Raving Coaches

Endotype™

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

  1. 24. MÄRZ

    Identity and Leadership: Why “Who You Think You Are” Shapes Everything with Veronica Taylor (Visionary Endotype)

    If you’ve ever watched someone “perform leadership” and wondered whether you’re the problem because you refuse to play that game… this episode will land. Veronica Taylor doesn’t teach leadership as a job title. She teaches it as a lived value—something you carry into your relationships, your work, and the moments that test you when nobody’s clapping. Veronica’s story is intense in the most honest way: born on the day of a revolution, immigrating young, experiencing homelessness in San Francisco, and learning survival-level discernment that most people only talk about in theory. We get into the difference between being adaptable and being performative, and why “chameleoning” can be a tool that saves you—until it becomes the thing that keeps you stuck. We also go straight into responsibility without turning it into blame: how to extract yourself from the noise, choose your next move, and build an identity sturdy enough to hold your next level. Veronica has a line that stuck with me: who you think you are is how you show up in the world. If your business, leadership, or confidence is hitting a ceiling, you’ll hear exactly why. Guest Bio Veronica Taylor is a leadership coach and speaker who teaches people how to lead in life—not just at work. With two decades of corporate leadership experience and 13 years as a certified professional coach, she helps individuals build emotional intelligence, personal clarity, and self-trust so they can lead authentically instead of performatively. Guest Links + CTA Website: LifeLeadersCoaching.com LinkedIn: www.linkedin.com/in/lifeleaderscoaching

    54 Min.
  2. 3. MÄRZ

    Why More Money Still Feels Like Not Enough with Teresa Romain (Clarifier Endotype)

    If you’ve ever hit an income goal and felt… nothing (or worse: pressure), this conversation will land. I sat down with Teresa Romain who’s been teaching abundance for 30 years and we went straight into the uncomfortable truth most coaches avoid: you can be doing “everything right” financially and still feel like you’re failing. Teresa talks candidly about debt, shame, bankruptcy, and the moment she realized her entire definition of abundance was built on external proof. We unpack what she calls The Abundance Trap: when abundance becomes a destination “out there,” and money becomes the metric that decides whether you’re enough. Teresa explains why the goalposts move even when your income grows, why “beans and rice” strategies can be useful but aren’t the same thing as abundance, and why sufficiency (not “more and more”) is where freedom starts to show up. This is one of those episodes that makes you rethink your  Guest Bio Teresa Romain is an abundance coach with 30+ years of experience helping people shift their relationship with money, scarcity, and self-worth. She’s known for naming the patterns most of us normalize pressure, chasing, hiding, proving and guiding clients into a more honest, grounded definition of abundance that isn’t dependent on external results. Guest Links  Teresa shares a “Find out if you’re in the trap” resource with 15 common symptoms and free downloads (linked in the show notes). Teresa’s April deep-dive event: The Liberated Experience (details on her website, linked in the show notes). Listen to Raving Coaches: ➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

    55 Min.
  3. 24. FEB.

    Why Coaches Aren’t Fully Booked Even When They “Do Everything Right” with Jenny Unsworth (Defender)

    If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead. We got into the ways coaches end up sounding proformative. Not because they’re fake—because they’re trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and you’ll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if you’re not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up. And the DM conversation in this episode? Worth the listen. Jenny reframes “selling in the DMs” into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so you’re not trying to force a pitch in message #4 like a desperate raccoon. Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. She’s known for spotting the “half tweaks” that keep people stuck and helping them lead with clarity, conviction, and real brand energy. Connect with Jenny on Instagram: @iamjennyunsworth

    51 Min.

Info

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

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