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The Big Story AdExchanger
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- Wirtschaft
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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The Third Delay For Third-Party Cookie Leaves Ad Tech In Limbo
Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.
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Retreat To MMM
One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.
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Hidden Made-For-Advertising (MFA) - E288
Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.
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Ad Tech’s Performance Review
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
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Bot Or Not?
Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.
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Goodbye, Outstream: The Digital Video Classification Shakeup - E285
More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.