18. Juni

A Heartbreak Story: Dan Fitzgerald on spreading Heartbreak from the South End to Santa Monica.

In this episode of South End Stoops, Cate Brinch sits down with Dan Fitzgerald, co-founder of Heartbreak Hill Running Company, to trace the journey from a single storefront in the South End to a growing national running and fashion brand. Dan shares how his background in competitive running, the surf industry, and years at Quiksilver shaped the culture behind Heartbreak -and its connection to community, fashion and sport. Together, they examine the story behind the brand’s name, the evolution of its identity, the realities of building a small business, and the lessons learned through setbacks, perseverance, and partnership. The conversation also reflects on the South End’s role in Heartbreak’s growth and how a neighborhood business can carry a piece of Boston across the country. Key Points From This Episode: [00:00:00] Introduction. [00:00:20] Cate Brinch introduces Dan Fitzgerald and the origins of Heartbreak Running Company. [00:01:52] Dan shares his background, meeting business partner Justin at Boston College, and the decision to start the company together. [00:03:34] How the surf industry and Quiksilver influenced Heartbreak’s culture and business philosophy. [00:07:20] Opening the first store in Boston’s South End and becoming part of the neighborhood community. [00:10:56] The evolution from South End Athletic Company to the Heartbreak Running brand. [00:11:29] The history behind Heartbreak Hill and why it became the company’s name. [00:12:54] Building a brand around resilience, failure, and the emotional side of athletics. [00:14:09] Designing the Heartbreak logo and creating a brand that represents Boston beyond stereotypes. [00:16:28] The company's expansion from Boston to Cambridge, Chicago, and Santa Monica, including lessons from the pandemic. [00:17:47] Opening the Santa Monica store and the full-circle connection to Dan’s Quiksilver career. [00:21:49] Why authenticity, consistency, and perseverance matter more than elaborate business strategies. [00:23:05] Dan and Cate discuss luck, grit, business partnerships, and learning from mistakes. [00:26:15] Favorite brands, Heartbreak’s bestselling products, and seeing the brand worn around the world. [00:28:05] Memories of the South End community, run club culture, and neighborhood gathering places. [00:30:13] Meeting his wife, Rebecca, and lessons about leadership, community, and earning respect. [00:33:04] Dan’s biggest takeaway after 17 years in business and where to find Heartbreak Running online. Links: Dan Fitzgerald on LinkedIn: https://www.linkedin.com/in/dan-fitzgerald-306180298 Heartbreak Hill Running Company: https://heartbreak.run

35 Min.

4. Juni

Unboxing the Jewelry Industry with M. Flynn

In this episode of South End Stoop Sessions, Cate Brinch sits down with sisters Megan Flynn and Mariah Flynn Riordan, founders of M Flynn Jewelry, to discuss how the jewelry industry has transformed over the last two decades. They examine the dramatic rise in gold prices, the emergence of lab-grown diamonds, and how those shifts have impacted both consumers and independent jewelers. Megan and Mariah share how their custom jewelry business has evolved, their approach to curating designers from around the world, and why storytelling remains at the heart of every piece they create. They also reflect on building a business in Boston’s South End, supporting local community events, and helping customers celebrate life’s biggest milestones through jewelry. Key Points From This Episode: [00:00:00] Introduction to the episode. [00:01:15] Megan and Mariah reflect on more than 20 years in the jewelry business and the evolution of M Flynn Jewelry. [00:01:55] The dramatic rise in gold prices and the challenges it has created for jewelers and customers. [00:03:31] Growth of M Flynn’s custom jewelry business and reimagining existing jewelry through redesign and recycling gold. [00:04:38] The arrival of lab-grown diamonds and how they have changed the jewelry industry. [00:06:40] Differences between natural and lab-grown diamonds, including resale value and long-term investment considerations. [00:08:24] Ethical sourcing misconceptions and the impact of natural diamond industries on local communities. [00:09:18] Why M Flynn chose to focus exclusively on natural diamonds and quality craftsmanship. [00:10:52] The appeal of unique diamonds and changing consumer preferences away from perfection. [00:12:39] The market for colored gemstones and the future role of lab-grown stones. [00:13:32] Antique diamonds, their distinctive characteristics, and their growing popularity. [00:15:35] Building a curated collection of designers and expanding beyond in-house jewelry production. [00:17:31] Attending major jewelry trade shows to discover new designers, gemstones, and trends. [00:18:59] Longstanding designer partnerships, including Jade Trau and Melissa Kaye. [00:20:49] M Flynn’s annual Nantucket pop-up event and community-focused experiences. [00:21:05] The origins of the South End Stroll and M Flynn’s involvement in building neighborhood connections. [00:21:45] Combining custom jewelry with carefully selected designer collections to create a unique retail experience. [00:22:41] The role jewelry plays in marking important life moments and family milestones. [00:24:24] Creating an approachable, welcoming jewelry store experience without pressure or intimidation. [00:25:56] Rapid-fire questions, including favorite pieces, neighborhood spots, and memorable product experiments. [00:27:35] South End business recommendations and community collaborations. [00:28:19] Where to find M Flynn Jewelry online and on social media. Links: Megan Flynn on LinkedIn: https://www.linkedin.com/in/m-flynn M Flynn Jewelry: https://www.mflynnjewelry.com

