Interior Design Business

Terri Taylor

Are you an interior design professional who wants to create time-accurate, money-generous, and fee-based job offers that clients jump to say "yes" to? Terri Taylor, President and Creative Director of the Interior Design Business Academy and the host of the Interior Design Business Podcast, is here to help interior design professionals who want to create lifestyle design businesses that pay them what they are worth.Each week, Terri is bringing her clear, proven, and repeatable step-by-step "recipes" for attracting ideal luxury clients along with her overreaching attitude of gratitude, abundance, beauty, and joy for creating long-lasting and meaningful success.Terri knows that what you believe to be true and how you feel about wealth and money have a direct connection to the level of clients, budgets, and jobs you attract, so tune in each week to discover the strategies and support mechanics you need to achieve your goals as an interior design professional.

  1. vor 4 Tagen

    Getting Out of Your Own Way

    Are you the biggest obstacle standing between your business and the success you want? In this episode of the Interior Design Business Podcast, I explore one of the most important, and often overlooked, factors in building a successful design business: mindset. Many designers work harder, put in longer hours, and constantly search for new strategies, yet still struggle with inconsistent cash flow, difficult clients, and stalled growth. Often, the problem isn't a lack of talent or opportunity. It's the beliefs, fears, and habits that are keeping them stuck. In this episode, I break down some of the most common ways designers get in their own way, including feeling "not good enough," letting fear dictate decisions, playing small when opportunities arise, and surrounding themselves with people who reinforce limiting beliefs. We also discuss how mindset impacts financial success, why your internal dialogue matters, and how changing your expectations can transform the clients, projects, and opportunities you attract. If you've ever felt stuck, overwhelmed, or frustrated by the pace of your business growth, this episode will help you identify the invisible barriers holding you back, and show you how to move beyond them. In this episode, we cover: Why mindset impacts business successHow excuses keep designers stuckOvercoming the "I'm not good enough" beliefUnderstanding fear versus realityWhy playing small limits your growthLearning to say yes to bigger opportunitiesThe connection between beliefs and financial successHow your environment influences your resultsThe power of taking responsibility for your futureCreating a mindset that attracts better clientsShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    25 Min.
  2. 20. Juni

    Why Design Fees Work Best… and Why They Don't

    Are design fees really the best way for interior designers to get paid? In this episode of the Interior Design Business Podcast, I continue the conversation around pricing and billing by exploring the advantages and disadvantages of fee-based design. Many designers assume design fees automatically solve the problems created by hourly billing. But the truth is that design fees only work when they are supported by a clear scope of work, defined deliverables, strong boundaries, and a well-written letter of agreement. In this episode, I explain why fee-based design can dramatically improve profitability, cash flow, client confidence, and project management. We also discuss the mistakes designers make when creating flat fees, how to handle client requests outside the original scope, and why talking about money remains one of the most important skills a designer can develop. If you've ever wondered whether design fees are right for your business, this episode will help you understand when they work best, and when they can become a costly mistake. In this episode, we cover: Why design fees fail without clear boundariesThe importance of scope, deliverables, and planningHow design fees improve client confidenceWhy fee-based design improves cash flowCreating profitable letters of agreementManaging client requests outside the scope of workWhy designers need to talk about moneyUnderstanding value versus timeHow experience increases profitabilityWhen fee-based design works bestShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    14 Min.
  3. 13. Juni

    Why Hourly Billing Works and Doesn't Work

    Should interior designers charge hourly, or is there a better way? In this episode of the Interior Design Business Podcast, I break down one of the longest-running debates in the design industry: hourly billing versus fee-based design. While hourly billing can work in certain situations, it also creates significant challenges for both designers and clients when it's not managed properly. From inaccurate time tracking and delayed cash flow to client anxiety around costs and scope creep, hourly billing often creates more problems than designers realize. In this episode, I explain when hourly billing works, how to make it more effective, and the hidden pitfalls that can hurt profitability. We also discuss retainers, scope management, client communication, time tracking, and why experience should increase your value, not reduce it. If you've ever wondered whether hourly billing is helping or hurting your business, this episode will help you understand the advantages, disadvantages, and what to watch out for as your business grows. In this episode, we cover: Why hourly billing creates challenges for many designersThe importance of accurate time trackingHow delayed billing impacts cash flowWhy designers often underbill clientsUsing retainers to improve hourly billingManaging scope creep and additional requestsWhy client communication around money mattersThe hidden costs of hourly billingUnderstanding the difference between time and valueWhy experience should increase your earningsShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    15 Min.
  4. 6. Juni

