Heart Before Cart

Talia Wolf
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  • MARKETING

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

  1. -1 J

    Ep 15: The truth about landing page length

    “Keep it short.” “People don’t read.” “Cut the fluff.” In this episode of Heart Before Cart, Talia challenges one of the most common beliefs in marketing and explains why copy length has nothing to do with best practices and everything to do with your customer. Because the truth is simple. People will read thousands of words or nothing at all depending on where they are in their decision process. Drawing from years of conversion optimization and deep customer research, Talia breaks down how understanding your audience’s stage of awareness, current pains, and internal questions is what actually determines how much you need to say . You’ll learn why long-form pages can outperform short ones, why selling too early pushes people away, and how shifting your focus from “what should I write?” to “what do they need right now?” changes everything. Heart Before Cart is the go-to podcast for marketers who want predictable, scalable growth through customer-first strategy and psychology. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    4 min

  2. 19 MARS

    Ep 14: Putting the heart before the cart

    Going forward, Emotional Targeting is going to be the most important and real competitive advantage you have. Brands that stay focused only on analytics, funnels, and on-site optimization… Will struggle to survive in a world where people rarely visit their sites. In this episode of Heart Before Cart, Talia explains why the real driver of conversions isn’t data, features, or A/B tests, it’s emotion. After nearly 15 years working in conversion optimization, Talia shares the framework that transformed how her team helps companies increase conversions: Emotional Targeting. You’ll learn why most brands get stuck in the “optimization hamster wheel” (testing random tactics, copying best practices, and still struggling to grow), and how understanding your customers’ emotional drivers changes everything. In this episode, you’ll learn: Why emotion is the foundation of every buying decisionThe dangerous trap of the “optimization hamster wheel”Why most brands can’t differentiate with features or pricingThe 4-step Emotional Targeting framework used to increase conversionsHow to uncover your customers’ real pains and desired outcomesWhy optimization is moving beyond the website to Reddit, communities, and social platformsHow understanding emotional drivers improves copy, messaging, design, and testingHeart Before Cart is the go-to podcast for marketers who want predictable, scalable growth through customer-first strategy and psychology. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    20 min

  3. 12 MARS

    Ep 13: The demo page mistake most B2B brands make

    If you’re driving traffic to your demo page… but not getting enough bookings, this might be why. In this episode of Heart Before Cart, Talia breaks down one of the most common mistakes B2B brands make with their demo pages and how to fix them.  You’ll learn: Why time is a higher-friction commitment than a free trialThe real decision happening on your demo pageWhat most brands get wrong (with real examples)How to structure your demo page to increase bookingsThe exact elements that reduce friction and drive more show-upsHeart Before Cart is the go-to podcast for marketers who want predictable, scalable growth through customer-first strategy and psychology. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    12 min

  4. 5 MARS

    Ep 12: The oldest sales technique in the world

    The oldest sales technique in the world is connected to a powerful psychological trigger called the Endowment Effect. Door-to-door salespeople used it all the time. They didn’t stand on the porch listing features. They walked into your living room, plugged in the vacuum, and started cleaning. Because once it felt like yours… Asking them to leave felt like a loss. Today, that same principle shows up everywhere online. In this episode of Heart Before Cart, Talia breaks down: What the endowment effect really is (and the famous mug study behind it)Why ownership increases perceived valueHow brands like Canva, Zillow, HubSpot, and others use it to drive more signups and salesHow to apply it in your marketing (without dark patterns or manipulation)A simple 3-step process to start using it this weekIf you want more conversions, you’ll learn how to stop trying to convince people to buy, and instead help them feel like they already own it. — Heart Before Cart is the go-to podcast for marketers who want predictable, scalable growth through customer-first strategy and psychology. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    12 min

  5. 26 FÉVR.

    Ep 11: The only way I use AI now

    AI is powerful, when you use it to build. Not when you use it to think for you. In this episode of Heart Before Cart, Talia shares why she’s reduced her use of ChatGPT and Gemini almost completely and what she does instead.  Because the uncomfortable truth is that AI can make you feel productive… but quietly becomes a massive time suck. If you’ve ever spent hours “refining” prompts only to end up with something you wouldn’t actually ship, you’re not alone. In this episode, you’ll learn: How to know if AI has become a distraction instead of a toolThe small, specific tasks that are actually worth using general-purpose AI forAnd the creation-first AI tools Talia uses daily to get things doneRESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    16 min

  6. 19 FÉVR.

    Ep 10: Fix the problem, not the page

    In this episode of Heart Before Cart, Talia breaks down the difference between tactical testing and strategic testing, and why changing elements on your page won’t fix what’s actually broken. You’ll learn: Why most A/B tests fail to move the needleHow to identify the real problem preventing people from convertingThe 4-question framework to build tests that actually solve somethingRESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    15 min

  7. 12 FÉVR.

    Ep 9: Case study: How we increased conversions by 14%

    Most brands assume the safest move in a competitive market is to follow the crowd. In this episode of Heart Before Cart, Talia breaks down a real A/B test for one of the largest moving companies in the U.S. and why doing the opposite of their competitors felt risky, but paid off. As competitors raced to position themselves as the cheapest option, customer research revealed something very different that helped Talia’s team generate a 14% increase in conversions for their client. If you’re in a crowded market and feel pressure to copy what everyone else is doing, this case study shows why understanding your customers’ real fears and desired outcomes is often the least risky move you can make. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    8 min

  8. 5 FÉVR.

    Ep 8: The 4 types of readers on every website

    Not everyone reads your website the same way… yet most pages are written as if they do. The result? You’re actively telling the majority of your potential buyers to go away.  In this episode of heart before cart, Talia breaks down the 4 types of readers that come to every site:  How they readHow they make buying decisions And what this means for your messaging, headlines, subheads, and design.If you want to stop losing qualified buyers before they even understand your value, this episode is for you.  RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    10 min
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À propos

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

Informations

  • Création
    Talia Wolf
  • Années d’activité
    2 k
  • Épisodes
    15
  • Classification
    Contenu explicite
  • Copyright
    © 2026 Heart Before Cart
  • Site web de l’émission
    Heart Before Cart