30 Min.

21. Mai

One Mighty Movement: Jon Olinto's jump from local fast casual to nationwide stone milled

In this episode of South End Stoop Sessions, Cate Brinch sits down with Jon Olinto, co-founder of B.Good and founder of One Mighty Mill. Jon shares his journey from building a fast-casual restaurant brand to addressing a major issue in the American food system: flour. He explains how industrial processing strips nutrients from wheat and how One Mighty Mill is working to bring them back through stone milling organic grains. The conversation covers the early days of testing recipes in the South End, scaling production nationwide, and partnering with schools and major retailers. Jon also reflects on entrepreneurship, emphasizing the importance of solving real problems. Key Points From This Episode: [00:00:20] Introduction to Jon Olinto and his South End roots [00:01:47] Origins of One Mighty Mill and early R&D in the South End [00:03:13] The problem with processed flour and its impact on nutrition [00:05:28] Vision to build a national brand and transform the food system [00:06:02] Founding story of Be Good and early lessons in food sourcing [00:08:44] Realization that bread and flour were overlooked ingredients [00:10:08] Identifying flour as a major gap in consumer awareness [00:11:11] Sourcing organic wheat and discovering stone milling [00:13:28] Building proof of concept and early experimentation process [00:14:18] Using Cathedral High School kitchen for product development [00:16:07] Launching the business and early customer feedback loop [00:17:31] First major partnerships with Boston Public Schools and retailers [00:18:32] Expansion into Whole Foods and national distribution [00:19:46] Challenges of scaling a fresh, non-shelf-stable product [00:20:50] Building regional mills to support national growth [00:21:41] Misconceptions around gluten and processed food systems [00:23:09] Launching new products and working with major partners like Costco [00:25:27] Favorite South End spots and community ties [00:26:20] Advice for entrepreneurs: solve a real customer problem [00:27:27] Community impact through school partnerships and employee ownership [00:29:47] Full-circle connection from South End beginnings to national growth Links: Jon Olinto on Linkedin: https://www.linkedin.com/in/jonolinto One Mighty Mill: https://www.onemightymill.com/

