Earfluence: Amplify Your Expertise with Podcasting

Earfluence, Inc.
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B2B marketing and podcasting strategy to amplify your expertise.

  1. 19/02/2025

    The Fundraising Lie VCs Don't Tell You: Why Most Deals Never Close

    On Mulligans & Mishaps, we hit the golf course with business leaders to talk about their biggest mistakes—and the decisions they wish they could take a mulligan on. 🎤 This time, we’re teeing it up with venture capitalist Timothy McLoughlin, Managing Partner at Cofounders Capital. 🎤 Tim has heard thousands of startup pitches. He’s made big bets, passed on some winners, and learned the hard way that trust issues in investing can be costly. Oh, and there’s also that one company he passed on… that went on to sell just a few months later for a massive payday. 😬 💰 What happens when investors get it wrong? How do founders know when it’s time to fold? And what’s Tim’s biggest personal mulligan? Mulligans & Mishaps is produced by Earfluence and hosted by Jason Gillikin. Thank you to Wildwood Green in North Raleigh. Earfluence Podcast Production - https://www.earfluence.comTim McLoughlin - https://www.linkedin.com/in/mcloughlintimothy/Cofounders Capital - https://www.cofounderscapital.com/Wildwood Green Golf Club - https://www.wildwoodgreen.com/ Best experience is on Youtube, at https://www.youtube.com/watch?v=A5xE6vUSSWM&list=PLGB9e2IoluMyeCrf4X26ynbxZj1Net0Pl

    The Fundraising Lie VCs Don't Tell You: Why Most Deals Never Close

  2. 05/02/2025

    We Ran Out of Money: The Business Mistake a Sales Leader Wishes He'd Avoided

    Mulligans & Mishaps is here! We’re hitting the golf course with business leaders to talk about their biggest mistakes—and the decisions they wish they could take a mulligan on. 🎤 Kicking off Episode 1, we’re with the one and only Larry Long Jr. You’ve seen him lighting up global stages as a keynote speaker and bringing the 🔥 energy to his Midday Midweek Motivational Minute on LinkedIn. But like all of us, Larry’s had his share of missteps in his career. And he’s not afraid to talk about them. More episodes coming soon from the golf course (huge shoutout to ⛳ Wildwood Green in North Raleigh!) and even the mini-golf course (big thanks to ParTee Shack!). 📺 Stay tuned—this is going to be a fun ride! ---Earfluence Podcast Production - https://www.earfluence.comLarry Long Jr - https://larrylongjr.com/Larry's Book, JOLT! - https://larrylongjr.com/jolt/Wildwood Green Golf Club - https://www.wildwoodgreen.com/ Best experience is on Youtube, at https://www.youtube.com/watch?v=A5xE6vUSSWM&list=PLGB9e2IoluMyeCrf4X26ynbxZj1Net0Pl

    We Ran Out of Money: The Business Mistake a Sales Leader Wishes He'd Avoided

  3. 22/10/2024

    The Leadership Trap Costing Companies Their Best People, with 2 Executive Coaches

    Abha Bowers has a lot going on. As the CEO of Walk West, a fitness and nutrition coach, and mom to two young kids, she was feeling the pressure of doing all the things. So she made a choice - it was time to step down from Walk West. She scheduled a meeting with Chairman Donald Thompson and handed him her resignation letter. But he wouldn't accept it. Today, Donald and Abha talk about that interaction, lessons learned about empathetic leadership, and the reality of work/life balance. ---(00:00:07) Embracing Challenges for Leadership Growth and Change(00:06:59) "I assumed that I had to resign one role to do another." (00:17:02) "Being a high performer is about the skills, the aptitude and attitudes that you take. And those things are mobile with you. So don't let your performance be dictated by your current environment."(00:24:04) Empathy-Driven Leadership for Team Success --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

    The Leadership Trap Costing Companies Their Best People, with 2 Executive Coaches

  4. 25/07/2024

    Why Most Entrepreneurs Resist Coaching — And What It Costs Them

    Nichole Lowe was happy enough at her corporate job, but then a life-threatening event happened where she decided it was time to reprioritize.  She realized life was short, and she wanted more.  Long before the coaching boom, she became a nutrition coach, and absolutely loved it.  But with coaching, she discovered a huge challenge - while anyone could be a coach, no one was helping these coaches run their businesses. So she founded Zoee. Today, Nichole talks about the growth of Zoee and the reasons WHY coaching in entrepreneurship is so valuable to growth. ---(00:02:50) "In that moment, the hospital wanted to do open heart surgery." (00:08:14) "I'm excited. I've got this great training, but on graduation, I have no idea what to do. I don't know where to start. I've got to figure out billing and scheduling and CRM and et cetera, et cetera. And it's just chaotic out there. So that's when I thought, you know what? There's got to be a better way. I had my shark tank moment." (00:10:21) Finding the Streamlined Solution for Coach Business Management (00:29:18) Why the User Base Doubled (00:36:11) "A coach isn't going to provide advice to you. She's just going to help you find that answer within you." --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

