Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

  1. VOR 1 TAG

    NAMM 2026, pt 2: The Creator Shift (ft. Modern Biology)

    For Part 2 of our NAMM 2026 recap, we explore how music creators are building sustainable careers outside of the traditional music industry model. As streaming revenue continues to fail musicians and CD sales decline, artists are pioneering new paths through direct-to-fan experiences and developing products instead of traditional merchandise.  One great example of this shift is Tarun Nayar from Modern Biology. After going viral on TikTok making music with plants and mushrooms, Tarun reinvented his music career by skipping traditional album releases, creating immersive live performances like Mushroom Church, and co-developing the Pocket SCÍON, an affordable biodata sonification device that lets anyone make music with plants. His journey from viral content creator to instrument developer reveals emerging opportunities for artists beyond streaming platforms and merchandise sales, showing what creative sustainability looks like in the modern music industry. Pocket SCÍON- https://modernbiology.xyz/products/pocket-scion    The News DistroKid is latest music firm rumoured to be exploring a sale Fan burner accounts: music's latest dirty secret So, AI music charts are a thing now…   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

    28 Min.
  2. 3. FEB.

    NAMM 2026, pt 1: AI's Inflection Point (ft LANDR and Yamaha)

    For the next two weeks we'll be talking about all things NAMM and getting into some of the exciting innovations we spotted on the show floor, along with some trends that we noticed this year, starting with AI's inflection point in the music industry. Last year, the conversation around AI was tense with creators expressing fear over being replaced by AI. This year, we saw more AI tools designed to support creators, and in some case, become integrated directly into software and hardware that musicians already know and use.In this episode, you'll hear two conversations from NAMM that capture this shift.  Daniel Roland from LANDR discusses how creator-first AI tools are evolving, LANDR's new Layers feature that adds real musician performances through AI, and why the technology is becoming less about replacement and more about expanding creative possibility. (Recorded in the John Lennon Educational Tour Bus). Jun Usui from Yamaha demos a prototype that integrates Boomy's AI sample generation directly into Yamaha's Seqtrak hardware, showing a glimpse into a future where AI lives in your instruments, not just the cloud.   The news US TikTok App Uninstalls Jump 150% Following Transfer to US Ownership TikTok users in the US can't write 'Epstein' or see anti-Trump videos Social network UpScrolled sees surge in downloads following TikTok's US takeover | TechCrunch Report: music is now a third of all viewing time on YouTube Stationhead and Mellomanic Merge, UMG Invests In 'Ultimate' Direct-to-Fan Platform Native Instruments GmbH is in preliminary insolvency - CDM Create Digital Music   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

    43 Min.
  3. Blanco Brown on AI, Authenticity, and "Walk My Walk"

    27. JAN.

    Blanco Brown on AI, Authenticity, and "Walk My Walk"

    What happens when AI starts reflecting an artist's voice back to them? This week, Dmitri talks with artist, songwriter, and producer Blanco Brown. Blanco first broke through with the viral hit "The Git Up," becoming a defining voice of the intersection of country and hip hop, also known as "country trap."  Last year, an AI generated artist called Breaking Rust released a song called "Walk My Walk," in which many listeners noted a striking resemblance to Blanco's voice and style. So what does Blanco do? He re-records the song himself, bringing his own humanity, faith, and musicianship into a track originally created by AI.  We talk about what that process was like, questions of ownership and likeness, and why Blanco believes soul and lived experience are things technology can't replicate. We also explore what embracing AI, rather than fearing it, might look like for artists navigating what comes next.  It's a great conversation about AI and what comes next for musicians.    The news Investor Who Helped Lead Kobalt Acquisition Launches Artist Advance Platform Pipeline raises over $200m to fund independent music firms Sphere Entertainment reveals first 'mini Sphere' location in US - Music Business Worldwide On… Warner's cutbacks, and the bigger story. - Music Business Worldwide   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

    22 Min.
  4. 13. JAN.

    Are Trade Shows Still Worth It In 2026?

    Episode 400! This week, we thought we'd do something a little different and talk about trade shows and whether or not they're still worth it in 2026.  Fresh from CES 2026, Dmitri shares why trade shows remain valuable for business development and lead generation in the music tech industry. He also discusses innovations at CES from companies like Crosley, Sleevenote, Vrch, and Vobble, along with what the team is looking forward to at NAMM next week. Whether you're considering NAMM, SXSW, or the Music Tectonics Conference in October for your 2026 strategy, this episode makes the case for why IRL experiences still drive real business results in an increasingly digital world.   The news Spotify expands messaging feature with live friend activity and 'Request to Jam' Spotify Is Now Sunsetting the 'Basic' Music-Only Subscription Tier — And Further Reducing Songwriter Royalties In the Process UMG's latest major AI partnership arrives via tech giant NVIDIA, with promise of 'antidote to generic AI slop' Report: 56.9% of new independent songs in China are AI-generated Musician Sues Stability AI for Training Despite Opt-Out Requests   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

    39 Min.
  5. 5. JAN.

    Optimization is Not Enough: Are You Ready for Streaming's Reckoning?

    This week, we're kicking off 2026 with our opening keynote from last year's Music Tectonics conference: "Optimization is Not Enough: Are You Ready for Streaming's Reckoning?"  In this keynote, Tatiana Cirisano from MIDiA Research joins Dmitri to ask a provocative question: Is the music industry so focused on optimizing streaming revenue that it's missing what comes next?  Tatiana argues that streaming has removed so much friction from music that it's accidentally removed fans' emotional connection (especially for Gen Z and Gen Alpha), and that music's real competitor isn't a new format but the attention economy (social video, gaming, etc).  We explore what the industry can learn from gaming's "productized friction," why Asian streaming services built around fandom might show the way forward, and whether platforms should actually make the experience harder, not easier. We also tackle audience questions about user-centric payment models, AI-generated music, and whether scarcity could return to digital music. If you've wondered whether streaming is coasting on past success, this conversation will challenge how you think about music's future.   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

    44 Min.
  6. 23.12.2025

    2025 in Music Tech: The Year's Top Stories

    As 2025 comes to a close, Dmitri and Tristra look back at the year's most significant music tech stories and what they mean for the industry ahead.    From AI music settlements and catalog securitization to sustainability initiatives at live music venues and the future of streaming royalty rates, this year-end roundup covers the trends that shaped music and technology in 2025  Dmitri and Tristra discuss Billboard's biggest stories, analyze the financial tools transforming music rights, and explore how AI is becoming normalized in professional studios, even as questions about fraud and attribution remain unresolved.    They also touch on overlooked but critical issues like healthcare access for self-employed musicians, plant-based catering's climate impact at festivals and the legal battles that will define 2026.    Whether you're wrapping presents or planning for the new year, this episode offers the perspectives you need to understand where music tech has been and where it's headed.   The news 14 Questions for the Music Business in 2026: AI, Live Nation, Spotify, UMG-Downtown & More The 23 biggest music business deals of 2025: From Taylor Swift to Tencent Music, Live Nation, and Chord. - Music Business Worldwide Year-End Roundup: The Biggest Music Business Stories of 2025 (And a Look Ahead to 2026)   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri's Rock Paper Scanner newsletter.

    32 Min.

Info

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

Das gefällt dir vielleicht auch