    Why Templates Don't Work

    Are templates helping your interior design business… or hurting it? In this episode of the Interior Design Business Podcast, I explain why templates often create more problems than they solve for interior designers. Many designers rely on template contracts, letters of agreement, proposals, and deliverables because they want a faster, easier way to start projects. But the reality is that every project is different, every client is different, and every successful design business requires thoughtful planning and customization. In this episode, I break down why one-size-fits-all templates fail, what deliverables actually are, how boundaries protect both you and your clients, and why a properly crafted letter of agreement is one of the most important business tools you have. We also discuss project planning, payment structures, client expectations, legal protections, and how organizational systems create more profitable projects and a better client experience. If you've ever searched for the perfect template to solve your business challenges, this episode will show you why the real solution is developing the skills and systems behind the document. In this episode, we cover: Why templates create problems for designersThe purpose of a strong letter of agreementWhat deliverables actually meanWhy every project requires customizationCreating boundaries that protect profitabilityStructuring payments and cash flow correctlyPlanning projects before design work beginsProtecting yourself with legal languageWhy organization improves client experienceThe connection between systems and profitabilityShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    19 Min.
  5. 30. Mai

    Do You Have the Right Insurance?

    Do you actually have the right insurance coverage for your interior design business? In this episode of the Interior Design Business Podcast, I’m talking about one of the most overlooked but critical parts of running a successful design business: professional liability protection. Many designers assume their homeowner’s insurance covers their business, or they believe they’re “too small” to need errors and omissions insurance. But the reality is that every project carries liability, and even happy clients can suddenly become difficult when problems arise. In this episode, I share real stories from my own business experience, including client disputes, product failures, remodel complaints, and unexpected accidents that could have turned into major legal and financial problems. We also discuss why documentation matters, how to protect yourself legally, what errors and omissions insurance actually covers, and why separating your personal and business protections is essential. If you’re running an interior design business without understanding your liability exposure, this episode is a must-listen. In this episode, we cover: Why homeowner’s insurance does not cover your design businessWhat errors and omissions insurance actually protectsWhy no design business is “too small” for liability coverageReal examples of design-related lawsuits and disputesHow clients can suddenly become difficult after projects finishWhy documentation and signed approvals matterProtecting furniture, inventory, and stored productsUnderstanding liability around specifications and selectionsWhy legal defense costs can become overwhelmingSteps every designer should take to protect their businessShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    19 Min.
  6. 23. Mai

    Is My Design Fee Enough?

    Are you constantly wondering if your design fee is really enough? In this episode of the Interior Design Business Podcast, I break down one of the biggest mindset and business challenges interior designers face: pricing their services confidently and profitably. Many designers struggle because they blur the line between design services and product purchasing. They rely on future furniture sales to make the project profitable, overdeliver without boundaries, and end up exhausted, underpaid, and frustrated. In this episode, I explain why separating design fees from purchasing changes everything. When your design fee fully pays you for your expertise, your time, and your process, you create a healthier business, stronger client relationships, and far more profitability. I also walk through how to structure boundaries inside your agreements, why deliverables need to be crystal clear, how budgets support fee conversations, and why clients are actually more comfortable saying yes when they understand the full financial picture. If you’ve ever questioned your pricing, struggled to hold boundaries, or felt like you were giving away too much unpaid time, this episode will completely change how you think about design fees. In this episode, we cover: Why design fees and purchasing should stay separateThe mindset shift from designer to consultantHow unclear boundaries create unpaid workWhy overdelivering hurts your businessSetting limits on meetings, selections, and revisionsThe relationship between project budgets and feesWhy clients say yes more easily when budgets are clearCreating stronger letters of agreementDefining clear deliverables in your contractsStructuring a profitable purchasing processShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    20 Min.
  7. 16. Mai

