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11/05/2017
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Marketing

06/04/2020

02/10/2013

Teleseminars Are Back

There's no school like the old school. Start using the old marketing methods that still work. ---Transcript--- This is Russell Brunson and this is the Marketing in your car Podcast. I am doing something exciting today. I am promoting a teleseminar. The last time I did a teleseminar was years ago. It's been so long since I've done a teleseminar. Let me tell you why I decided to do a teleseminar instead of a webinar. I'm lazy. I don't know about you guys, but webinars take a lot of work to create and design and get the slides and all this kind of stuff. While I could do that, I don't have enough time. I'm too busy right now to go and create another webinar. I was thinking, "How do I do this a lot easier?" and I thought of teleseminars. It was funny to me, and maybe this is just me, but I think a lot of us do this. We find something that works really well, and for some reason we stop doing it. I made my very first million online by doing teleseminars. Every single week I was doing teleseminars. When I started creating the registration page for this teleseminar, I was looking at my old hard drive that had all my old websites and stuff on it. I found one that had every single one of my old teleseminars. I started looking at all these pages. I remember seeing a teleseminar page with Marlon Sanders, Matt Basac, Vince James, all these people I used to do teleseminars with. We made so much money doing teleseminars, and it wasn't nearly as difficult as doing a webinar. We would get on a teleseminar, we'd start talking and hanging out and at the end of it we would sell something and we always did awesome with it. It makes me laugh because I haven't done a teleseminar in years and years and years. It's this tool, a profitable tool that we have that we never use. I don't know if you're like me, but if you are, I want to challenge you guys to do a teleseminar for your list. Again, the prep time is about a thousandth of a percent what it takes to do a webinar. Just see what happens. I'm doing one this Friday. My plan is, now that I'm back from winning the Ferrari and everything, is I want to just do a breakdown with my list going over the seven or eight steps of what they need to do in the next 30 days. I'm going to show them that blueprint. At the end of it, I'm going to have an application for them where they can apply for our coaching program. It will be fun, it will be no stress, we'll hang out, we'll have a good time and I'm excited for it. I want to throw that out there as another marketing tool for you guys to bring back into your arsenal. If you haven't been doing them for years like me, we should try them out. We talk about pattern interrupts. Pattern interrupts are huge. If we are doing webinars every single time, webinar, webinar, webinar, after a while our audience starts realizing there is going to be another webinar and this is how the process works. You've got to interrupt the pattern every once in a while. That's why I'm excited for teleseminars. I'm not positive, but I'm guessing that you'll see me doing a lot more teleseminars over the next few months, just because it's going to be fun to mix it up a little bit. When everyone else is zigging, we're going to zag. Same thing as right now: everyone is doing email and social media and we're going old-school with direct mail and telephone. Just have some fun mixing up your marketing messages, hitting people with different media, different ways. I think you'll be surprised at the results. I know I'm excited for this, excited to see the results. Maybe I'll share with you guys on a future podcast. My recommendation for today is to start thinking about the telephone, start thinking about teleseminars. The service we use is www.InstantTeleseminars.com. It's a really simple, easy system to use to do a teleseminar. They probably have a trial, so go test one out, make a bunch of money with it and then pay the first month's bill. That's about all I've got today. I'm actually not heading to the office. I'm heading to the gym right now. This is Russell Brunson and I will talk to you guys all again soon.
25/10/2024

The Gap Between Marketing & Sales (2 of 2)

There are MANY ways to make grievous mistakes in selling. How many might you be making? In the second half of this two-part episode, Dan Kennedy reveals more big errors commonly made in selling, as well his method for writing sales scripts that ensure consistent results. Be sure to check out part one first before diving in! MagneticMarketing.com NoBSLetter.com
12/01/2024

Diversity Leads To Stability

Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's their secret to staying on top of such a competitive market? The answer is surprisingly simple: They make use of as many marketing tools as they possibly can. From lead pages to yellow pages, from physical mailers to text messages and beyond, Brian uses specific examples to reveal how he employs numerous marketing strategies learned from Dan Kennedy to find, acquire and retain loyal customers. MagneticMarketing.com NoBSLetter.com
13/04/2020

A New Way To Play The Game

Did your business get demolished because of the Corona slap? If so, here are the new rules of how to play and how to win. On this episode Russell talks about the game of being an entrepreneur and how part of playing is adapting to when the rules change. Here are some of the awesome tips you will hear in today's episode: Find out why in the 18 years Russell has been involved in online marketing, he has had to change the way he plays the game so many times. And see why if you do not adapt to the changes, and continue to fight for the rules to go back to the way they were, you won't make it in this business. So listen here to find out how you can go with the flow, and learn to play the game when the rules are changed. Transcript - https://marketingsecrets.com/blog/301-a-new-way-to-play-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices
04/07/2021

