ACE Your TikTok Shop

TikTok Shop

Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce. From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop. Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale. Whether you're just starting out or ready to level up, you'll walk away with actionable insights you can use today. Presented by TikTok Shop.

  1. -3 J

    How Noely Fajas Made $6 Million in Year One on TikTok Shop

    Noely Fajas went from a startup with $40 to generating over $6 million in TikTok Shop sales in their first year on the platform. In this episode, Noely Mena, Owner and Founder of Noely Fajas, and Manuel Moreno, CEO, share how they built the number one Colombian faja brand on TikTok Shop live streaming by leading with product education, authentic community building, and a relentless focus on the customer experience. Noely breaks down how going Live became their primary growth engine, from spending five minutes per garment showing real before-and-after results, to structuring streams that keep viewers watching for hours. Manuel shares how the operational side, including same-day shipping, daily customer service training, and strategic use of GMV Max ads, supports everything Noely builds on camera. Together, they reveal how their hero product focus, pre-live content strategy, and creator partnerships have set the foundation for continued growth in 2026. What You'll Learn in This Episode: How Noely Fajas identified their hero products early and why narrowing their focus to fajas was the turning point that accelerated growth on TikTok Shop Why live streaming generates more trust and repeat purchases than any other content format, and how Noely uses before-and-after demos to convert viewers in real time How a 4.7 Shop Performance Score is earned through daily employee training, responsive customer service, and fast fulfillment with a night shipping shift Why two months of inventory preparation ahead of Black Friday and Cyber Monday made their $1 million live streaming campaign possible How GMV Max ads transformed their live performance and helped them scale from $50K-$60K lives to much larger GMV targets

    9 min
  2. 29 AVR.

    How PAVOI Became the Number One Jewelry Brand on TikTok Shop

    PAVOI built its reputation as the number one jewelry brand on Amazon before making a calculated move into TikTok Shop. Matthew Stanley and Renee Ariel, TikTok Shop LIVE Operations for PAVOI, share how they scaled PAVOI from zero revenue on the platform to become the top jewelry brand on TikTok Shop by treating live streaming as a brand-building engine. Matthew and Renee break down how they approach TikTok Shop with an entertainment-first philosophy, a host team that genuinely loves the product, and a full-funnel strategy that connects organic content, affiliate partnerships, and GMV Max. Renee explains how their live streams are designed to feel like a show rather than a sales pitch, while Matthew outlines why they believe live is the future of retail and how they are actively studying markets years ahead to define what that looks like for PAVOI. What You'll Learn in This Episode: How PAVOI scaled from zero to the number one jewelry brand on TikTok Shop by combining authentic content, a strong host team, and a consistent live streaming presence Why Social Objects prioritizes entertainment over selling in their live streams How PAVOI connects organic content, affiliate partnerships, and GMV Max into one full-funnel TikTok strategy The role lighting, product presentation, and host education play in building customer trust and repeat buying behavior Why PAVOI launched a dedicated Spanish-language channel on TikTok Shop and how they are building an authentic community across multiple audience segments simultaneously

    9 min
  3. 28 AVR.

    How Bloom Reached Seven Figures in Monthly GMV on TikTok Shop

    Bloom Nutrition went from selling a few hundred items a month to generating seven-figure monthly GMV on TikTok Shop, with over 30,000 creator videos published each month. In this episode, Joel Contartese, Head of TikTok Shop and International Growth at Bloom, breaks down how the brand scaled its creator community, launched exclusive products, and used TikTok to drive measurable halo effects across retail and Amazon. Joel shares how Bloom's two most recent TikTok Shop exclusive launches, its creatine gummies and Clear Whey protein, became back-to-back bestsellers and moved the needle far beyond the platform itself. From a Valentine's Day flavor that sold out within 24 hours and 10x'd Amazon volume in a single day, to Clear Whey increasing branded Amazon search volume by over 40% and boosting week-over-week Target sales by over 30%, Joel explains how TikTok Shop has become Bloom's most powerful product discovery engine across every channel it operates. What You'll Learn in This Episode: Why Bloom gives creators near-total creative freedom and how that philosophy unlocked content angles the brand never would have found on its own How Bloom built a creator community with weekly calls drawing 75 to 100 participants and why retention matters more than raw affiliate volume The inventory forecasting challenge that caught Bloom off guard during its creatine gummy launch and the mindset shift that followed Why GMV Max accounts for an estimated 60 to 70% of total GMV in Bloom's account and how it keeps margins efficient as competition increases How a single TikTok Shop listing caused a Valentine's Day exclusive flavor to sell out in 24 hours and 10x Amazon sales the same day

    9 min
  4. 24 AVR.

