The Mom Founders Table

Kelsea Koenreich

A podcast for mom founders and entrepreneurs to pull up a seat and partner with Kelsea Koenreich, strategic business coach, deep thought partner to mom founders and a millionaire mom of 3. Every week you will get tactical guidance to apply to your business, leadership and life that will help you further your true success while also being invited into a new way of thinking and being that creates true freedom. Kelsea highlights women looking for more time-freedom

  1. vor 6 Tagen

    Stop Building a Business That Requires All of You

    Kim Richards started Caring for Mama the night a neighbor texted her to say she felt truly seen for the first time since becoming a mom. Not because of a meal, not because of a baby gift, but because someone had sent her something just for her. That text became a business, and that business has become a movement. Kim is a San Diego-based founder, mom of two, and former PR professional who built Caring for Mama from her own postpartum experience, her background in communications, and a deep belief that mothers deserve consistent, tangible care, not just on the hard days, but on random Tuesday mornings too. This conversation goes well beyond the boxes. Episode Overview We get into what it actually looks like to build something heart-led without losing yourself in it. Kim talks about moving from corporate PR into product-based entrepreneurship, why she ruthlessly deletes her calendar, what matrescence taught her about identity and power, and how she is expanding Caring for Mama into the caregiver space to support the women who are simultaneously raising young children and aging parents. In This Episode Find out why Kim believes motherhood deepens our creativity and leadership rather than diminishing it, and how leaning into that belief has shaped every decision she has made in her business. Learn the one thing Kim started doing with her calendar that gave her more energy, more creativity, and more capacity to actually show up for the things that matter. Hear how Kim has kept the warmth and intimacy of a handcrafted brand intact as the business scales, and what she is building next to maintain that human connection without it costing her everything. Discover why Kim says if you are questioning whether something belongs on your calendar, that question is already your answer. Walk away with Kim's closing message to every mom listening, the one she puts in every single box she ships. About Kim Richards Kim Richards is the founder of Caring for Mama, a mission-driven care brand built on the belief that mothers and caregivers deserve to feel seen, nourished, and cared for, not just once, but consistently. She curates boxes sourced entirely from women-owned businesses and ships them across the US. Kim is a former PR professional with over 20 years of experience, a mom of two girls, and a caregiver to her 81-year-old mother. She is expanding Caring for Mama into the senior services and family caregiver space. Instagram: @caringformama.co Website: caringformama.co Join the Founders Table Mastermind The year-long container where we rebuild the infrastructure of your business so it stops requiring all of you. Two calls per month, coworking sessions, quarterly business reviews, a City Girls ticket, an in-person retreat, and a money-back guarantee. We start in September. Apply here: http://kelseakoenreich.com/mastermind?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep106 Want to be in the right room? City Girls is an intimate dinner and business scaling workshop for established founders. Twenty seats per city. Use code MFTGUEST at checkout. Tickets: https://www.kelseakoenreich.com/city-girls?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep106 Work with Kelsea Fill out my inquiry form: http://inquiry.kelseakoenreich.com?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep106 Follow @kelseakoenreich

