Marketing Brew Weekly

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  1. VOR 3 TAGEN

    Do Audiences Love a ‘Showmance’ as Marketing?

    Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?  00:00: Intro  01:36: Wuthering Heights hype  06:15: Why try a showmance or fauxmance as marketing 10:46: Reality dating shows and influencer brand deals  15:50: Short form dating shows  19:31: Risks and rewards of using showmance as marketing  Join us in NYC next week for The Science of AI, breaking down what’s actually working in AI for marketers – last few tickets available here: https://www.marketingbrew.com/events/the-art-and-science-of-ai-in-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 Min.

  2. 11. FEB.

    Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs

    Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era.  00:00: Intro  00:38: Sports betting brands with Super Bowl ads 06:00: User retention for sports betting brands 08:20: Sports betting vs prediction markets  11:35: What are betting brands focused on for marketing  16:35: What’s next for sports betting Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 Min.

  3. 8. FEB.

    Reacting to 2026 Super Bowl Commercials

    Welcome to Marketing Brew Weekly! This week, since it is our literal Super Bowl, we’ve got a bonus episode for you where we’ll react to some of the weirdest and wildest commercials from the big game this year. From fibermaxxing to back flips to bran cereals, we’ll give our take on which ads got really creative, which…don’t think too hard about it, and which one may have missed the mark on their image rehabilitation.  00:00: Intro  00:40: Instacart featuring Ben Stiller and Benson Boone 02:50: Xfinity featuring Jurassic Park cast 06:08: Raisin Bran featuring William Shatner  08:48: Hims & Hers Succession vibes  11:24: Ring and cute puppies 14:15: Fanatics featuring Kendall Jenner 17:12: Hellmann’s featuring Andy Samberg  Watch the ads:  Instacart: https://www.youtube.com/watch?v=gTleZejhlqk  Xfinity: https://www.youtube.com/watch?v=KKwxWPp2dhw  Raisin Bran: https://www.youtube.com/watch?v=xf64Okfdc6Y  Hims & Hers: https://www.youtubdfe.com/watch?v=aZ7Z5LTJWHM  Ring camera dog finder https://www.youtube.com/watch?v=OheUzrXsKrY   Fanatics: https://www.youtube.com/watch?v=JfLUbLIULDw  Hellmanns: https://www.youtube.com/watch?v=fc0kbiVbuzs  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    24 Min.

  4. 4. FEB.

    Super Bowl Commercials Are Betting Big on Toilet Humor

    Welcome to Marketing Brew Weekly! This week we’re discussing the creative strategies and themes around many of the Super Bowl commercials this year. If you think you’re hearing a lot of Dad Rock, or seeing a lot of reminders to eat your fiber, or somehow feeling nostalgic, that’s on purpose. And, you may be seeing less AI ads than you think. 00:00: Intro  01:05: Nostalgic ads with retro TV nods 04:35: Retro music and Dad Rock  08:30: Health, wellness, and GLP 1s 16:11: Potty humor  21:09: Who will actually stand out  22:40: Will there be much AI Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 Min.

  5. 28. JAN.

    Why Have We Seen So Many Super Bowl Ads Already?

    Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to experiential activations, these are some of the unique ways you can expect brands to show up in and around the game.  00:00: Intro  01:06: The teaser approach  06:50: Regional buys  09:08: The social media aspect 12:30: Experiential activations  18:02: Beer brand teasers 28:50: Brands reacting on social Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 Min.

  6. 21. JAN.

    Brands Are Producing Entertainment Content Now — But Should They?

    Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space.  00:00: Intro  00:36: Gap’s new hire of Chief Entertainment Officer 03:15: Other brands moving into the entertainment studio space 04:17: The benefits   12:49: The challenges  20:14: Over-saturation vs. Under-saturation  22:32: Is video content the new blog?  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 Min.

  7. 14. JAN.

    How Brands Can Embrace the 'Heated Rivalry' Hype

    Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way.  00:00: Intro  00:38: The rise of Heated Rivalry 08:50: Bands that have gotten involved 11:52: Brands and adult romance 15:30: What is the next big show to be a part of 17:42: Forecast by reading the books to plan future collabs  24:47: Is the NHL missing the moment Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 Min.

  8. 7. JAN.

    How AI Will Reshape Marketing in 2026

    Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead.  00:00: Intro  00:38: AI discourse at CES 03:56: How marketers will use AI in 2026 11:45: How Hollywood is using AI  15:30: What do consumers want vs. what brands want  19:50: What AI should not be used for 25:36: What do you want a robot to do for you?  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 Min.
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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