Rooted Business

Leslie Burris

Hi! I’m Leslie Burris — certified coach, mom of 7, and business mentor with over a decade of sales and marketing experience.  I love Jesus. After years of building online, I’ve learned that true success comes when we partner with God, not when we leave Him out of the process. On ROOTED BUSINESS, I share practical sales strategies, timeless marketing tips, along with some biblical encouragement to help you confidently tell the world about your products and services — all while glorifying Him.  You’ll also hear behind-the-scenes of my own business journey and the lessons I’ve learned along the way. The good, the hard, and the real. If you’ve ever felt like you had to “eat the meat and spit out the bones” when learning from mentors who don’t share your faith, this podcast will feel like home. It’s time to walk in your value, grow an audience boldly, market with confidence, and stay deeply rooted in Christ.  Welcome to ROOTED BUSINESS.

  1. 03.10.2025

    EP 47 - Understanding The Digital Village

    Understanding Your Digital Village: Wisdom for Navigating Social Media   In this episode, I delve into the concept of the 'digital village' and how we can apply lessons from our real-life communities to our online interactions. My goal is to help you remain calm and avoid feeling overwhelmed by social media. As you grow your online presence, it's crucial to set boundaries and operate from a place of peace. Drawing from personal experiences and the wisdom of others, I explore the importance of recognizing natural breaks in our villages and how they translate to the digital space. I share practical tips on curating your digital village, focusing on following those who genuinely add value to your life. This approach helps ensure that your social media experience is uplifting and aligns with your purpose. Remember, your value doesn't come from likes or follows but from the unique gifts God has given you. Let’s work towards a kingdom-minded approach to online influence. Join me as we navigate this journey together, seeking wisdom and maintaining a faithful heart.   00:00 Introduction to the Digital Village 00:23 Finding Peace in Social Media 01:15 Understanding Your Role in the Village 02:43 The Concept of Natural Breaks 07:05 Translating Village Wisdom to Digital Space 09:35 Curating Your Digital Village 13:27 The Importance of Intentional Following 16:26 Leveraging Your Influence for Good 23:13 Kingdom-Minded Business Practices 27:37 Final Thoughts and Blessings   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris     *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

    38 Min.
  2. 03.10.2025

    EP 42 - It Pays Big To Be Yourself

    The Power of Authenticity: How Being Yourself Online Pays Off Big   In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with a client and discuss the shift in social media algorithms towards interest-driven content. Key takeaways include the value of maintaining core values, the potential for multifaceted content, and practical advice on leveraging series-based content to grow your audience. I also reflect on a recent investor dinner that highlighted the deep connections formed through genuine online engagement.   00:00 The Power of Authenticity on Social Media 00:58 A Story of Real-Life Integration 02:07 Overcoming Niche Constraints 05:00 The Value of Being Yourself 06:30 The Impact of Authenticity on Business 13:59 Understanding the Interest-Driven Algorithm 16:09 Creating Engaging Content Series 20:06 The Bigger Picture of Social Media Influence 24:55 Final Thoughts on Authenticity WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

    32 Min.
  3. 03.10.2025

    EP 38 - Less Curation, More From The Heart

    Breaking the Social Media Rules: Embracing Authenticity and Human Nature   In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of negative thoughts we have daily, and how this longing for connection and problem-solving drives social media engagement. It's not about trending audio or hacks; it's about making your audience feel seen and heard. Lastly, I stress the importance of integrating authenticity into your content and not being afraid to show different facets of your life. Join me as I encourage you to break the social media rules and focus more on genuine human connections.   00:00 Breaking the Social Media Rules 00:58 Understanding Human Behavior 01:50 The Power of Negative Thoughts 03:04 Solving Unspoken Problems 04:52 The Age of Authenticity 05:20 Curiosity and Human Nature 06:46 The Importance of Authenticity 10:32 Building Your Audience from Values 13:49 Connecting with Your Audience   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris     *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

