The Get More Website Traffic Podcast

Barb Davids
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Hi, I'm Barb Davids of Compass Digital Strategies, and this is The Get More Website Traffic Podcast. Each week I cover the strategies, tools, and tactics that actually get more people to your website and turn that traffic into leads. I also do bonus episodes with other business owners sharing their expertise on topics that matter to running a small business. Let's go!

  1. What Counts as Repurposing (EP112)

    vor 4 Tagen

    What Counts as Repurposing (EP112)

    I used to think repurposing content meant posting the same thing across every platform and calling it a strategy. Or even, dumping one piece of content into a scheduling tool and letting it spit out ten more. In this episode I’m walking through what repurposing content means, because I don’t think it’s as simple as some makes it sound. This is part one of a four part series, so if you’re doing all the marketing and would like a flexible repurposing system instead of 100 pieces generated that you’ll never use, you’re in the right place. Enjoy the episode! ~~~~~ Webinar: Messaging Momentum: A Flexible Repurposing System When You're the Entire Marketing Department Replay available. ~~~~~ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Quso.ai Helpful took that generates short form videos from one longer video. You can also schedule your post straight from here to social channels. This tool has one of the simpler interfaces I’ve seen in these types of tools. Peek inside my toolbox. ~~~~~ 🎧 This week’s recommended podcast episode is When You’re Addicted to Thinking (And What to Do Instead) on The One You Feed.  Admittedly I can’t recall what I took away from it but I liked it enough to put it in my ‘Episodes I Like’ playlist. I wish Spotify would let you put notes for things like this. And as I said that I went to look if Spotify by chance does… it doesn’t. But you can comment on episodes so maybe I just comment with my takeaway. I’m sure the host would love to hear it. If you listen to the episode, let me know how you like it! ~~~~~ 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. ~~~~~ About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies. ~~~~~ 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

    7 Min.
  2. Refreshing Blog Posts Over A Year Old Is A Super Simple Tactic To Increase Website Traffic (EP111)

    24. Juni

    Refreshing Blog Posts Over A Year Old Is A Super Simple Tactic To Increase Website Traffic (EP111)

    Okay, so most of us treat a blog post like we've painted a room. Painted, done, nothing left to do. But that's not really how it works. We need to treat them like plants and water them to keep them alive. Some of your older posts might be losing their "green", and I want to walk you through why that happens and what to do about it. I'll share a real example from one of my clients, plus the two updates I'd do first. If you've got a post you wrote years ago that you swore was perfect, I challenge you to think again. Enjoy the episode! And, if you join me Friday, June 26 on a free webinar I'm hosting, I'll be sharing how to decide what blog posts to water and go beyond the two recommendations in the episode. 🧰 I love me a good digital marketing tool. This week’s recommended tool is Serpstat. One of many SEO tools to help do keyword research, sleuth in on your competitors and watch your rankings. There's a free 7 day trial if you've been looking for a tool to help you do such things. 🎧 This week’s recommended podcast episode is actually an audio book… I liked it that much. I listened to it on my road trip from AZ to MN. It's called The Dark Side of the Light Chasers by Debbie Ford.   I like learning about our shadow sides and this one is very good on that. Some of it was hard to hear.  If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    7 Min.
  3. The Pages Google Ignores and Why You Might Want It That Way (EP110)

    17. Juni

    The Pages Google Ignores and Why You Might Want It That Way (EP110)

    I'm getting specific this week about which pages on your website Google actually sees and why you might not want it to see all of them. We're also stepping into how AI search tools handle your site differently from Google, and where a newer file type fits into all of it. Enjoy the episode! 🔗 Resource Links 🗓️ What if you could update an existing blog post and get double the traffic or increase your leads? This tactic is lesser known and can be super effective for more website traffic. In this upcoming free webinar, I'm walking you through how to audit and update your existing pages so they rank higher for more website traffic, including what Google looks at when deciding whether to bump your content higher, how to spot which pages have the most potential with just a few targeted updates, and exactly what to change and in what order.This one's happening June 26th at 9:00 AM Pacific. ⁠⁠Grab your spot here.⁠⁠ Be there or be square! 🧰 I love me a good digital marketing tool. This week’s recommended tool is Repurpose.io. Does just what it says. Upload content and repurpose to other channels and sends it automatically. So many hours to save. More time for creativity, relaxing, or just binge-watching Schitt’s Creek. ⁠Peek inside my toolbox. 🎧 This week’s recommended podcast episode is 5 Signals That Reveal Where Your Podcast Funnel Leaking.  This one is for my fellow podcast hosts. The show is Podcasting for Financial Professionals, however even though I'm not that, the host Virginia Elder is a wealth of knowledge. Find other recommended episodes here. 💻 Supporting ⁠⁠blog post here⁠⁠.

