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For Immediate Release: Podcasts for Communicators

VOR 2 TAGEN

FIR B2B episode #159: A tale of two newspapers

How the Washington Post and the New York Times handled their digital properties over the past several years, and what are the best models for successful future online journalism. Continue Reading → The post FIR B2B episode #159: A tale of two newspapers appeared first on FIR Podcast Network.

17 Min.
VOR 4 TAGEN

When Harassment Policies Meet Deepfakes

AI has shifted from being purely a productivity story to something far more uncomfortable. Not because the technology became malicious, but because it's now being used in ways that expose old behaviors through entirely new mechanics. An article in HR Director Magazine argues that AI-enabled workplace abuse -- particularly deepfakes -- should be treated as workplace harm, not dismissed as gossip, humor, or something that happens outside of work. When anyone can generate realistic images or audio of a colleague in minutes and circulate them instantly, the targeted person is left trying to disprove something that never happened, even though it feels documented. That flips the burden of proof in ways most organizations aren't prepared to handle. What makes this a communication issue -- not just an HR or IT issue -- is that the harm doesn't stop with the creator. It spreads through sharing, commentary, laughter, and silence. People watch closely how leaders respond, and what they don't say can signal tolerance just as loudly as what they do. In this episode, Neville and Shel explore what communicators can do before something happens: helping organizations explicitly name AI-enabled abuse, preparing leaders for that critical first conversation, and reinforcing standards so that, when trust is tested, people already know where the organization stands. Continue Reading → The post FIR #500: When Harassment Policies Meet Deepfakes appeared first on FIR Podcast Network.

19 Min.
VOR 4 TAGEN

ALP 294: Wake up or get left behind: AI is forcing your hand

In this episode, Chip and Gini come out swinging with a wake-up call for the agency community: the ground is shifting faster than most are willing to admit, and the window for meaningful adaptation is closing. Continue Reading → The post ALP 294: Wake up or get left behind: AI is forcing your hand appeared first on FIR Podcast Network.

24 Min.
2. FEB.

FIR #499: When Saying Nothing Sends the Wrong Message

The Public Relations Society of America (PRSA) responded to member requests for a statement about the federal immigration crackdown in Minnesota with a letter explaining why the organization would remain silent. In this short midweek episode, Neville and Shel outline the key points in the letter, where they disagree, and how they might have responded. Continue Reading → The post FIR #499: When Saying Nothing Sends the Wrong Message appeared first on FIR Podcast Network.

22 Min.
29. JAN.

AI risk, trust, and preparedness in a polycrisis era

In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and communication leaders. The conversation explores how crisis communication is evolving in an era defined by polycrisis, declining trust, and accelerating AI-driven risk – and why many organisations remain dangerously underprepared despite growing awareness of these threats. Drawing on real-world examples, including recent AI-amplified reputation crises, Philippe outlines where organisations are falling short and what communicators can do now to close the gap between awareness and action. Continue Reading → The post AI risk, trust, and preparedness in a polycrisis era appeared first on FIR Podcast Network.

47 Min.
26. JAN.

ALP 293: Stop letting your website embarrass you

In this episode, Chip and Gini tackle the unsexy but critical task of auditing your agency's website content. Continue Reading → The post ALP 293: Stop letting your website embarrass you appeared first on FIR Podcast Network.

21 Min.
26. JAN.

FIR #498: Can Business Be a Trust Broker in Today's Insulated Society?

The 2026 Edelman Trust Barometer focuses squarely on "a crisis of insularity." The world's largest independent PR agency suggests only business is in a position to be a trust broker in this environment. While the Trust Barometer's data offers valuable insights, Neville and Shel suggest it be viewed through the lens of critical thinking. After all, who is better positioned to counsel businesses on how to be a trust broker than a PR agency? Also in this episode: Research shows employee adoption of AI is low, especially in non-tech organizations like retail and manufacturing, and among lower-level employees. CEOs insist that AI is making work more efficient. Do employees agree? Organizations believe deeply in the importance of alignment. So why aren't employees aligned any more today than they were eight years ago? Mark Zuckerberg changed the name of his company to reflect its commitment to the metaverse. These days, the metaverse doesn't figure much in Zuckerberg's thinking In his Tech Report, Dan York reflects on Wikipedia's 25th anniversary. Continue Reading → The post FIR #498: Can Business Be a Trust Broker in Today’s Insulated Society? appeared first on FIR Podcast Network.

1 Std. 51 Min.
23. JAN.

Circle of Fellows #124: The Impact of Mentoring

The communication profession is currently weathering a perfect storm of tectonic shifts, from the promises of AI to the messy realities of hybrid work, and we are languishing in denial if we think traditional, one-way “career advice” will save us. In the January 2026 Circle of Fellows, our panel will move beyond the clichés to examine mentoring as a pragmatic, strategic tool for institutional knowledge transfer and professional resilience. High-impact mentoring fosters the “trusted advisor” mindset, helping practitioners navigate the minefield of ethical leadership while bridging the gap between academic theory and high-stakes business execution. Whether you’re a senior leader looking to cultivate the next generation of strategic thinkers or a rising professional seeking to future-proof your career, this episode provides actionable frameworks for building the kind of meaningful, two-way developmental relationships that drive both individual growth and organizational success. Continue Reading → The post Circle of Fellows #124: The Impact of Mentoring appeared first on FIR Podcast Network.

1 Std.
19. JAN.

FIR #497: CEOs Wrest Control of AI

The latest BCG AI Radar survey signals a definitive turning point: AI has graduated from a tech-driven experiment to a CEO-owned strategic mandate. As corporate investments double, a striking "confidence gap" is emerging between optimistic leaders in the corner office and the more skeptical teams tasked with implementation. With the rapid rise of Agentic AI — autonomous systems that execute complex workflows rather than just generating text — the focus is shifting from simple productivity gains to a total overhaul of culture and operating models. In this episode, Neville and Shel examine this evolution that places communicators at the center of a high-stakes transition as AI moves from a pilot phase into end-to-end organizational transformation. Continue Reading → The post FIR #497: CEOs Wrest Control of AI appeared first on FIR Podcast Network.

22 Min.

9 Folgen

For Immediate Release: Podcasts for Communicators

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FIR Podcast Network
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2014 - 2026
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FIR Podcast Network