    How Taste Salud Grew a Powdered Drink Brand Through TikTok Shop

    Taste Salud turned a single viral TikTok moment into a multi-channel growth engine, watching their Horchata flavor go from their worst-performing retail SKU to their number one seller within weeks. In this episode, Tyler McCann, co-founder of Taste Salud, breaks down how leaning into TikTok Shop drove measurable impact not just on the platform, but across Amazon, their website, and major retail partners, including Target and Walmart. Tyler details how Taste Salud uses a consistent cadence of new product launches every four to six weeks, an engaged affiliate creator community they treat like team members, and a shoppable video strategy that has become a north star KPI for the entire business. From leveraging the New Arrivals campaign to land a Target placement, to the power of lo-fi affiliate content, Tyler unpacks exactly how TikTok Shop became the top of the marketing funnel for the brand. What You'll Learn in This Episode: Why Taste Salud's Horchata flavor was almost cut and what a single TikTok moment did to their entire retail business The counterintuitive launch cadence Tyler swears by and why slowing down on quality actually accelerated their growth What Taste Salud's affiliate program looks like under the hood and why their creators are treated like employees The type of content that turned out to be their highest performer How one TikTok campaign ended up in a Target boardroom conversation and what that pitch actually looked like

    9 min
  5. 20 AVR.

    How MONAT Grew from $35K to $1.2M GMV on TikTok Shop

    MONAT went from $35K to $1.2M in GMV in a matter of months on TikTok Shop, making it one of the fastest-growing brands on the platform. In this episode, Lu Urdanetta, Chief Culture Officer, and Javier Urdanetta, Chief of Staff at MONAT, share how they leveraged a 12-year-old direct sales infrastructure to build one of TikTok Shop's most powerful affiliate ecosystems and how their community-first model became the engine behind that explosive growth. Lu and Javier break down how MONAT's existing network of market partners translated directly into TikTok Shop success, from product knowledge and authentic before-and-after content to structured affiliate training and recognition programs. They also explain how the brand approached bundles, Super Saturday LIVE events, GMV Max ads, and global expansion, all while keeping their affiliates at the center of every strategic decision. What You'll Learn in This Episode: How MONAT grew from $35,000 to $1.2 million in GMV in a matter of months by activating an existing direct sales community on TikTok Shop Why putting affiliates first, before brand channels or paid media, drove MONAT's most consistent results How MONAT structured their Super Saturday LIVE strategy around exclusive bundles and deals to drive affiliate engagement and sales What faceless content is and why MONAT sees it as a major growth opportunity for affiliates who are camera-shy Why MONAT uses data and ROAS targets above the platform average to guide every advertising and investment decision

    9 min
  6. 9 AVR.

    How Pop Daddy Snacks Hit $700K in One Month on TikTok Shop

    Pop Daddy Snacks went from a family basement operation to one of TikTok Shop's breakout success stories, reaching $700,000 in GMV in a single month and becoming the top-selling food and beverage item on the platform. In this episode, JT Sarafa, co-owner of Pop Daddy Snacks, breaks down how shifting to a variety pack offer and investing in authentic branded content transformed TikTok from an experimental channel into a business-changing revenue driver that also quadrupled their Amazon and website sales simultaneously. JT details the flywheel he built between branded content, affiliate partnerships, and GMV Max ads, and why he believes branded content must come first before any affiliate program can scale. He also explains how Pop Daddy set up a dedicated TikTok Shop packing area to ensure fast fulfillment and high shop scores, and how his agency now brings these same strategies to other food and beverage brands on the platform. What You'll Learn in This Episode: Why switching from single-flavor large bags to a nine-flavor variety pack was the offer change that unlocked Pop Daddy's TikTok growth How branded content on your own page generates the early sales needed to attract quality affiliate creators, and why affiliates won't promote you without it The specific content formats that perform best for food brands on TikTok, including founder story videos, street interviews, product-focused clips, and order packing content Why TikTok is as much a marketing channel as a sales channel, and how Pop Daddy saw spikes in Amazon, website, and retail sales from their TikTok presence How GMV Max ads work, why JT considers them the most brand-friendly ad system of any social platform, and how they amplify content automatically without manual management

    10 min
  7. 25 MARS

    How Chelsey Smith Crowns Built an Eight-Figure Business Through TikTok LIVE

    Chelsey Smith Crowns built an eight-figure wig business on a single $13,000 loan and a bet on TikTok consistency. CEO and Founder Chelsey Smith grew the brand into one that now sells 25,000 to 30,000 wigs per month, driven almost entirely by showing up consistently on TikTok and building a loyal community around normalizing wig wearing. In this episode, Chelsey breaks down the content and LIVE strategies that fuel her brand's continued growth on TikTok Shop. She shares how her team structures high-energy Mega Lives with hourly theme changes and flash sales, why she prioritizes 12 pre-LIVE videos to build registration and momentum, and how she selects affiliate creators based on community alignment rather than follower count. She also digs into the operational lessons she has learned along the way, from managing SKU counts during flash sales to why showing up even with zero viewers is the mindset that has made all the difference. What You'll Learn in This Episode: How Chelsey Smith Crowns grew into an eight-figure business selling 25,000 to 30,000 wigs per month by consistently showing up on TikTok How Chelsey's Mega Live strategy keeps viewers engaged for the full duration How producing short videos before a Mega Live drives pre-qualified traffic and boosts peak viewership The approach Chelsey uses to identify affiliate creators, focusing on community resonance and authentic fit rather than follower count Why managing SKU inventory during flash sales is one of the most critical operational challenges in TikTok Shop LIVE

    9 min

À propos

Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce. From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop. Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale. Whether you're just starting out or ready to level up, you'll walk away with actionable insights you can use today. Presented by TikTok Shop.

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