Nourish Your Brand

Nuggets of branding wisdom to help you attract and connect with your dream clients
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Serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers. studiocoya.substack.com

  1. 78. Why people don’t buy your offer (even if they want it)

    vor 6 Tagen

    78. Why people don’t buy your offer (even if they want it)

    In this one I’m walking through why an unbranded offer is basically a whole uncut watermelon at a hotel buffet. People know it’s there. They have no idea what to do with it. So they go for the apple instead. What we get into: * Why putting more spotlight on your offer doesn’t actually fix this * My own story selling generic branding and watching people pick the easier offer instead * What branding actually does to your offer (it’s the chopping, arranging, the whole carving job) * The bit where your clients can finally describe your offer to their friends with specifics * A few questions to ask yourself this week if you think your offer’s still a whole watermelon BRAND YOUR OFFER HERE 🍞 ====================== 🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven 💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    13 Min.
  2. 77. Building a business that works with your menstrual cycle with Morín Glimmer

    23. Juni

    77. Building a business that works with your menstrual cycle with Morín Glimmer

    This week’s chat with Morín completely shifted how I think about working with my own body inside my business. We get into why she became a “brand strategist for the cyclical future of work,” how the four phases of the menstrual cycle map onto the seasons of nature, and why she believes the missing piece of every brand strategy is the body itself. The whole episode is full of the kind of gentle reframes that quietly change how you show up in your business. What we get into: * The four phases of the menstrual cycle and how to actually sync your work to them * Why rest is a resource, not a reward you earn after pushing through * Why your body is the capacity your business runs on (and what happens when you ignore it) About Morín: Morín Glimmer is a London-based feminist brand strategist and founder of Rosy Futures, a practice working at the intersection of brand, body, and business. Drawing on 15 years of brand development and over 30 years of living with PMDD, she helps feminist founders build identity-led brand foundations that hold, and uses cyclical living principles as an operational methodology in business. She co-hosts the podcast Wombly Being with Rosannah Jones, and her longer-term work is pointed toward rebuilding workplaces and economic structures around cyclical bodies, not against them. Links from this episode: * Wombly Being podcast * Wait list for The Bloody Work workshop * Website: rosyfutures.com * LinkedIn: Morín Glimmer * Instagram: @rosy.futures Book recs from Morín: * Wild Power by Alexandra Pope and Sjanie Hugo Wurlitzer * Her Blood is Gold by Lara Owen * Period Power, Perimenopause Power, and Powerful by Maisie Hill * Caliban and the Witch by Silvia Federici * Mother Tongue by Jenni Nuttall ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    52 Min.
  3. 76. Your offer has to win YOU over first

    16. Juni

    76. Your offer has to win YOU over first

    In this episode, we’re talking about why magnetism flows owner → client, and the simple “taste tests” to tell if your offer branding is actually pulling its weight. What I get into: * Why most people brand their offer in the wrong order (outward first vs inward first) * How magnetism works for your offer * What “magnetic to you” looks like in practice (name, visuals, language, vibe) Want a second pair of eyes on your offer? I’m doing free Brand Roasts! You fill in a quick form and I’ll send you a private video breakdown of what’s working, what’s missing, and where the magnetism might be leaking out. GET YOUR BRAND ROASTED 🔥 ====================== 🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    10 Min.
  4. 75. Boundaries, blind spots, and pricing with Shannon Mattern

    9. Juni

    75. Boundaries, blind spots, and pricing with Shannon Mattern

    This week's chat with Shannon is full of the kind of wisdom you only get from doing it the hard way first. We get into how she built the Web Designer Academy after a rough year of freelancing, why her brand was born from one rude comment in a WordPress forum, and how she thinks about boundaries, mentors, and the one pricing mistake she sees experienced designers make over and over. The pricing reframe alone is worth a listen. What we get into: * How to think about boundaries as guidelines for yourself, not punishments for your clients * The difference between a coach who shows you more of you, and one who turns you into a copy of them * The pricing reframe that flipped how I think about charging (clients aren’t buying you, they’re investing in themselves through you) About Shannon: Shannon Mattern is the founder of the Web Designer Academy which provides strategic pricing, sales and business coaching for women web designers. She’s also the host of the Profitable Web Designer podcast where she shares pricing strategies, mindset shifts and behind-the-scenes stories to help women web designers stop overdelivering, raise prices, and create the freedom and income they desire. Find Shannon: * Website: webdesigneracademy.com * Podcast: webdesigneracademy.com/podcast ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    48 Min.
  5. 74. Why you struggle to talk about your offer (even when it's doing alright)

