Interview: Introducing Midea

Welcome to The kbbreview Podcast, I'm Andy Davies and this is a very special bonus episode of the show.

Today we're meeting appliance brand Midea and if you're unfamiliar with them you won't be for long. They are, simply, one of the biggest appliance companies in the world. Based in China they are an enormous global player and their UK operation, established just four years ago, is now ramping up at a massive pace.

In particular for kitchen specialists they're building not just the Midea brand itself but also Teka - a brand with loads of heritage that they bought last year and many of you will already know.

Lots of you will get your first chance to see what they're all about at kbb Birmingham in March where they are going all in with a big stand so we're really looking forward to seeing what they come up and I'm sure you will too. 

So, today we're meeting head of marketing Julia Livett and kitchen retail national account manager, Ben Day to get a bit more background on plans, strategies and ambitions and what Midea is all about.

You can also find more about Midea at midea.com/uk and you can meet them on stand G80 at kbb Birmingham.

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