    40 Min.
  2. 17. Juni

    Why Fear Has Been Running Your Business

    A woman came to me last year with a million dollar business, a full team, and clients she loved. She also couldn't get out of bed in the morning. Not because anything was failing. Because everything was working, and she still dreaded every single day of it. That story is the reason I recorded this episode. Most of the time when something feels broken in your business, the problem isn't the thing you think it is. It's fear, and fear has a way of disguising itself as a team problem or a pricing problem or a scheduling problem until someone finally names it for what it actually is. Episode Overview I walk through three real client stories in this one, each tied to one of the three gears I look at in every business: people, processes, and pricing. In every case, what looked like a logistics issue was actually fear making the decisions. A founder who couldn't hold her team accountable because she was afraid of being disliked. A practitioner who couldn't step back from her schedule because her worth was tangled up in how much she worked, even while her own stress was getting in the way of the family she wanted to build. A business owner stuck at the same revenue for years because she was terrified to charge what she was actually worth. In This Episode Learn the question to ask yourself about your team that will reveal whether you're avoiding a conversation out of fear, and what that avoidance is actually costing you in hours, in trust, and in resentment.Find out why your calendar might be the clearest evidence of a belief you've never questioned, and what it looks like to finally rebuild a schedule around your life instead of your business's demands.Hear the exact pricing shift one client made, just ten to twenty dollar increases on a low ticket offer, that took her from twenty thousand dollar months working sixty hours a week to multiple six figure months and a second maternity leave.Understand the difference between being nice and being a good leader, and why confusing the two might be the reason your team keeps coming to you for things they should already know how to handle.Get a clear picture of what changes on the other side of this work, because the woman who couldn't get out of bed bought her dream beach house, started a nonprofit, and launched a third business within a few years of doing this. If you've tried everything, hired the consultants, bought the courses, built the systems, and you're still stuck in the same place, this episode will show you why. The fix was never going to come from another strategy. It comes from someone helping you see the fear pattern clearly enough to actually change it. Build a Business That Runs Without You I'm hosting a live three day event on Zoom in January where we do exactly what this episode walks through. Day one, we diagnose where fear has been running your decisions. Day two, I teach you how to build the infrastructure so your people, processes, and pricing actually work together. Day three, we get into your leadership and the patterns you'll need to shift to hold the business you're building. Join the Founders Table Mastermind, the year long container where we do this work together, starting in September. There's also a special offer right now for the remaining seats. Apply here: http://kelseakoenreich.com/mastermind?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep105 Want to be in the right room? City Girls is an intimate, curated dinner and business scaling workshop for established founders who are ready to think bigger, connect deeper, and walk away with real clarity on what to do next. Twenty seats per city. Use code MFTGUEST at checkout. Tickets: https://www.kelseakoenreich.com/city-girls?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep105 Work with Kelsea Fill out my inquiry form: http://inquiry.kelseakoenreich.com?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep105 Follow @kelseakoenreich

    28 Min.
  3. 10. Juni

    What Burnout Is Actually Doing to Your Brain and Your Business

    You think you are just tired. You think you just need a good night of sleep or a weekend off. But what if the brain fog, the random fevers, the word-finding issues, and the feeling of being completely empty were your body sending you a message you have been too busy to read? This episode is a conversation with Dr. Becky Allen, pelvic floor physical therapist, disruptor of her industry, and founder of Genesis PT and Wellness — a five-clinic company she built from a part-time side job while raising her kids. Becky is brilliant, hilarious, and one of the most honest voices in the room about what it actually costs to build something big without taking care of yourself in the process. Episode Overview We cover a lot of ground in this one — from why Kegels are not the answer your pelvic floor needs, to what burnout physically does to your body, to how Becky went from being the sole practitioner doing everything herself to leading a company with a business partner, a full team, and the freedom to pick her kids up from baseball camp in the middle of the day. This is the episode for the founder who is building something incredible and quietly running herself into the ground doing it. In This Episode Find out what burnout actually looks like physically — beyond just feeling tired — and why Becky's experience of recurring fevers, brain fog, and word-finding issues was her body's way of forcing her to stop.Learn why your business can only grow as big as you are willing to grow yourself — and what inner work Becky credits for the expansion that no strategy or system could have created on its own.Discover the one hiring and leadership shift that took Becky from being the energy source for her entire company to becoming the visionary who shows up, sets the direction, and trusts her team to run it.Get Becky's take on why delegating something means actually letting it go — and the rule she uses to make sure she never takes things back once they are off her plate.Walk away knowing what it looks like to build a company around the life you actually want — and why Becky's definition of success has nothing to do with revenue and everything to do with how she feels when she walks through her front door.About Dr. Becky Allen Dr. Becky Allen is a pelvic floor physical therapist and founder of Genesis PT and Wellness, a five-clinic practice based in DFW, Texas that also sees patients virtually worldwide. Becky has spent her career challenging the standard approach to pelvic health — ditching Kegels in favor of finding and fixing the root cause of dysfunction — and has built a movement in her field around doing things differently. She is a mom, a visionary, and one of the most refreshingly honest voices in both the healthcare and entrepreneurship space. Instagram: @genesisptwellness Instagram: @drbeckypelvicpt Website: genesisptwellness.com Join the Founders Table Mastermind If you are ready to stop carrying your business alone and finally redesign the infrastructure so you can take your foot off the gas without sacrificing the revenue you have worked so hard to build — the Founders Table Mastermind is now open. Results-driven, not rah-rah. Includes two calls per month with me, coworking sessions, quarterly business reviews, a City Girls ticket, an in-person retreat, and a money-back guarantee. Apply here: http://kelseakoenreich.com/mastermind Want to be in the right room? City Girls is an intimate, curated dinner and business scaling workshop for established founders who are ready to think bigger, connect deeper, and walk away with real clarity on what to do next. Twenty seats per city. Use code MFTGUEST at checkout. Tickets: https://www.kelseakoenreich.com/city-girls Work with Kelsea Fill out my inquiry form: http://inquiry.kelseakoenreich.com Follow @kelseakoenreich

