Unpacking the Digital Shelf

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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

  1. VOR 20 STD.

    Running a Spin Cycle of Content for the Digital and Agentic Shelf, with Marilia Moreira, Digital Marketing Director at Whirlpool Corporation

    Some of the most inspiring stories in our industry are when a company who has been a leader in their category for more than 100 years can find the grit, determination, and change management energy to transform to meet today and tomorrow’s shopper however and wherever they want. Like, say, Whirlpool. Marilia Moreira, Whirlpool’s Digital Marketing Director, has spent 18 years at Whirlpool, and is now focused on bringing their digital and agentic product experiences to life for consumers on every touchpoint. She shared the people, processes, and metrics they have devised to continually elevate their ability to help their consumer choose Whirlpool.

    36 Min.

  2. 23. MÄRZ

    Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits

    Once a person takes a tour of Bunnahabhain, one of CVH Spirit’s renowned distilleries in Scotland, established in 1881, it is likely that their average order value will double. The experience is the key. The trick is then to turn that experience into a long-term relationship with the brand across every touchpoint. That challenge lies in the creative and capable hands of Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits. Dave joined the podcast to share the omnichannel customer experience journey they are investing in to create deep relationships through distinctive storytelling and rich data.

    36 Min.

  3. 16. MÄRZ

    Calm the F&^% down, and Other Thoughts on Agentic Commerce, with Russ Dieringer, Founder and CEO of Stratably

    We really are trying desperately hard to be the no-hype machine on all this AI and Agentic stuff. We have an incredible partner in that effort, who brings outstanding research and analysis to the fight. Yes, listener, Russ Dieringer, Founder and CEO of Stratably, is back on the podcast following earnings season, CAGNY meetings, and his own research on behalf of his clients to present the reality of the agentic opportunity vs. the hype. It’s a great “deep breath” moment for all of us working amidst the hucksters and the shiny object crowd.

    41 Min.

  4. 9. MÄRZ

    The GUIDE Framework for Strategic AI Prompting, with Lauren Schiavone, Founder at Wonder Consulting

    Lauren Schiavone spent 17 years at P&G as a brand manager and a builder of ecommerce from the ground up. She has now taken that wealth of process, tech, and organizational experience and combined it with a deep understanding of AI to create Wonder Consulting LLC. She works with teams to guide them from AI novice to AI expert, moving AI value from “write this email” to “optimize my PDP content across this retailer for the upcoming season”. Lauren joins our Lauren Livak Gilbert and Peter Crosby to drop some wondrous AI knowledge for our listeners.

    40 Min.
  5. From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

    3. MÄRZ

    From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

    How do kids, parents and shoppers really discover brands today, and what does that mean for marketers trying to keep up? In this episode, Teresa sits down with Belinda Gruebner, former CMO of Moose Toys, to explore how the toy industry has evolved from catalogue-driven retail to creator-led discovery and always-on storytelling. Belinda shares lessons from scaling a global brand portfolio, building digital and marketing capability across markets, and rethinking packaging, content and owned assets as part of the omni-channel experience. The conversation also tackles the impact of Australia’s new social media restrictions for under-16s, the growing importance of community and real-world connection, and the ethical questions brands need to confront as AI, data and digital acceleration continue to reshape the digital shelf.

    45 Min.

  6. 2. MÄRZ

    AI Prompting Cheat Codes for Ecommerce Success, with Chris Perry, Chief Learning Officer at firstmovr

    Over the past year Chris Perry, Chief Learning Officer at firstmovr, has had literally, and I mean that literally, hundreds of conversations with ecommerce leaders and doers about the ways in which AI can be wielded to simplify work and improve outcomes. As they often do at firstmovr, they generously created a new series of free content called PROMPTED that clearly lays out some of those AI cheat codes that can supercharge your work and help you see around corners. We interrogated him about a few of those to get you started.

    44 Min.

  7. 23. FEB.

    From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands

    Reckitt. Red Bull. Congo Brands. Working across an ecommerce powerhouse, to one of the most vibrant brands in the industry, and now at a feisty startup, Wendell Venerable, VP eCommerce at Congo Brands has amassed a ton of hard lessons and hard-fought victories. Wendell joins the pod to share generously from his past experience, and his view on the future of commerce in the next era.

    40 Min.

  8. 16. FEB.

    “Just Go For It!”, and Other Stories from the Front Lines of AI Imagery, with Cliff Crosbie, VP, AI Consultancy at Bynder

    With 4500 customers across every industry creating digital assets inside their platform, Bynder has a bird’s eye view of the rapid transformation of the process to make imagery and drive it to market. And how AI is transforming that cycle. Our guest Cliff Crosbie is VP, AI Consultancy at Bynder, and he brings both stories and data that illuminate the strategies and best practices that are working to drive massively greater efficiency and better results on the digital shelf and the agentic shelf.

    44 Min.
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

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  • Erstellt von
    Digital Shelf Institute
  • Jahre aktiv
    2019 - 2026
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    Unpacking the Digital Shelf

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