30 Min.

7. Mai

SAULT of the Earth: Philip Saul's path to creating an iconic New England brand

In this episode of South End Stoop Sessions, Cate Brinch sits down with Philip Saul, founder of SAULT New England, to trace his path from a small-town upbringing in Pennsylvania to building a recognizable retail brand in Boston’s South End. Philip shares how early struggles in school and a nontraditional path led him into retail, where he discovered his creative strengths. The conversation covers his time at major brands like American Eagle, Banana Republic, and Urban Outfitters, and how those experiences shaped his approach to business. Philip reflects on launching SAULT with limited resources, growing it thoughtfully across multiple locations, and staying grounded in community and personal style. Key Points From This Episode: [00:00:00] Introduction to Philip Saul and the founding of SAULT New England. [00:01:58] Philip’s early life in Pennsylvania and challenges with school. [00:02:37] First jobs and early work experiences shaping his work ethic. [00:04:31] Leaving community college and starting at American Eagle. [00:05:18] Discovering a talent for visual merchandising and creative direction. [00:06:07] Transition to Banana Republic and exposure to corporate retail. [00:08:02] Career growth at Urban Outfitters and learning through experience. [00:09:23] Influence of creative leadership and mindset around making things happen. [00:10:27] Moving to Boston and finding a fresh start in a new city. [00:11:07] Inspiration project that sparked the concept for SAULT. [00:12:18] Recognizing the need to move on from Urban Outfitters. [00:13:12] Origin of the SAULT brand name and personal meaning behind it. [00:14:10] Using stock options as initial funding to launch the business. [00:15:11] Opening the first SAULT location with limited resources and hands-on work. [00:16:07] Challenges of starting a retail business before social media marketing. [00:17:25] Developing a plan B and taking the leap into entrepreneurship. [00:18:15] Defining the SAULT aesthetic and product philosophy. [00:19:21] Expansion to Portsmouth and Provincetown locations. [00:19:41] Challenges of scaling from one store to multiple locations. [00:19:59] Personal connection to Provincetown and opening the third store. [00:21:14] Organic growth and staying aligned with personal values and community. [00:22:28] Extending the brand into lifestyle and home design concepts. [00:23:21] Tailoring each store to its local customer base. [00:24:03] Reflection on success, humility, and personal growth. [00:25:06] Must-have wardrobe staple: the oxford shirt. [00:25:14] Best-selling item in the shop over time. [00:26:10] Advice for starting a brick-and-mortar business. Links: Philip Saul on LinkedIn: https://www.linkedin.com/in/philip-saul-b6955921 SAULT New England: https://saultne.com/

27 Min.

23. Apr.

Camper to CEO: Jerrell Cox’s 32-Year Journey with USES

In this episode of South End Stoop Sessions, Cate Brinch sits down with Jerrell Cox, CEO of United South End Settlements (USES). Jerrell shares his journey from attending Camp Hale as a 10-year-old to leading the organization decades later. The conversation explores the history and evolution of USES, its impact on youth and families, and its commitment to creating community in Boston’s South End. Jerrell also discusses the STEP program, which provides direct financial support to families, and the importance of connection, dignity, and opportunity in creating lasting change. Key Points From This Episode: [00:00:00] Introduction to the episode. [00:01:22] Jerrell Cox’s first experience attending Camp Hale and its lasting impact. [00:03:28] His journey from camper to CEO over 32 years with USES. [00:04:32] Leading the transformation of Camp Hale and raising $6 million for improvements. [00:05:27] Transition into leadership roles during the pandemic and becoming CEO. [00:06:33] History of United South End Settlements and its founding in 1892. [00:07:52] Reopening of the Children’s Arts Center, the first of its kind in the country. [00:08:54] Overview of USES programs and ways to get involved. [00:11:12] Expansion from youth services to supporting entire families. [00:11:45] Introduction to the STEP program and the shift to direct cash support. [00:12:30] Impact of financial support on family stability and child outcomes. [00:14:20] Evolution of the program across cohorts and increased reach. [00:15:32] Application process and focus on supporting families in deepest need. [00:16:30] Importance of community-based coaching and reducing isolation. [00:19:30] Ways for community members to volunteer and support USES. [00:20:45] The role of local connections and relationships in strengthening the South End. [00:23:34] Addressing misconceptions about poverty and financial need. [00:24:10] Bringing together families across different socioeconomic backgrounds. [00:25:56] The importance of belonging and community support. [00:29:56] Jerrell’s advice: be authentic and lean into being yourself. [00:31:12] How to connect with USES and attend their annual gala. Links: Jerrell Cox on LinkedIn: https://www.linkedin.com/in/jerrell-cox-103663171 United South End Settlements: https://www.uses.org/

33 Min.

9. Apr.

Rapid Rise: Jordan Renouf on the side hustle that turned into a neighborhood sensation