    45 Min.
  4. 3. Juni

    The Quietest Way Female Founders Delay Their Own Success

    Two years ago I was sitting in a pool in Mexico telling my husband I felt guilty dropping my kids off at school every day. This week, we took them for the last time. It took me two years to make that decision. And this episode is about why, and why you are probably doing the exact same thing with the decisions sitting on your heart right now. Episode Overview This one is raw, personal, and recorded at my kitchen table in workout clothes with no makeup because that felt right for what I needed to say. We are talking about the real reason women stay stuck — not because they do not know what they want, not because they do not have the strategy, but because they do not trust themselves enough to take the first step without having every single answer figured out first. Whatever the decision is that you have been circling for months — a new offer, a team change, a business model shift, a life change — this episode is going to hit differently. In This Episode Find out the question that finally broke through two years of indecision for me — and how asking it of yourself right now could change the trajectory of your business and your life faster than any strategy ever will. Learn why the "I don't know how" excuse is almost never the real problem — and what is actually sitting underneath it that is keeping you stuck in the same place season after season. Discover why making the decision — before you have all the answers — is the very thing that signals to your brain that you can be trusted, and why that trust is the foundation everything else is built on. Understand why the women who work with me and do not get results are never missing the strategy — and what the one thing is that separates the ones who break through from the ones who stay the same. Walk away with a reframe that will make every hard decision feel less paralyzing — and a clear first step you can take today on the thing you have been putting off. You are resourceful. You are capable. You have never come up against something you have not found your way through. The only thing standing between where you are and where you want to be is a decision — and the willingness to trust that you can figure out the rest once you make it. Join the Founders Table Mastermind If you are ready to stop carrying your business alone and finally redesign the infrastructure so you can take your foot off the gas without sacrificing the revenue you have worked so hard to build — the Founders Table Mastermind is now open. This is a year together. You, me, and a curated group of women who are done with the same patterns and ready for the next level. Results-driven, not rah-rah. Includes two calls per month with me, coworking sessions, quarterly business reviews, a City Girls ticket, an in-person retreat, and a money-back guarantee. Your spot comes with a full business assessment so you know exactly what to work on before we even begin. Apply here: https://www.kelseakoenreich.com/mastermind Want to be in the right room? City Girls is an intimate, curated dinner and business scaling workshop for established founders who are ready to think bigger, connect deeper, and walk away with real clarity on what to do next. Twenty seats per city. Strategy, community, and conversations that actually move the needle. Use code MFTGUEST at checkout for an exclusive discount. Tickets: https://www.kelseakoenreich.com/city-girls Work with Kelsea If you are running a profitable service-based business and know your current structure will not get you to the next level — I help you fix that. I come into your business and assess your people, your pricing, and your processes to identify exactly what needs to shift so you can grow without adding more weight to your plate. Fill out my inquiry form: http://inquiry.kelseakoenreich.com Follow @kelseakoenreich for weekly strategy on building a business that does not cost you your health, your marriage, or your mind.

