The Matt Gray Show

Matt Gray
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I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. how I gained 950,000 Instagram followers (copy this system) I EP 113

    1 DAY AGO

    how I gained 950,000 Instagram followers (copy this system) I EP 113

    Get the free Instagram Flywheel System here: https://fos.now/yt-gd-discover-the-instagram-flywheel Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-543 In this video, I reveal how I grew to nearly 1 million Instagram followers without spending a single dollar on ads. While everyone else was chasing the algorithm and posting 10 times a day, I built a system that makes content creation sustainable and exponentially effective. I break down the complete Instagram flywheel across three core systems: exponential content creation through the Content Waterfall System, strategic design templates that never change, and funnel automation that converts followers into customers. You’ll see how one pillar piece of content becomes 20+ posts across platforms, generating millions of views without the burnout. Learn my 4-hour weekly content system that creates a month’s worth of posts, the exact carousel formats driving 9 million+ views, and how to use ManyChat automations to turn engagement into revenue. Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth on Instagram over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances. Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-543 Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-543 Connect with me: https://fos.now/yt-founder-os-543 Website: https://fos.now/yt-founder-os-540 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:23 - Exponential Content Creation 06:49 - Magnetic Brand Design 18:28 - Connecting Content to Revenue #onepersonbusiness #creatoreconomy #entrepreneurship

    29 min
  2. how to change your life with DEEP WORK (my system) I EP 112

    24 OCT

    how to change your life with DEEP WORK (my system) I EP 112

    Get The Founder Flow System: https://fos.now/yt-gd-discover-my-deep-work-routine Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-540 In this video, I break down my complete deep work routine that lets me get more done in 4 hours than most people get done in 4 days - the exact system that runs my empire in just 20 hours per week. I’ll take you through the entire routine hour by hour - from my 5 PM planning session and personal board meeting, to my abundance of 15-minute and 4-hour deep work sessions, to the weird tricks like salt for brain fog and how I gamify my work to stay locked in. This isn’t about waking up at 4 AM for cold plunges. This is about systematic deep work that creates leverage, not just output. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-540 Video title ideas (for the algo): My Deep Work Routine My Deep Work Protocol (More Output, Less Time) How I Work 20 Hours a Week (Deep Work Routine) The 4-Hour Deep Work System That Runs My Empire How to change your life with DEEP WORK (my system) How to Get More Done in 4 Hours Than Most Do in 4 Days Connect with me: Website: https://fos.now/yt-founder-os-540 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:22 - 5:00 PM - Personal Board 02:05 - 6:00 PM - Final Meal 02:11 - 10:00 PM - Wind Down 02:26 - 7:00 AM - Wake Up 02:52 - 8:00 AM - Start Deep Work 07:57 - 12:00 PM - Big Meal 08:52 - 2:00 PM - Hike & Connect 11:14 - 5:00 PM - Repeat #onepersonbusiness #creatoreconomy #entrepreneurship

    13 min
  3. Do THIS for 10min Everyday, It Will Be (Almost) Impossible to Fail I EP 111

    21 OCT

    Do THIS for 10min Everyday, It Will Be (Almost) Impossible to Fail I EP 111

    Get the Unstuck Playbook here: https://fos.now/yt-gd-discover-the-unstuck-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply539 In this video, I share my proven 10-minute daily system that has propelled me from a cycle of burnout and procrastination to successfully managing multiple online businesses. I break down the system into five simple steps: the Two-Minute Mental Cleanse, the One Domino Decision, the Momentum Multiplier, the Discomfort Challenge, and the Ship Messy Protocol. These techniques help you overcome inertia, focus on high-impact tasks, gain small daily wins, embrace discomfort, and launch imperfectly but effectively. Implementing this system can dramatically accelerate your progress and compound your success over time. Whether you're a founder, entrepreneur, or anyone looking to get unstuck and achieve your goals, this system is designed to transform your daily routine and maximize productivity. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-539 Connect with me: Website: https://fos.now/yt-founder-os-539 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 Introduction: The 10-Minute System to Get Unstuck 00:21 Step 1: The Two-Minute Mental Cleanse 02:13 Step 2: The Momentum Multiplier 04:14 Step 3: The Discomfort Challenge 06:43 Step 4: The Ship Messy Protocol 09:58 Step 5: The One Domino Decision 13:03 Conclusion: Achieve Your Goals at Record Speed #onepersonbusiness #creatoreconomy #entrepreneurship

