One Day with Jon Bier

Jon Bier
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Don't overthink it. There is no brief, no agenda, just good conversations with interesting humans. We'll probably talk about relationships, food, spirituality, love, brand, fitness, dogs, entrepreneurship, living your best life, and other stuff we like, but we might not.

  1. 5 gg fa

    How to Build a $100M+ Brand Without Losing Its Soul | Kent Yoshimura & Ryan Chen

    A neuroscience student mixing supplements in his dorm room. A national kendo competitor who became paraplegic at 19 after a snowboarding accident. Best friends. And then, one scuba diving Groupon later — a company.Jon Bier sits down with Kent Yoshimura and Ryan Chen, co-founders of Neuro, for a conversation ten years in the making. Jon was there early. He gave them his first ever angel check. He watched the whole thing — the grinding first seven years on $1.6 million raised while every other DTC brand was burning through $30 million, the Shark Tank appearance that got them zero deals and exploded their sales, the trademark lawsuit that nearly ended everything, the near-billion dollar brand they built without ever compromising the formula. This isn't a success story. It's a story about what success actually looks like when you build it the right way — slowly, stubbornly, and with your friendship completely intact. Jon has been saying it for a decade. This is the episode where everyone else gets to hear why. In this episode: • How Neuro went from clinical trial side income and Craigslist employees to one of TikTok's top-selling brands and why raising less money than everyone else turned out to be the advantage • The Shark Tank story nobody tells: zero deals, a trademark lawsuit, a cold DM to a billionaire, and the moment everything changed • Why Kent and Ryan have never cut a corner on the formula and what it actually means to be a brand-led company in a world that rewards sales-led thinking Find Kent, Ryan & Neuro: • Kent on Instagram: https://www.instagram.com/kentaro/ • Ryan on Instagram: https://www.instagram.com/ryan.ryc/ • Neuro: https://www.getneuro.com • Neuro on Instagram: https://www.instagram.com/neurogum/

    54 min

  2. 19 giu

    How She Built A Water Brand Disrupting A 1B$ Market | Clara Sieg

    Sponsored By:→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order. You're optimizing your supplement stack. You're tracking your macros. You're sleeping eight hours. And you're washing it all down with water that's sitting in plastic that's been baking on a truck in 100 degree heat for three weeks. Jon Bier sits down with Clara Sieg — co-founder of Loonen and former venture investor — for a conversation about the most overlooked input in the entire wellness conversation. Water. The category that built its entire identity on pictures of waterfalls and asked consumers to just trust them. Clara got pregnant, started paying attention, and found out that no natural source in the US she tested was entirely free of contaminants. So she built something that paired spring sourcing with stainless steel processing, physical membrane filtration, and NSF certification — and put it in glass. Every time. This isn't fear mongering. It's just information and most people don't have it.In this episode:• Why 50% of US tap water tests positive for lead and forever chemicals and why the bottled water sitting in plastic on a hot truck might not be solving the problem you think it is• How Clara went from a panic during pregnancy to six months testing water sources across the US, and why every single one had a footnote• What it actually takes to build a cleaner water brand in the most competitive, public-company-dominated beverage category on the shelf and why being naive enough to start was an advantage. Find Clara & Loonen: • Clara on Instagram: https://www.instagram.com/sieg/ • Loonen: https://loonen.com/ • Loonen on Instagram: https://www.instagram.com/loonenwater/ Timestamps: 0:00 — Intro 1:12 — Why water is the real foundation of wellness 2:15 — How bad is US tap water? 4:14 — The bottled water myth: microplastics and leaching 7:08 — Jon's $12K arsenic wake-up call 9:32 — What plastic bottles actually do to your water 12:46 — How Lunan sources and filters its water 16:33 — Sponsor: Neurogum 17:24 — The spring water myth 21:46 — "Pure but proven": NSF and 350+ contaminant testing 24:03 — The organic-certification parallel & Clara's mom 27:50 — Why this is personal: IVF and fertility 29:18 — Building an explosive brand & the bottle design 38:06 — The Loon, the name & understated branding 42:26 — What's next: single-serve, national rollout, flavors