    Why Most Entrepreneurs Resist Coaching — And What It Costs Them

  5. 17/07/2024

    From $0 to a Top 5% Podcast: The Strategy Behind Earfluence

    5 years ago, Donald Thompson invested in our company Earfluence because he saw an untapped opportunity to leverage podcasting to amplify your expertise.  But this isn't about the growth of the business Earfluence - this is about the rise of "Earfluence" as a concept.   Through his work as an executive coach, his leadership with The Diversity Movement, and through hosting his own podcast High Octane Leadership, Don has seen the influence podcasting in overall business strategy.  He sees podcasting as a dual-faceted tool: creating your own podcast to establish your voice and brand, and participating as a guest on others' shows to gain third-party credibility and reach new audiences. With an emphasis on content reuse, Don knows the power of podcasting to offer consistent, impactful communication, making it a low-cost, high-impact platform for building personal brands and business relationships.  In a world where just about everyone doubts the marketing messages they receive - podcasting is viewed as authentic content that can bridge trust gaps and open doors to significant business opportunities, just like it has for Don. Let's find out how. ---(00:00:35) Authentic Storytelling for Business Growth (00:06:05) Podcast Repurposing for Marketing Success (00:09:37) Strategic Brand Building Through Podcast Guesting (00:15:40) Podcasting: Establishing Trust and Credibility (00:19:07) Leveraging Individual Customers for Business Growth (00:23:19) AI's Role in Enhancing Podcast Content (00:31:24) Transformative Journey: Overcoming Fear in Podcasting --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

    From $0 to a Top 5% Podcast: The Strategy Behind Earfluence

  6. 25/06/2024

    The Saboteur Mindset a Psychotherapist Says Is Quietly Destroying Your Business

    As a psychotherapist turned entrepreneur coach, Kelly Ruta has seen what holds her clients back in growing their businesses. Oftentimes, that's their Money Mindset. Today on the show, Kelly talks about: How to price your servicesThe importance of understanding your own worthExternal judgments and doubts that influence pricing decisionsThrough her Invisible Business Saboteur Quiz, Kelly helps uncover subconscious beliefs that can sabotage business success, encouraging self-awareness and understanding to overcome these barriers.  By fostering a team culture that embraces mistakes as learning opportunities and emphasizing the importance of self-care, Kelly provides a holistic approach to achieving entrepreneurial success and preventing burnout. If you're an entrepreneur, this is a must listen! --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence.

    The Saboteur Mindset a Psychotherapist Says Is Quietly Destroying Your Business

  7. 28/05/2024

    The Conference Mistake Most Business Owners Make (And Why It's Wasting Their Budget)

    How do you think of conferences as part of your overall marketing strategy?  As an agency, we have so many options for marketing - paid ads, social media, podcasting, and yes, conferences.  But where should we be spending our time and resources? Earlier this year, we had the opportunity to sponsor the PrideLife Expo from Harmony, the North Carolina LGBTQ+ Allied Chamber of Commerce. We’ve been a member of the chamber for a couple of years, and when we heard about the expo, we jumped at the chance to be one of the vendors.  But honestly, I wasn’t sure about our strategy at the event. So we brought our microphones and asked some of the attendees what they think about conferences and the best way to leverage them. Big thank you to Deanna Jones, Brian Castle from Parklife Communications, and Jamie Ousterout from The Diversity Movement.  Also, if you're interested in Harmony NC or next year's PrideLife Expo, visit HarmonyNC.org. --- Today's episode is hosted by Cee Cee Huffman, and produced by Earfluence.

    The Conference Mistake Most Business Owners Make (And Why It's Wasting Their Budget)

  8. 24/04/2024

    Stop Being Salesy: The $0 Business Development Strategy Most Pros Overlook

    Whether we like it or not, we're all in business development, aka sales. But unfortunately, that word - "sales" - might make you cringe because you think of the used car salesman, or scenes from the movie Boiler Room, or all those dang calls you get from numbers that should have been flagged as "Scam Likely"! But sales doesn't have to be like that at all.  In fact, according to Jed Byrne, sales is "helping people you like get what they want." Today, Jed joins us to share some of his tips for scrappy business development. --- Jed Byrne is the host of the Dirt NC Podcast, editor of The Top Five Newsletter, and Business Development Representative at WithersRavenel. Today's episode is hosted by Jason Gillikin, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh at ⁠The Commons⁠.

    Stop Being Salesy: The $0 Business Development Strategy Most Pros Overlook
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B2B marketing and podcasting strategy to amplify your expertise.

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