    16 Min.
  5. 27. Mai

    Why Being the Nicest Leader Is Costing You Money

    You like your team. You really do. And that is exactly why you are not saying anything — and exactly why your business is stuck. This is one of the shortest episodes I have ever recorded and possibly one of the most important. If you have been avoiding hard conversations with your team, tolerating performance that does not meet your standards, or quietly doing the work yourself because it is easier than addressing it — this episode is going to hit. Episode Overview The pattern I see over and over in high-revenue businesses is not a strategy problem. It is a leadership problem. Specifically, it is the problem of being so focused on not rocking the boat that accountability disappears entirely — and without accountability, your team cannot perform at the level your business actually needs. This episode breaks down exactly what needs to be in place for accountability to work, why communication is not conflict, and what it is actually costing you to keep tolerating underperformance. In This Episode Find out why being the nicest person on your team is one of the most expensive leadership mistakes you can make — and what to do instead without becoming someone you do not recognize. Learn the exact structure that makes accountability consistent, clear, and something your team can actually self-manage — so you are not stuck in endless check-ins and uncomfortable conversations. Discover why the absence of clear performance metrics is not a kindness to your team — it is actually the thing preventing them from doing their best work. Get the reframe that will change how you think about standards forever — and why high expectations are not the problem, unclear expectations are. Walk away knowing the one thing that happens when you consistently let underperformance slide — and why it quietly becomes the new standard for your entire team. Accountability is not about being harsh. It is about being honest. And the most loving thing you can do for your team — and for yourself — is to tell them exactly what success looks like and then hold them to it. This episode is short, direct, and exactly what you need to hear if you have been avoiding the conversation you already know you need to have. Join the Mon Founders Table Mastermind If you are ready to stop operating alone and start building the next level of your business with structure, accountability, and a community of women who are actually doing the work — the Founders Table Mastermind is now open. This is not a rah-rah program. It is results-driven, includes quarterly business reviews, two calls per month with me, coworking sessions, a City Girls ticket, an in-person retreat, and a money-back guarantee. We start in September and your spot comes with a full business assessment so you know exactly what to work on before we even begin. Apply here: https://docs.google.com/document/d/1eU9DQ5DIoga0FrT3ghjEC3AS4lGY4g9l/edit?usp=sharing&ouid=103816101074527811899&rtpof=true&sd=true Want to be in the right room? City Girls is an intimate, curated dinner and business scaling workshop for established founders who are ready to think bigger, connect deeper, and walk away with real clarity on what to do next. Twenty seats per city. Strategy, community, and conversations that actually move the needle. Use code MFTGUEST at checkout for an exclusive discount. Tickets: https://www.kelseakoenreich.com/city-girls Work with Kelsea If you are running a profitable service-based business and know your current structure will not get you to the next level — I help you fix that. I come into your business and assess your people, your pricing, and your processes to identify exactly what needs to shift so you can grow without adding more weight to your plate. Fill out my inquiry form: http://inquiry.kelseakoenreich.com Follow @kelseakoenreich for weekly strategy on building a business that does not cost you your health, your marriage, or your mind.

