Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, and create the future. Powered by E-commerce Germany News - part of the larger E-commerce Berlin Expo ecosystem. Hosted by Janine Vanessa Heinrich.

  1. #54: Dr. Daniel Kundt, Managing Director & CFO of KoRo, on building and scaling a love brand

    5 DAYS AGO

    #54: Dr. Daniel Kundt, Managing Director & CFO of KoRo, on building and scaling a love brand

    Welcome to Behind the Click, powered by the E-commerce Berlin Expo.How did KoRo transform from a bulk goods startup to a 150 million euro omni-channel powerhouse? In this episode, host Janine Vanessa Heinrich sits down with Dr. Daniel Kundt, Managing Director & CFO of KoRo, to discuss how they turned their focus on bulk nuts and spreads into a thriving love brand.From mastering product innovation to taking on the toughest fundraising climates, Daniel shares how KoRo’s unique approach to community, transparency, and operational focus propelled the company to 20x growth. He explains how KoRo navigated product launches, branding strategies, and the complexities of going omni-channel, all while staying true to its roots as a customer-first, community-driven company.You’ll learn how to:- Innovate in a crowded market: creating new product categories like protein bars and nut butters.- Build trust with a transparent, community-driven approach.- Balance brand-building with performance marketing in the competitive food sector.- Handle internationalization: lessons from scaling into new markets.- Navigate the fundraising challenges of 2022-2023 in a shifting market.- Overcome operational hurdles while maintaining a focus on quality and efficiency.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.Follow for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

    51 min
  2. #53: Shivany Powani, Program Management Lead at C&A, on leading without authority

    30 SEPT

    #53: Shivany Powani, Program Management Lead at C&A, on leading without authority

    Welcome to the Behind the Click powered by the E-commerce Berlin Expo.Can you really lead without formal authority? In this episode, host Janine Vanessa Heinrich sits down with Shivany Powani, Program Management Lead at C&A, to unpack the playbook behind influencing outcomes without the title. From five daily habits that build trust and momentum to balancing data with empathy, Shivany shows how program managers become culture-shapers and impact drivers, especially in fast-moving, seasonal e-commerce.Shivany shares how she earned a seat at the table, what to do when leadership says “no” (again), and why “quiet mouths don’t get fed.” You’ll also hear how AI is a force multiplier, without replacing the human work of diplomacy, clarity, and confidence.You’ll also learn how to:- Lead through collaboration and consensus (not command-and-control).- Apply Shivany’s 5 habits of influence: assume good intent, build trust, be data-driven, keep a growth mindset, and recognize value.- Handle pushback, from peers and from above, using data and empathy.- Keep teams motivated amid seasonality, deadlines, and shifting priorities.- Build a culture of ownership with clear frameworks and a strong “why.”- Use AI to speed ops while preserving voice and originality.- Advocate for yourself: speak up, show work, and ask for the seat.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.Follow for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

    44 min
  3. #52: Polina Sergeeva, CEO & Co-Founder of menstruflow, on breaking taboos

    23 SEPT

    #52: Polina Sergeeva, CEO & Co-Founder of menstruflow, on breaking taboos

    Welcome to the Behind the Click powered by the E-commerce Berlin Expo. Is being loud the smartest way to grow? In this episode, host Janine Vanessa Heinrich sits down with Polina Sergeeva, CEO & Co-Founder of menstruflow, to explore how confronting taboos can spark conversation, build community, and drive e-commerce growth, even when it attracts backlash. Polina opens up about her journey from a failed jewelry shop to launching a femtech hardware product using TENS (nerve stimulation) to relieve period pain. She shares what happened when an agency promised overnight scale, why Q1 nearly killed the company, and how she turns awkward public moments into powerful content. You’ll learn how to: - Turn controversy into a brand advantage. - Educate a market for a non-obvious product. - Compare paid ads, influencers, and PR in femtech. - Navigate bootstrapping vs. VC funding. - Build the right founding team and support system. - Stay resilient, and even shameless, while growing online. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more: ■ YouTube ■ LinkedIn ■ Instagram ■ Facebook ■ Twitter

    47 min
  4. #51: Frederike Knop, ex-CEO of Chronext & Fashionette, on redefining leadership

    16 SEPT

    #51: Frederike Knop, ex-CEO of Chronext & Fashionette, on redefining leadership

    Welcome to the Behind the Click powered by the E-commerce Berlin Expo. In this episode, host Janine Vanessa Heinrich sits down with Frederike Knop, ex-CEO of Chronext & Fashionette, for a raw conversation about scaling, crisis leadership, and redefining success after the climb. From hypergrowth in the luxury watch world to steering an e-commerce company through insolvency, Frederike shares what it really takes: ruthless prioritization, transparent communication, and learning to trade overperformance for sustainability. You’ll hear how exclusive brands create demand they can’t (and won’t) fully supply, why “personality hires” often hold teams together, and how to cut costs without cutting culture. We also dig into the mindset shift from control to trust, navigating investor relations, and knowing when it’s time to step away, even after you’ve “made it.” If you’re building teams, leading through turbulence, or simply rethinking what success should look like, this one’s for you. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more: ■ Youtube ■ LinkedIn ■ Instagram ■ Facebook ■ Twitter