    7 Min.
  4. How to Get People Talking About Your Website (EP109)

    10. Juni

    How to Get People Talking About Your Website (EP109)

    In this episode I'm walking you through earned traffic, which is basically when other people do the talking for you. Think podcast interviews, Reddit mentions, PR, guest posts, people linking to your site because they actually want to. It's the slowest of the three traffic methods we've covered in this series, but it's also the most durable and long lasting. Enjoy the episode! 00:00 Earned Traffic Intro 00:50 Podcast Setup 01:27 Why Earned Wins 01:50 Is It Right 03:08 Guesting Strategy 03:26 Digital PR Tips 03:51 Forums and Collabs 04:42 Media Catching Tools 05:10 Key Takeaways 05:29 Series Wrap and CTA 05:48 Tool of the Week 06:30 Podcast Recommendation 🔗 Resource Links Become Their Favorite Podcast Guest 🗓️ What if you could update an existing blog post and get double the traffic or increase your leads? This tactic is lesser known and can be super effective for more website traffic. In this upcoming free webinar, I'm walking you through how to audit and update your existing pages so they rank higher for more website traffic, including what Google looks at when deciding whether to bump your content higher, how to spot which pages have the most potential with just a few targeted updates, and exactly what to change and in what order.This one's happening June 26th at 9:00 AM Pacific. ⁠Grab your spot here.⁠ Be there or be square! 🧰 I love me a good digital marketing tool.This week’s recommended tool is ⁠Berrycast⁠. If you're familiar with Loom, this is like that. A screen recording tool that allows users to capture their screen, record their webcam, and create videos effortlessly. I like the interface better than Loom. ⁠Peek inside my toolbox. 🎧  This week's recommended podcast episode is Your Next Breakthrough Won't Come From Working Harder (Do This Instead) with Frencesca Sipma on the Earn Your Happy podcast.  I am seriously loving this podcast right now. I really felt this episode in my bones. My takeaway came in the form of validation and thinking I'm not alone. 💻 Supporting ⁠blog post here⁠.

    7 Min.
  5. Start Here Before You Run Your Next Paid Ad (EP108)

    3. Juni

    Start Here Before You Run Your Next Paid Ad (EP108)

    So this is the paid advertising episode. It's part three in my series on the three methods of getting more website traffic and honestly it's the one I get the most questions about because people are either scared to try it or they've tried it and it didn't go the way they expected. I cover several paid channels including Google, Meta, display, newsletter, and podcast advertising. I also brought in two experts, one for Google Ads and one for Meta, and they both said something that I think is the most important thing to take away from this episode before you spend a single dollar. Enjoy the episode! 00:00 Paid Ads Overview 01:14 Free Webinar Invite 01:53 Paid Traffic Basics 03:30 Google Ads Today 11:30 Meta Ads Setup 13:46 Display Retargeting 14:40 Newsletter Sponsorships 15:56 Podcast Advertising 16:52 Choosing The Right Channel 18:25 Tool And Podcast Picks 20:26 Final Wrap Up 🔗 Resource Links Reach out to Dewan Chapman on LinkedIn. Reach out to Allison Harpole-Coley via her website. Your Website Affects Your Google Ads + More Insider Tips https://help.openai.com/en/articles/20001047-ads-in-chatgpt   🗓️ What if you could update an existing blog post and get double the traffic or increase your leads? This tactic is lesser known and can be super effective for more website traffic. In this upcoming free webinar, I'm walking you through how to audit and update your existing pages so they rank higher for more website traffic, including what Google looks at when deciding whether to bump your content higher, how to spot which pages have the most potential with just a few targeted updates, and exactly what to change and in what order.This one's happening June 26th at 9:00 AM Pacific. Grab your spot here. Be there or be square! 🧰 I love me a good digital marketing tool.This week’s recommended tool is Berrycast. If you're familiar with Loom, this is like that. A screen recording tool that allows users to capture their screen, record their webcam, and create videos effortlessly. I like the interface better than Loom. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is The Internet Got Made at a Made Bed: Shamed or Just Shown? on Home and Hosting with Loui Burke.  I've been making my bed for years. Like I don't know how to leave the bedroom without making the bed.  It's very minimalistic. One pillow, sheets and cover. I don't do all the decorative pillows. Mostly because a few years back my dog, Phoebe would sleep on them and I didn't want hair all over my pillows. So I'd always cover up my pillows. And if you have too many well, that's just annoying to me.  Anyway, the point of my story… the other day I saw someone making the bed and sharing his opinion and showing what he does. It said the way I was doing it looked like a teenager's room or something. And then he showed a better way. And it was simple! And in fact it looks so much nicer!  Turns out he upset people. Or rather people got upset by his video. So he put out this podcast in response. And it's really good. It talks about the dynamics of people and social and misunderstandings.  I'm truly trying not judge the people who got mad but come on! I know everyone has their triggers… but it was just someone making a f-ing bed!  If you listen to the episode, let me know how you like it!   💻 Supporting blog post here.

