Leveling Up with Eric Siu

Eric Siu
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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

  1. vor 1 Tag

    Everything You NEED to Know to Build a Company Brain

    👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com Learn exactly how high-earning operators use company brains and evals to scale. Get the implementation details usually kept behind closed doors. 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

  2. vor 3 Tagen

    USE This App Now To Make Hermes 10x More Powerful

    👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 0:00 Boosting Hermes Productivity 0:39 Mastering Model Selection 2:26 Organizing with Profiles 3:54 Advanced Project Organization 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

  3. 9. Juli

    How to Clone Your Best Employee Skills: Beat Prompts, Build a Skill Dojo, & Using Evals

    95% of the time, it's not a people problem. It's a process problem. So I set out to fix the process and in doing it, I found a way to clone my best employees. How skills took my X account from ~100K to 3M+ monthly impressions The finance skill that found $500K in hidden costs in 30 minutes Our internal "Skills Dojo" - think GitHub meets an app store for your team's best skills How evals and agentic loops turn one person into the work of 5-10 Chapters 00:00 Clone Your Best Employees With Skills 00:25 The Results: 3M+ Views on X 00:43 Building & Forking Skills 02:00 Fat Skills, Thin Harness 02:13 Skills That Drive Real Leads 02:48 The AI Marketing Skills Repo (2,600 Stars) 04:00 The Finance Skill That Saved $500K 04:53 X Long-Form Writer + Humanizer 05:39 Inside Our Skills Dojo 08:04 Publishing & Sanitizing Skills 09:00 Most Problems Are Process Problems 10:48 Speaking at MozCon NYC 11:26 Training The Team Like Jedi 12:03 The Person Of One 14:05 What Makes A Real Skill 14:18 What Is A Good Eval? 15:04 Agentic Loops Explained 16:45 Daisy-Chaining Skills Into Loops

  4. 29. Juni

    Claude Tag Looks Useful. But It's Dangerous

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Claude just launched Claude Tags, and most people are missing what it actually signals: the start of AI moving directly into your company's workspace as a co-worker that remembers, routes, and executes your work. Chapters: 00:00 Claude Tags Just Changed The Game 00:24 What Claude Tags Actually Is 01:11 Multiplayer vs Single Player Claude 02:46 The Trade-Offs Nobody Considers 03:26 Token-Based Pricing Explained 03:57 The Real Risks: Lock-In And Security 05:46 Build Your Own Company Brain 06:12 The Access Control Problem 07:16 Why Claude Tags Is A Trojan Horse 08:28 Owning Your Infrastructure 10:19 A Practical Checklist To Get Started 12:46 How I'm Actually Using It 14:35 Final Thoughts How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

  5. 23. Juni

    AI Loops Are Useless Unless They Do This

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everybody technical is talking about loops right now. But almost nobody is asking the real question: how do you apply loops to your business if you're a founder, operator, or marketing leader instead of an engineer? Chapters: 00:00 Why Everyone Is Talking About Loops 00:55 Applying Loops To Business 01:46 The Old Way: Prompting & Chatting 03:27 The Four Traps Of Demonstration Mode 05:20 Build, Measure, Escalate 07:53 The Pre-Meeting Context Filler 09:44 The Resolver Loop 11:26 Not Everything Should Be A Loop 12:46 The Build-Measure-Escalate Worksheet 14:05 The EO/SEO Content Operating System 15:28 Defining Your Definition Of Done 16:10 The Loop Is Only Real With Receipts

  6. 22. Juni

    How Skills, Evals, and Loops Clone Your A-Players Reliably

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Most companies try to hire their way to more A players. I built a system that mints them instead. In this video, I break down the three-part combo we use to reliably create A players inside our organization: skills, evals, and loops. This is the same framework we run in our six-week "pod of one" apprenticeship, where one person learns to do the work of four, five, or even ten roles by leveraging AI. Here's what I cover: ⬛ How services-as-software changes the math on labor hours and revenue per employee ⬛ What a skill actually is, and why it beats traditional processes nobody uses ⬛ How to build evals so you can prove a skill is good without trusting the vibes ⬛ How to chain skills into loops that kill your biggest weekly bottleneck ⬛ The exact run of show for our apprenticeship that you can steal and skillify yourself If you're a founder or operator, you have the invisible hammer to make this happen across your team. This is how you create predictability and reliability when it comes to minting A players. Chapters: 00:00 The Three-Part Combo 00:43 Services as Software Explained 01:44 The Skills Dojo 02:39 The Six-Week Apprenticeship 03:53 Defining Success and Done 04:38 What a Skill Actually Is 06:07 Why Single Brain Ties It Together 06:43 Skills as the Intention Behind Process 08:19 What an Eval Is and Why You Need One 09:07 What a Good Eval Looks Like 10:14 Chaining Skills Into Loops 11:54 Who Belongs in the Room 12:39 Skillify This Video Yourself 13:11 The Founder's Invisible Hammer 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

  7. 19. Juni

    Why A Company Brain Will 100x Your Revenues

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Most people are buying AI backwards. They stack up copilots, agents, and a pile of tools that never talk to each other, then wonder why nothing actually compounds. The piece almost everyone is missing is a company brain: one unified intelligence that connects every tool, call, and document so your agents and your team can finally execute as one. In this video I show you exactly how we built ours at Single Grain, running on 500,000 tokens of persistent memory, 90+ daily crons, and 2,800 sales-call transcripts turned into operational playbooks. Then I break the whole thing down as a stack you can build yourself: capture, retrieval, source of truth, permissioning, feedback loops, and execution. Get these layers right and the system learns, protects, and compounds, which is how one person ends up doing the work of ten and the revenue follows. Chapters 00:00 Why Most People Buy AI Backwards 01:43 Inside Single Grain's Company Brain 02:47 The Execution Architecture in Layers 03:38 Layer 1: Capture Everything 04:10 Why Compounding Wins 04:30 Layer 2: Retrieval 05:13 Layer 3: Source of Truth 06:45 Layer 4: Permissioning 07:14 Layer 5: Feedback Loops 07:55 Broken vs Working, Layer by Layer 09:45 Layer 6: Execution How to Connect IG: / ericosiu X: / ericosiu 👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

  8. 18. Juni

    6 INSANE Codex Ways I Use Codex To Make Money

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everyone is obsessing over Opus 4.8 right now, but Codex is quietly making me serious money. In this video I walk through six ways I am actually using Codex inside my business today, from spinning up custom ad creative for every single prospect to a multi-threaded recruiting machine, an internal skills marketplace, and a Dream 100 revenue command center. None of this is theory. These agents are running live in my company while I record, some of them for days at a time. If you are a founder or operator, the takeaway is simple: the people who learn how to do this first are the ones who pull ahead. It all comes down to your relationship with learning and change. Chapters 00:00 Why Codex Is Printing Money Right Now 00:21 #1 Picasso: Ad Creative at Scale for Outbound 02:35 #2 Running Codex With Hermes (Autonomous Agents) 03:19 #3 A Multi-Threaded AI Recruiting Machine 05:59 #4 The Skills Dojo: A Skills Marketplace for Your Team 08:05 #5 TerraMind: An Agent That Watches and Skillifies Your Work 10:00 #6 The Dream 100 Revenue Command Center 11:27 Bonus: Build Your Own Lead-Gen Engine How to Connect IG: / ericosiu X: / ericosiu 👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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