Beyond The Prompt - How to use AI in your company Jeremy Utley & Henrik Werdelin

Transforming Dreams into Reality: Juan Carlos on Documentary Filmmaking, AI, and Building an iPhone App with ChatGPT

In this episode, Juan Carlos shares his extraordinary journey from being a documentary filmmaker to becoming a product leader and app developer. He discusses his transition from film school at NYU to directing notable documentaries like 'Second Skin,' which explored the lives of individuals deeply integrated into online video games. Juan Carlos dives into his experience using ChatGPT as a developmental tutor to create an iPhone app from scratch, despite having no prior programming experience. He provides insights into project selection, overcoming technical challenges, and utilizing ChatGPT for productivity and self-development. Key takeaways include the importance of minimal viable products, leveraging AI for task automation, and innovative methods like using AI to analyze personal cognitive biases.

In this insightful conversation, Kevin Kelly, co-founder and senior maverick at WIRED, explores the transformative impact of AI on society and creativity. Kelly discusses the philosophical and practical implications of AI, highlighting its potential to accelerate all other technologies and likening its impact to the Industrial Revolution's shift from muscle power to artificial power. He shares his experiences with AI-generated art and music, emphasizing the importance of doing something 'useless' daily to spark creativity and innovation. Kelly also delves into the concept of 'AIs' as a zoo of diverse, specialized minds and the need for new frameworks to address intellectual property in the AI era.

In this episode, Russ Summers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building AI team members, the importance of play in learning and innovation, and strategies for incorporating AI into personal and professional growth. Highlights include building AI with specific skills sets like 'Wendy Webinar' and 'Roger RevOps,' and the philosophical implications of personifying AI for better engagement and output. Moreover, Russ's personal journey from a layoff to pioneering AI productivity tools opens a discussion on the transformative power of AI in the modern workplace.

In this episode, Guy Kawasaki, author and Chief Evangelist of Canva, discusses his journey into the world of Artificial Intelligence (AI), specifically generative AI, and its profound impact on his work and personal life. Kawasaki shares how he was introduced to generative AI and his fascination with its capabilities, such as generating precise responses and improving efficiency in his tasks. He introduces KawasakiGPT, a custom Large Language Model (LLM) built from his writings, videos, and podcast transcripts, which he uses to automate responses and draft writings, enhancing his productivity. Furthermore, Kawasaki details how AI has assisted him in diverse scenarios, from crafting effective letters to insurance companies to brainstorming book content, emphasizing AI's potential to amplify human capability and creativity. The episode also explores the philosophical implications of AI in learning, entrepreneurship, and personal growth, encouraging listeners to embrace AI tools to remain competitive and innovative.

In this episode, we explore the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography. Its a very practical episode for everyone who is looking to use AI to make images for their products, services and sites.

Key Takeaways:
- Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image.
- Leverage MidJourney for aesthetics: While GPT is great for ideation, MidJourney excels at capturing artistic elements like lighting, reflection, and refraction.
- Upscale for photorealism: Use upscalers like Crea or Magnific to add details and make images look photorealistic, especially when working with GPT-generated images.
- Experiment with styles: While focusing on photorealism for work, don't be afraid to explore different styles like anime or niche aesthetics for personal projects.

This is really an “do not miss episode”, as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in business and beyond. Ethan is really an incredible communicator and is one of the leading voices in how to use AI.

Key Takeaways:

1. Treat AI like a person: To get the best results, engage with AI conversationally and work with it like an editor.2. Use AI for everything you can: The only way to truly understand AI's capabilities is to use it for as many tasks as possible.3. Be prepared for exponential growth: AI's capabilities are rapidly expanding, so be ready for significant advancements in the near future.4. AI is a superpower for entrepreneurship: Entrepreneurs can leverage AI to generate ideas, validate concepts, and accelerate experimentation.5. Culture matters for AI adoption: Mission-driven organizations and startups have an advantage in deploying AI due to their willingness to share and collaborate.

Notable Quotes:

- "If you haven't had a crisis yet, then you haven't used it enough. And I think that there will be this coverage because the truth is out of the box, it's a huge performance improvement."

- "I think modeling serious use is the way you do this. Trusting your employees to some extent is a way that you do this too."

- "This is the accelerator that we always needed to make this happen. And entrepreneurs should be embracing this 1 billion percent."

Resources Mentioned:

- Ethan Mollick's book on A is called Co-Intelligence LIVING AND WORKING WITH AI

- Henrik’s new startup that helps you build a startup from scratch via AI: Audos.comYou should follow Ethan on Twitter/X

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