Superlative

Ariel Adams

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

  1. vor 3 Tagen

    Guy Allen on Elliot Brown Watches and the Independent Watch Revolution

    This week on SUPERLATIVE, aBlogtoWatch founder Ariel Adams is joined by Guy Allen, Head of Sales at Elliot Brown Watches. Guy reflects on more than four decades in the watch industry, from his early work with LEGO watches to finding his place at Elliot Brown. He shares how the British brand developed its reputation for rugged tool watches, including its work with the UK Tier One Special Forces community and the development of the Holton. Guy and Ariel also discuss what authenticity means for an independent watch brand, why collectors increasingly buy across vastly different price points, and how events and enthusiast communities have transformed the relationship between brands and their customers. The conversation then turns to the changing economics of the watch industry, including Elliot Brown's move toward a direct-to-consumer model and the growing opportunities for independent brands. Guy offers his perspective on escalating Swiss watch prices and questions the value proposition of familiar watches that now cost dramatically more, while Ariel examines why major Swiss brands have increasingly pursued higher prices and lower volumes. They also discuss the growing strength of non-Swiss and independent watchmakers and a developing movement-supply problem that is making popular Japanese movements more expensive and difficult for smaller brands to source. Keep up with Guy and Elliot Brown Watches: Website - https://elliotbrownwatches.com/ Instagram - https://www.instagram.com/ebwatches/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: 00:00 Introduction 00:59 Guy Allen’s History With LEGO Watches 07:24 Joining Elliot Brown 10:17 Creating Watches for Special Forces 14:31 How Tough Is the Elliot Brown Holton? 17:42 Building an Authentic Independent Watch Brand 19:26 Why Elliot Brown Went Direct-to-Consumer 24:05 Watch Collecting and the Power of Community 28:02 How Watch Shows Changed the Industry 36:18 Why In-Person Watch Shows Are Here to Stay 39:50 Solving the Watch Resale Problem 47:32 Managing the Growing Watch Show Circuit 51:08 How Lockdown Transformed the Watch Business 53:47 Why the Watch Hobby Is Winning 56:49 Why Swiss Watch Prices Have Gone Too Far 01:04:47 The Looming Watch Movement Supply Crisis 01:08:28 Where to Learn More and Closing Remarks

  2. 30. Sept.

    Lilian Thibault of AWAKE Watches on Making Métiers d’Art More Accessible

    This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder, Ariel Adams, is joined by Lilian Thibault, founder of AWAKE Watches. They discuss the evolution of AWAKE and how the brand found its identity by embracing Métiers d’Art, traditional craftsmanship, and a more focused creative direction. Lilian explains why launching a watch brand may be easier than ever, while building one that lasts has become increasingly difficult. He also shares how AWAKE’s handmade dials and use of techniques such as Vietnamese Son Mài lacquer have helped the brand offer collectors something distinctive at a more accessible price point. Ariel and Lilian also explore why watches have become expressions of personality and emotion, the freedom founder-led brands have to take creative risks, and why AWAKE has no ambition to become a high volume watch company. They discuss the growing appeal of independent brands, changing collector attitudes toward resale value, and the importance of creating a more personal relationship between brands and their customers. Lilian also explains how AWAKE searches around the world for talented artisans, why great craftsmanship is not defined by where it comes from, and how the brand plans to bring greater sophistication to its watches while remaining committed to Métiers d’Art and accessible pricing. Keep up with Lilian and AWAKE Watches: Website - https://awakewatches.com/ Instagram - https://www.instagram.com/awake.concept/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: 0:36 Lilian Thibault and the Evolution of AWAKE Watches 2:32 Why Starting a Watch Brand Is Easier Than Ever 4:47 Finding the Idea That Made AWAKE Different 7:52 Making Métiers d’Art More Accessible 10:47 Defining Métiers d’Art and Preserving Traditional Craftsmanship 13:42 Why Presentation Matters as Much as the Watch 17:26 Watches, Emotion, and Personal Expression 20:00 Reinventing AWAKE and Its Brand Identity 25:36 Why Founder Led Brands Can Take More Risks 27:54 Why AWAKE Does Not Want to Become a High Volume Brand 32:12 Moving Beyond the Investment Watch Era 36:18 Why Collectors Are Turning to Independent Brands 41:49 Navigating U.S. Tariffs and the Customer Experience 46:50 The Challenge of Affordable Artisanal Watch Dials 48:15 Why “Talent Has No Passport” 53:23 Finding Artisans Around the World 58:37 Why Developing New Craft Techniques Takes Years 1:00:45 What Comes Next for AWAKE Watches

  3. 23. Sept.

