Two in Twenty

Alpha Agency (formerly White Marble Consulting)
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Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.

  1. 3 gg fa

    with Neuberger's Henry Detering

    What does it take to balance consistency with flexibility in a global brand? In this episode, Neuberger's Henry Detering draws on 20+ years in asset management marketing to share his perspective on international nuance, brand refresh strategies, and how marketing is evolving to play a bigger role in client engagement and digital transformation.

    24 min

  2. 17 giu

    with HSBC Asset Management's Joanna Kalenska

    Two in Twenty

    31 min

  3. 13 mag

    with Insight Investment's David Chellew - Part 2

    Two in Twenty

    18 min

  4. 6 mag

    with Insight Investment's David Chellew - Part 1

    Two in Twenty

    17 min

  5. 2 apr

    with Ruffer's Alex Laurie

    Financial services still has a bit of an intimidating reputation that is stopping a lot of great and talented people from applying for roles. In our latest episode, Alex Laurie, Head of Marketing and Communications at Ruffer, talks to Twink about her initial reluctance to join asset management and how role models and mentors can play a big part in attracting talent. Alex also shares how she helped marketing grow and thrive in a company that famously “didn’t do marketing”.

    19 min

  6. 18 mar

    with JP Morgan's Arlene Ingram

    Twink is joined by Arlene Ingram of JP Morgan Asset Management, who discusses her career journey, the complexities of strategic marketing in a global context, and the balance between brand and performance marketing.  Arlene emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.

    22 min

  7. 3 mar

    with Ninety One's Malcolm Fried

    Our host Twink Field interviews Malcolm Fried, CMO of Ninety One, about how a focus on fundamentals and positioning were instrumental in helping the firm navigate a challenging few years for the asset management industry. They also explore targeted marketing strategies, the balance between data and creativity, and building a strong brand identity. As always, Malcolm shares his advice for those with aspirations in the industry.

    24 min

  8. 17 feb

    with Baillie Gifford's Ian Bruce

    In this episode of Two in Twenty, Ian discusses his extensive career at Baillie Gifford, highlighting the company's growth and the evolution of its marketing strategies.  Ian talks about the importance of communication, especially during challenging times, and shares insights on facing activist investors like Saba. Ian also explores the future of marketing in financial services, particularly the role of AI.

    24 min
Elenco completo (62)

Descrizione

Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.

Informazioni

  • Creatore
    Alpha Agency (formerly White Marble Consulting)
  • Anni di attività
    2020 - 2026
  • Puntate
    62
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © 2026 AIM High
  • Sito web del podcast
    Two in Twenty