The Health Marketing Daily

Marco & Klara
  • 5.0 (1)
  • Marketing
  • Täglich

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.

  1. vor 22 Std.

    ZOE Launches Fiber Bars, Zevia Raises $20M to Turn Around

    ZOE is taking gut health science off your phone and onto the snack shelf — and a $14B UPF labelling threat could redefine how functional food brands talk about their products. Today's four stories are essential for any health brand operating in Europe or the better-for-you space. In this episode: ZOE, the gut microbiome nutrition app, has launched a range of fiber bars now available in retail snack aisles, marking a significant pivot from a subscription digital health model into the competitive functional food category. New research estimates that mandatory ultraprocessed food labelling could cost the global food and beverage industry up to $14 billion per year in reformulation, relabelling, and lost sales — with functional and fortified brands at direct risk under contested NOVA classification. A survey published by Lebensmittelzeitung reveals that a significant share of German consumers are sceptical or distrustful of novel foods, including precision-fermented ingredients and lab-grown meat, posing a major marketing and education challenge for brands seeking EU-wide distribution. Zevia, the stevia-sweetened zero-calorie soda brand, has secured a $20 million investment from GP Investments to fund a turnaround focused on product diversification and expanded distribution amid intensifying competition from Olipop, Poppi, and other better-for-you beverage brands. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  2. vor 1 Tag

    Nestlé Enters Longevity Supplements, Keto Gaps Exposed

    Nestlé just entered your category — longevity supplements. Plus, new science exposes what keto brands are getting wrong on micronutrients, and Ipsy's CMO makes the case for subscription as the fix for wellness decision fatigue. In this episode: Nestlé is launching a premium supplement range targeting muscle strength, vitality, and wellbeing under a 'healthy longevity' platform, signalling that Big Food is now a direct competitor to specialist wellness brands across Europe. A German nutrition science analysis published in Ernaehrungs Umschau found that therapeutic ketogenic diets create measurable deficiencies in B vitamins, magnesium, calcium, and selenium — and that most commercial keto products fail to address those gaps. Ipsy CMO Stacey Politi told Glossy that consumer overwhelm is the core problem driving the brand's expansion into wellness subscription boxes, positioning curated delivery as a solution to decision fatigue and a new customer acquisition channel. Germany's Präventionsradar programme has confirmed a significant rise in energy drink consumption among children and teenagers, increasing the likelihood of tighter age-restriction and marketing rules for functional beverage brands operating across Europe. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  3. vor 2 Tagen

    Abbott Spins Out Nutrition, Cannabis Sleep Gummies Face Habit Risk

    Abbott is breaking up its nutrition empire — and that reshapes the competitive landscape for every brand in clinical and consumer nutrition. Plus, the cannabis sleep gummy category just got a serious science problem that regulators will notice. In this episode: New research found that a cannabis-derived ingredient common in sleep gummies produces dependency-related patterns with repeated use, threatening one of Europe's fastest-growing supplement formats at a moment of already heightened regulatory scrutiny. A clinical trial found daily vitamin C supplementation improved survival rates in patients with precancerous blood disorders, giving one of the world's most commoditised supplement ingredients its most significant clinical finding in years. UK kefir brand Biotiful Gut Health has launched a full visual identity and packaging overhaul across its entire portfolio, signalling that design differentiation is now a primary competitive weapon in a chilled gut health aisle crowded with own-label rivals. Abbott has announced plans to spin out its nutrition division — home to Ensure, Pedialyte, and Similac — as an independent global company, a move that would create one of the largest standalone nutrition businesses in the world. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  4. vor 3 Tagen

    Fish Oil Brain Claims Fail, L'Oréal Flags GLP-1 Shift

    A landmark clinical trial just gutted fish oil's brain health story — and L'Oréal's CEO confirmed GLP-1 drugs are formally reshaping consumer spending. Two credibility moments supplement and health brands can't ignore. In this episode: A two-year clinical trial confirmed omega-3s from fish oil reached the brain but produced zero measurable improvement in memory or cognitive protection, directly threatening brain health claims across one of the supplement market's biggest categories. Italy's IAP censured Magic Magnesium Malate for implying its product could relieve restless legs and improve sleep, ruling that soft 'lifestyle language' carries the same evidential burden as explicit therapeutic claims. Cymbiotika is entering the ingestible beauty category off the back of 200 million liposomal sachets sold, using its bioavailability credentials as the primary trust mechanism in a fast-growing segment. L'Oréal's CEO publicly described GLP-1 drug adoption as 'a very important phenomenon' reshaping beauty and skincare purchasing, formally validating the GLP-1 consumer as a high-priority segment for supplement and nutraceutical brands. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  5. vor 4 Tagen

