Creator Playbooks

Callum Mcdonnell
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Stories behind some of the world's best creators & entrepreneurs. Hosted by Callum McDonnell. Watch on Youtube: https://www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ

  1. 24. Juni

    World’s No 1 LinkedIn Creator: I’ll 10x Your Reach in 92 Minutes | Lara Acosta

    Get the FREE breakdown of Lara's frameworks in my newsletter: https://bit.ly/4w4oRVK Apply to work with me: https://bit.ly/3SgmP6z Lara Acosta is a founder, creator, and personal branding strategist who built a 7-figure business through LinkedIn. With 320K+ followers and thousands of students, she’s become one of the fastest-growing voices in personal branding - known for turning content into authority, attention into opportunity, and audience into revenue. In this episode, she breaks down the exact frameworks behind her growth - and why most people fail on LinkedIn (even if they’re consistent). This is a full personal branding masterclass. We get into: Why most people aren’t growing (and it’s not the algorithm) The SMPV framework to 10X your reach How to structure content that actually converts The difference between creators and real operator-buildersWhy storytelling beats “educational content” Lara also shares: Her 4-3-2-1 content system (and how to apply it) The SLAY storytelling framework that drives engagementHow to build an audience that actually buys Why email is her highest revenue channel How to monetise a personal brand without brand deals Plus: content strategy, LinkedIn growth, building a community (not just followers), and why most founders are over-optimising the wrong things. Follow Lara: Instagram: https://www.instagram.com/laraacostar/LinkedIn: https://www.linkedin.com/in/laraacostar/ Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/contact Follow Callum: Instagram: https://www.instagram.com/thecallummc/ LinkedIn: https://www.linkedin.com/in/callummcdonnell/ Timestamps: 00:00 Storytelling vs educational content (what actually works) 01:00 Why most people aren’t growing on LinkedIn 02:00 The SMPV framework (skill, market, problem, value) 03:30 How to find your skill + what to post about 05:00 Selling to the right audience (and why most creators are broke) 06:30 Content that drives leads vs content that gets likes 08:00 Why LinkedIn is different from other platforms 09:00 The 4-3-2-1 content framework explained 10:30 Ideal client vs ideal follower (underrated growth lever) 12:00 Why email is the real monetisation engine 13:30 Educational content: broad → narrow → niche strategy 15:00 Why storytelling is the most powerful format 16:30 ICP vs IFP content (and how to balance both) 18:00 Going viral vs growing in your niche 19:00 The “one” strategy: lead magnets + email funnels 20:00 The SLAY framework (story, lesson, action, you) 22:00 Writing posts that actually get engagement 23:30 The psychology behind LinkedIn formatting 25:00 Likes, comments & what actually matters 26:00 Why you shouldn’t ask for likes or follows 27:00 Building brand equity vs constantly selling 28:30 What makes a high-converting lead magnet 30:00 How to plan content without batching 32:00 Why most content feels the same 33:00 Using AI to write better content (properly) 35:00 Best formats on LinkedIn (and why it depends on you) 37:00 Finding your unique content style 39:00 Metrics vs “vibes” (what to actually track) 40:30 AI comments & fake engagement 41:30 Why Lara does everything herself 42:30 The importance of commenting daily 44:00 Building community through comments 45:00 Why you shouldn’t outsource your personal brand too early 47:00 Scaling vs authenticity (founder trade-offs) 49:00 Over-optimisation and why it kills growth 50:00 LinkedIn algorithm changes + profile importance 51:30 How to position your profile properly 53:00 Optimising your featured section for revenue 54:30 Why niche matters (and “you are the niche” is wrong) 56:00 Banner, profile & conversion tips 57:00 Monetisation: content → email → sales 58:30 Newsletter strategy + launch model 01:00:00 Using trends + storytelling in emails 01:01:30 Building trust through long-form content 01:02:00 Final thoughts + full playbook recap