    10 Min.
  6. 20. Mai

    The Trust Tipping Point Most Female Founders Miss

    The moment someone lands on your profile or About page, they are already deciding whether they want to let you into their world, and most founders have no idea what those first few seconds are actually communicating. This episode is a conversation with Marianna Henninger, Emmy-winning documentary filmmaker turned brand strategist and founder of Brand Magnetic. Marianna has spent 15-plus years studying what makes people trust, believe, and buy. She breaks down the exact framework she uses to help her clients get pre-sold before a single sales conversation ever happens. In This Episode Find out the four trust triggers your ideal client needs to feel the moment they meet you, and why getting all four right can get someone almost to the sale before they have engaged with a single piece of content. Learn why building trust over six to twelve months of consistent content is one of the biggest lies in online marketing, and what to do instead. Discover the one market research question to ask every new client the moment they sign that reveals exactly which parts of your marketing are doing the heavy lifting. Understand why leading with authority and credentials is trust trigger number three, not number one, and what your audience needs to feel first. Walk away knowing the difference between being liked and being positioned as an expert — and why getting friend-zoned by your audience is quietly costing you sales. About Marianna Henninger Marianna Henninger is the founder of Brand Magnetic and an Emmy-winning documentary filmmaker who spent 15-plus years telling stories for brands like Microsoft, Hulu, the New York Times, and NBC at 30 Rock. She now helps coaches and expert-based business owners build trust fast and attract premium clients who are pre-sold before a sales call ever happens. Instagram: @brandmagnetic Website: http://brandmagnetic.com Podcast: Empire Secrets of Digital Marketing 50% off the Instant YES Machine: http://brandmagnetic.com/yesmachine Join the Founders Table Mastermind If you are tired of hitting the same ceilings and ready for the infrastructure, accountability, and community to finally build the next level — the Founders Table is now open. Two calls per month with me, coworking sessions, quarterly business reviews, a City Girls ticket, an in-person retreat, and a money-back guarantee. We start in September. Secure your spot here: The Mom Founders Table 2026.docx Want to be in the right room? City Girls is an intimate, curated dinner and business scaling workshop for established founders who are ready to think bigger, connect deeper, and walk away with real clarity on what to do next. Twenty seats per city. Strategy, community, and conversations that actually move the needle. Use code MFTGUEST at checkout for an exclusive discount. Tickets: https://www.kelseakoenreich.com/city-girls Work with Kelsea If you are running a profitable service-based business and know your current structure will not get you to the next level — I help you fix that. I come into your business and assess your people, your pricing, and your processes to identify exactly what needs to shift so you can grow without adding more weight to your plate. Fill out my inquiry form: http://inquiry.kelseakoenreich.com Follow @kelseakoenreich for weekly strategy on building a business that does not cost you your health, your marriage, or your mind.

    43 Min.
  7. 13. Mai

    The Real Reason You Keep Hitting the Same Income Ceiling

    You are not stuck because you lack strategy. You are not stuck because you are lazy, unclear, or incapable. You are stuck because part of you is subconsciously terrified of what success will actually cost you — and you do not even realize you are doing it. For our 100th episode, I am bringing you the conversation I believe every female founder needs to have. This one is personal, uncomfortable, and exactly what you need to hear if you have been circling the same income ceiling and cannot figure out why nothing is breaking through. Episode Overview This week I am pulling back the curtain on one of the most common — and least talked about — reasons women stay stuck in their businesses. It is not a marketing problem. It is not a systems problem. It is a belief problem. And it is running silently in the background of almost every founder I have ever worked with, regardless of how much they are already making. I am sharing two stories in this episode — one from a conversation I had with a wildly successful woman at a retreat in California, and one from my own life — that reveal exactly how we build invisible ceilings around our own success and what it actually takes to break through them. In This Episode Find out the one question I asked a seven-figure founder on a walk in California that made her realize exactly why she had not crossed her next income threshold — and how to ask it of yourself. Learn how to identify the specific belief your brain is using to block your next level so you can finally stop circling the same ceiling and start breaking through it. Discover the pattern I uncovered in my own business around money and relatability — and how naming it was the thing that changed everything about how I grew. Get a clear list of the exact ways founders self-sabotage without realizing it so you can identify which ones are quietly running your business right now. Understand why self-awareness is never enough on its own — and what accountability actually does inside your brain that no amount of strategy, information, or motivation ever will. The Founders Table Mastermind is now open. If you are tired of hitting the same patterns, the same ceilings, and the same seasons — and you are ready for the infrastructure, the accountability, and the community to finally build the next level — the Founders Table is for you. Here is what is included: two calls per month with me, two coworking and implementation sessions per month, quarterly business reviews with priorities, a City Girls ticket, an in-person retreat, and a money-back guarantee. If you do not make back your investment within the year, you do not pay for it. We start in September. Deposit your spot now and receive a full business assessment so you are not spending the summer running in circles — you will know exactly what to work on before we even begin. Secure your spot here Questions? Send me a message on Instagram @kelseakoenreich and we can voice note back and forth. Want to be in the right room before September? If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. Use code MFTGUEST at checkout for an exclusive discount. View cities + tickets: https://www.kelseakoenreich.com/city-girls Ready to build a business that stops depending on you? If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back… Fill out my inquiry form here: http://inquiry.kelseakoenreich.com Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