    46 min

  3. 11 giu

    The Startup Disrupting a $7 Trillion Industry l Jess Haghani

    Sponsored By: → Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order. Every single grocery store aisle has been disrupted by better-for-you brands. Every one — except the aisle where the fastest-growing demographic in America shops for nutrition. Jon Bier sits down with Jess Haghani — founder and CEO of Lucille Health — for a conversation about what happens when you spot a gap so obvious it feels impossible that no one has filled it yet. Jess watched her grandmother, Lucille, come home from heart surgery and get handed the same ultra-processed nutrition shakes that haven't meaningfully changed since the 1970s. Products people hide in their basements. Products they're embarrassed to let their grandkids see. A $6 billion category with zero dignity, zero innovation, and no real competition. So she left KKR, went to Harvard Business School, and built the brand she knew had to exist. This episode is a little different. Jess hasn't built a nine-figure business yet. But Jon believes she will and this conversation is why. In this episode: • Why less than 1% of food and beverage innovation is happening for older adults, despite them being the fastest-growing consumer demographic in the world — and why that gap is finally closing • The real story behind Lucille: how watching her 92-year-old grandmother hide a nutrition shake in her basement became the founding moment of a brand built around dignity • What it looks like to take on Abbott and Nestlé with no money, no formulation experience, and no playbook and why that might actually be the advantage Find Jess & Lucille: • Jess on Instagram: https://www.instagram.com/jesshaghani/ • Lucille Health: https://www.lucillehealth.com • Lucille on Instagram: https://www.instagram.com/lucillehealth/ Timestamps: 0:00 - Intro 1:21 - Jon's personal experience with his dad's hospital nutrition 2:04 - Why do hospitals still serve such poor nutrition products? 7:43 - The corruption of big incumbents like Abbott and Nestle 9:59 - How big is the older adult nutrition market? 11:01 - Why has this category never been disrupted? 11:38 - The shame and stigma around products like Ensure and Boost 15:25 - Jess's background: London, real estate, KKR, HBS 17:02 - The story of Lucille, Jess's 92-year-old grandmother 19:51 - Assembling the team and figuring it out step by step 25:00 - Should founders pay themselves a salary? 31:04 - The broader vision: beyond beverages, full category disruption 37:23 - The 70+ demographic has the highest retention rate 43:18 - Jon's confidence in Lucille Health's future