    1 Std. 32 Min.

  2. 20. Mai

    Meet The Marketing Genius Working with Red Bull, Nike & ASOS

    Get the breakdown of Sedge's frameworks in my free newsletter: https://bit.ly/4tNXDkR Apply to work with me: https://bit.ly/499YncxSedge Beswick is a brand and influencer marketing expert who’s worked with Red Bull, Nike, and ASOS - where she built the iconic Insider Program - and scaled her own agency to a £24M valuation.In this episode, she breaks down what actually wins in marketing in 2026 - and why most brands don’t have a content problem, they have a structure problem.We get into:- Why brand + performance silos are killing growth- How Adidas reinvented itself post-Yeezy (and why working with Molly-Mae makes sense)- The real reason M&S became “cool” again- The inside culture at Red Bull - and why “ask for forgiveness, not permission” works- The ASOS Insider playbook (and how you’d rebuild it today)Sedge also shares:- The eBay sneaker campaign that drove insane demand (and queues around the block)- Why consistency beats constant experimentation in marketing- The 3 P’s of personal brand that drove 75% of her agency leads via LinkedIn- Why TikTok Shop is the biggest opportunity right nowPlus: lessons from building and exiting an agency, mistakes founders make, and how to actually build a brand that converts - not just gets attention.Follow Sedge: Instagram: https://www.instagram.com/sedgebeswick/ LinkedIn: https://uk.linkedin.com/in/sedge-beswick Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/contact Follow Callum: Instagram: https://www.instagram.com/thecallummc/ LinkedIn: https://www.linkedin.com/in/callummcdonnell/ Timestamps:00:00 Intro + Adidas, Yeezy problem & changing strategy 01:00 Why most brands fail (structure problem) 02:00 Brand vs performance (biggest mistake brands make) 03:00 Adidas reinvention + Molly-Mae strategy 05:00 Building brands beyond the founder (Molly-Mae case) 07:00 Why M&S became cool again 09:00 Emotional storytelling in modern marketing 10:00 Long-form content: opportunity or overrated? 11:00 Red Bull culture + “ask for forgiveness” 12:00 Getting arrested at a festival (Red Bull story) 14:00 What makes Red Bull teams different 16:00 Working with Nike vs Red Bull 19:00 Best campaign: eBay sneakers breakdown 21:00 Building a campaign that actually works 23:00 Why most marketing teams are broken 24:30 The importance of consistency (not chopping & changing) 26:00 ASOS lessons + what actually drives sales 28:00 Biggest mistakes brands make today 30:00 How to pitch ideas internally 32:00 Personal brand: what actually works 33:00 75% of leads from LinkedIn (no big following needed) 34:00 The 3 P’s: Perspective, Proof, Personality 36:00 Where to focus today (platform strategy) 37:00 Why TikTok Shop is the biggest opportunity 39:00 Luxury brands + Emma Grede blueprint 42:00 Personal brands doing it right 44:00 Founder vs operator (why most creators get it wrong) 46:00 Finding your “superpower” as a founder 49:00 ASOS insider program deep dive 52:00 How to build a creator program today 54:00 How brands should work with creators long-term 55:00 Scaling & selling an agency (£24M valuation) 57:00 Biggest business lessons & mistakes

    1 Std. 9 Min.

  3. 1. Apr.

    Meet The Advertising Genius Behind Steven Bartlett

    Get a breakdown of Tom's frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me:https://bit.ly/4aqqEew Tom Lewis is Steven Bartlett’s advertising performance partner and co-founder of Metastat. At 22, he’s helped scale brands and creators by replacing guesswork with data.In this episode, Tom explains how top creators use paid ads to test thumbnails, titles, hooks, guests, and even product ideas before publishing, sometimes for under £100 on The Diary Of A CEO. He shares how Meta ads can help predict virality, improve click-through rates, and turn content into a repeatable growth system.We also cover when creators should monetise, why many launch too early, and why paid ads should support organic growth, not replace it. A practical guide to turning content into predictable growth and revenue. Listen on your podcast player:https://podcasters.spotify.com/pod/show/creatorplaybooks Follow Callum on socials:Instagram - https://www.instagram.com/thecallumc/ TikTok - https://www.tiktok.com/@heycallumX - https://x.com/mcdonnellcallum LinkedIn - https://www.linkedin.com/in/callummcdonnell Produced by 7xContent - make your own podcast with us:https://www.7xcontent.com Follow Tom: LinkedIn - https://www.linkedin.com/in/tom-lewis-a46877167/ Timestamps (accurate + true to transcript) 00:00 Introduction to Tom Lewis and Steven Bartlett's Advertising Machine 00:13 Tom Lewis' Journey and Partnership with Steven Bartlett 04:46 The Power of Paid Media and Experimentation 05:22 Deep Dive into Testing and Experimentation 12:20 Practical Tips for Running Effective Ad Campaigns 18:47 Optimizing Meta Ads for Traffic 21:19 Budgeting for Effective Ad Campaigns 22:59 Balancing Creativity and Data 24:04 Tom's Best Frameworks 25:28 The Importance of Eliminating Guesswork 26:38 Building a Brand Before Monetization 29:12 Using Paid Ads to Catalyze Growth 29:12 Understanding Meta's Ad Auction System 34:08 Creating Engaging Ad Content 35:08 The Power of Problem-Solution Hooks 36:42 Leveraging Dragons' Den Pitches 43:48 Iterating on Successful Ad Concepts 52:06 Meta Ads Campaign Structure 52:45 The Outlier Graph and Winning Ads 55:07 The Evolution of Magic Ads 57:39 Setting Goals for Meta Ads 58:00 Instagram Profile Visits Strategy 1:02:50 Retargeting and Audience Segmentation 1:06:08 Choosing the Right Product for Creators 1:11:51 The Future of Meta Advertising 1:14:24 Focusing on Long-Term Customer Value 1:21:44 Structuring Your Team for Success 1:24:42 Insights on Working with Steven Bartlett 1:27:00 Conclusion and Next Steps

