Pharma Sales & Tech Podcast by Platforce

Platforce
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Pharma Sales & Tech is the podcast for industry leaders who want to excel in the digital age. Each episode tackles a different challenge facing pharma & life science sales organizations, and reveals innovative omnichannel and digital solutions. We bring real-world perspectives from people who have built successful careers in pharmaceutical sales and marketing. Passionate about Pharma Sales & Marketing and want to be on the show? We’d love to chat. Please fill out this short application: https://forms.gle/yFvNYrHwodRQtrqa7

  1. Ep.26: The Future of Pharma: AI, CRM, and Sales – Unveiling Strategies for Success in 2024

    20.12.2023

    Ep.26: The Future of Pharma: AI, CRM, and Sales – Unveiling Strategies for Success in 2024

    Explore the future of pharmaceuticals with Florent Edouard, SVP of Commercial Excellence at Grünenthal Group. Florent discusses his role in Grünenthal, the potential of AI in the pharmaceutical industry, and the crucial role of sales and marketing. The discussion covers various aspects such as the use of AI in market research, sales strategies, and the potential for AI in creating personalized messages for doctors. Florent also shares his approach to dealing with rejection in sales and the importance of keeping the sales team motivated during tough times. Gain exclusive insights into cutting-edge AI projects and discover the key to staying ahead in the rapidly changing world of pharma. Don't miss out – tune in now and unlock the secrets to success in Pharma's AI-driven future!

    45 Min.
  2. Ep.25: The Intricacies of Pharma Sales, Technology, and Drug Market Access

    08.12.2023

    Ep.25: The Intricacies of Pharma Sales, Technology, and Drug Market Access

    Explore the forefront of the pharmaceutical industry with Dr. Rashmi Upadhyay, our expert guest in Driving Strategy and Marketing Excellence in Pharma and Biopharma. 🚀 Gain insights into targeted marketing, omnichannel strategies, and the pivotal role of AI and machine learning in drug introductions. 🤖 Discover the keys to building trust through advocacy and transparency, and unravel the regulatory challenges in diverse markets. 🌍 Don't miss this deep dive into the future of Pharma sales and technology! 🔍💊

    44 Min.
  3. Ep.24: Exploring Sales Strategies And Technology Advancements With Ranjeet Mishra

    17.11.2023

    Ep.24: Exploring Sales Strategies And Technology Advancements With Ranjeet Mishra

    In this episode of the Pharma Sales and Tech Podcast, join Stefan as he sits down with Ranjeet Mishra, the co-founder of GoodHums, a pioneering life science company. Explore Ranjeet's journey from industry veteran to startup founder, unraveling insights on successful sales strategies, customer relationship management, and the delicate balance between technology and human touch in healthcare. In this episode, Ranjeet shares his unique approach to staying ahead in the ever-evolving pharma landscape. Discover how he leverages platforms like LinkedIn, subscribes to top consultancies, and navigates the uncharted territory of ChatGPT in healthcare. Uncover the potential of cutting-edge technologies to revolutionize the industry while maintaining the essential human touch. 🚀 🚨 Don't miss out on the latest trends, strategies, and innovations – hit play now! And stay tuned for more industry secrets, expert interviews, and actionable tips. Subscribe to our podcast and be at the forefront of pharma's evolution.

    19 Min.
  4. Ep.23: PharmaTech: AI, Video, and Evolution in Healthcare Sales

    10.11.2023

    Ep.23: PharmaTech: AI, Video, and Evolution in Healthcare Sales

    Our host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement. Mark's expertise in life sciences, personalization, content marketing, patient engagement, and digital transformation is reshaping the industry. VIIHEALTH is revolutionizing healthcare relationships by implementing AI innovations and generative video, where reps can deploy lifelike avatars, enabling personal and efficient communication with physicians. He also discusses the significant engagement and retention power of video, and how this technology can revolutionize training, onboarding, and even patient care. Benthin predicts even greater integration with real-time video assistance, foreseeing this technology's vast applications throughout healthcare. Join us in this insightful episode and discover how AI-driven avatars are reshaping healthcare relationships- specifically focusing on sales and technology! 🎙️✨

    36 Min.
  5. Ep.22: Unlocking Pharma's Digital Frontier

    20.10.2023

    Ep.22: Unlocking Pharma's Digital Frontier

    🔍Discover the pharmaceutical industry's digital frontier in this podcast episode! 💊💡 Explore pricing transparency, innovative marketing, and more with Stefan and Adam Rosenberg, Senior Director of Marketing of RxLightning Inc. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutical landscape. Stay informed and stay ahead in #PharmaTech! 🎧👨‍💼📈

    38 Min.
  6. Ep.21: Unlocking Pharma Growth with Sales-Marketing Synergy

    13.10.2023

    Ep.21: Unlocking Pharma Growth with Sales-Marketing Synergy

    In this episode, our guest Shawn Malloy, VP of Marketing at Lindus Health and a seasoned expert in pharma marketing and sales, shares insights into leveraging AI for pharmaceutical growth. 🎙️ Explore strategies to thrive in this dynamic industry and stay ahead of the curve. Ready to unlock the potential of pharma sales and tech? 🌟Tune in now and gain a competitive edge!

    39 Min.
  7. Ep.20: Pharmaceutical Marketing Transformation with Snehal Gholap

    06.10.2023

    Ep.20: Pharmaceutical Marketing Transformation with Snehal Gholap

    Discover the dynamic world of pharmaceutical marketing with Snehal Gholap, Pfizer's Country Brand Manager. 🌟 Learn how to launch a new product successfully, leverage data-driven insights, and align sales and marketing strategies. Don't miss out on valuable industry insights! 🎙️💡

    31 Min.
  8. Ep.19: Pharma Insights: AtrimusRx's Solutions & Experiences

    22.09.2023

    Ep.19: Pharma Insights: AtrimusRx's Solutions & Experiences

    Join us on the Pharma Sales and Tech Podcast 🎙️ with Nicky Nadem from AtrimusRx Pharma! Learn how they tackled critical COVID medicine shortages, harnessed data from Pharma14, and built strong vendor relationships 🤝. Discover their innovative solutions and insights in the pharmaceutical industry. Don't miss out! 🚀

    35 Min.
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Info

Pharma Sales & Tech is the podcast for industry leaders who want to excel in the digital age. Each episode tackles a different challenge facing pharma & life science sales organizations, and reveals innovative omnichannel and digital solutions. We bring real-world perspectives from people who have built successful careers in pharmaceutical sales and marketing. Passionate about Pharma Sales & Marketing and want to be on the show? We’d love to chat. Please fill out this short application: https://forms.gle/yFvNYrHwodRQtrqa7

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