E43: What Do You Really Want? The Generalist’s Guide to Redesigning Work with Anna Lundberg.

Why Listen: 
You’ve outgrown the career script you were handed—and you’re ready to write your own.

Description:
What if success wasn’t something you climbed toward—but something you defined for yourself? In this candid conversation, Anna Lundberg shares how she walked away from a high-prestige corporate role to build a career shaped by freedom, flexibility, and values-alignment. 

Founder of One Step Outside, Anna now helps others do the same—especially those who’ve outgrown linear paths and want more than a title or a ladder. Together, we explore how generalists are uniquely wired to design portfolio careers, navigate reinvention, and step outside the scripts that no longer fit. 

If you’re craving space to ask what you really want from work and life, this episode opens the door. 

Key Highlights:  

• Redefining Success: How to move beyond prestige, performance, and external markers to define success for yourself. 

• From Corporate to Coaching: Anna’s journey from brand strategist to helping others design flexible, values-driven careers. 

• The Myth of Linear Progress: Why career changes often feel like steps “backward” and how to reframe them. 

• Portfolio Careers: Embracing variety, autonomy, and multiple income streams as a strength — not a fallback. 

About Anna: 

Anna Lundberg is the founder of One Step Outside®, where she helps experienced professionals and business owners reimagine what success really looks like - beyond the conventional 9 to 5. 

A former Procter & Gamble marketing executive, Anna left corporate life in 2013 and has since built a body of work dedicated to helping others design more fulfilling, flexible, and sustainable careers. She’s the author of Outside of the 9 to 5, host of the Reimagining Success® podcast, and creator of the Business Accelerator for solopreneurs. 

Her work is grounded in the belief that success isn’t truly success if it comes at the cost of your health, identity, or family life - and that there’s a more human, more intentional way to build a business, lead a team, or navigate a career transition. 

 Find Anna Here 

• LinkedIn: https://www.linkedin.com/in/annaselundberg/ 

• Website: https://onestepoutside.com/ 

• Other links: https://annaselundberg.com/ 

 Find Julie 

• Connect with Julie on LinkedIn https://www.linkedin.com/in/julie-lavergne/  

• Follow the podcast’s LinkedIn page for next Episode release https://www.linkedin.com/showcase/the-generalist-advantage/?viewAsMember=true  

• Visit our Website https://8ballclarity.com/  

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