Uncommon Excellence

Liam Applegate
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Discover the excellence of history's uncommon leaders, ideas, and businesses through weekly podcast episodes, each exploring key insights from a must-read book. "I am a voracious reader... I am convinced that the single most important thing you can do is to read and think. The more you read, the more you know, and the better decisions you make." — Charlie Munger

  1. 26. JAN.

    #29 Why We Read

    What I learned from The Reading Life: The Joy of Seeing New Worlds Through Others' Eyes by C.S. Lewis Most conversations about reading today are obsessed with speed, volume, and efficiency. C.S. Lewis thought this completely missed the point.  For him, reading was not about finishing books but about escaping the narrowness of a single life. It was learning to see through other eyes, feel with other hearts, and inhabit other centuries without losing yourself.  In this episode, we explore Lewis’s quietly radical vision of reading: why great books enlarge the mind, why rereading matters, why some stories change us forever, and why the deepest purpose of books is not information but transformation.  To read well, Lewis believed, is to become a thousand men, and return more fully yourself. _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    33 Min.
  2. David Senra, The Inspiration Behind A Year of Excellence

    14. JAN.

    David Senra, The Inspiration Behind A Year of Excellence

    A year ago, Uncommon Excellence didn’t exist. What follows is a thank-you to the person most responsible for its existence: David Senra, host of The Founders Podcast. David has dedicated years to reading hundreds of biographies of history’s greatest founders, distilling timeless lessons on obsession, craft, and long-term thinking.  I discovered Founders in April of 2024, starting with the episode on Walt Disney. What followed was deep immersion and obsession: hundreds of hours spent listening, re-listening, taking notes, and buying the books he studies. Founders didn’t just inspire me; it changed how I approach learning. I didn’t simply enjoy it; I learned to respect it. That influence led directly to the creation of this podcast, carrying the same spirit forward for younger builders and deeply curious minds. This work exists downstream of Founders. David, when you listen to this episode, thank you for reading when no one was watching.  _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    15 Min.

  3. 29.12.2025

    My Top 5 Books (Out of 38 Read This Year)

    Books:  The Almanack of Naval Ravikant by Eric Jorgenson Disney's Land by Richard Snow Endurance by Alfred Lansing How to Make a Few Billion Dollars by Brad Jacobs Four Seasons by Isadore Sharp   _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    15 Min.

  4. 22.12.2025

    #28 15 Quotes That Rewire Your Mind

    What if one sentence could unlock decades of wisdom from the sharpest minds? These 15 quotes—from Munger's reading obsession to Jobs on simplicity, Tyson's reality check, and Walsh's process mastery—aren't just words. They're tools to think clearly, decide faster, and build better. Packed with hidden insights on habits that stick, focus that wins, endurance through pain, and what separates the successful from the elite. _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    34 Min.

  5. 24.11.2025

    #27 The Million Dollar Hack So Good It Might Break Your Business

    What I learned from Oversubscribed, Key Person of Influence, Entrepreneur Revolution, and 24 Assets by Daniel Priestley  There’s a business hack so powerful most founders never use it — not because it doesn’t work, but because it works too well. In this episode, we break down a simple but dangerous idea that the world’s best creators, entrepreneurs, and brands quietly rely on to create overwhelming demand. When you understand this concept, it changes how you build, how you launch, and how you think about value forever. We’ll explore: Why some brands have people lining up for what they offer How familiarity and anticipation are engineered The four ways to differentiate yourself in a crowded world And the mindset shifts Daniel Priestley teaches that can transform your entrepreneurial instinct If you’re building anything — a podcast, a business, a personal brand — this episode gives you a mental model that can create massive traction… fast. Just be careful. It’s the kind of insight that can expose every weakness in your system if you’re not ready. _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    37 Min.

