Business of Craft

Leanne Pressly, CEO Stitchcraft Marketing

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The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

20. Feb.

Using Your Analytics to Set SMART Goals

Let's jump into today's topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.
21. Jan.

Business of Craft: The Power of Spaces in Marketing

Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse.
12.12.2025

Business of Craft 2025 Influencers, Content Creators & Community Leaders

Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships. For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand.
10.12.2025

Business of Craft 2025 Scale Your Brand with Advertising

Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall. So whether you're boosting posts or venturing into more advanced ad strategies like programmatic or geofencing, this episode is your incantation for attracting, converting, and scaling. This season we're pulling from our book, Marketing Magic for Savvy Craft Businesses, that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition.
19.11.2025

Business of Craft 2025 Building Community with Social Media

Today we're jumping into the topic of utilizing social media to build your community. Today's content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition.
12.11.2025

Business of Craft 2025 Mastering Newsletters

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website or Amazon. Today we're talking about the topic in chapter 11 of our book, Marketing Magic for Savvy Craft Businesses: Mastering Email Newsletters for Deeper Engagement.
09.10.2025

Blogs: The Foundation for Your Online Presence

Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com. Today we're talking about a tool that's been around since the '90s but still packs a major punch when it comes to marketing your brand: blogging.
25.09.2025

Business of Craft 2025 SEO Spellbook: Enchanting the Algorithms

Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . Hey there, crafty entrepreneurs — it's Leanne Pressly with Stitchcraft Marketing again. If you've ever caught yourself saying, "SEO? I think I set that up years ago," or "I'm not even sure what an algorithm is," then this episode is your cue to step up your digital game. Because today, we're discussing both topics. Now, don't worry — you don't need to be a wizard of code. But you do need to understand how search engines and algorithms work for your business — or else they might be working against it.

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Business of Craft Season 3 Coming Soon!

A quick preview of what's coming up in Season 2 of Business of Craft, launching March 1, 2022.

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

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Leanne Pressly, CEO Stitchcraft Marketing
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2017 - 2026
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Business of Craft