    1 Std. 30 Min.

  4. 25. März

    Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)

    Get the breakdown of Michael’s frameworks in my free newsletter: https://bit.ly/41tiga0 Apply to work with me: https://bit.ly/4bYmX1L Michael is a brand and social media strategist known for his work at Ryanair and now through his consultancy, Slice. In this episode, he explains why most brands do not have a content problem, they have a strategy problem and breaks down the 4 ways brands can actually win on social today. From fast vs. slow social to prompted vs. unprompted discovery, repeatable formats, search, distribution, measurement, and memorability, this episode offers a sharp, practical breakdown of what brands need to understand if they want social to drive real business impact. Follow Callum on socials:Instagram - https://www.instagram.com/thecallummc/LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent: make your own podcast with us:https://www.7xcontent.com/contact Follow Michael: https://www.instagram.com/mc_so_me/ Timestamps:00:00 Intro + why strategy matters more than ever01:18 The state of social in 2026: fragile platforms, outrage, and rented land04:46 Why trend-chasing is making brands less memorable08:26 The organic social renaissance09:36 Prompted vs unprompted discovery12:10 Fast vs slow social15:11 Fast prompted moments: culture spikes people search for17:11 The 4 ways brands can win on social22:04 Where the biggest opportunity is right now23:53 Brand examples: Currys, Candy Kittens, Confused.com, and more29:47 Slow unprompted content and thinking like TV33:01 How brands should find their real gap / problem / opportunity36:42 The marketing education gap in social41:13 When organic social is and isn’t the answer42:46 Distribution is the missing piece46:49 What brands can learn from podcasts, clipper accounts, creators, and aggregator pages53:26 How to actually implement creative distribution56:45 Why brands struggle to let go of control58:44 What Michael is excited about in 20261:00:47 Brands using social well right now1:02:25 What brands are struggling with most1:05:39 What still works from the Ryanair playbook1:10:05 AI, content abundance, and the return of the all-round marketeer

    1 Std. 16 Min.

  5. 4. März

    Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris

    Get a breakdown of Rachel’s frameworks in my free newsletter: ⁠https://bit.ly/4bcKHi9⁠Apply to work with me: ⁠https://bit.ly/4kYIjiy⁠ Rachel Harris is a multi award-winning industry leader, content creator, entrepreneur and practice owner. She runs a multi seven-figure accounting firm and has built a personal brand (@accountant_she) that drives £100k worth of leads each week from socials.In this episode, Rachel breaks down the exact playbook behind her growth. From viral posting formulas, failing faster, her pre-posting checklist and post-mortem analysis, monetising content with digital products, affiliates and brand deals and so much more. Listen on your podcast player: ⁠https://podcasters.spotify.com/pod/show/creatorplaybooks⁠Follow Callum on socials:Instagram - ⁠https://www.instagram.com/thecallumc/⁠LinkedIn - ⁠https://www.linkedin.com/in/callummcdonnell⁠Produced by 7xContent - make your own podcast with us: ⁠https://bit.ly/4kYIjiy⁠Follow Rachel:Instagram - ⁠https://www.instagram.com/accountant_she/⁠Timestamps:00:00 Intro + Rachel’s lead numbers from socials01:00 Rachel’s background + personal brand vs accounting firm profits02:15 Step 1: build a product worth talking about (reputation + reviews)03:20 Why professional services is a “blue ocean” on socials05:10 The reality of growth: 1 year posting daily to hit 4k followers06:25 The inflection point: “fail time” + weekly research + reactive planning08:10 Micro testing: makeup, tripod vs handheld, mic, production level09:45 The viral playbook: M&S sandwich x HMRC hooks + data-led creativity13:15 Pre-post checklist: point of the video, emotion, hooks, clarity15:30 Post-mortems + building the content playbook over time16:30 Seasons + evergreen topics + series ideas18:10 Feedback loops: call language analysis + 30-day series that gained 125k20:10 Trust timeline: average 18 months from follow to becoming a client21:10 Daily content + authenticity + disrupting “professional services” norms23:20 Rachel’s weekly schedule: analysis, strategy blocks, long-form filming29:10 The weekly scorecard: revenue-first metrics (no vanity metrics)35:00 Tightrope: leads you want + values-based filtering38:00 Funnel walkthrough: link-in-bio segmentation + nurture sequences42:40 Monetisation overview: affiliates, speaking, brand deals47:00 Digital products + community-led podcast + ascension model55:00 Recurring revenue and pitching brands proactively58:00 Advice: embarrassment, scalability, and building infrastructure01:02:20 Best business lesson: “make sure everyone gets laid” (curation)01:07:10 Team setup + what Rachel still edits herself01:09:00 ICP research: polls, surveys, and asking your audience01:12:00 Opportunities: PM interviews, PR, and asking for intros01:15:00 What’s working now: long-form value, short-form hooks + funnel