In this episode of South End Stoop Sessions, Cate Brinch sits down with Jordan Renouf, founder of Brick Street Bagels. Jordan shares how a simple idea to meet neighbors turned into a fast-growing bagel business rooted in community. From baking in his apartment and delivering by bike to hosting pop-ups and securing kitchen space at Bar Mazzana, then planting roots at South End Buttery. Jordan walks through the steady progression of his journey. The conversation covers his approach to branding, social media, and building something without a rigid plan, as well as the role of collaboration and consistency in growing a neighborhood staple. Key Points From This Episode: [00:00:00] Introduction to Jordan Renouf and Brick Street Bagels [00:00:48] Origins of the brand’s cardboard box aesthetic and necessity-driven design [00:02:36] Handmade bagel process and hands-on production [00:03:31] Early entrepreneurial experiences and background in politics [00:06:41] Moving to Boston and identifying the lack of bagels in the South End [00:07:42] Starting the business as a way to meet neighbors post-pandemic [00:08:26] Using Instagram as a tool despite no prior social media experience [00:09:15] Early delivery model using a bike to reach customers directly [00:10:30] Product limitations and early-stage learning curve [00:11:31] Transition to Bar Mazzana kitchen and scaling production [00:12:37] First pop-ups at Neighborhood Wines and community response [00:13:27] Pitching local restaurants for kitchen space and securing Bar Mazzana [00:15:54] Hiring the first employee and building the team [00:17:18] Early morning baking routine and experience of working overnight [00:18:36] Folding table pop-ups and growing customer demand [00:20:15] Managing supply limitations and selling out quickly [00:21:24] Weather challenges and need for indoor operations [00:22:23] Transition to The Buttery and establishing a physical space [00:23:17] Creating a community-focused environment beyond just selling bagels [00:24:18] Expansion to a permanent location on Clarendon Street [00:26:09] Favorite collaboration with Little Donkey and Ken Oringer [00:26:57] Best-selling and favorite bagel flavors [00:28:35] Approach to Instagram and content creation philosophy [00:31:03] Avoiding algorithm-driven content strategies in favor of authenticity [00:33:14] Advice on social media and taking small steps toward big goals [00:34:35] Importance of team trust, delegation, and building culture Links: Brick Street Bagels: https://www.brickstreetbagels.org/ Find out more about South End Business Alliance: ⁠⁠⁠⁠https://www.sebaboston.com/⁠⁠⁠⁠ Follow South End Business Alliance on IG: ⁠⁠⁠⁠https://www.instagram.com/southendbusiness⁠⁠⁠⁠ Find out more about South End Local: ⁠⁠⁠⁠https://www.southend-local.com/⁠⁠⁠⁠ Follow South End Local on IG: ⁠⁠⁠⁠https://www.instagram.com/southendlocal

37 Min.

26. März

How to Build a Buttery: Richard Gordon of The South End Buttery turned a love of food into a community cornerstone