    29 Min.
  8. 6. Mai

    Why Your Copy Isn't Converting (And What to Fix First)

    Your marketing looks good. Your content is going out. And your sales funnel is still quiet. The problem is almost never the volume of content you are producing — it is what that content is actually saying. This episode is a conversation with Megan Kachigan, a copywriter with a marketing brain who helps established business owners turn their voice, values, and vision into copy that actually converts. Megan has been writing copy for seven-plus years and has a refreshingly clear take on why most copy falls flat — and exactly what to fix first. If you have ever wondered why people are engaging but not buying, or why your marketing feels like a lot of effort for very little return, this one is the episode you need. Key Takeaways: Walk away knowing the single most common copy mistake that makes potential clients scroll right past you — and the simple fix that makes them stop and say "that's me." Find out why broad messaging is not just ineffective — it is actively building distrust — and what specific language actually moves people into your sales funnel. Learn the minimum viable marketing system that can keep consistent leads coming in even on your lowest capacity week, built around your actual strengths instead of someone else's template. Discover why repeating yourself is not annoying — it is the entire strategy — and how one of Megan's clients has been recycling the same 12 weeks of content for years without a single person noticing. Get a practical framework for using AI in your copy process without losing your voice, your edge, or the thing that makes people choose you over everyone else saying the same thing. The women who are fully booked are not always the ones with the most followers or the most content. They are the ones whose copy makes the right person feel so seen that buying feels like the obvious next step. That specificity is a skill — and this episode breaks down exactly how to develop it. Whether your copy is coming from a place of overthinking, AI dependency, or just never having been taught what converting copy actually requires, this conversation will give you a clear starting point. About Megan Kachigan Megan Kachigan is a copywriter with a marketing brain who has been helping business owners create strategic, conversion-focused copy for over seven years. She zooms out to look at the full customer journey — how people find you, how you nurture them, and how working with you becomes the next natural step — and then zooms in to write the emails, SEO blogs, sales pages, and website copy that moves people through it. She is a former high school teacher, a mom of two boys, and an avid hiker who summited Mount Kilimanjaro on her honeymoon. She hosts the podcast Values First Marketing and has a free five-day email challenge that walks you through the exact fixes covered in this episode. Find her on Instagram and LinkedIn: @megankachigan Podcast: Values First Marketing Free challenge — Why Isn't It Converting: https://www.megankachigan.com/why-isnt-this-converting Want to be in the right room? If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. Use code MFTGUEST at checkout for an exclusive discount. View cities + tickets: https://www.kelseakoenreich.com/city-girls Ready to build a business that stops depending on you? If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back… Fill out my inquiry form here: http://inquiry.kelseakoenreich.com Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

    41 Min.

Info

A podcast for mom founders and entrepreneurs to pull up a seat and partner with Kelsea Koenreich, strategic business coach, deep thought partner to mom founders and a millionaire mom of 3. Every week you will get tactical guidance to apply to your business, leadership and life that will help you further your true success while also being invited into a new way of thinking and being that creates true freedom. Kelsea highlights women looking for more time-freedom

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