    1 Std. 21 Min.

  6. 25. Feb.

    From Finance Career to $1M Coach: The Full Strategy | Simon Alexander Ong

    Get a breakdown of Simon's frameworks in my free newsletter: https://bit.ly/4cc9Ryu Apply to work with me: https://bit.ly/3OXzZn0 Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading personal development coaches. He left a six-figure finance career in 2017 to build a coaching practice from scratch, and has since grown a YouTube channel to 130,000 subscribers in under 12 months, a viral video with nearly 4 million views, a Sunday Times bestselling book, and a global speaking career. In this episode, Simon breaks down the exact playbook behind every part of his business. From landing his first coaching client to engineering a viral YouTube video, getting a Penguin book deal, and commanding premium speaking fees. Listen on your podcast player: https://podcasters.spotify.com/pod/show/creatorplaybooks Follow Callum on socials: Instagram - https://www.instagram.com/thecallumc/ LinkedIn - https://www.linkedin.com/in/callummcdonnell Produced by 7xContent - make your own podcast with us: https://bit.ly/3OXzZn0 Follow Simon: Instagram - https://www.instagram.com/simonalexanderong/ LinkedIn - https://uk.linkedin.com/in/simonalexanderong YouTube - https://www.youtube.com/@simonalexandero Timestamps: 00:00 Introduction to Simon Alexander Ong 01:00 Why Simon left a six-figure finance career 03:00 The journey from the head to the heart05:00 Going full-time into coaching in 2017 08:00 Warren Buffett's #1 most important skill in business 09:30 How Simon got his first coaching clients 13:00 The Third Door framework and how to use it practically 17:00 How speaking grew organically from coaching 22:00 Building a personal brand before social media 28:00 How to answer "what do you do?" with a story 32:00 The YouTube strategy: outlier videos explained 40:00 How the "I'm 40" video happened (and nearly didn't) 48:00 Why it ranked 9/10 for 3 days then hit 1.5M views 52:00 Ad revenue breakdown and YouTube monetisation strategy 55:00 LinkedIn content strategy: hero, educational and interactive 01:00:00 What Simon's business looks like today 01:05:00 What's possible in coaching at every level 01:10:00 How to land speaking gigs and what fees are realistic 01:14:00 The truth about book deals and why royalties aren't the point 01:18:00 How to write a book (and why marketing is 50% of the job) 01:19:00 The James Bond opening — how to hook any audience 01:24:00 Simon's favourite coaching questions 01:27:00 The stories we tell ourselves and how to rewrite them 01:30:00 Why "making it" is a trap — and what to focus on instead

    1 Std. 36 Min.

  7. 11. Feb.