    16 Min.
  4. 03.10.2025

    EP 36 - Schedules Change and It's Okay

    Embracing Change: Finding Balance and Growth in Your Online Presence   In this episode, I encourage you to reflect on what you need to let go of and what to embrace as you grow your online audience. I share personal experiences about navigating significant life changes, like having a baby and adjusting to new schedules, while continuing to build an online presence without shame. You'll hear about my journey with postpartum adjustments, taking healthy breaks, and the importance of evaluating your workload every quarter. We discuss the balance of sustaining growth and joy in creating content, and how to make decisions that work for your physical and emotional well-being. Whether it's putting YouTube on hold or trying new things during busy times, I offer insights and give you permission to prioritize what's important in this season of your life.   00:00 Introduction: Embracing Change and Growth 00:54 Personal Experiences and Challenges 01:31 Adapting to Life's Seasons 03:29 Evaluating and Prioritizing 05:04 Finding Joy and Sustainability 07:03 Conclusion: Permission to Adapt   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

    9 Min.
  5. 03.10.2025

    EP 33 - Soft Skills Series: Healthy Stress

    Embracing Stress as a Catalyst for Growth   In this episode of the soft skills series, I dive into stress management amid personal chaos. Sporting my daughter's fluffy dinosaur costume to stay warm, I reflect on the last three incredibly stressful weeks. The completion of our commercial kitchen project culminated in financial pressures and unanticipated challenges, testing our resilience. I share insights on recognizing personal stress patterns, reframing stress, and the importance of pushing oneself out of comfort zones. While acknowledging the fine line between healthy stress and burnout, I emphasize that short-term stress can be a powerful growth tool. Remember, knowing your patterns and setting limits is crucial to turning stress into a positive force. Let's embrace stress and discover what we're truly made of.   00:00 Introduction to Stress Management 00:26 Personal Stress Experience 01:17 Recognizing and Planning for Stress 02:57 Managing Doubts and Inactivity 03:38 Healthy Stress and Resilience 07:04 Facing Financial Stress 10:35 Lessons Learned and Moving Forward 15:22 Embracing Risk and Growth 16:39 Conclusion and Final Thoughts   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris       *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

    19 Min.
  6. 03.10.2025

    EP 27 - Soft Skills Series: Negotiation

    Mastering Negotiation: A Soft Skill for Audience Growth and Personal Success   In this episode, I dive into the importance of negotiation as a soft skill, particularly for growing your online audience in 2025. While I am not a professional negotiator, I share valuable insights on negotiating with brands and self-negotiation. Using a definition from ChatGPT, I explain that negotiation involves communication, compromise, and problem-solving to achieve a mutually acceptable outcome. I emphasize the need for honest and fair agreements with brands and highlight the significance of only promoting products that you genuinely love. Additionally, I discuss the role of self-negotiation in overcoming self-sabotage and achieving personal goals. Through examples, I illustrate how to break tasks into smaller steps, reframe self-talk, and envision behaviors that align with desired outcomes. This episode is packed with practical tips to help you negotiate better deals and take consistent action toward your goals.   00:00 Introduction to Negotiation as a Soft Skill 00:37 Understanding Negotiation: Definition and Key Concepts 01:25 Common Negotiation Scenarios with Brands 01:58 The Importance of Mutual Benefit in Negotiations 02:12 Personal Experiences and Brand Approaches 03:24 Aligning with Company Goals and Values 05:12 Honesty and Personal Convictions in Promotions 07:53 Self-Negotiation: Overcoming Personal Barriers 11:56 Practical Tips for Self-Negotiation 20:17 Reframing Self-Talk for Better Outcomes 23:06 Conclusion: Taking Action and Seeing Results   WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator  WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com  FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris     *** This video contains music from Shutterstock, licensed by Splice video editing app. ***

    25 Min.

Info

Hi! I’m Leslie Burris — certified coach, mom of 7, and business mentor with over a decade of sales and marketing experience.  I love Jesus. After years of building online, I’ve learned that true success comes when we partner with God, not when we leave Him out of the process. On ROOTED BUSINESS, I share practical sales strategies, timeless marketing tips, along with some biblical encouragement to help you confidently tell the world about your products and services — all while glorifying Him.  You’ll also hear behind-the-scenes of my own business journey and the lessons I’ve learned along the way. The good, the hard, and the real. If you’ve ever felt like you had to “eat the meat and spit out the bones” when learning from mentors who don’t share your faith, this podcast will feel like home. It’s time to walk in your value, grow an audience boldly, market with confidence, and stay deeply rooted in Christ.  Welcome to ROOTED BUSINESS.