Ep 23: Zenos's Allegory Of The Tame And Wild Olive Trees

Jacob, Chapter 5
13/01/2021

The Free, The 7, The 297, The 9,997 Frameworks

How to take the same framework, and turn it into an entire business. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? Good morning. This is Russell Brunson. I want to welcome you back to The Marketing Secrets podcast. Right now, I'm working on the One Funnel Away Challenge and wanted to jump in and say, "Hey". Hey, so this morning, I'm working on day number two of the One Funnel Away Challenge. Some of you guys know for the last almost three years now, we've been running the One Funnel Away Challenge. We had over 70,000 people go through, which is crazy to me. That one challenge alone, it's $100 per ticket, it almost about to hit 2 Comma Club X, which is exciting. Anyway, I decided that I wanted to redo it and kind of update it. And I wanted to do it live. A lot of you guys know, I just did the five day lead challenge live and it was really fun. And now I want to transition to do the One Funnel Away live. So I started yesterday and did the first training and it was great, except for after I got done, we'd open it up for Q and A's. And there was like so many questions that, if I would have taught it a little differently, those questions wouldn't have been there. So I'm actually going in this morning early and I'm rerecording. I'm bringing my clothes I wore yesterday. I'm rerecording the last half of day one. And then we're going to kind of mush that together and fix that for everybody that way moving forward, because this is the only time it will be live. After that, it'll have to be replayed because I can't do the live challenge every day for the rest of my life. So we'll kind of clean up the video and that way they'll have it moving forward. And then I'm doing day number two and then every day basically I'm going live for the next, almost 30 days. I'm not doing live on the weekends, but four weeks. So 20 days in a room Monday through Friday and it's exciting. And it's kind of fun because every time I teach this stuff, it gets clearer in my head. And it's one of the reasons why I think it's so important for all of you guys and me to publish so much. Between podcasts and videos and audios and speaking and doing challenges. And the more you do it, the more your message gets refined and the better it gets. I've been doing this now almost 20 years. So God, that's weird to say. I've been doing this for a long, long, long time and I'm still cleaning my message up. Like today, I just had these little aha's. And anyway I just want to put that out there for you guys. You think you have said your stuff and taught your stuff a lot, you haven't yet. You're still just a very, very beginning of it. That's number one. Number two. One of my big aha's and little takeaways today that I had, not that it was new, but just a new way to kind of teach it that I thought was interesting. I want to share with you guys, I talk a lot about frameworks and how we all need to be developing our own frameworks. And we still have a ton of different frameworks. And frameworks are just basically a step-by-step process, which teach somebody. So let's say you've gotten results in the past. So let's say you figured out how to get six pack abs or how to climb a mountain or how to head throw someone in wrestling or you, you figured out a result. And so how do you do that result? Well, you stand there and you break down the step by step. Step, number one, you do this. Step two, you do this. Step three, and you have this framework for how to reverse engineer, the result that you just got. And so that framework is the thing that we're selling. And so when you have that framework, there's a lot of things you can do with it. And what I was kind of mapping out here in my notes is that you can take that framework and I think you could teach it to most people in three minutes. It's like, here's my framework for how I do a head throw or whatever. How to lose weight or how to do whatever. And that three minute version could be like a YouTube video or an ad. I'm going to teach my framework. And they show the framework and it's really cool. Like, "Oh, that's amazing. I understand the framework." But then there's the next tier of the framework. So let's say, it says three minutes. Let's say you're going to teach that same framework, nothing different, just teaching the same framework. And this time you're going to teach it in an hour. And so you are... You teach it in an hour. So you teach the framework in an hour. And now that framework though, you can sell or you can give away to the lead magnet or you could sell it. So in what we're doing for the One Funnel Away Challenge, this is going to be their $7 offer. And so they have this framework. They're selling for $7 and instead of teaching an hour long version of that framework. So if I'm teaching a head throw in an hour, that might be a little hard. But if I'm teaching... Let's say I'm teaching how to lose weight in an hour, how to get six pack abs, or how to run a Facebook ad or whatever. I teach that thing in an hour and that becomes this product now that I can sell for $7. I'm productizing my framework. I'm taking the framework, turning it into a product, now by bulking it up. And then now, I have the ability to sell that. But now, it's like, okay, what if I took that hour long version and the say there's six steps in that framework. In an hour, I spend 10 minutes in each step. So what if instead I take that and instead of spending 10 minutes on each step, what if I spent on hour in each step? So I take that and a breakdown this framework, instead of being done in one hour, it's done over six modules. Now, it's a six hour course where each bullet point, each step in that process, I spend a full hour on. And now I just turned this thing from $7 offer into a six week course or six module course. And taking the same thing. I'm just teaching it different. I'm bulking it up. I'm telling more stories, I'm showing more examples, I'm showing more case studies. And I'm just doing more each at each level of it. And so now it becomes a six week course. And I can sell it for that for $297 or more. And then the next tier on top of that is, okay, how do we do a 'done for you' version? So instead of me just teaching this, I'm just going to do it for you. So it becomes a service or coaching or things like that. And that can sell from anywhere from 500 bucks to 10,000, 25,000, a 100,000 dollars or more. And it's just taking the same framework I already have, but now I'm actually doing it. I'm showing them how to do it. And so that's kind of the next tier, the next step. And so, anyways, it's interesting. I think lot of times we think we need to create a million different products, have a million different things, but, no, you're just taking your same framework and you're expanding upon it. You've got three minute version, the hour long version, the six module version, the live event version, the workshop version, the coaching version, the one-on-one coaching version. There's a whole bunch of different ways to package it and to fulfill on it. And I think that the key that people have to understand is that people will spend more money for the same product packaged in a different way. When you understand that it changes all these things. And it's exciting. So anyway, I just, this morning I was doodling that out. I'm going to be sharing it on day number two of OFA. I thought that'd be fun to share that with you guys and just get the wheels in your head spinning. What are your frameworks? Have you been thinking about that? What are the things that you teach? That you know how to do. The results that you know how to get for people. Start thinking about those and start developing them and start figuring them out and then make different versions of it. There's the 30 day challenge version. There's the book version. There's, there's a million ways to package it, structure it in a way that's going to help your dream clients get results. So anyway, that's all I got for this morning. Let me go back to finish preparing this. If you haven't done the One Funnel Away Challenge, you probably should do it. It's amazing. It was a hundred bucks and you get me live 20 days in a row. Plus you, well live this first version. You'll get the recordings if you sign up later, but it's still going to be worth it. Every day I stream a live presentation and I teach the strategy and then I give you the homework. I give you a one pager showing the tactics with homework assignments and things like that. And it's a lot of fun. Anyway, I hope that helps. Appreciate you all. Thanks for listening. And we'll see you guys soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices
09/10/2017

