The Leader Show with Lou Carter

Louis Carter

Well known leadership advisor, Executive coach, founder, CEO and author Louis Carter provides powerful and transformational practices that work for aspiring or developing leaders, students, coaches, and C-level executives. Are you confused as a leader, stuck in the myriad of opinions, perspectives, politics and emotions around you? This podcast will give you the thinking and mindset you need to lead people with confidence, purpose and conviction. Learn from Louis Carter along with other CEOs and leaders from around the world how to execute, move forward and win in today's ridiculously challenging landscape. Louis Carter draws from 20 years of experience as an organizational psychologist advising CEOs, and leaders from the private to public and government sector around the world. His newest book, In Great Company is the inspiration behind this show. The book gives practical advice to leaders at all levels on how to get back to better again, thrive, outperform and move forward despite any circumstance. Try my free leadership assessment at: https://louiscarter.com

  1. 28 MAR

    Kevel’s Competitive Edge: How Culture Drives Product Excellence

    Kevel’s rise in ad tech isn’t just about great infrastructure—it’s about building a company that practices what it preaches. The same values that define Kevel’s privacy-first, transparent ad solutions are deeply embedded in its workplace culture, making it a standout Most Loved Workplace®. Transparency as a Strategic Advantage Kevel embraces radical transparency, giving employees full visibility into financials, decisions, and company challenges. This openness empowers smarter decisions and deepens engagement—mirroring how Kevel’s API-based ad infrastructure gives clients full visibility and control over their ad platforms. Privacy-First Thinking, Inside and Out Kevel leads with a privacy-first approach in its product and people strategy. It prioritizes user trust in its ad solutions, just as it prioritizes employee trust through autonomy and a remote-first work environment. Employees are empowered to work without micromanagement—just as clients are empowered to run compliant, customized ad platforms. Autonomy as a Culture and Product Pillar Kevel’s remote-first, flexible structure rejects rigid hierarchies. Employees are trusted to own their schedules, projects, and outcomes. This autonomy is directly reflected in its product, where clients are free to build ad stacks that meet their exact needs—without being locked into generic, prebuilt solutions. The Bottom Line Kevel’s internal culture and external product are aligned through three core principles: Transparency enables better decisions.Privacy-first values build trust.Autonomy fuels innovation.This is the Kevel formula: empower people—whether employees or customers—and success follows.

    25 min
  2. 17 MAR

    The Power of Being Known: Why Feeling Seen at Work Outperforms Traditional Perks: with guest CEO Duane Hixon of The N2 Company

    This show explores the real drivers of workplace satisfaction, challenging the notion that flashy perks and financial incentives are the most effective ways to retain employees. Instead, it delves into the power of personal recognition, psychological safety, and authentic leadership in shaping a workplace culture where employees feel truly valued. Drawing on Harvard Business Review research, the discussion reveals that employees who feel personally known and appreciated by their leaders and peers are significantly more engaged and more likely to stay in their jobs—sometimes even more so than those receiving salary increases or trendy benefits. The show uncovers why building meaningful connections within an organization is a far more sustainable and impactful approach to engagement than material perks alone. The conversation features Duane Hixon, Co-Founder and CEO of The N2 Company, who has built a people-first culture within a successful national media franchise. He shares insights on leading with authenticity, fostering a sense of belonging, and creating a workplace that prioritizes human connection alongside business growth. This episode is a must-watch for leaders, HR professionals, and business owners looking to move beyond surface-level perks and into the deeper, more effective strategies that truly make employees feel seen, valued, and motivated.

    29 min

About

Well known leadership advisor, Executive coach, founder, CEO and author Louis Carter provides powerful and transformational practices that work for aspiring or developing leaders, students, coaches, and C-level executives. Are you confused as a leader, stuck in the myriad of opinions, perspectives, politics and emotions around you? This podcast will give you the thinking and mindset you need to lead people with confidence, purpose and conviction. Learn from Louis Carter along with other CEOs and leaders from around the world how to execute, move forward and win in today's ridiculously challenging landscape. Louis Carter draws from 20 years of experience as an organizational psychologist advising CEOs, and leaders from the private to public and government sector around the world. His newest book, In Great Company is the inspiration behind this show. The book gives practical advice to leaders at all levels on how to get back to better again, thrive, outperform and move forward despite any circumstance. Try my free leadership assessment at: https://louiscarter.com