The Amp Podcast

Ampere Analysis

The Amp Podcast is brought to you by Ampere Analysis, a media research firm based in London. This podcast discusses the latest insights and trends across the global media, sports and games industry. Production by Rory Gooderick. Follow us on twitter: @AmpereAnalysis. Sign up to The Amp weekly newsletter here. Hosted on Acast. See acast.com/privacy for more information.

  1. What does the future of Advertising look like? In conversation with Synamedia's Guy Southam

    25. Juni

    What does the future of Advertising look like? In conversation with Synamedia's Guy Southam

    In this episode of The Amp Podcast, we’re joined by Guy Southam from Synamedia to discuss all things advertising. From the rise of AI and streaming to the growing influence of social video, the future of TV advertising, and the enduring value of live sports, we explore the trends reshaping how media companies, broadcasters, and advertisers compete for audiences, attention, and revenue in an increasingly fragmented market. Hosted on Acast. See acast.com/privacy for more information.

    45 Min.
  2. Is cricket entering a new global era? In conversation with Anurag Dahiya & Sunil Joy

    20. Mai

    Is cricket entering a new global era? In conversation with Anurag Dahiya & Sunil Joy

    In this episode of The Amp Podcast, we’re joined by Anurag Dahiya from the International Cricket Council and Sunil Joy from Starzplay to explore the record-breaking success of the ICC Men’s T20 World Cup, the rise of digital and streaming audiences, and what cricket’s growing global footprint means for the future of the sport ahead of LA 2028. Hosted on Acast. See acast.com/privacy for more information.

    1 Std.
  3. How will HBO Max fare in the UK?

    13. Apr.

    How will HBO Max fare in the UK?

    In this month's episode, Ampere explores HBO Max's record-breaking UK rollout, covering strategy, sign-ups, and the streamer bundling landscape. Hosted on Acast. See acast.com/privacy for more information.

    21 Min.
  4. What’s next for Germany’s broadcasters and streamers? In conversation with Andrea Zuska and Hanna Huge

    12. Feb.

    What’s next for Germany’s broadcasters and streamers? In conversation with Andrea Zuska and Hanna Huge

    In our first episode of 2026, we are joined by Andrea Zuska and Hanna Huge to explore the key shifts shaping Germany’s media market and what they mean for broadcasters and streamers. Hosted on Acast. See acast.com/privacy for more information.

    52 Min.
  5. Festive content trends, and who will win Christmas 2026?

    18.12.2025

    Festive content trends, and who will win Christmas 2026?

    In this final episode of the year, Ampere explores who is winning the Christmas catalogue across broadcast TV, streaming, and sport. How are UK broadcasters, global streamers, and live sports rights holders competing for festive audiences, and what do changing Christmas viewing habits mean for content strategy in an increasingly fragmented market? Hosted on Acast. See acast.com/privacy for more information.

    22 Min.

  6. 06.11.2025

    In conversation with Hernan Lopez: Netflix, engagement & streaming economics

    On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming. ______________________________________ TIMESTAMPS: 00:00 - 03:00 - Introductions 03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem? 10:45 - 15:54 - How can Netflix boost engagement? 15:54 - 24:35 - Current advertising trends on streaming 24:35 - 28:25 - Driving engagement through content and UI 28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube 36:20 - 46:30 - What purpose do live sports serve for streaming platforms? 46:30 - 50:16 - How does sports IP perform across platforms? 50:16 - 51:19 - Closing remarks ______________________________________ Production by Rory Gooderick and Omima Elmattawaa Follow Ampere Analysis on Twitter: @AmpereAnalysis Sign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

    51 Min.
  7. What is driving Gen-Z consumer habits in gaming, sports, and media?

    01.10.2025

    What is driving Gen-Z consumer habits in gaming, sports, and media?

    In this episode, Ampere explores how gaming, sport, and media are evolving around young audiences. From social discovery to shifting engagement, we ask: what do consumers really want next? Hosted on Acast. See acast.com/privacy for more information.

    45 Min.
  8. Amplified: What’s behind the rise of broadcaster–streamer partnerships? In conversation with Mark Endemaño

    04.09.2025

    Amplified: What’s behind the rise of broadcaster–streamer partnerships? In conversation with Mark Endemaño

    In this episode, Ampere speaks with Mark Endemaño, Managing Director at AlixPartners, about the rise of broadcaster and streamer partnerships. From Disney+ and ITV in the UK to Netflix and TF1 in France, we explore what has triggered this new wave of collaboration, why it matters now, and how it could reshape the future of the media landscape. Hosted on Acast. See acast.com/privacy for more information.

    45 Min.
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Info

The Amp Podcast is brought to you by Ampere Analysis, a media research firm based in London. This podcast discusses the latest insights and trends across the global media, sports and games industry. Production by Rory Gooderick. Follow us on twitter: @AmpereAnalysis. Sign up to The Amp weekly newsletter here. Hosted on Acast. See acast.com/privacy for more information.

Informationen

  • Erstellt von
    Ampere Analysis
  • Jahre aktiv
    2020 - 2026
  • Folgen
    59
  • Bewertung
    Unbedenklich
  • Copyright
    © Ampere Analysis
  • Sendungswebsite
    The Amp Podcast

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