FIR Podcast Network

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For Immediate Release: Podcasts for Communicators

vor 2 Tagen

FIR #518: Is the PR Industry Blowing It Again?

he history of public relations over the last 30 years is a litany of one failure after another -- failures to recognize and embrace technologies that represented seismic shifts in how people and organizations communicate. The internet. The web. Social media. Smartphones. The video shift. And now, with AI, the industry seems poised to do it again. As many organizations explore how AI will reshape them, PR agencies still seem unable to figure out billing models to replace the now-useless hourly rate. In this short midweek episode, Neville looks at a post from Stephen Waddington that laments the industry's intransigence, and Shel and Neville discuss what PR should be doing. Continue Reading → The post FIR #518: Is the PR Industry Blowing It Again? appeared first on FIR Podcast Network.

23 Min.
vor 3 Tagen

ALP 309: Is your agency easy to work with?

In this episode, Chip and Gini ask if you were on the receiving end of your own agency’s processes, would you be happy? Continue Reading → The post ALP 309: Is your agency easy to work with? appeared first on FIR Podcast Network.

18 Min.
vor 5 Tagen

If It's Not Two-Way, It's Not Communication

Are employees suffering from survey fatigue? The question is asked often, frequently because someone high up in the organization doesn't want to hear what employees think. But if employees see change as a result of someone taking their feedback to heart, you can survey them all day long. If you're sending emails, publishing articles, and posting videos, but not asking employees for their perspectives, you're not communicating. You're just messaging. In this episode of On The Same Page, Steve and Shel discuss how to ensure employees' voices are heard in meaningful ways to drive engagement and business success -- and to avoid crises, since employees' voices can serve as the organization's smoke alarm. Continue Reading → The post Episode 3: If It’s Not Two-Way, It’s Not Communication appeared first on FIR Podcast Network.

36 Min.
9. Juni

FIR #517: How to Communicate AI Whiplash to Employees

First, they were told to use AI. Experiment! Add it to your workflows! Go wild! Then the bills started piling up, and companies realized the cost was not tenable. Now the walk-backs are happening. Usage caps! Caution! Slow down! Among the issues communicators need to address is employees questioning leadership's judgment. In this short midweek episode, Shel and Neville explore approaches communicators can take to help employees understand the pivot while maintaining the perception of leader competence. Continue Reading → The post FIR #517: How to Communicate AI Whiplash to Employees appeared first on FIR Podcast Network.

26 Min.
8. Juni

ALP 308: Using AI to extend your agency’s PESO Model expertise

In this episode, Chip and Gini discuss how AI is allowing agencies to increase their PESO Model capabilities. Continue Reading → The post ALP 308: Using AI to extend your agency’s PESO Model expertise appeared first on FIR Podcast Network.

21 Min.
2. Juni

Your New Shadow Website

The Economist has gone public with an experiment: it has created a shadow website featuring an AI-friendly version of its front-of-paywall content. The idea is to improve the odds of this content surfacing in AI answers and responses to AI queries. It's based on a new standard, llms.txt, which has been described as the robot.txt of AI. What does this mean for communicators? Neville and Shel break it down in this short midweek episode. Continue Reading → The post FIR #516: Your New Shadow Website appeared first on FIR Podcast Network.

22 Min.
1. Juni

ALP 307: What to do when a client “fires” your agency

In this episode, Chip and Gini cover the practical and emotional side of client departures, from the moment you get the news to the lessons you take away. Continue Reading → The post ALP 307: What to do when a client “fires” your agency appeared first on FIR Podcast Network.

24 Min.
30. Mai

There is No Table

Communicators long for "a seat at the table." In this episode of "On the Same Page," the internal communications podcast, Shel and Steve share their perspectives on this age-old aspiration and discuss the real ways to wield influence with senior executives. Continue Reading → The post Episode #2: There Is No Table appeared first on FIR Podcast Network.

33 Min.
29. Mai

Circle of Fellows #128: The 7 Cs of The New Communication Compass, Part 2

In the second of our special Circle of Fellows discussions, Brad Whitworth moderated a panel to discuss the remaining three chapters of the book, “The 7 Cs of the New Communication Compass.” The book’s author and editor, Dianne Chase, joined Brad, along with the IABC Fellows who authored the three chapters: Zora Artis, who wrote the “Cohesion” chapter Cindy Schmieg, author of the “Collaboration” chapter Shel Holtz, who penned the “Community” chapter Continue Reading → The post Circle of Fellows #128: The 7 Cs of The New Communication Compass, Part 2 appeared first on FIR Podcast Network.

59 Min.

9 Folgen

For Immediate Release: Podcasts for Communicators

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FIR Podcast Network
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