    How Anyone Can Sell a Business for Millions | $28M Founder Timo Armoo

    Get a breakdown of Timo's frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/4rMKKXM Timo Armoo has built, scaled, and sold multiple companies. From his first exit at 17 to selling Fanbytes for tens of millions, brokering major media and data acquisitions and now investing through his own fund. In this episode, Timo breaks down what actually goes into building companies that are worth buying, drawing directly from the wins, failures and decisions that shaped his career. We cover how to build founder-level self-belief, why inexperience can be a competitive advantage, how to manufacture luck through networks and value creation, plus how to choose markets and customers that compound growth. Timo shares his framework for going from £0 to £1M+ per month, how to price and sell to wealthy customers, when not to raise capital, how to hire without killing momentum and how to turn a services business into a sellable asset. Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/ Follow Timo:Instagram - https://www.instagram.com/timarmoo/ Timestamps (accurate + true to transcript): 00:00 Introduction and Early Exits 00:42 Building Fanbytes: The Big Breakthrough 01:12 Subsequent Ventures and Brokering Deals 02:16 The 11 Cheat Codes to Life and Business 03:50 Cheat Code 1: The Stories We Tell Ourselves 11:02 Cheat Code 2: Inexperience as a Superpower 12:21 Cheat Code 10: How to Get Lucky 47:17 Cheat Code 3: Make It Easy to Win 48:55 The Power of Belief in Sales 49:12 The Moral Duty to Sell 49:25 Dan Kennedy's Fire Door Story 50:54 Psychological Barriers in Business 51:48 Cheat Code: It's Not That Deep 52:22 Emotional Investment in Business 57:29 Raising Funds and Investor Relations 01:00:37 Hiring Philosophy and Strategies 01:07:16 The Role of Technology in Business 01:13:54 Building and Leveraging Personal Brands 01:20:11 Timing and Strategy for Selling Your Business 01:30:11 The Emotional Rollercoaster of Selling a Business 01:33:44 Final Reflections and Advice

    1 Std. 40 Min.

  8. 4. Feb.

    How James Smith Makes $1M+ Per Month From Social Media

    Get a breakdown of James' frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/48sQY8d James Smith is one of the few creators willing to say the quiet part out loud. Despite building an audience of over 4 million followers and generating more than a billion views, James explains how chasing virality nearly destroyed his business and why deliberately stagnating his follower growth, ended up doubling (nearly tripling) his income. From seven-figure coaching businesses and bestselling books to a fast-scaling drinks brand and high-leverage mentorships, James breaks down what actually makes creator businesses work behind the scenes. In this episode, we dive into the real economics of content creation and how to turn content into clients; instead of clout. We also unpack James’ philosophy on strong opinions, calling out bad actors, audience capture and the psychological cost of fame. This is one the most honest conversations about money, status and content you’ll hear. Listen on your podcast player: https://podcasters.spotify.com/pod/show/creatorplaybooks Follow Callum on socials: Instagram - https://www.instagram.com/thecallumc/ TikTok - https://www.tiktok.com/@heycallum X - https://x.com/mcdonnellcallum LinkedIn - https://www.linkedin.com/in/callummcdonnell Produced by 7xContent - make your own podcast with us: https://www.7xcontent.com Follow James: LinkedIn - https://www.instagram.com/jamessmith/ Timestamps (accurate + true to transcript): 00:00 Introduction to James Smith's Success 00:38 James Smith's Content Creation Strategy 01:38 Building a Lifestyle Business 04:37 Monetizing Content and Business Ventures 07:25 The Importance of Client-Centric Content 14:55 Pricing Strategies for Coaches and Trainers 25:25 The Value of High-Quality Mentorship 27:53 James Smith's Social Media Journey 30:03 The Illusion of Vanity Metrics 32:19 The Allure of Status in Content Creation 34:40 The Complex Ecosystem of Content Creation 37:55 Balancing Fame and Privacy 50:06 The Ethics of Calling Out Competitors 55:19 Chaos in Content Creation 01:02:18 The Importance of Being Able to Speak Off the Cuff 01:02:32 The Benefits of Scripting vs. Improvisation 01:02:45 Live Events and Audience Engagement 01:02:54 The Hypothetical Bird Becky and Utility of Deprivation 01:03:36 The Impact of Alcohol on First Dates 01:04:33 Creatine Video and Audience Engagement 01:04:53 Balancing Scripting and Improvisation 01:05:49 YouTube Strategies for Content Creators 01:11:25 Instagram vs. YouTube: Platform Differences 01:15:53 Building a Content Creation Team 01:22:26 Launching Nut Tonic: From Idea to Execution 01:28:36 Future Goals and Strategic Investments 01:29:56 Conclusion and Future Discussions

    1 Std. 31 Min.
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Stories behind some of the world's best creators & entrepreneurs. Hosted by Callum McDonnell. Watch on Youtube: https://www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ

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  • Erstellt von
    Callum Mcdonnell
  • Jahre aktiv
    2022 - 2026
  • Folgen
    51
  • Bewertung
    Anstößig
  • Copyright
    © Callum Mcdonnell
  • Sendungswebsite
    Creator Playbooks

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