How to Get Clients Without Burning Out: Robin Waite’s Fearless Business Formula

Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner.

What’s in this episode?
This one’s for the freelancers and founders who feel like they’re screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn’t work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing.

Nicholas and Robin go deep into:

• Why niching isn’t boring – it’s profitable.
• The 3-part framework for finding and reaching the right audience.
• Why hourly pricing is broken (and kind of unethical).
• And the surprising connection between identity and consistent lead flow.

You’ll walk away with:
Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don’t convert.

🎯 Whether you're new to business or stuck in the feast-and-famine trap, this episode gives you the mindset and tactics to finally grow on your terms.

🎧 Listen, learn, and stop leaving money on the table.

Robin Waite’s links:
📕 Take Your Shot – Get a signed copy: https://fearless.biz/tys
🌍 Website: https://fearless.biz
🎥 YouTube: https://www.youtube.com/@RobinWaite
📸 Instagram: https://www.instagram.com/robinmwaite/
🔗 LinkedIn: https://www.linkedin.com/in/robinwaite/

⏱️ TIMESTAMPS & TOPICS

00:00 – Introduction to Robin Waite and Fearless Business
02:15 – Is it possible to coach globally from a small UK village?
03:45 – The 3 market shifts that changed online business forever
05:30 – Why most people are doing content marketing wrong
06:30 – The real reason your marketing isn't working
07:00 – Demographics, psychographics, and identity: a niche deep dive
10:45 – How Robin built a brand around fearlessness
12:15 – Why most “marketing experts” miss the point
13:45 – Why your audience needs you to lead them
15:20 – Frank Kern and the missing link in small business
16:30 – Breaking down value-based pricing vs. hourly rates
20:00 – Real-world website pricing examples that prove the point
24:10 – Why niching isn't boring (and how to find joy in mastery)
25:30 – Applying pricing models to service businesses (like dog grooming)
28:00 – Why you need to know your numbers (and most people don’t)
29:00 – Where to get Robin’s book and connect

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