    Gary Girdvainis on the Unspoken Realities of the Watch Industry

    This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by longtime watch industry veteran Gary Girdvainis. Drawing on a career that stretches back to the early days of International Watch magazine, Gary reflects on decades spent inside the watch business and how dramatically the relationship between brands, media, retailers, and consumers has changed. Ariel and Gary discuss the realities behind watch journalism, the growing influence brands have sought over media, the shift from traditional publishing to today’s crowded creator landscape, and why simply following the Swiss playbook does not always lead to success. The conversation also goes behind the scenes of the business itself, including Gary’s experiences working alongside Danny Govberg, his time with Franck Muller, and what those roles revealed about inventory, distribution, marketing, and the less visible side of the Swiss watch industry. They explore why some European brands continue to struggle with the American market, the need for a major consumer facing watch show in the United States, and Gary’s current work with Nivada Grenchen and FTS. The episode closes with a deeper look at American watch manufacturing, the enormous challenges of producing components domestically, and why building a truly Made in USA watch is far more complicated than it might seem. Keep up with Gary and learn more about his work with FTS and Nivada Grenchen: FTS - https://www.ftsusa.us/ Nivada Grenchen - https://nivadagrenchenofficial.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [00:36] Introduction and Gary Girdvainis’ Watch Industry Background [03:36] Breaking the Rules of the Swiss Watch Industry [06:33] Watch Media, Brand Control, and Staying Honest [12:52] The Wild West of Modern Watch Media [15:20] Gary’s History With International Watch Magazine [22:16] Pulling Back the Curtain on the Watch Industry [27:13] How Luxury Marketing Differs in America and Europe [30:45] What Happened to Franck Muller? [39:41] Why Swiss Watch Brands Struggle With the U.S. Market [42:29] The Reality of Working in Watch Media [50:34] Does America Need a Major Watch Show? [54:35] FTS and the Future of American Watchmaking [58:40] The Economics of Making Watches in America

  4. 16. Sept.

    Thomas J. Sandrin of WatchDNA on What Defines Watch Brands and Drives Consumer Choice

    This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more choices than ever. Thomas shares his journey from more than a decade with the Swatch Group and Hamilton to earning his MBA and launching Northern Watch Services and WatchDNA. He explains the thinking behind WatchDNA, an educational platform built to help enthusiasts discover brands, understand the people and history behind them, and make more informed decisions without blurring the line between education and selling. Ariel and Thomas also explore why a strong sense of identity matters for watch brands, the growing challenge of knowing who to trust for watch information, and the role independent retailers continue to play in the buying experience. They discuss how social media has changed perceptions of expertise, why relationships and third party validation remain important in the watch industry, and why the ability to experience a watch in person still carries so much weight. Thomas also explains how WatchDNA is developing tools to connect consumers with retailers and make discovering and comparing brands easier in an increasingly crowded watch market. Learn more about Thomas and WatchDNA: WatchDNA Website - https://watchdna.com/ Instagram - https://www.instagram.com/WatchDNA/ - https://www.instagram.com/thomasjsandrin/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters:  [00:35] Introduction to Thomas Sandrin and WatchDNA [03:55] Leaving the Swatch Group and Taking an Entrepreneurial Leap [05:00] Thomas’s Personal Journey and Going Back to School [08:01] What an MBA Taught Thomas About the Watch Industry [14:08] Why Brand DNA Matters [18:34] Thomas’s Career at Hamilton and the Swatch Group [21:44] Building Trust Between Watch Brands and Retailers [28:13] The Changing Role of Authorized Dealers and Brand Boutiques [33:10] Why Thomas Created WatchDNA [36:24] The Three Pillars of WatchDNA [41:40] Building a Community Around Watch Education [44:44] Social Media, Algorithms, and Watch “Experts” [51:41] Trust, Transparency, and Third Party Validation [54:04] Building WatchDNA’s Global Retailer Directory [56:00] The Business Model Behind WatchDNA [59:54] How Consumers Choose Where to Buy Watches [01:02:26] Thomas Turns the Questions on Ariel [01:04:08] Ariel on Building aBlogtoWatch and Becoming an Entrepreneur [01:06:27] Lessons, Mistakes, and Trust in the Watch Industry [01:13:28] Thomas’s Personal Philosophy and the Future of WatchDNA

  5. 9. Sept.