    14 min
  4. I’m 35. If you’re in your 30s or 40s watch this. I EP 110

    16 OCT

    I’m 35. If you’re in your 30s or 40s watch this. I EP 110

    Get the Scale Yourself Blueprint here: https://fos.now/gd-discover-scale-yourself-blueprint Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-538 In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whether you build something real or live with regret. This isn't generic advice from someone who got lucky young. This is the unfiltered reality of what it takes to win in your 30s and 40s when you have resources, wisdom, and scars that 20-somethings can't touch. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-538 Video title ideas (for the algo): If You're Over 30, You Need to Hear This The Brutal Truth About Your 30s and 40s I'm 35. If You're in Your 30s or 40s, Watch This 30 Rules for Your 30s and 40s (These Decades Decide Everything) Connect with me: Website: https://fos.now/yt-founder-os-538 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:13 - Rule #1: Comfort is the enemy 01:33 - Rule #2: Late start is your advantage 02:25 - Rule #3: Success kills more dreams than failure 03:47 - Rule #4: Freedom is overrated, discipline is the real goal 05:03 - Rule #5: Wisdom = Leverage 06:27 - Rule #6: Forget balance and think in seasons 07:30 - Rule #7: Fear regret more than failure 08:56 - Rule #8: Your body is your multiplier, not a side project 09:53 - Rule #9: You have resources. They don't 11:03 - Rule #10: Health isn't self-care, it's strategy 12:08 - Rule #11: Sleep is the new equity 13:06 - Rule #12: Your content has depth 14:38 - Rule #13: The trifecta of success: assets, leverage, attention 15:35 - Rule #14: Money buys speed, not happiness 16:24 - Rule #15: Stop building businesses, start building ecosystems 18:03 - Rule #16: Your business shouldn't be your identity 18:59 - Rule #17: Stop trying to be original, start being repeatable 19:44 - Rule #18: Consistency beats intensity 20:09 - Rule #19: Perfection is procrastination in disguise 21:14 - Rule #20: If you don't own attention, you don't own a business 21:59 - Rule #21: Distribution is more important than product 22:49 - Rule #22: Relationships are assets 24:24 - Rule #23: Outgrowing people is part of the process 25:17 - Rule #24: Your ego is the tax on every decision 26:31 - Rule #25: You don't need more time, you need better seasons 27:42 - Rule #26: Don't chase passions, chase problems 28:35 - Rule #27: Stop saying, I should have started earlier 29:25 - Rule #28: Character is built through repetition, not decisions 30:39 - Rule #29: Age is not your enemy. Experience is your advantage 31:21 Rule #30: Retirement is a lie, design a life you don't want to escape from #onepersonbusiness #creatoreconomy #entrepreneurship

    33 min
  5. How to get ahead of 99% of people with AI I EP 109

    10 OCT

    How to get ahead of 99% of people with AI I EP 109

    Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-537 In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era. Discover how I use AI for negotiation, YouTube content creation, email marketing, customer research, and building a custom AI chatbot. Learn from my 400+ hours studying AI to simplify your workflow, enhance creativity, and gain a competitive edge. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-537 Connect with me: Website: https://fos.now/yt-founder-os-537Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray 00:00 - Intro: Unlocking AI's Potential 00:24 - Understanding AI Prompting 00:52 - Master Negotiator with ChatGPT 02:35 - Creating Viral YouTube Videos with Poppi AI 05:35 - Using Claude for Customer Acquisition 08:50 - Reddit Insights with N8N 12:38 - Cloning Yourself with AI Chatbots 14:43 - Conclusion and Next Steps #onepersonbusiness #creatoreconomy #entrepreneurship

    15 min
  6. 8 rare traits I see in every high performer I EP 108

    8 OCT

    8 rare traits I see in every high performer I EP 108

    Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbook Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-536 In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard. These aren’t common traits like “work ethic” or “discipline.” These are the rare, often misunderstood characteristics that create breakthrough results. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-536 Connect with me: Website: https://fos.now/yt-founder-os-536 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:19 - Grit 01:43 - Optimism 04:19 - Not Being An A**hole 05:51 - Be A Storyteller 07:30 - Relentless Resourcefulness 08:56 - Obsessive Pattern Spotting 12:06 - Strategic Laziness 14:38 - Shameless Asking #onepersonbusiness #creatoreconomy #entrepreneurship

    17 min
  7. The power of delusional self belief (how to build a $1B brand) I EP 107

    4 OCT

    The power of delusional self belief (how to build a $1B brand) I EP 107

    Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535 In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history. Over the past 15 years, I’ve studied what separates the brands that fade from the ones that stand the test of time. It’s not luck. It’s not timing. It’s a consistent set of principles that anyone can apply to stop playing small and build something extraordinary. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-535 Connect with me: Website: https://fos.now/yt-founder-od-535Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray Chapters: 00:00 Intro 00:40 Principle 1: Consistency 02:26 Principle 2: Suffering and Resilience 04:16 Principle 3: Obsession with Craft 07:02 Principle 4: Creating What You Love 09:07 Principle 5: Delusional Self-Belief 11:02 Principle 6: Mastery 12:39 Principle 7: Simplicity 15:03 Conclusion #onepersonbusiness #creatoreconomy #entrepreneurship

    15 min
  8. Content is hard until you build systems like this I EP 106

    29 SEPT

    Content is hard until you build systems like this I EP 106

    Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546 In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout. Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546 Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantage Video title ideas (for the algo): The CEO Approach to Content Creation Content is Hard Until You Build Systems Like This Why Content Feels Like a Chore (And How to Fix It) From Content Labor to Content CEO (3 Frameworks) Stop Being a Content Laborer (Start Being a Content CEO) Connect with me: Website: https://fos.now/yt-founder-os-546 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 03:03 - The Intentional Content Framework 07:59 - The 3-3-3 Method 16:10 - Personal Media Company Structure #onepersonbusiness #creatoreconomy #entrepreneurship

    29 min
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About

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Information

  • Creator
    Matt Gray
  • Years Active
    2023 - 2025
  • Episodes
    113
  • Rating
    Explicit
  • Copyright
    © Matt Gray
  • Show Website
    The Matt Gray Show

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