In this episode of South End Stoops, Cate Brinch sits down with Richard Gordon, owner of The Buttery and longtime South End resident. Richard shares how he transitioned from a 15-year career as a criminal prosecutor to building a neighborhood gathering space inspired by English university butteries. They discuss the importance of community connection, the impact of COVID on local routines, and the evolution of The Buttery from a small grab-and-go café to a full-service breakfast, lunch, and dinner destination. Richard also reflects on lessons in entrepreneurship, celebrity film moments, and the relationships that make the South End feel like home. Key Points From This Episode: [00:00:00] Introduction to Richard Gordon and the mission behind The Buttery. [00:02:07] What a “buttery” is and the English university inspiration behind the concept. [00:03:46] The impact of COVID on community gathering spaces and routines. [00:04:28] Richard’s 15-year career as a criminal prosecutor before opening The Buttery. [00:05:23] Learning the restaurant business firsthand at No. 9 Park before launching his own venture. [00:06:42] The growth of The Buttery from a 500-square-foot grab-and-go to a 4,000-square-foot café with catering and a second location. [00:07:49] Busiest days of the year and the realities of running a full-service restaurant. [00:08:46] Inspiration from Joanne Chang and leading with daily involvement and attention to detail. [00:09:55] Hollywood moments: Spotlight, The Tender Bar, and commercial shoots filmed at The Buttery. [00:12:29] Rapid fire favorites: local restaurants and top menu picks at The Buttery. [00:14:07] Sourcing coffee and tea, and building long-term vendor relationships. [00:15:46] Iced coffee culture in Boston and year-round demand. [00:16:07] The best-selling turkey chili and customer favorites. [00:16:40] Advice for aspiring entrepreneurs: test your idea, prepare thoroughly, and follow your heart. [00:18:12] The personal reward of building lasting relationships through business. [00:20:09] Brick Street Bagels partnership and the power of pop-ups for new entrepreneurs. [00:21:23] Where to find The Buttery on social media and in the South End. Links: Richard Gordon on LinkedIn: https://www.linkedin.com/in/richard-gordon-0505418/ South End Buttery: https://www.sebaboston.com/members/south-end-buttery/ Find out more about South End Business Alliance: ⁠⁠⁠⁠https://www.sebaboston.com/⁠⁠⁠⁠ Follow South End Business Alliance on IG: ⁠⁠⁠⁠https://www.instagram.com/southendbusiness⁠⁠⁠⁠ Find out more about South End Local: ⁠⁠⁠⁠https://www.southend-local.com/⁠⁠⁠⁠ Follow South End Local on IG: ⁠⁠⁠⁠https://www.instagram.com/southendlocal

23 Min.

12. März

Natural Wine, Organic Growth: Spenser Payne on Neighborhood Wines

In this episode of South End Stoop Sessions, Cate Brinch sits down with Spenser Payne, founder of Neighborhood Wines, to examine what natural wine really means and how it has shaped his approach to business and community in the South End. Spenser shares his journey from growing up in Seattle and playing baseball at Boston College to traveling through Europe, where an early experience with natural wine sparked a lasting interest. The conversation explores how modern wine became industrialized, why labels don't tell the full story, and how low-intervention practices change both taste and experience. Spenser also discusses collaborations with local makers, hosting community events, and his upcoming restaurant and wine bar, Mondo, highlighting how food, wine, and shared spaces bring people together. Key Points From This Episode: (00:00:00) Intro (00:01:09) Spenser Payne's background and long-term connection to the South End (00:01:56) Early focus on baseball and minimal alcohol exposure during college (00:03:12) Defining natural wine and how modern wine became industrialized (00:04:01) Lack of ingredient transparency and labeling in wine (00:05:18) Industrial interventions, additives, and how they affect how wine feels (00:06:32) Wine as a shared, social product meant to bring people together (00:07:39) Natural wine as a living product that changes over time (00:08:36) Collaborations with local businesses and community pop-ups (00:09:14) Holiday collaborations with Rowhouse, florists, and bakers (00:09:45) What questions to ask when shopping for low-intervention wine (00:11:41) Using importers as a guide to finding natural wines (00:13:03) Ideal days off and lifestyle in the South End (00:13:36) Announcement of upcoming restaurant and wine bar, Mondo (00:14:11) Pop-up series and defining "New New England" food (00:16:32) Phased approach to opening hours and programming (00:18:19) A pivotal wine experience in Copenhagen that sparked deeper interest (00:20:20) Removing intimidation and pretension from wine culture (00:22:28) Wines that shaped Spenser's taste and buying philosophy (00:24:23) How travel and baseball influenced Spenser's career path (00:25:20) Hosting blind tastings and educational wine events at home (00:26:53) Favorite South End restaurants and neighborhood growth (00:27:58) Local makers to follow without brick-and-mortar spaces (00:28:23) Fostering dogs and unexpected community impact (00:30:37) Neighborhood Wines location and social media handles A big thank you to our founding sponsor ⁠M. Flynn Jewelry⁠ for supporting the show and being such an important part of the neighborhood. Visit them at 46 Waltham Street in Boston's South End. Find out more about Neighborhood Wines: https://neighborhoodwines.com/ Follow Neighborhood Wines on IG: https://www.instagram.com/p/CqvvanrutMW/ Find out more about South End Business Alliance: ⁠⁠⁠https://www.sebaboston.com/⁠⁠⁠ Follow South End Business Alliance on IG: ⁠⁠⁠https://www.instagram.com/southendbusiness⁠⁠⁠ Find out more about South End Local: ⁠⁠⁠https://www.southend-local.com/⁠⁠⁠ Follow South End Local on IG: ⁠⁠⁠https://www.instagram.com/southendlocal