    How to Manage Clients Who Can't Make a Decision

    What do you do when a client loves every option… but still won’t make a decision? In this episode of the Interior Design Business Podcast, I’m breaking down how to manage clients who struggle with decision-making and why unresolved decisions can completely derail a design project. When clients delay decisions, it creates confusion, slows contractors down, impacts timelines, increases your unpaid hours, and often weakens the overall design outcome. But the truth is, many clients aren’t intentionally difficult, they simply lack confidence and need more structure, guidance, and clarity throughout the process. In this episode, I share six practical strategies to help clients move through decisions with more confidence while keeping your projects organized, on schedule, and beautifully cohesive. You’ll learn how to reduce overwhelm, create better specification meetings, structure your agreements to support progress, and guide clients through the emotional side of decision-making without becoming frustrated or losing control of the project. If you’ve ever had a client say “I need to think about it” over and over again, this episode will help you lead the process more effectively and protect both your time and your design. In this episode, we cover: Why some clients struggle to make decisionsHow open-ended decisions delay projectsWhy unresolved selections hurt the overall designThe impact delayed decisions have on contractors and timelinesHow too many options overwhelm clientsWhy presenting one best option works better than fiveHow to use anchor selections to guide the design directionWhy inspiration photos help reinforce decisionsThe importance of meeting agendasHow preparing clients before meetings improves outcomesBuilding deadlines into your letter of agreementHow written agreements create accountabilityWhy clients need design education throughout the processExplaining the emotional feel behind design choicesHow to build confidence in hesitant clientsWhy reinforcing wins helps clients decide fasterThe importance of holding boundaries during selectionsWhy you should never allow decisions to carry into the next meetingHow stronger leadership creates smoother projectsShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    19 Min.
  8. 9. Mai

    Looking for Clients?

    Wondering where your next client is coming from? In this episode of the Interior Design Business Podcast, I break down what to do when your pipeline is empty, and how to get clients coming in consistently. Every designer experiences cycles in their business. There are times when you’re fully booked, and times when things feel quiet. But instead of panicking, this is your opportunity to reset, refocus, and rebuild your marketing momentum. In this episode, I share five proven strategies to help you generate new clients, reconnect with your network, and create a steady flow of opportunities, without relying on random luck or last-minute hustle. If you’ve been feeling stuck, worried about where your next project is coming from, or unsure what to do next, this episode will give you a clear plan to get back in motion. In this episode, we cover: Why slow periods are normal in a design businessHow to use downtime productively instead of panickingThe importance of keeping your marketing consistentHow to clearly define your ideal client and projectWhy intention and clarity drive resultsThe power of reconnecting with past (legacy) clientsHow to ask for referrals without sounding needyWhat real networking actually looks likeWhy your elevator pitch matters (and what to say instead)How to build powerful referral partnershipsThe key relationships that bring consistent workWhy timing plays a huge role in landing projectsHow to use social media and email marketing effectivelyThe importance of staying top of mindWhy marketing is the most important part of your businessHow to stop being “busy” and start growing your businessShow notes are available at interiordesignbusinessacademy.com Follow us on Facebook: facebook.com/InteriorDesignBusinessAcademy Follow us on Instagram: instagram.com/interiordesignbusinessacademy

    20 Min.

Info

Are you an interior design professional who wants to create time-accurate, money-generous, and fee-based job offers that clients jump to say "yes" to? Terri Taylor, President and Creative Director of the Interior Design Business Academy and the host of the Interior Design Business Podcast, is here to help interior design professionals who want to create lifestyle design businesses that pay them what they are worth.Each week, Terri is bringing her clear, proven, and repeatable step-by-step "recipes" for attracting ideal luxury clients along with her overreaching attitude of gratitude, abundance, beauty, and joy for creating long-lasting and meaningful success.Terri knows that what you believe to be true and how you feel about wealth and money have a direct connection to the level of clients, budgets, and jobs you attract, so tune in each week to discover the strategies and support mechanics you need to achieve your goals as an interior design professional.

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