Dig In

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Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

  1. 137. Dig (In)spiration: Why community-led thinking is the next evolution of insights

    3 GG FA ·  CONTENUTI EXTRA

    137. Dig (In)spiration: Why community-led thinking is the next evolution of insights

    On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entertainment, why fragmentation is driving a renewed need for connection, and how insights teams can move beyond reporting to create real organizational impact.

    16 min
  2. 137. Why most segmentations fail (and how to fix them)

    15 APR

    137. Why most segmentations fail (and how to fix them)

    On this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore how rethinking segmentation can turn insights into real business impact, why “knowing is only half the battle” when it comes to research, and how stronger stakeholder collaboration makes insights actually stick.

    28 min
  3. 136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences

    8 APR ·  CONTENUTI EXTRA

    136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences

    On this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in execution rather than strategy, how brands can better connect insight to shelf and win key consumer occasions, and what it takes to stay relevant with evolving audiences in a rapidly changing landscape.

    14 min
  4. 136. How Campari turns insights into in-store experiences that actually sell

    1 APR

    136. How Campari turns insights into in-store experiences that actually sell

    On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store experiences that actually convert, and why brands must continuously engage consumers or risk losing them altogether.

    35 min
  5. 135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty

    25 MAR ·  CONTENUTI EXTRA

    135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty

    On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped education—are redefining wellness, and why brands must bridge immediate benefits with long-term value, show up in new ecosystems of influence, and build rituals to earn lasting loyalty.

    11 min
  6. 135. How a sales-led CEO builds CPG brands from 0 to $700M

    18 MAR

    135. How a sales-led CEO builds CPG brands from 0 to $700M

    On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how personal consumer insight is fueling the next wave of “food as medicine” innovation.

    40 min
  7. 134. Dig (In)spiration: Why speed without substance won’t drive growth

    11 MAR ·  CONTENUTI EXTRA

    134. Dig (In)spiration: Why speed without substance won’t drive growth

    On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to balance speed with substance and rigor in an era of overpromised technology, and what it takes to translate “the what” into the “so what” that fuels smarter business decisions.

    14 min
  8. 134. How Quaker proved heritage is a competitive advantage

    4 MAR

    134. How Quaker proved heritage is a competitive advantage

    On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data providers to true growth drivers, and why a learning mindset (not faster tools) is the real competitive advantage in today’s AI-fueled landscape.

    33 min
Elenco completo (170)

Descrizione

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

Informazioni

  • Creatore
    Dig Insights
  • Anni di attività
    2021 - 2026
  • Puntate
    170
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © Dig Insights
  • Sito web del podcast
    Dig In

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