    46 min

  4. 4 giu

    He Built a $110 Million Brand in a Market That Didn’t Exist l Michael Brandt

    Sponsored By: → Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order. Description He licensed technology from Oxford, sold it to Navy SEALs and the US Department of Defense, brought the price from $30 a shot to $5, and is now stocking shelves at Chevron and Equinox. This is what it looks like to create a new category from scratch and refuse to stop. Jon Bier sits down with Michael Brandt — Stanford CS grad, 2:35 marathoner, and co-founder and CEO of Ketone-IQ — for one of the most genuinely nerdy, genuinely exciting conversations about building a brand that didn't exist before. Jon helped launch Ketone-IQ early on and didn't invest. He'll tell you that himself. This is the conversation where he probably fully processes that decision. Ketones aren't a trend. They're a nutritional primitive — a new macronutrient. The kind of thing you can't speed-run. And Michael Brandt is the rare founder who built his entire business philosophy around that truth. The category is coming. They just got here first. In this episode: • Why creating a new category is a decade-long bet — and why that's exactly the right bet if you want to build something fundamental instead of fast • How Ketone-IQ went from a $6M DoD contract and $30-a-shot margins to nationwide grocery stores and a near-half-billion-dollar valuation • What Jon and Michael actually talk about when they talk about celebrity deals, brand equity, and why the brands nobody can name are the real cautionary tale Find Michael & Ketone-IQ: • Michael on Instagram: https://www.instagram.com/michaeldbrandt/• Ketone-IQ: https://ketone.com• Ketone-IQ on IG:https://www.instagram.com/ketone/ Timestamps: 0:00 - Building a New Category From Scratch: Why It's Harder (and Bigger) Than Anything Else 1:18 - How Ketone IQ Started: Oxford, the Military, and $30-a-Shot Pro Athletes 4:01 - What Ketones Actually Do and Why Michael Got Obsessed 7:08 - The DoD Relationship: Research, Procurement, and On-Base Retail 8:02 - The Early Positioning Problem: Ketones ≠ the Keto Diet 10:22 - Why Sampling Is Everything for a Product You Actually Feel 13:36 - Jon Bier's Regret: Why He Didn't Invest (And Why the Odds Were Against It) 15:18 - How Marathon Running Gave Michael the Belief to Do the Impossible 21:25 - The First Sign of Real Momentum: People Who Tried It Couldn't Stop 23:17 - "We're Not Selling Ketones — We're Selling a Feeling" 25:03 - Grün, Element, and How to Win Without a Product People Can Feel 29:27 - Trend Proof vs. Trend Dependent: Why Ketones Are a Nutritional Primitive 32:43 - How Jon Bier Spots Winners (And Why Most Brands Fail Because They're Too Early) 35:26 - How to Cannibalize Yourself Before a Competitor Does 39:10 - The Jake Paul and Jeff Wu Connection (and the Antifund Story) 41:43 - What the Rogan Partnership Actually Means for a Brand 45:40 - Why DTC Alone Is Dead and Retail Is the Startup Within the Startup 49:08 - Why the Brands That Won DTC Stopped Innovating 53:26 - How Celebrity Ambassadors Unlock Retail Doors 56:03 - What Retailers Actually Want to Hear (It's Not About the Product) 1:00:07 - Why Big Companies Destroy the Brands They Buy 1:02:50 - Where Ketone IQ Is Now and What the Exit Math Looks Like 1:05:10 - What Michael Would Actually Do With the Money

    1h 7m

  5. 29 mag

    Why Health Optimization Is Going Too Far l Simon Hill

    Sponsored By: → Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order. The wellness internet runs on fear. Simon Hill doesn't. Jon Bier sits down with Simon Hill — physiotherapist, nutritionist, host of The Proof podcast, and one of the most genuinely balanced voices in a space that rewards extremism — for a conversation about what the science actually says versus what gets clicks. Peptides. GLP-1s. Testosterone. Longevity. IGF-1. Seed oils. These are the topics everyone is shouting about right now, and Simon is one of the few people who will actually slow down and read the evidence before forming an opinion. This isn't a conversation about fear. It's a conversation about clarity — and why the most dangerous thing in health right now might be the confidence with which people are saying things they don't actually know. Jon brings the curiosity. Simon brings the receipts. The result is one of the most honest conversations about longevity, biohacking, and what it means to actually take care of yourself that you'll find anywhere. In this episode:  • Why the peptide boom deserves more caution than the wellness world is giving it — and what the IGF-1 and cancer research actually says about forcing the system  • The CT scan technology that can now detect vulnerable plaque before a heart attack happens, and why Simon's dad's heart attack at 41 put him on this path  • What genuine longevity thinking looks like when you strip away the extremism — and why the most important health decisions often come down to individual risk tolerance, not universal rules Find Simon:  • Instagram: https://www.instagram.com/simonhill/  • The Proof Podcast: https://www.theproof.com  • The Proof on Instagram: https://www.instagram.com/theproof/ Timestamps: 0:00 - Intro 0:49 - Why Jon Thinks About His Mom When He Creates Content 2:10 - The Peptide Warning That Started a Debate 4:44 - What the New Yorker Found When They Third Party Tested Peptides 7:45 - Why Whoop Was the Best Investment He Ever Made 11:47 - RFK, Compounding Pharmacies, and Why Regulation Could Help 16:58 - Why Longevity Matters and What He's Missing in the Meantime 23:37 - The Day His Dad Had a Heart Attack at 41 27:00 - How AI Is Revealing the Real Story Inside Your Arteries 41:49 - Why Most Supplements Are Useless Until You Do the Basics 48:42 - The Creatine Gummy Scam Nobody Saw Coming 1:01:29 - He Was on Testosterone When He Tried to Have Kids. His Count Was Zero

