Heart Before Cart

Talia Wolf
  • 0,0 (0)
  • MARKETING

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

  1. -3 J

    Ep 22: Tracking is broken. Here’s what every marketer needs to measure

    Analytics and attribution have changed. Buyers are making decisions on Reddit, through AI summaries, YouTube videos, LinkedIn posts, reviews, private communities, and conversations with peers long before they ever land on your website. And marketers are still obsessing over traffic, bounce rates, and attribution reports like it’s 2019. In this episode, Dana DiTomaso (Kickpoint) and I unpack what this fragmented, zero-click world means for marketers and what we should actually be measuring now. We talk about: Why the traditional funnel no longer reflects realityWhy attribution is getting harderWhat entrances and exits can actually tell you about buyer intentHow to measure trust and decision-making behaviorWhat marketers should stop tracking immediatelyAnd how to think about analytics in a world where buying decisions happen off your websiteIf you’re still relying on traffic and last-click attribution to understand buyer behavior… this episode will challenge the way you think about analytics. Subscribe for more episodes on conversion optimization, emotional targeting, buyer psychology, and what modern marketing actually looks like now that the customer journey is anything but linear. RESOURCES Dana’s free guide to UTM tracking: https://kpplaybook.com/how-to-track-campaigns-in-ga4-using-utm-parameters/  Dana’s course: analyticsplaybook.com  My book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ IG: https://www.instagram.com/taliagw/ Website: https://getuplift.co/

    48 min

  2. 7 MAI

    Ep 21: Your CRO won't work until you optimize everywhere

    CRO has (definitely) changed.  I’ve been working in optimization for well over a decade, and this is the biggest shift I’ve seen.  CRO used to be about optimizing what you owned and what you controlled – from your landing pages to your emails.  But now, people are making a decision about you without ever visiting your website, receiving one of your emails, or going through your ad funnel… (They’ll likely still check out your website at some point but now it’s through a different lens) … and that changes EVERYTHING about what conversion optimization looks like, where it happens and how you need to think about it. Subscribe for more episodes on conversion optimization, emotional targeting and how to optimize everywhere because (let’s face it) things have changed. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    10 min

  3. 30 AVR.

    Ep 20: 5 landing page mistakes that are past their era

    2021 feels like a lifetime ago. And in a lot of ways, it is. But when it comes to landing pages… some things haven’t changed as much as you’d expect. I’m still seeing the same patterns. The same decisions. The same mistakes showing up across pages that should be converting, but aren’t. And it’s not because people aren’t trying. It’s because these issues are easy to overlook when you’re focused on building, launching and getting something out there. In this episode of Heart Before Cart, I break down the 5 landing page mistakes I see again and again and why they have such a big impact on your results. We talk about: → What happens when you ask people to do too many things at once → Why your page needs to match what got people there in the first place → The role messaging actually plays in whether people keep reading → How making the page about you hurts your ability to convert → And what most people forget to do after someone signs up If your landing page feels like it should be working but isn’t, there’s a good chance one of these is getting in the way. And once you see it, you won’t be able to unsee it. Subscribe for more episodes on emotional targeting, conversion optimization and how people actually make buying decisions. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    19 min

  4. 23 AVR.

    Ep 19: 5 years later… mobile pages are (still) getting this wrong

    We recorded this episode years ago (2021). But I’m still seeing mobile pages making these mistakes, even though: Mobile traffic has only increased Attention spans are shorter than ever Yet landing pages are still designed with mobile as an afterthought. That’s a problem. A BIG problem. In this episode, we revisit one of our most-watched breakdowns, because so many are forgetting about how humans actually behave on mobile. They’re still missing that: → People move faster on mobile → Decisions are more emotional and less deliberate → ANY friction kills conversions almost instantly If your page isn’t built for that reality, it won’t convert. In this episode of Heart Before Cart, we break down: → Why mobile-first thinking still isn’t being applied correctly → The biggest mistakes hurting mobile conversions → The 3 key elements every mobile landing page needs (and how to optimize them) The advice isn’t new. It’s just (still) being ignored. Subscribe for more episodes on emotional targeting, conversion optimization and how people actually make buying decisions. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    11 min

  5. 16 AVR.