    1h 10m
  5. #50: Moritz Bernhard, Head of Uber Direct - Germany on redefining logistics and scaling across Europe

    6 MAY

    #50: Moritz Bernhard, Head of Uber Direct - Germany on redefining logistics and scaling across Europe

    Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen sits down with Moritz Bernhard, Head of Uber Direct - Germany at Uber for an eye-opening conversation about the future of last-mile delivery, local commerce, and how Uber is quietly reshaping the logistics landscape for retailers. From Uber’s journey beyond ride-hailing to powering 90-minute deliveries for MediaMarkt and other major retailers, Moritz shares how scalable logistics, smarter customer options, and local store networks are becoming key to winning in e-commerce. You’ll hear how Uber Direct evolved through the quick-commerce boom, why options - not just speed - matter most to today’s shoppers, and how retailers can leverage delivery innovation to fight back against online pure players. Moritz also lifts the curtain on Uber’s international expansion strategy, the untapped potential in categories like grocery and DIY, and why efficient, green logistics will define the next era of retail. If you're interested in retail innovation, last-mile logistics, or future-proofing your brand against shifting customer expectations - this one’s for you. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Timestamps: (00:00:00) Introduction (00:03:00) MediaMarkt’s Legendary 90-Minute Delivery Demo (00:05:20) Uber Eats, Uber Direct, and Building Delivery Infrastructure (00:08:00) Why Scalability and Speed Are Changing E-commerce (00:10:00) Lessons from Quick-Commerce During the Pandemic (00:13:30) Realistic Expectations: 10 Minutes vs. Same Day Delivery (00:16:30) European Expansion: Germany, Poland, and Beyond (00:19:30) New Consumer Behavior: Price Sensitivity vs. Speed (00:22:00) Top Performing Categories: Groceries, Pharma, Gifts (00:25:00) Local Commerce: How Physical Stores Can Win Online (00:29:00) The Role of Omnichannel Strategies in Retail Survival (00:32:00) Returns, Logistics, and Operational Innovations (00:35:00) Peer-to-Peer and Re-commerce Opportunities (00:38:00) Future Vision: Uber Direct's 5-Year Plan for Urban Logistics (00:40:00) Final Reflections & Thank You Follow for more: ■ LinkedIn ■ Instagram ■ Facebook ■ Twitter

    39 min
  6. #49: Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, on scaling in Europe and acquiring Oceans Apart

    21 APR

    #49: Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, on scaling in Europe and acquiring Oceans Apart

    Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen sits down with Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, for an inspiring and fast-paced conversation on brand building, automation, and scaling across borders in today’s e-commerce landscape. From cold-calling Christmas party pitches to leading international growth for one of Germany’s boldest lifestyle brands, Edin’s journey is anything but traditional. He opens up about his Bosnian roots, early struggles, and how choosing the uncomfortable path, again and again, led him to a career of purpose, autonomy, and impact. You’ll hear how SNOCKS scaled into multiple European markets (France, Italy, Netherlands, Poland) in under a year, built a performance-led UGC machine with just four people, and why automation isn’t about replacing people, but empowering them. Edin also shares behind-the-scenes insights on SNOCKS' acquisition of Oceans Apart, the culture of trust that fuels innovation, and how the team is navigating the future of AI, LLMs, and modular brand operations. If you’re into building teams, breaking comfort zones, or scaling with purpose - this episode is for you. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com Timestamps: (00:00:00) Introduction (00:01:25) SNOCKS Expansion: France, Italy, Netherlands & More (00:08:08) From Bowling Center Marketing to Google Ads (00:13:49) TikTok or SNOCKS? The Big Career Decision (00:18:04) Scaling with Trust, Autonomy & UGC (00:26:10) Creating 100+ Ads/Month with 4 People (00:29:36) Real-World Automation: Airtable, Notion, Zapier (00:34:44) Go-to-Market Playbook: 3 Lessons from Expansion (00:36:59) Oceans Apart Acquisition: Behind the Scenes (00:42:34) Scaling with Modular Ops, AI & LLMs (00:47:33) Dog Years at SNOCKS: What 3 Years Really Means (00:52:48) Why Human Connection Will Always Win (00:54:29) Final Reflections & Thanks Follow for more: ■ Linkedin ■ Instagram ■ Facebook ■ Twitter

    54 min
  7. #48: Ertan Özdil from weclapp, on building a 40K-User ERP powerhouse against all odds

    8 APR

    #48: Ertan Özdil from weclapp, on building a 40K-User ERP powerhouse against all odds

    Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen sits down with Ertan Özdil, Founder and CEO of weclapp, for a raw and powerful conversation about building one of Europe’s fastest-growing ERP platforms, navigating the highs and lows of entrepreneurship, and reshaping the future of SMB operations through cloud innovation. Ertan opens up about his early passion for coding, founding weclapp in 2008, and the rollercoaster journey that followed - from burning €150K/month in the early days to restructuring his entire team before the breakthrough. He reflects on the challenges of leadership, work-life balance, and how his migration background and family values shaped his entrepreneurial mindset.You’ll get an inside look at how weclapp is disrupting the ERP space for SMBs by making it simple, cloud-first, and truly scalable. Ertan shares how his team grew from just 7 people to over 170, building a platform now used by 40,000 users across more than 30 countries. He reflects on the near-IPO experience, the eventual acquisition, and how trust-based leadership played a key role in their success. The conversation also dives into the importance of documented company culture, a strong vision, and clear internal storytelling in fast-growth environments. Finally, Ertan talks about how he approaches AI - not as hype, but as a tool for delivering real, meaningful outcomes for users.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.comTimestamps:(00:00:00) Introduction (00:03:07) Winning Big at the E-commerce Germany Awards (00:08:53) Starting weclapp & Early Challenges (00:11:03) Balancing Family and Building a Startup (00:13:41) What Ertan Would Do Differently (00:18:28) Downsizing from 50 to 7 Developers Before Launch (00:22:36) First Customers & Go-to-Market Success (00:26:39) The Loneliness of Visionary Leadership (00:31:28) Migration, Mentorship & Family-Driven Purpose (00:35:29) The Aborted IPO and Acquisition Story (00:37:39) What Makes weclapp Different (00:42:35) Scaling with AI (When It’s Actually Useful) (00:46:30) Restarting After Failures & Building with Vision (00:47:51) Going Global: 30 Countries & Counting (00:52:42) The Power of Documented Company Culture (00:54:08) Final Thoughts & ReflectionsFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

    56 min
  8. #47: Anna Graf from Arvato Systems, on generative AI and the future of e-commerce innovation

    21 JAN

    #47: Anna Graf from Arvato Systems, on generative AI and the future of e-commerce innovation

    Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen dives deep into the transformative impact of generative AI on the e-commerce industry with our guest, Anna Graf, Innovation Lead Emerging Tech at Arvato Systems. Anna’s extensive experience in AI, web3, AR/VR, and NFTs has made her a driving force in helping businesses navigate the complexities of modern technology and unlock new opportunities. Throughout the episode, Anna shares her expertise on how generative AI is streamlining operations, enhancing customer experiences, and enabling businesses of all sizes to thrive. She highlights practical tools like Co-Author, which are revolutionizing product information management, compliance, and marketing strategies. By cutting through the noise of AI hype, Anna explains what’s truly working today and what’s on the horizon to reshape the industry. We explore the integration of physical and digital commerce, revealing how technologies like augmented reality (AR) and virtual reality (VR) are creating immersive shopping experiences. Anna also discusses the importance of personalized customer journeys, the role of loyalty programs in strengthening relationships, and how e-commerce businesses can prepare for a future defined by innovation. In addition, Anna opens up about her journey as a woman in tech, navigating a male-dominated industry while building collaborative networks. Her insights on the power of curiosity, partnerships, and knowledge-sharing are both inspiring and practical for anyone looking to grow in the tech-driven e-commerce space. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com Timestamps: (00:00:00) Introduction (00:02:04) Meet Anna Graf (00:03:18) How Generative AI is Transforming E-commerce (00:05:12) Women in Tech: Anna’s Journey in a Male-Dominated Industry (00:07:30) Practical AI Tools Revolutionizing E-commerce (00:10:29) Real-life Use Cases: Efficiency and Compliance in E-commerce (00:13:18) Supporting Small Businesses with Scalable AI Solutions (00:15:41) Tackling Regulations and Sustainability with AI (00:19:13) Breaking Down Data Silos: Collaboration and Integration (00:22:09) Personalizing Customer Journeys with Omnichannel Experiences (00:25:46) Generative AI’s Role in Logistics and B2B Matchmaking (00:29:49) Social Commerce and What We Can Learn from China (00:33:47) The Future of Loyalty Programs and Digital Twins (00:40:20) Blurring the Lines Between Virtual and Physical Worlds (00:43:15) AR and VR Enhancing Retail Experiences (00:50:29) Empowering Businesses Through Collaboration (00:55:25) Closing Thoughts and Key Takeaways Follow for more: ■ Linkedin ■ Instagram ■ Facebook ■ Twitter

    56 min
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About

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, and create the future. Powered by E-commerce Germany News - part of the larger E-commerce Berlin Expo ecosystem. Hosted by Janine Vanessa Heinrich.

Information

  • Creator
    E-commerce Germany News - part of E-commerce Berlin Expo ecosystem
  • Years Active
    2022 - 2025
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © E-commerce Germany News - part of E-commerce Berlin Expo ecosystem
  • Show Website
    Behind The Click Podcast | E-commerce and Leadership

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