    1h 13m

  6. 21 mag

    How To Build A Billion Dollar Wellness Business l Daniel Gestetner

    Sponsored By: → Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order. His great-grandfather invented the photocopier. His son sold a $65 million company before turning 25. And somewhere in between, Daniel Gestetner built ten businesses across three decades (including a $1 billion dental aligner exit) and learned something most founders never do: how to win more than you lose. Jon sits down with Daniel Gestetner, co-founder of Orion Sleep and serial entrepreneur, for a conversation about what it actually looks like to build real businesses over a long career. Not the rise-and-rise version. The version where you're a week from IPO-ing for half a billion and the dot-com bubble wipes you out. Where your biggest competitor raises $1.4 billion and goes bust two years after you exit. Where every lesson compounds into the next bet, and the next bet is the biggest TAM of your life. Sleep is the last unconquered frontier in longevity. And Orion is coming for it. In this episode:  • Why the entrepreneur who helped build a $1 billion dental business is convinced the sleep category is the biggest opportunity he's ever seen — and why every American home should eventually have an Orion  • What 26 years of building teaches you about unit economics, timing, and why great products in the wrong market still fail  • The father-son dynamic behind Orion — and why Harry Gestetner's early exit gave him the rarest entrepreneurial superpower: the ability to swing without fear Find Daniel & Orion:  • Daniel on Instagram: https://www.instagram.com/danielgest/  • Orion Sleep: https://www.orionsleep.com  • Orion on Instagram: https://www.instagram.com/orion/ Timestamps: 0:00 - Intro 1:38 - What Entrepreneurs Actually Learn From Their Mistakes 4:20 - How a Burnt-Out Founder's Sleep Problem Became a Business7:33 - Playing to Win Versus Playing Not to Lose 9:40 - From Tesco Cake Buyer to Serial Entrepreneur 12:15 - The $500M IPO That Never Happened 14:52 - How They Beat a Competitor That Raised $1.4 Billion 17:50 - The Sleep Category Has No Billion-Dollar Brand Yet 22:48 - What Was Missing in the Market When They Built Orion 32:12 - How He Spots a Winning Business Before Launch 39:21 - Why Busy Markets Are the Best Markets to Enter 43:59 - Why Hotels Are in the Sleep Business (They Just Don't Know It)

    50 min

  7. 14 mag

    The New Health Gold Rush: Hormones, Peptides, GLP-1s & Fertility l Josh & Katy Whalen

    Sponsored By: → Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order. They started two companies. They're married. They almost didn't make it through last year and they'll tell you that to your face. Jon Bier sits down with Josh and Katy Whalen — co-founders of Joi + Blokes, the national virtual clinic redefining hormone optimization, peptides, and longevity for both men and women — for one of the most candid conversations about building a business, a marriage, and a life inside one of the most regulated and fastest-moving spaces in healthcare. These two got here by betting on each other, on a category nobody fully understood yet, and on the idea that people deserve to actually feel good in their bodies. They were early when early was lonely. Now the whole world is catching up and the real work is just beginning. In this episode: • Why hormone optimization and peptide therapy went from fringe to mainstream — and what gets lost when a category explodes faster than it can be regulated • How building two companies together nearly broke their marriage, and what it actually took to come back stronger • The real story behind Joi + Blokes: how a personal health crisis, four miscarriages, and a near-divorce became the foundation for a $15M+ business changing how men and women approach their health Find Josh & Katy: • Josh on Instagram: https://www.instagram.com/whalen_joshua/?g=5 • Katy on Instagram: https://www.instagram.com/katy_whalen/?g=5 • Joi + Blokes: https://www.joiandblokes.com • Blokes: https://www.instagram.com/getblokes/ • Joi: https://www.instagram.com/joiwomenswellness/ Timestamps: 0:00 - Intro 8:31 - Building a Business Before Anyone Knew What Peptides Were 11:12 - What It Was Like Educating a Market From Scratch 13:21 - Peptides Are the New CBD: The Case for Real Regulation 17:05 - Why Testosterone Without Clinical Supervision Can Put You in the ER 19:29 - PT 141: The Peptide That Tans, Turns On, and Troubles Big Pharma 24:34 - How the GLP-1 Gold Rush Shaped Everything 26:10 - The Day Lilly and Novo Sent Cease and Desists to a Self-Funded Company 30:28 - Ozempic Face, Body Positivity, and the Obesity Double Standard 36:04 - What Running a Business and a Marriage at the Same Time Actually Looks Like 43:39 - Why Women Are Leading the Hormone Health Moment 55:38 - Approaching $50M Self-Funded and What Comes Next