  6. 03.11.2025

    #26 The Hidden Cost of Power: Zemurray’s Final Chapter (Pt. 2)

    What I learned from The Fish That Ate the Whale: The Life and Times of America's Banana King Sam Zemurray’s story isn’t just about building an empire—it’s about what happens when power demands a price. This episode pulls back the curtain on the unseen battles, the sacrifices made in silence, and the reputation wars that defined the final act of the Banana King’s life. It’s a story about ambition’s cost and the fragile line between legacy and infamy. Power isn’t just about what you build—it’s about what you’re willing to risk to keep it. But some things—family, integrity, true legacy—are too important to sacrifice, no matter the stakes. As we unpack Zemurray’s last moves, we confront the question every founder faces: When the cost of power becomes personal, how do you decide what’s worth holding onto? _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    40 Min.

  7. 21.10.2025

    #25 The Banana King: How Sam Zemurray Built an Empire from Nothing (Pt. 1)

    What I learned from The Fish That Ate the Whale: The Life and Times of America's Banana King In this episode of Uncommon Excellence, we trace Sam Zemurray’s rise from a penniless 14-year-old immigrant to the “Banana King” who built an empire from waste. It begins in 1891, when Zemurray flips overripe bananas into $40 — proof that he could create value in a world that offered him none. By 21, he’s mastered the banana trade through grit, simplicity, and firsthand knowledge of every inch of his business. When the Honduran government’s taxes threaten to crush his company, Zemurray doesn’t fold — he rewrites the rules, orchestrating a coup that changes the course of his life and Central America’s history. Zemurray’s story isn’t just about bananas; it’s about defiance, resourcefulness, and the relentless pursuit of opportunity. His maxims still ring true: “Start at the bottom, fight your way to the top.” and “There’s no problem you can’t solve if you understand your business from A to Z. _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    29 Min.

  8. 06.10.2025

    #24 Hitting 1K Downloads: What I've Learned and What’s Next

    In this milestone episode of Uncommon Excellence, we’re celebrating a huge moment—1,000 downloads! What started as a dream for the end of the year has become a reality, and I couldn’t be more grateful for everyone who’s tuned in, shared an episode, or supported the journey so far. In this, I'll reflect on the lessons learned from building the podcast, highlight some of the most popular episodes, and share a glimpse of what’s next as we set our sights on even bigger goals. This is just the beginning—thank you for being part of the journey! Let’s keep building this together. _________________________________________________ Official Sponsors of Uncommon Excellence:  Readwise helps me retain the most powerful ideas from every book, article, and highlight, so I can apply them, not just admire them. If you’re serious about learning at the level of the greats, Readwise is non-negotiable. Start your free 2-month trial at Readwise Uncommon Excellence Merch: This isn’t about clothing, it’s about what it represents. A commitment to never settling, to chasing greatness, and to living with purpose. Every piece is a reminder of the standard we hold ourselves to: uncommon effort, uncommon ambition, uncommon results. Wear it as a symbol of the mindset that builds legacies. Click the link to join the movement. Uncommon Excellence AI: If you’re tired of settling for average and ready to build something extraordinary, Uncommon Excellence AI is your ultimate tool. Designed to think like a founder, it’s trained on the lessons, books, and mindset that fuel the world’s greatest builders and thinkers. Whether you’re refining a business idea, breaking down a strategy, or tackling your next big move, this AI challenges you to think sharper, act bolder, and unlock your next level. Stop following the crowd, and start creating the future. Click here to try Uncommon Excellence AI now Join the Uncommon Excellence Notes for my notes for every podcast episode and my Top 10 Highlights of each book.

    23 Min.
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Info

Discover the excellence of history's uncommon leaders, ideas, and businesses through weekly podcast episodes, each exploring key insights from a must-read book. "I am a voracious reader... I am convinced that the single most important thing you can do is to read and think. The more you read, the more you know, and the better decisions you make." — Charlie Munger

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  • Erstellt von
    Liam Applegate
  • Jahre aktiv
    2025 - 2026
  • Folgen
    33
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    © 2025 Uncommon Excellence
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