ferguson: Workflow Reimagined: Trust, Tech, and Transformation | Ep. 32
  8. 15.07.2025

    Greg Sarafin: Rethinking GTM: From Product Push to Platform Power | Ep. 31

    Join Nancy Ridge Founder of Ridge Innovative and Greg Sarafin for a great conversation rethinking GTM, from product push to platform power! Greg is the CEO of Sarafin Advisory, a firm that helps C-Suites and Boards navigate the opportunities and threats presented by the exponential growth of technology and AI. Greg is four decades into a career that has included senior leadership roles at Razorfish, BearingPoint, IBM, and EY. Index • 00:53 – Greg Sarafin’s Background • 01:42 – Unpacking the GTM Fallacy: It's Not Just Marketing or Sales • 04:21 – Selling vs. Enabling: Rethinking the Role of Sales • 17:47 – Moats Are Shifting—Is GTM Your New Defensible Edge? • 23:41 – When You're Not the Platform: Evolving Beyond Traditional Channels • 30:23 – From Founder to Flounder: The GTM Missteps to Skip • 35:14 – The innovation Greg would most like to see gain adoption Links – • Greg Sarafin LinkedIn – https://www.linkedin.com/in/gsarafin/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E31”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation

    Greg Sarafin: Rethinking GTM: From Product Push to Platform Power | Ep. 31

Info

Unconventional ideas are the seedbed of innovation and progress. In a Culture of Innovation we express our imagination and explore turning ideas into tangible ways to create value for our ecosystems and ourselves!