And THAT'S The Day You Became An Entrepreneur...

It happened the day you took personal responsibility for a problem that wasn't your own. On this episode Russell talks about how every entrepreneur is someone who found a problem and took responsibility for it. Here are some of the enlightening things in this episode: Why entrepreneurs are different than the rest of the world when it comes to seeing a problem. Who some of Russell's inner circle members are that are a great example of taking responsibility of a problem and fixing it. And why when entrepreneurs take responsibility for a problem, it changes the world. So listen here to find out how to be an entrepreneur by taking responsibility for a problem that you didn't create but want to fix. Transcript - https://marketingsecrets.com/blog/and-that-s-the-day-you-became-an-entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
25/11/2019

On The Brighter Side With Russell (Part 1 of 4)

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the first part of Russell's interview: Find out how Russell met Collette, and was able to snag such a catch. Hear about Russell's failures in business and how he was able to get past them. And see how Russell was able to overcome extreme introvertedness to become the amazing speaker that he is today. So listen here to the informative first part of Russell's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/261-on-the-brighter-side-with-russell-part-1-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices
10/02/2020

What Is A Funnel Hacker?

You are an entrepreneur by birth, but you are a funnel hacker by choice... On this episode during Russell's first presentation at Funnel Hacking Live, he talks about what it means to be a funnel hacker. Here are some of the awesome things in this episode: Find out what the difference is between a regular entrepreneur and a Funnel Hacker. Hear an emotional story about how entrepreneurs can change people's lives when they are super passionate about their art.. And find out what mantra Russell and Clickfunnels are going to push for the next 12 months, and why it matters. So listen here to the first part of Russell's first presentation from this year's Funnel Hacking Live, about what it means to be a Funnel Hacker. Transcript - https://marketingsecrets.com/blog/283-what-is-a-funnel-hacker Learn more about your ad choices. Visit megaphone.fm/adchoices
30/06/2017

How To Increase Your Tips (And Your Profit Margins)

What was going through my mind when tipping at IHOP. On today's episode Russell talks about going out to breakfast with his daughter for her birthday and how watching the server work so hard to make a small wage made Russell wonder why he didn't work somewhere that he could make more money, and how that relates to being an entrepreneur. Here are a few interesting things in this episode: How Russell would increase his ticket sales if he were still a server. How waiters increasing ticket sales relates to being an entrepreneur. And why if you can't be the cheapest in your industry, you should be the most expensive. So listen to Russell's awesome advice on how to increase your ticket sales and make more profit for yourself. Transcript - https://marketingsecrets.com/blog/how-to-increase-your-tips-and-your-profit-margins Learn more about your ad choices. Visit megaphone.fm/adchoices

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