    2. Juni

    74. Why you struggle to talk about your offer (even when it's doing alright)

    Most people assume it's a marketing problem. Spoiler: it's not. I'm getting into the bit nobody really talks about, including my own procrasti-tweaking confession, and the sourdough starter analogy that completely reframed how I think about branding my offers now. What I get into: * Why every marketing push for your offer feels like starting from scratch (and what’s actually causing it) * The difference between building your offer and branding it (and why most people only ever do the first one) * My own procrasti-tweaking confession * How a properly branded offer works like a sourdough starter, feeding every single thing you do for it ====================== 🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    14 Min.
  6. 73: Designing your way in with Kierian Cameron

    26. Mai

    73: Designing your way in with Kierian Cameron

    I’m joined by Kierian Cameron, founder of Brand Cult, the UK’s first print-only business newspaper. Kierian is all about “designing your way in”: finding the third door when the front-door queue never moves and the VIP door was never open to you. She built a whole brand using it, printing a newspaper while everyone else went digital. We get into why standing out has to be strategic, how to spot the “inherited thinking” quietly running your business, and her five-step framework for carving your own way in. What we get into: * The “third door” concept and what it means for your brand * Standing out on purpose vs. being different for the sake of it * How to spot the “inherited thinking” running your business on autopilot * Kierian’s five-step framework for designing your own way in About Kierian: Kierian Cameron is the founder of Brand Cult, the UK’s first award-winning print-only business newspaper for entrepreneurs and founders. She also runs House of Cult Brands, a design studio specialising in bespoke newspaper print. Kierian has made a whole career out of doing things her own way. Find Kierian: * Website: brandcult.uk * Instagram: @brand.cultuk * LinkedIn: Brand Cult Fancy joining the cult? Kierian’s giving Nourish Your Brand listeners the code CULTMYSTERY to join the cult at a discount! ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    44 Min.
  7. 72. The difference between explaining your offer and showcasing it

    19. Mai

    72. The difference between explaining your offer and showcasing it

    In this episode, I go through how to showcase your offer (make people feel it) instead of over-explaining it: ditch the caveats, lead with the scene, and let the offer stand on its own. I’m using a jam stand analogy (because of course I am) to show you how to shift from “here’s why it’s good” to “here’s what it does” so your offer can finally breathe and land. What we get into: * Why over-explaining feels productive (but doesn’t change how your offer lands) * The 3 shifts that turn you into a “host” for your offer instead of a translator for it * Three simple moves to try ====================== 🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    15 Min.
  8. 71: Becoming an IT girl with Olivia Bossert

    12. Mai

    71: Becoming an IT girl with Olivia Bossert

    This week I sat down with Olivia Bossert. Fashion photographer turned personal brand photographer turned (accidental) personal development mentor. She’s the woman behind the IT girl concept and her shoots are the kind that make business owners feel like they could be on a Vogue cover. We get into the messy bits of pivoting, why feeling good has to come first, and how IT girl energy actually plays out in real life. What we get into: * Why the IT girl might mean something completely different to what you think * Going from behind the camera to leading from in front of it * What actually happens on one of her shoots, and why people leave as a different version of themselves ====================== Find Olivia: Website: oliviabossert.com Free opt in: https://www.oliviabossert.com/freebie-opt-in-page-1 Instagram: https://www.instagram.com/oliviabossert ====================== 💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter 📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

    39 Min.
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Serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers. studiocoya.substack.com

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    Nuggets of branding wisdom to help you attract and connect with your dream clients
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