    L'Oréal Flags GLP-1 Shift, Jocko Fuel Hits Target

    L'Oréal's CEO just flagged GLP-1 drugs as a structural demand shift hitting beauty and skincare. If you sell supplements or functional food, this wave is already reaching your shelf. In this episode: Italy's IAP censured Magic Magnesium Malate for implying sleep and restless legs benefits through framing and imagery alone, ruling that implied health claims without EFSA-authorised backing violate EU advertising standards. L'Oréal's CEO publicly described GLP-1 drug adoption as 'a very important phenomenon' visibly reshaping beauty and skincare purchasing patterns at mass-market scale. UK kefir brand Biotiful Gut Health has launched a full brand identity and packaging redesign across its entire product portfolio to defend its category-leader position as the gut health market grows more crowded. Jocko Fuel, co-founded by retired Navy SEAL Jocko Willink, is rolling out protein shakes and powders to Target stores nationwide, marking a major mass-retail expansion for the podcast-driven sports nutrition brand. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  6. vor 5 Tagen

    Abbott Spins Off $8.5B Nutrition, Fish Oil Brain Claims Challenged

    Abbott is freeing its $8.5B nutrition division — including Ensure and Pedialyte — as a standalone public company. And a landmark clinical trial just dealt a serious blow to fish oil's brain health positioning. In this episode: Abbott is spinning out its nutrition division — home to Ensure and Pedialyte — into an independent publicly traded company generating approximately $8.5 billion in annual sales, giving it freedom to pursue its own marketing and commercial strategy. A rigorous two-year clinical trial confirmed fish oil successfully raised omega-3 levels in the brain but produced zero measurable improvement in memory or cognitive protection compared to controls, directly challenging one of the supplement industry's most valuable marketing platforms. Doctors and regulators are raising flags as growing numbers of GLP-1 drug users stack dietary supplements alongside their medication, with regulators in multiple markets actively exploring new rules to address unsupported claims targeting this population. Cymbiotika, which has sold 200 million liposomal sachets, is expanding into the beauty supplement market, using its liposomal delivery technology and bioavailability credentials as its core differentiator in an increasingly crowded ingestible beauty space. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  7. vor 6 Tagen

    AG1 Hits Holland & Barrett, Ipsy Enters Wellness

    AG1 is testing whether DTC credibility survives the high street. Meanwhile, Ipsy is betting subscription curation can fix supplement overload — two channel shifts every wellness marketer needs to understand. In this episode: AG1 is entering Holland & Barrett in its first major UK high street retail partnership, with CEO Tim Harrington leaning on creator credibility to justify a £3-per-serving price point in a shelf environment where no algorithm or influencer can close the sale. Ipsy CMO Stacey Politi is formally extending the beauty subscription box into supplements and wellness products, arguing that curated boxes solve consumer overwhelm by acting as a trusted editorial filter in an overcrowded category. German mycoprotein startup Infinite Roots has secured a product listing at Rewe, Germany's second-largest supermarket chain, marking a significant breakthrough for fungi-based protein into mainstream European grocery retail. Scientists have identified a drug compound that reverses severe non-alcoholic fatty liver disease in animal models by restoring gut microbiome integrity, reinforcing the gut-liver axis as a credible target with implications for functional ingredients and nutraceuticals. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  8. 21. Okt.

    Vitamin C Beats Cancer, Galy Launches Cultured Cocoa

    Vitamin C just earned clinical trial credibility in cancer survival — and Galy is bringing lab-grown cocoa to B2B ingredient buyers. Two stories reshaping formulation and marketing strategy today. In this episode: A new clinical trial found daily vitamin C supplementation may improve survival rates in people with precancerous blood disorders, giving supplement brands a stronger science-backed narrative for educational content — though EU health claims rules still prohibit disease treatment claims on pack. German milling company Traditionsmüller is investing €7 million to pivot its generational business toward plant-based protein ingredient production, signalling growing upstream supply capacity for European supplement and functional food brands. A bipartisan group of US lawmakers has formally urged the FDA to close an importation loophole being exploited to bring unapproved versions of Eli Lilly's investigational obesity drug retatrutide into grey-market wellness and biohacking channels. Biotech startup Galy has launched WunderHaus, a cell-cultured cocoa ingredient brand targeting B2B food and supplement manufacturers, positioning lab-grown cacao as a sustainability and supply chain solution for functional chocolate and nootropic formulations. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

Alle anzeigen (188)

Info

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.

Informationen

  • Erstellt von
    Marco & Klara
  • Jahre aktiv
    2026
  • Folgen
    188
  • Bewertung
    Unbedenklich
  • Copyright
    © 2026 Marco & Klara