    21 Min.
  6. Organic Traffic Is Bigger Than Google (EP107)

    27. Mai

    Organic Traffic Is Bigger Than Google (EP107)

    So you know how everyone talks about organic traffic like it's just SEO? It's actually way more than that. Google is changing things up again with their default search page, and I break down what that means for us. But also, there are so many other ways to get traffic without paying for ads. I also tie in those five questions from last week so you can start connecting the dots on your strategy.Enjoy the episode! ************************************** Stop wasting time, energy and money on AI-generated content that never shows up in search results. The goal of SEO content is to appear when someone is searching for your service or offer.In this upcoming free webinar, I'm walking you through:• the practical way to use AI for SEO content that actually ranks• what Google thinks about AI content• why ChatGPT is not a keyword research tool• how to structure a blog post so it shows up in both Google and AI search.This shing ding is going down on May 29th at 10am Pacific time. Grab your spot here. Be there or be square! ************************************** 🧰 I love me a good digital marketing tool. This week’s recommended tool is Wispr Flow. I had my reservations about always saying what I wanted to type. For some reason it felt like more work. And I was wrong. Wow! The ability to speak to text in any app or platform is incredibily more useful that I expected. The benefit is it saves me the frustration of having to always type everything out. And I feel like I'm a pretty fast typer. I'm not a fan of texting as much as I used to be. It's much simpler to say something and it just be there. Because sometimes the other person doesn't want to hear but read. The downside is I'm much more wordy when it comes to talking vs typing. I appreciate the convenience of this tool. 🎧 This week’s recommended podcast episode is Fastest Way to Quantum Leap Your Life on the Earn Your Happy podcast.  I feel like they use the "quantum leap" phrase a little too loosely in definition but I can appreciate perspective. Lately I've been becoming a lot more aware of the fact that we can't make things happen when we want to. If we could, everything would happen right now, right? And everything we do to affect changes in our life are only allowed when we are capable of keeping them. There are some good self reflection questions in this episode. Other Resource Links New Google Search Page Google's AI Optimization Guide Use This Code to Track Your Marketing About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies

    10 Min.
  7. 3 Website Traffic Methods + 5 Questions to Choose (EP 106)

    20. Mai

    3 Website Traffic Methods + 5 Questions to Choose (EP 106)

    This episode kicks off a four-part series on getting more website traffic, and I’m starting with the big picture: there’s more than one way to do this. I break down the three main methods and walk you through the questions you should be asking yourself before you decide which approach fits your business best.Enjoy the episode! 👇 Stop wasting time, energy and money on AI-generated content that never shows up in search results. The goal of SEO content is to appear when someone is searching for your service or offer.In this upcoming free webinar, I’m walking you through:• the practical way to use AI for SEO content that actually ranks• what Google thinks about AI content• why ChatGPT is not a keyword research tool• how to structure a blog post so it shows up in both Google and AI search.This shing ding is going down on May 29th at 10am Pacific time. Grab your spot here. Be there or be square! 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every Wednesday. 🧰 I love me a good digital marketing tool. This week’s recommended tool is Podchaser. I use it to get notified anytime my name appears in a podcast. Sometimes podcast hosts don’t let you know when your guest appearance goes live so this is a great way to know. It also sometimes finds mentioned if you’re not a guest. So if someone mentions your name in the show notes, you get notified. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is How Constraints Help You Focus, Create, and Finish on the Art of Manliness podcast.  I can’t recall why I liked this one specifically; it was in my like list and I feel like it helped put some awareness around my procrastination habits. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    6 Min.
  8. AI Wrote It But Google Won't Rank It (EP105)

    15. Mai

    AI Wrote It But Google Won't Rank It (EP105)

    Webinar sign up through my newsletter... 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every Wednesday. AI can't make you rank. But if you want to use AI, please let me help you use it properly. Join my webinar on May 29th and learn how to use AI for ranking your blog posts. Be sure to join my newsletter list above for details. 🧰 I love me a good digital marketing tool.This week’s recommended tool is Answer SocratesIt's a search tool that shows you what questions people are asking around a core topic. For example, I typed in "website traffic" and it shows a bunch of questions in categories like all the questions around that topic that start with "how", "can", "what", "where" and others. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is How to Make the Most of Uncertainty with Simone Stolzoff on the Jordan Harbinger Show.  My favorite thinking piece is, and I quote… "trust your future self to handle future problems".  I have been struggling with this unknown as a business owner so much lately since AI is shaking up the search world. And some decisions in my day because I should be doing something else, and this all sort of intertwines together. It gave some practical steps to practice uncertainty, something as simple as taking a new way to work or experiment with smaller choices like something as something that you woudln't normally order at a restaurant.  If you listen to the episode, let me know how you like it! About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, AI SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

    8 Min.
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Hi, I'm Barb Davids of Compass Digital Strategies, and this is The Get More Website Traffic Podcast. Each week I cover the strategies, tools, and tactics that actually get more people to your website and turn that traffic into leads. I also do bonus episodes with other business owners sharing their expertise on topics that matter to running a small business. Let's go!

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