    Nate Borgelt of Joopiter on Expanding What’s Collectible and the Future of Watch Auctions

    This week on the Superlative Podcast, Ariel Adams is joined by Nate Borgelt, Head of Watches at Joopiter, to discuss the evolving world of watch auctions and how a new generation of collectors is changing the market. Nate shares his path through Christie’s, Patrizzi & Co., Antiquorum, and Sotheby’s, along with the experiences and mentors that shaped his perspective on watches and the auction business. He also explains what drew him to Joopiter and how the auction house is approaching curation, accessibility, and collectibility differently from more traditional players in the space. Ariel and Nate explore how the growth of online marketplaces, social media, collecting communities, and private sales has transformed the way watches are discovered, bought, and sold. They discuss the challenge of bringing attention to great watches that fall outside the usual Rolex and Patek Philippe conversation, the importance of giving collectors context around what makes a watch interesting, and the opportunities created by curating watches alongside other areas of culture and collecting. Nate also discusses Joopiter’s connection to founder Pharrell Williams, its efforts to make auctions more approachable, and why provenance and personal connections can make private consignments especially compelling. Learn more about Nate and Joopiter: Joopiter Website - https://www.joopiter.com/ Nate on LinkedIn - https://www.linkedin.com/in/nathanielborgelt/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [00:34] Introduction to Nate Borgelt and Joopiter [03:52] What Makes Joopiter Different? [08:50] Nate’s Career in Watch Auctions [16:06] Osvaldo Patrizzi and the Evolution of Watch Auctions [25:33] The Importance of Curation and Storytelling [32:19] Finding Value Beyond the Usual Collectible Watches [37:22] How Collectors Decide What to Buy [40:49] Bringing Attention to Overlooked Watches [45:16] Mixing Watches With Other Collectible Categories [49:20] Pharrell Williams and Joopiter [53:41] Making Watch Auctions More Accessible [56:00] The Joopiter Marketplace [58:08] How Watches Make It to Auction [59:41] Dealers, Private Sellers, and Provenance [1:03:56] Where to Learn More About Joopiter

  6. 2. Sept.

    Ahmad Shahriar on Why Watch Brands Need People, Passion, and Autonomy

    This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ahmad Shahriar, a longtime watch industry executive who currently works alongside Samir Shah representing Arnold & Son, Angelus, and Favre Leuba in North America. Ahmad reflects on his career with brands including Ulysse Nardin, Blancpain, and Breguet and explains why having passionate, accessible people behind a watch brand is so important. They discuss how relationships influence collectors, why independent brands are connecting with enthusiasts, and how Ahmad’s current role has allowed him to return to a more personal and hands-on approach to the watch business. Ariel and Ahmad also explore the differences between working for independent brands and large corporate groups, including the challenges that can arise when decisions are made far from the markets they affect. Ahmad shares his experiences with corporate micromanagement, the importance of giving local teams the autonomy to make decisions, and why focusing too heavily on numbers can come at the expense of passion. They also discuss changing collector expectations, the importance of celebrating both products and people, and why strong relationships may ultimately be one of the watch industry's most valuable assets. Learn more about Ahmad Shahriar and the brands he represents, including Arnold & Son, Angelus, and Favre Leuba: - https://www.arnoldandson.com/ - https://angelus-watches.com/ - https://www.favreleuba.com/ Ahmad on LinkedIn - https://www.linkedin.com/in/ahmad-shahriar-6709774/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Chapters: [00:36] Introduction to Ahmad Shahriar [01:39] Representing Arnold & Son, Angelus, and Favre Leuba [02:46] Why Watch Brands Need People on the Ground [07:56] Why Relationships Sell Watches [11:21] The Rise of Independent Brands and Changing Collectors [14:35] Independent Brands vs. Corporate Watch Groups [21:06] Why Swiss Headquarters Struggle With North America [26:44] Inside the Swatch Group and Its Management Structure [28:29] The Reality of Leading Breguet North America [33:29] Why Great Watch Brands Get Stuck [36:44] What Happens When Corporations Buy Watch Brands [40:08] When the Watch Industry Stopped Being Fun [44:24] Watches, Celebration, and the Culture of Luxury [47:57] Bringing Passion Back to the Watch Industry [50:02] When Micromanagement Goes Too Far [55:03] Swiss Watches Face More Global Competition [58:22] What Makes Arnold & Son, Angelus, and Favre Leuba Exciting [1:00:24] How Watch Collectors Have Changed

  7. 26. Aug.

    Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands

    This week on the Superlative Podcast, Ariel Adams is joined by Oscar Chabrat, founder of Praesidus Watches and Chief Marketing Officer of the Montrichard Group. Oscar takes Ariel behind the scenes of the watch industry to explain how Montrichard evolved from a traditional B2B manufacturer into a global operation involved in manufacturing, marketing, and a growing portfolio of watch brands. They discuss the realities of watch production, why so many brands rely on outside manufacturing partners, the challenges of inventory and movement lead times, and how a more flexible approach to production can help brands respond to a rapidly changing market. The conversation also explores the changing economics of the watch industry, from the decline of traditional fashion watches to the rise of microbrands and increasingly aggressive luxury watch pricing. Oscar and Ariel discuss why brand recognition can command a premium, how informed enthusiasts evaluate value differently, and whether AI could change the way consumers discover and compare watches. Oscar also shares the story behind Praesidus, from its roots in recreating a WWII veteran’s lost A11 watch to the role storytelling continues to play in the brand today. He also looks ahead to the next stage of Praesidus as it moves beyond familiar WWII inspired designs and into a new generation of more modern watches, offering a glimpse at how the brand plans to evolve while staying true to what made it successful. Learn more about Oscar, Praesidus Watches, and the Montrichard Group: - Instagram - https://www.instagram.com/praesidus.watch/ - https://www.instagram.com/oscarchabrat/ - Websites - https://montrichardwatch.com/ - https://praesidus.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [0:36] Introduction to Oscar Chabrat [1:12] Inside the Montrichard Group [5:09] A Global Approach to Watch Manufacturing [8:05] Just in Time Manufacturing and Watch Production [12:39] Why Watch Brands Need Manufacturing Partners [20:15] The Decline of Fashion Watches and Rise of Microbrands [22:53] Building Better Watch Brand Partnerships [27:07] Can the Montrichard Model Scale? [29:59] Watch Pricing and What Brands Can Really Charge [33:19] Why Luxury Watch Prices Keep Rising [37:27] How AI Could Change Watch Buying [39:58] GEO and Optimizing Watch Brands for AI [47:30] Why Storytelling Sells Watches [50:49] The Future of Praesidus Manufacturing [56:27] The Story Behind Praesidus and the A11 [58:20] Moving Praesidus Beyond WWII Watches [1:01:09] Closing Thoughts

  8. 19. Aug.

    Gabe Oppenheim On How History And Politics Shape The Watch Industry

    This week on Superlative, aBlogtoWatch founder Ariel Adams is joined by author and journalist Gabe Oppenheim to discuss his book Borrowed Time and the complicated history behind the modern watch industry. Gabe explains how his research into intellectual property led him deep into the history of Swiss watchmaking, including the relationship between watch companies and the Swiss government, the decline of American watch manufacturing, and the origins of what consumers understand as “Swiss Made.” He and Ariel explore how politics, competition, and industry cooperation helped shape the watch world we know today. The conversation also turns to Chinese watchmaking and counterfeiting, the importance of independent watchmakers, and the information gap between luxury brands and consumers. Gabe argues that understanding where watches come from, how they are made, and who actually contributed to their creation can make collectors more informed without taking away from their appreciation of watches. Together Ariel and Gabe discuss looking beyond marketing, celebrity ambassadors, and prestige to better understand the history, mechanics, and people behind the products collectors love. Learn more about Gabe and his newest book: - Website - https://www.gabeoppenheim.com/ - Check out his book: Borrowed Time - https://a.co/d/02tvLSO0 SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter/X - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review! Key Timestamps: [00:35] Introduction & Gabe Oppenheim’s Borrowed Time [02:31] Why We Justify Buying Watches [05:03] Watches, Happiness & The Watch Community [11:52] Borrowed Time, IP Theft & Swiss Watchmaking [13:52] Creators, Credit & Consumer Advocacy [24:14] How The Swiss Industry Gutted American Watchmaking [31:20] Rolex, Regulation & Swiss Protectionism [38:48] The Real Origins Of “Swiss Made” [41:42] The Quartz Crisis, USSR & Chinese Watchmaking [45:00] Is “Swiss Made” Worth The Premium? [46:11] Looking Beyond Luxury Watch Marketing [48:32] Why Independent Watchmakers Matter [56:11] Counterfeit Watches & Chinese Clone Movements [58:23] Longines, Anarchism & The Hidden Side Of Watch History [1:03:34] Where To Find Gabe Oppenheim & Borrowed Time

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Info

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.

Informationen

  • Erstellt von
    Ariel Adams
  • Jahre aktiv
    2020 - 2026
  • Folgen
    299
  • Bewertung
    Anstößig
  • Copyright
    © Copyright 2026 Superlative
  • Sendungswebsite
    Superlative

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