32 Min.

26. Feb.

Building Flour: Joanne Chang on Risk, Community, and Growing with Purpose

In this episode of South End Stoop Sessions, Cate Brinch sits down with Joanne Chang, founder of Flour Bakery + Cafe and co-owner of Myers & Chang. Joanne shares how a chance encounter led her to open the first Flour location in the South End in 2000, long before the neighborhood became what it is today. She reflects on taking early risks, building strong relationships with landlords and mentors, and growing a business without a roadmap. The conversation traces the evolution of Flour from a single bakery to a multi-location operation, exploring leadership, team development, and learning when to step back. Joanne also discusses community giving, sourcing decisions, and the lessons she's learned about communication, trust, and building a business that can grow beyond its founder. Key Points From This Episode: (00:00:00) Intro (00:00:39) Joanne Chang on how she introduces herself and her early role in the South End (00:01:13) Finding the original Flour location through chance and personal connections (00:01:49) The state of the South End in 1999 and why opening there was a gamble (00:03:37) What Washington Street looked like before development and transit improvements (00:05:19) Choosing the location based on affordability, landlord support, and practicality (00:06:22) The importance of landlord relationships when opening a brick-and-mortar business (00:07:22) Early customers, hospital workers, and building a local customer base (00:08:34) How customer expectations influenced Flour's product sizing and offerings (00:09:18) Establishing core baked goods that remain on the menu today (00:10:14) Advice from Gordon Hamersley and the decision to add sandwiches (00:11:06) Mentors who shaped Joanne's early career and business approach (00:11:26) The real story behind opening Myers & Chang (00:14:36) Opening a second Flour location to support team growth (00:16:08) Hiring well and learning to step out of the way (00:16:54) The challenge of managing multiple locations and evolving leadership roles (00:18:28) Letting go of daily production and trusting the team (00:19:09) Collaborative sourcing and product decisions (00:19:45) Joanne's everyday breakfast and approach to quality control (00:21:32) Flour's mission-driven commitment to giving back (00:22:49) Key community partners and long-term charitable focus (00:24:35) Where Joanne spends most of her time today (00:25:11) The unexpected Bobby Flay throwdown and its impact on Flour (00:29:27) Running a business before online ordering and social media (00:29:52) Favorite South End food memories (00:30:18) Best-selling items at Flour and the origin of the Oreo (00:31:28) Advice for aspiring bakery owners (00:33:44) Reflections on leadership, clarity, and building a strong team A big thank you to our founding sponsor M. Flynn Jewelry for supporting the show and being such an important part of the neighborhood. Visit them at 46 Waltham Street in Boston's South End. Find out more about Joanne's story and Flour here: https://www.flourbakery.com/ Follow Flour Bakery & Cafe on IG: https://www.instagram.com/flourbakeryandcafe/ Find out more about South End Business Alliance: ⁠⁠https://www.sebaboston.com/⁠⁠ Follow South End Business Alliance on IG: ⁠⁠https://www.instagram.com/southendbusiness⁠⁠ Find out more about South End Local: ⁠⁠https://www.southend-local.com/⁠⁠ Follow South End Local on IG: ⁠⁠https://www.instagram.com/southendlocal

