The Lease-Up

Multi-Housing News

The Lease-Up is a multi-series podcast channel by Multi-Housing News that explores issues and trends within the multifamily housing industry. Find out more at our website: www.multihousingnews.com.

  1. vor 6 Std.

    Student Housing Unlocked: The P3 Case for Campus Modernization

    Across the country, colleges and universities are rethinking how they deliver and finance student housing for today’s students. Aging residence halls, shifting enrollment patterns and rising expectations for the on-campus experience are prompting more institutions to turn to public-private partnerships to modernize housing while managing capital constraints. Gilbane Development Co. has been one of the firms most active in this space, with several projects illustrating how P3s are supporting large-scale campus transformations. Earlier this year, the company secured Western Kentucky University Board of Regents' approval for Elevate WKU, a $350 million project designed to redevelop the university’s residential footprint, with the first phase including a new 1,000-bed living and dining facility. The firm also started work on another multi-phase P3 with the University of Rhode Island, where the company will add more than 1,100 beds to the institution’s flagship campus in Kingston, R.I. That activity reflects a broader shift in student housing. In this episode of Student Housing Unlocked, Senior Associate Editor Olivia Bunescu is joined by Geoff Eisenacher, executive development director at Gilbane Development Co., to discuss why campus housing is no longer just about adding beds. Instead, Eisenacher describes a sector shaped by new expectations for the college experience, with projects increasingly combining housing with dining, parking, infrastructure and mixed-use components. Here’s what they discussed: How is student housing faring today? (01:34)The residential campus experience keeps demand resilient (05:38)Gilbane’s roots in student housing and its current strategy (07:36)Reading enrollment shifts and selecting university markets (09:18)Why colleges are considering P3s (12:39)Elevate WKU and the rise of whole-campus housing strategies (15:37)Balancing university control with private capital (17:43)On-campus P3s vs off-campus purpose-built student housing (20:12)More beds, better beds or a different housing mix? (23:46)Right-sizing amenities around affordability and flexibility (27:42)The next phase of student housing (30:20)

    Student Housing Unlocked: The P3 Case for Campus Modernization
  2. 25. Mai

    Student Housing Unlocked: Inside Subtext’s Award-Winning Social Media Strategy

    For the current and next generation of students, showcasing a polished lifestyle across a property’s social media channels is no longer enough. Since social platforms are often where prospects first discover student housing communities, the most effective campaigns are the ones that make students feel like they already understand what it would be like to live there before they even schedule a tour.In this episode of Student Housing Unlocked, MHN’s Senior Associate Editor Olivia Bunescu is joined by Maggie St. Geme, vice president of marketing at Subtext Living, to discuss what it takes to build a social media strategy that feels authentic and resident-first. St. Geme breaks down how Subtext turns brand identity into content across its Local, Verve and Ever communities, while keeping each property’s voice connected to its residents, neighborhood and on-site team.The conversation also highlights the approach behind LOCAL Nashville’s Silver-winning social media strategy at last year’s MHN Excellence Awards. Rather than making the property the main character, the campaign leaned into Nashville, the Midtown neighborhood and the residents, turning them into the main characters of the community, instead of amenities. From hyperlocal storytelling and short-form video to curated giveaways, St. Geme explains why social media now plays a role across every stage of the leasing process. Here’s what they talked about: Defining success in social media (01:36)Building trust with renters (02:37)Creating an authentic brand voice (04:12)Subtext’s three content filters (05:44)Turning brand identity into content (07:46)Creating a viral reel (08:50)LOCAL Nashville’s award-winning strategy (11:25)Balancing polished and organic content (15:00)The power of short-form video (16:47)On-site teams as content engines (17:50)Applying lessons across the portfolio (19:22)Measuring social media’s success (20:51)Trends that will shape student housing marketing (22:58)

    Student Housing Unlocked: Inside Subtext’s Award-Winning Social Media Strategy

Info

The Lease-Up is a multi-series podcast channel by Multi-Housing News that explores issues and trends within the multifamily housing industry. Find out more at our website: www.multihousingnews.com.

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