imPRessions: a pollack group production

The Pollack Group
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ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

  1. Pets Are the New Kids: How Brands Are Marketing to the Modern Pet Parent with Yvonne Brossard | Season 4 Episode 6

    17. Juni

    Pets Are the New Kids: How Brands Are Marketing to the Modern Pet Parent with Yvonne Brossard | Season 4 Episode 6

    Today, the relationship between people and their pets has shifted tremendously. From matching outfits, to birthday parties, holiday card portraits, and everything in between, pets are no longer just companions, but family members and support systems for many across the world. Today’s episode celebrates our beloved pets with Yvonne Brossard, Senior Manager of Consumer & Public Relations at Petco, and covers how changing consumer attitudes toward pets are reshaping marketing, communications, and brand strategy. Plus, Yvonne offers marketing intel that fits across any industry. You don’t want to miss this one!

    33 Min.
  2. Inside the New Age of Political Reporting: How National Policy Becomes Local News and What Communicators Need to Do to Break Through | Season 4 Episode 5

    20. Mai

    Inside the New Age of Political Reporting: How National Policy Becomes Local News and What Communicators Need to Do to Break Through | Season 4 Episode 5

    Political reporting dominates our social feeds and increasingly influences the way brands communicate. It’s a critical component of journalism and is more than just what’s happening in Washington, D.C. Policy stories are all around us - in our local media and affect businesses and societies on a personal level. Today’s imPRessions guest is Kevin Grant, executive director of the All-Britton Journalism Institute, who shares insight into how reporters are connecting national political developments to local audiences and how media consumption habits are reshaping the news cycle.

    33 Min.
  3. The Next Generation of PR: A Conversation with PR Student of the Year Sophie Schaked | Bonus Episode

    6. Mai

    The Next Generation of PR: A Conversation with PR Student of the Year Sophie Schaked | Bonus Episode

    Graduation season is upon us, so what better time than to speak with PRWeek’s 2026 PR Student of the Year, Sophie Schaked? In this month’s bonus episode, Jenn and Brittany speak with one of the brightest PR minds of the future. Tune in to hear what Sophie's generation believes will shift the PR industry and advice for those seeking a career in the field.

    34 Min.
  4. The Importance of Trade Media in PR with Allison Carter | Season 4 Episode 4

    15. Apr.

    The Importance of Trade Media in PR with Allison Carter | Season 4 Episode 4

    PR professionals know the thrill of landing a placement in a top-tier publication. For clients, big names equate to big wins, and while mainstream media is usually an indicator of success, one important medium is often overlooked: trade media. In today’s episode, we sit with Allison Carter, Editor-in-Chief at PR Daily, to unpack why trade media needs a front row seat in every PR strategy.

    29 Min.
  5. Beyond the Logo: How Honda Turns Sponsorships into Cultural Impact with Jennifer Symington | Season 4 Episode 3

    18. März

    Beyond the Logo: How Honda Turns Sponsorships into Cultural Impact with Jennifer Symington | Season 4 Episode 3

    Sponsorships can be one of the most powerful tools in a brand’s marketing arsenal, but only when they’re done right. There is more to an effective partnership than slapping a logo onto the website and posting about it on social media. It takes thought and strategy. And one of those brands that knows how to do it right is joining us today. Jennifer Symington, Assistant Vice President of Marketing at American Honda Motor Co., discusses how Honda transforms sponsorships into meaningful cultural moments. Editor’s note: At 1:39, Jennifer Symington is referenced as being with Honda Motor. The correct company name is American Honda Motor Co.

    31 Min.
  6. Marketing a Modern Resort on the Las Vegas Strip with Kassidy Krystek | Season 4 Episode 2

    18. Feb.

    Marketing a Modern Resort on the Las Vegas Strip with Kassidy Krystek | Season 4 Episode 2

    Las Vegas is the epicenter for entertainment, luxury, and nightlife. Ever wonder what goes into the PR and marketing for some of the most iconic properties on the The Strip? Look no further. This week, Jenn and Kalli welcome Kassidy Krystek, former Director of Public Relations and Communications of Resorts World Las Vegas. Today’s deep dive conversation tackles what it really takes to build momentum in a city where every property is fighting for headlines - and bookings.

    38 Min.
  7. The Evolution of Music Marketing with Laura Whitmore | Season 4 Episode 1

    21. Jan.

    The Evolution of Music Marketing with Laura Whitmore | Season 4 Episode 1

    If you’ve dreamed about working in the music industry, you’re going to love our first guest of season 4! Laura Whitmore is the Senior Vice President of Marketing for Positive Grid, one of the most popular music brands in the industry. In today’s episode, Jenn and Kalli chat with Laura about how to effectively market new products, what the future of music marketing is heading, and more.

    35 Min.
  8. Putting the World into World-Class PR with Doug Dawson | Season 3 Episode 21

    31.12.2025

    Putting the World into World-Class PR with Doug Dawson | Season 3 Episode 21

    For half a century, Microsoft has been at the forefront of technology and innovation. As one of the most influential companies in the world, Microsoft faces a unique set of challenges: staying human, trusted, and consistent while operating across countries, cultures, and industries at massive scale. This week’s episode welcomes Doug Dawson, Vice President of Communications at Microsoft, for a behind-the-scenes look at how one of the world’s largest brands manages its marketing, PR, and communications. Jenn and Kalli unpack global storytelling, AI, and more.

    28 Min.
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Info

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

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