36 Min.

12. Feb.

Sweet Success: How Madeleine Brason Builds Community Through Candy

In this premiere episode of South End Stoop Sessions, Cate Brinch sits down with Madeleine Brason, founder of Madeleine’s Candy Shop, to talk through the rapid growth of her South End storefront and the hands-on approach behind it. Madeleine shares how opening without a formal business plan led to unexpected demand, long lines, and a fast-moving learning curve. The conversation explores how she curates candy from around the world, listens closely to customer feedback, and keeps the shop fresh through rotation and experimentation. Madeleine also breaks down launching as a solopreneur, bringing in family support, expanding into an ice cream window, and navigating permitting in Boston. Throughout the episode, she reflects on staying small by choice, building authentic relationships, and creating a neighborhood business rooted in joy, consistency, and community. Key Points From This Episode: (00:00:00) Intro (00:00:42) Introduction to Madeleine Brason and the early buzz around Madeleine's Candy Shop (00:02:00) Creating a business without a formal plan and resisting a single niche (00:03:13) Sourcing candy globally and rotating inventory to keep offerings fresh (00:04:16) Using customer suggestions to shape product selection (00:05:18) Best-selling candies and how customer recommendations drive discovery (00:06:06) The flat-price candy bag model and signature chopsticks (00:07:27) Handling branding, packaging, and design independently using Canva (00:07:57) Launching as a solopreneur and realizing the need for help (00:09:08) Family support, rapid hiring, and scaling operations after opening (00:10:25) Hosting events and collaborating with brands and organizations (00:10:44) The Chelsea Park pop-up collaboration and managing large crowds (00:12:31) Supporting sports teams, concerts, and corporate events (00:13:39) Why brands reach out organically without outbound sales (00:14:26) Seasonal demand differences between Halloween and Valentine's Day (00:15:54) Adding an ice cream window after expanding into the neighboring space (00:17:21) Navigating Boston permitting and learning on the fly (00:17:56) Launching ice cream flavors and learning operations from scratch (00:18:45) Designing a streamlined ice cream experience to avoid decision paralysis (00:19:55) Requests, trends, and the rise of candy shops nationwide (00:21:00) Choosing to stay small and remain deeply hands-on (00:23:24) Starting the business at age 29 and taking action without waiting (00:23:53) Why the South End was the only location that made sense (00:26:28) Merch plans, embroidery details, and future gear (00:26:58) Where to find Madeleine's Candy Shop and how to stay connected A big thank you to our founding sponsor M. Flynn Jewelry for supporting the show and being such an important part of the neighborhood. Visit them at 46 Waltham Street in Boston's South End. Madeleine’s Candy Shop: https://www.madeleinescandyshop.com/our-story Find out more about South End Business Alliance: ⁠https://www.sebaboston.com/⁠ Follow South End Business Alliance on IG: ⁠https://www.instagram.com/southendbusiness⁠ Find out more about South End Local: ⁠https://www.southend-local.com/⁠ Follow South End Local on IG: ⁠https://www.instagram.com/southendlocal

29 Min.

Trailer

South End Stoop Sessions (TRAILER)

Every block has a history. Every business has a heartbeat. South End Stoops brings you feel-good conversations with the people who make Boston's South End come alive bakery owners, entrepreneurs, artists and neighbors. No polish, no fluff, just real stories and honest conversation. Whether you’re a lifelong South Ender, new to the neighborhood, a visitor or a Bostonian who loves to shop and dine the South End, this is your invitation to listen in and join us out on the stoop. Find out more about South End Business Alliance: https://www.sebaboston.com/ Follow South End Business Alliance on IG: https://www.instagram.com/southendbusiness Find out more about South End Local: https://www.southend-local.com/ Follow South End Local on IG: https://www.instagram.com/southendlocal

1 Min.

South End Stoop Sessions

Folgen

A Heartbreak Story: Dan Fitzgerald on spreading Heartbreak from the South End to Santa Monica.

Unboxing the Jewelry Industry with M. Flynn

One Mighty Movement: Jon Olinto's jump from local fast casual to nationwide stone milled

SAULT of the Earth: Philip Saul's path to creating an iconic New England brand

Camper to CEO: Jerrell Cox’s 32-Year Journey with USES

Rapid Rise: Jordan Renouf on the side hustle that turned into a neighborhood sensation

How to Build a Buttery: Richard Gordon of The South End Buttery turned a love of food into a community cornerstone

Natural Wine, Organic Growth: Spenser Payne on Neighborhood Wines

Building Flour: Joanne Chang on Risk, Community, and Growing with Purpose

Sweet Success: How Madeleine Brason Builds Community Through Candy

South End Stoop Sessions (TRAILER)

Trailer

South End Stoop Sessions (TRAILER)

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