The Pricing Lady

SwissCast Network
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The Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well.

  1. The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM

    vor 4 Tagen

    The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM

    Most tech founders treat pricing as a late-stage decision. Adriana Daragon of GTM Advantage explains why that's a costly habit — and what happens to trust when you discount to close. A sharp conversation about commercial thinking, go-to-market strategy, and the pricing signals founders consistently misread. Reach out to Adrijana: https://gtmadvantage.ch/ Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

    26 Min.
  2. Pricing When Clients Are Struggling: Should You Lower Your Prices?

    16. Juni

    Pricing When Clients Are Struggling: Should You Lower Your Prices?

    Pricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at what's being asked, what dropping your price costs you, and why holding steady isn't as unfair as it feels. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

    12 Min.
  3. Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees.

    1. Juni

    Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees.

    Speaking fees are more misunderstood than most speakers realize — and the data proves it. Alex Merry, founder of Mic Drop, shares what 500k£ in speaking engagements revealed about where the money actually is, plus the pricing journey that took him from a £200 program invented on the spot to offers he's confident standing behind. Reach out to Alex Get the Speaking Toolkit: https://alexmerry.com/public-speaking-toolkit/ Follow him on LinkedIn: http://linkedin.com/in/mralexmerry Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

    35 Min.
  4. Why You Keep Pricing Too Low — and What's Holding You There

    18. Mai

    Why You Keep Pricing Too Low — and What's Holding You There

    Most founders anchor to the lowest price in their market. They call it being competitive. It isn't. It's a trap — and it shapes everything from the clients you attract to how hard it is to grow. This episode gets into why.

    13 Min.
  5. Free Sessions: Generous or Confusing Your Clients?

    5. Mai

    Free Sessions: Generous or Confusing Your Clients?

    Free coaching sessions feel generous and the intention behind them (demonstrate value to build trust) is valid, but that’s not the whole story. They also shape who shows up, how seriously clients take the work and how your pricing lands later. The bigger question: is using free sessions the best way to attract the right clients – or is it just you in your comfort zone? Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

    9 Min.
  6. Market Saturation: Does That Mean You Have to Lower Your Coaching Prices?

    20. Apr.

    Market Saturation: Does That Mean You Have to Lower Your Coaching Prices?

    During a recent keynote with coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to." It's a question a lot of coaches are asking themselves. But lowering your prices isn't a neutral move. It changes the clients you attract, the work you do day to day and how many people you need to hit the same revenue goals. Before you drop your prices, it's worth understanding what a saturated market does to pricing — because it's not what most coaches assume. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

    7 Min.
  7. Preventing Scope Creep (It's Not Your Client's Fault)

    6. Apr.

    Preventing Scope Creep (It's Not Your Client's Fault)

    Preventing scope creep isn’t about controlling your clients—it starts with how you structure your work. Most scope creep is created long before a client ever says yes, and if left unchecked, it quietly erodes your pricing power. In this episode, I break down the three moments where scope creep actually begins: your offer design, your contract, and how you respond when boundaries are tested. Because the real fix isn’t raising your prices—it’s tightening the structure around how you work. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

    10 Min.
  8. When Referrals Mess With Your Pricing (And What to Do Instead) — with Celina Guerrero

    23. März

    When Referrals Mess With Your Pricing (And What to Do Instead) — with Celina Guerrero

    Client referrals can be the fastest yes in your business, and the easiest way to make pricing decisions you would not normally make. Janene and Celina Guerrero unpack how referrals change behaviour, soften boundaries and quietly pressure pricing and profitability. If you have ever rushed into a yes because it was a referral, this episode will help you slow down just enough to protect your standards. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you.

    31 Min.
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The Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well.

Informationen

  • Kanal
    SwissCast Network
  • Erstellt von
    Janene Liston
  • Jahre aktiv
    2021 - 2026
  • Folgen
    119
  • Bewertung
    Unbedenklich
  • Copyright
    © 2025 Live with The Pricing Lady, the Podcast
  • Sendungswebsite
    The Pricing Lady

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