Upper Cervical Marketing Podcast

Dr. Bill Davis and Tony Hook
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  • Marketing
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The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

  1. vor 13 Std.

    How to Create a Culture of Accountability in Your Practice

    In this episode, Dr. Bill Davis explains why accountability is one of the most important foundations for building a scalable Upper Cervical practice.  He emphasizes that accountability is not about micromanagement or blame, it's about creating systems that empower every team member to take ownership of their role and results.  Dr. Davis walks through the common reasons practices struggle with accountability, including unclear expectations, lack of measurable goals, and leaders who unintentionally become bottlenecks by rescuing employees instead of coaching them.  He shares practical strategies such as developing job scorecards, tracking KPIs through weekly meetings, assigning clear ownership, and fostering psychological safety so team members can solve problems proactively.  Throughout the episode, he connects accountability to the Practice Growth Stages, demonstrating how strong leadership systems and a culture of ownership are essential for practices looking to grow from a solo office into a thriving, multi-location organization.

  2. 20. Juli

    How to Do a Great Weekly Team Training for Your Upper Cervical Practice

    Dr. Bill Davis explains why weekly team training is one of the most valuable habits an upper cervical practice can implement to improve patient experience, strengthen team culture, and drive sustainable practice growth.  Rather than treating training as an occasional event, he encourages doctors to make it a consistent, structured part of their weekly schedule. The episode outlines a practical framework for running engaging training sessions that combine teaching, role-playing, real patient examples, and team accountability.  Dr. Davis emphasizes that the best practices don't just invest in marketing or systems,they invest in developing their people. When teams communicate with confidence, consistently follow proven systems, and stay aligned with the practice's mission, practices experience stronger patient retention, improved performance metrics, and long-term growth.

  3. 13. Juli

    How to Run a Great Weekly Team Meeting for Your UC Practice

    This episode explains how upper cervical chiropractic practices can dramatically improve team alignment, accountability, and practice growth by implementing a structured weekly team meeting.  Dr. Bill Davis introduces an adapted version of the Level 10 Meeting framework from Traction by Gino Wickman, emphasizing that consistent, well-organized meetings prevent recurring problems, improve communication, and keep the entire team focused on shared goals.  He walks listeners through each section of the meeting—from celebrating wins and reviewing key performance metrics to tracking quarterly priorities, discussing patient and team updates, solving operational issues using the IDS (Identify, Discuss, Solve) method, and assigning clear action items.  Throughout the episode, he stresses that effective meetings should be concise, action-oriented, and held every week, serving as the operational engine that keeps an upper cervical practice running efficiently and delivering exceptional patient care.

  4. 6. Juli

    How To Keep Track of the Metrics That Matter for Your Practice

    In this episode of the UCM Podcast, Dr. Bill Davis explains why tracking the right metrics is essential for building a successful and sustainable upper cervical practice. He emphasizes that many practices either track too many numbers or none at all, leading to poor decision-making and missed growth opportunities.  Dr. Davis introduces the concept of a simple, focused practice growth scorecard that highlights the key performance indicators (KPIs) that truly matter. He breaks down the difference between leading indicators (activities that predict future results) and lagging indicators (outcomes that have already occurred), showing how doctors can use both to identify problems early, improve patient retention, increase profitability, and make data-driven decisions.  The episode provides a practical framework for monitoring new patient acquisition, patient retention, financial performance, referrals, and profitability, while encouraging practice owners to review these metrics consistently with their teams to drive long-term growth.

  5. 29. Juni

    How a Guide and a Path has Helped Dr. Jean-Pierre 5X His Practice

    In this inspiring episode of the UCM Podcast, host Bill Davis interviews Dr. Gregory Jean-Pierre, who shares his journey from a struggling solo practitioner facing financial uncertainty and inconsistent growth to building a thriving upper cervical practice.  Despite years of clinical experience, he found himself stuck in a cycle of fluctuating results and limited business systems. The turning point came when he began working with UCM Practice Growth Systems, where coaching, accountability, mindset development, strategic marketing, performance tracking, and mission-driven leadership provided the structure he had been missing.  Dr. Jean-Pierre credits UCM's guidance and support for helping him grow from approximately $90,000 in annual collections to nearly $400,000 and putting him on track for a $500,000 year.  Throughout the episode, he emphasizes that success comes not from changing clinical care, but from implementing proven systems, maintaining consistency, focusing on patient success stories, and having the right coaching and accountability to stay on track.

  6. 22. Juni

    From Solo Doctor to Multi-Generational Practice: Dr. Jeff Zehr's Journey

    In this episode of the UCM Podcast, Dr. Jeff Zehr shares the lessons he's learned from building and sustaining a successful upper cervical chiropractic practice for more than two decades. From hiring the right associate and creating compensation structures that eliminate internal competition, to developing a deeply loyal team culture and preparing for his son to join the practice, Dr. Zehr offers a candid look into what truly creates long-term stability and growth in chiropractic.  The conversation also dives into the increasing importance of video marketing, patient education, and understanding practice metrics in today's digital landscape. This episode is packed with practical wisdom for chiropractors who want to grow a thriving, purpose-driven practice while building a lasting legacy.

  7. 15. Juni

    How Much Should You Charge for Upper Cervical Care?

    In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the most important and often uncomfortable topics for upper cervical doctors: pricing.  More than simply deciding what to charge, this conversation explores how pricing reflects confidence, positioning, specialization, and the overall value of upper cervical care.  Dr. Davis explains why many chiropractors undercharge out of fear, how low pricing can lead to burnout and practice instability, and why upper cervical specialists should position themselves at the top of the chiropractic market.  He also breaks down practical pricing benchmarks, the importance of care plans, and how proper pricing ultimately improves patient outcomes, team culture, and long-term practice growth.

  8. 8. Juni

    Systems & Strategy for Practice Scaling with Dr. Ben Kuhn

    This episode of the UCM Podcast features Dr. Ben Kuhn sharing an in-depth conversation about what it truly takes to scale a successful chiropractic practice.  Drawing from nearly two decades of experience in upper cervical care, Dr. Kuhn explains how growth is less about luck and more about building strong systems, tracking key metrics, developing leadership skills, and creating a business that can operate beyond the owner's direct involvement.  He discusses the importance of mindset, identifying bottlenecks, improving patient retention and conversions, building effective teams, and leveraging marketing ethically to reach more people in need of care.  Throughout the episode, he emphasizes that scaling requires continuous adaptation, problem-solving, and the willingness to embrace imperfection while consistently refining systems. The conversation also highlights how confidence, communication, and mission-driven leadership play a crucial role in helping both patients and practitioners grow.

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The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

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