More than the Brand

Matt Ortlieb & Olivia McKerrow
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  • Marketing
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A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.

  1. 26. Juni

    What We Learned From Going Mobile (And Why It Matters For Your Content)

    We've been heads-down the last couple weeks, and there's a few lessons in it. From upgrading how we shoot, to what happens when you take your content somewhere new, to how we planned content around a single event so it kept working long after the day was over. If you're a business owner thinking about your own content, there's something here for you. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    21 Min.

  2. 7. Juni

    Your Content Strategy Starts With One Question

    Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your content actually converts. From UGC brand partnerships to real estate listings to online fitness platforms, the through line is always the same: who are you talking to? A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    12 Min.

  3. 24. Mai

    The Three Videos Every Business Should Post First

    In this episode, we're pulling back the curtain on two recent client projects and breaking down the strategy we come back to again and again: pinned posts. We walk through our content session with F45 Belmont and how we built out three foundation videos designed to live at the top of their feed, an origin story, a CTA, and a testimonial that we're honestly a little obsessed with. From there we get into our ongoing work with Mondays, a reformer studio where community and atmosphere drive everything we shoot. But the bigger conversation is about why pinned posts work, and why they're usually the first thing we create with any new client. Unlike a regular post that disappears from the feed in hours, these three videos are doing work every time someone new lands on your page. They answer who you are, what you do, and why it matters, before someone decides whether to stick around or leave. We break down how to approach pinned posts whether you're a personal brand, a small business, or somewhere in between, and why the strategy behind those first three slots matters more than most people realize. We also get into the less glamorous side of growing something, reaching out to the people who left, asking for feedback, and why that discomfort is actually one of the most useful things you can do. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    14 Min.

  4. 14. Mai

    Show Up or Stay Hidden: Why Authentic Content Wins Every Time

    You've thought about showing up more online. Posting more, talking to the camera, letting people see what you're actually building. But every time you go to do it, something stops you. In this episode, we're talking directly to you about that. The fear, the self-criticism, the "what will people think" spiral, and why pushing past all of that is the actual work. Because the people who are growing right now aren't the ones with the best gear or the most polished content. They're the ones who keep showing up anyway. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    13 Min.

  5. 8. Mai

    Stop Hiring the Wrong Person for Your Content

    Most businesses know they need content — but hiring the wrong person (or the wrong type of person) sets you back further than doing nothing at all.  We break down the real difference between a social media manager, a strategist, a freelancer, and a full content team — and why knowing what you actually want before jumping on a discovery call changes everything.  They run through a few industries (beauty, fitness, product-based businesses) and what each one should actually be looking for when it comes to content. If you're in research mode trying to figure out your next move, this one's for you. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    14 Min.

  6. 30. Apr.

    The Solution to Every Content Problem You Have

    Wearing too many hats, no budget for a content team, can't stay consistent, and still stuck under 400 views? In this episode, Matt and Liv break down the most common pain points they hear from business owners every day — and the real solutions behind each one. From blocking off time to actually create, to understanding the content funnel, to why jumping to the next trend is keeping you stuck — this one cuts straight to it. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    16 Min.

  7. 26. Apr.

    Why Your Content Isn't Converting (And How to Fix It)

    You know you need better content — but better looking isn't always better performing. In this episode, Matt and Liv break down the framework they use with every client: how to identify what your content actually needs to do, how to build a strategy around it, and what the process looks like from the first inquiry all the way to final delivery. Whether you're a business owner trying to figure out where to start, or you've been posting consistently and still not seeing results — this one's for you. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    14 Min.

  8. 23. Apr.

    The Real Lessons Behind Building a Business Through Content & Marketing

    We've had 10 incredible conversations since launching More Than The Brand — and for episode 11, we're doing something different. Matt and Liv sit down to reflect on every guest episode so far: what stood out, what surprised them, and what keeps showing up no matter who's in the chair. From Dallas's non-traditional approach to content, to Quinn's reminder that even the biggest brands are figuring it out too — every conversation has had something worth sitting with. They talk imposter syndrome, setting boundaries with clients, the myth of follower count, building community over chasing trends, and why showing up consistently beats showing up perfectly. This one's for the business owners, creatives, and builders who've been listening along — a chance to pull the through-line from everything so far and take it with you into whatever you're building. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.  We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia

    39 Min.
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Info

A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.

Informationen

  • Erstellt von
    Matt Ortlieb & Olivia McKerrow
  • Jahre aktiv
    2026
  • Folgen
    18
  • Bewertung
    Anstößig
  • Copyright
    © 2026 More than the Brand
  • Sendungswebsite
    More than the Brand