    1 h

  8. 7 mag

    Why High Performers Are Never Satisfied in Business and Life l Ken Rideout

    Sponsored By: → Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order. Description Prison guard at 18. Wall Street trader. A decade-long opioid addiction nobody knew about. Then running — and winning — some of the hardest races on earth after 50. Jon Bier sits down with his friend Ken Rideout — national bestselling author, fastest marathoner in the world over 50, and one of the most brutally honest people Jon knows — for a conversation about what it actually takes to outrun your own worst version of yourself. Jon knows Ken well. He still didn't know 90% of the stories in this book. That's how deep it goes. Ken doesn't motivate people with highlight reels. He motivates people by refusing to stop — at 103 fever in Kona, in the Gobi Desert with no camping experience, in a decade of addiction that nobody saw coming because the discipline never stopped. The opinion of yourself is the only one that matters. Ken has been proving that to himself his entire life. Nothing in this conversation is comfortable. That's kind of the point. In this episode:  • How Ken hid a decade-long opioid addiction while building a Wall Street career and finishing marathons — and what finally made him stop  • Why quitting at the Hawaii Ironman became the defining moment of his athletic life, and the fuel that's been burning ever since  • The mindset behind being the fastest man in the world over 50 — and why it has nothing to do with genetics and everything to do with never negotiating with yourself Find Ken:  • Instagram: https://www.instagram.com/ken_rideout/  • Website: https://www.thekenrideout.com/  • The Book: https://www.theothersideofhard.com/ Timestamps: 0:00 - Intro 1:02 - Why Nothing Is Ever Enough (And Why That's the Point) 3:52 - A Decade as a Functioning Drug Addict — While Building a Career 7:11 - How He Used Drugs as a Reward System (And Exercise as the Gate) 9:38 - The Parts of the Book That Got Cut 11:25 - The Mentor Who Changed Everything: Getting Hired With No Experience 14:19 - The Pedigree He Never Had & the Emotional Intelligence That Replaced It 16:22 - Mind Over Matter: Why Average Biometrics Beat Elite Genetics 18:02 - Stop Negotiating With Yourself — The Only Mindset That Works 19:16 - When His Wife Got Breast Cancer: The Moment Health Became Everything 20:35 - You Can Teach Yourself to Be Tough 22:01 - Raising Kids Who Do Hard Things (Wrestling, Boxing & Losing in Front of Dad) 24:58 - Crying After Berlin: Why His Opinion of Himself Is the Only One That Matters 32:13 - Quitting the Hawaii Ironman — The Sting That Never Leaves 34:24 - Racing Kona With Pneumonia & Ending Up in the Medical Tent 36:48 - The Gobi Desert Race in Mongolia: Winning With No Experience 41:30 - What's Next: The Book, a Possible Film & the Agency

    44 min
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Descrizione

Don't overthink it. There is no brief, no agenda, just good conversations with interesting humans. We'll probably talk about relationships, food, spirituality, love, brand, fitness, dogs, entrepreneurship, living your best life, and other stuff we like, but we might not.

Informazioni

  • Creatore
    Jon Bier
  • Anni di attività
    2024 - 2026
  • Puntate
    84
  • Classificazione
    Contenuti espliciti
  • Copyright
    © Jon Bier
  • Sito web del podcast
    One Day with Jon Bier