    Ep 18: Why your marketing isn’t working (Zero Click Marketing explained)

    Zero click marketing is changing how people buy, and most brands are behind. In this episode, we break down what’s actually happening and what to do next. Most marketers are feeling it: Less traffic. Fewer clicks. Less control over the customer journey. It’s happening to everyone, but do you know why it’s happening or what to do instead? In this episode of Heart Before Cart, I sit down with Amanda Natividad (SparkToro) to break down: → What zero click marketing actually is → Why clicks are declining (and why that’s not the real problem) → Where buying decisions are really happening today → How to measure success without relying on attribution → And how to build trust in a world where people may never visit your website We also go deep into something most marketers still ignore: Emotions matter more than ever.  Prospects decide based on how they feel, what they believe, and the stories they tell themselves. And zero click marketing? It’s forcing marketers to finally face that reality. Listen to this episode so you can stop optimizing for clicks, and instead, drive real results by focusing on the humans. CONNECT WITH AMANDA: SparkToro → https://sparktoro.com Zero Click Marketing podcast Subscribe for more episodes on emotional targeting, conversion optimization, and how people actually make buying decisions. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    44 min

  6. 9 AVR.

    Ep 17: Optimize video content for conversions

    Your video content isn’t underperforming because of your hooks, editing, or SEO. It’s underperforming because it’s built for algorithms… not humans. Most creators are stuck optimizing for views. Better hooks. More edits. More content. But despite all of that effort, they’re still struggling to turn attention into subscribers, leads, and sales. In this episode of Heart Before Cart, Talia Wolf breaks down what actually makes video content convert—and why emotional resonance is the missing piece in most content strategies. You’ll learn how to create video and social content that moves people from attention → trust → action by aligning your content with how people actually make decisions. In this episode, you’ll learn: Why your content might be costing you customersThe difference between attention and intent (and why it matters)How to match your videos to your audience’s stage of awarenessWhy solving one real problem per video builds trustHow to create content that makes your audience feel seenHow to connect your videos across the entire customer journeyWhat most brands get wrong when creating video content Key takeaway: People don’t convert because your content is visible.  They convert because it feels relevant, specific, and emotionally aligned. If you want your content to do more than just get views,  if you want it to drive real conversions, this episode will show you how. About Heart Before Cart: Heart Before Cart is the podcast that helps you optimize your entire marketing everywhere  (on and off your website) through emotional targeting. Learn how emotions, intent, trust, and decision-making shape your prospects’ choices, and how to turn that insight into more leads, sales, and conversions. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    20 min

  7. 2 AVR.

    Ep 16: Machines vs. Humans: Who wins?

    Are we still optimizing for humans… or are we now optimizing for machines first? In this episode of Heart Before Cart, Talia Wolf sits down with Slobodan Manić the creator of No Hacks to unpack one of the biggest shifts happening in marketing right now: AI agents, search engines, and machine systems are increasingly shaping what people see, trust, and choose before they ever land on your website. But does that mean human emotion matters less?  In this conversation, we explore how to think about machine-first optimization without losing the human layer: the emotions, intent, trust, and clarity that actually drive decisions. We talk about: What it really means to optimize a website for AIWhy “machine first” does not mean “humans last”The real risk of ignoring AI-driven discoveryWhy websites now need to act as both a storefront and a warehouseHow off-site content, reviews, Reddit, YouTube, and third-party mentions shape trustWhat signals machines are actually looking for when evaluating your siteWhy clarity, consistency, accessibility, and structure matter more than everHow to create messaging that works for both humans and machinesOne of my favorite takeaways from this episode: The “who” hasn’t changed. Humans are still making the decision but the “how” has changed dramatically. Heart Before Cart is the go-to podcast for marketers who want predictable, scalable growth through customer-first strategy and psychology. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    38 min

  8. 26 MARS

    Ep 15: The truth about landing page length

    “Keep it short.” “People don’t read.” “Cut the fluff.” In this episode of Heart Before Cart, Talia challenges one of the most common beliefs in marketing and explains why copy length has nothing to do with best practices and everything to do with your customer. Because the truth is simple. People will read thousands of words or nothing at all depending on where they are in their decision process. Drawing from years of conversion optimization and deep customer research, Talia breaks down how understanding your audience’s stage of awareness, current pains, and internal questions is what actually determines how much you need to say . You’ll learn why long-form pages can outperform short ones, why selling too early pushes people away, and how shifting your focus from “what should I write?” to “what do they need right now?” changes everything. Heart Before Cart is the go-to podcast for marketers who want predictable, scalable growth through customer-first strategy and psychology. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book

    4 min
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À propos

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

Informations

  • Création
    Talia Wolf
  • Années d’activité
    2 k
  • Épisodes
    22
  • Classification
    Contenu explicite
  • Copyright
    © 2026 Heart Before Cart
  • Site web de l’émission
    Heart Before Cart