Heart Before Cart

Talia Wolf
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  • Marketing

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

  1. -5 j

    Ep 33: 5 cognitive biases every marketer should know

    We like to think we're rational decision-makers.  We compare options, make pros and cons lists, and convince ourselves we're making the most logical choice.  But research tells us something very different: most buying decisions are driven by psychology, not logic. In this episode of Heart Before Cart, I break down five of the most powerful cognitive biases that shape customer behavior and explain how understanding why people make decisions can help you create marketing that connects on a deeper level. Because when you stop focusing only on what your customers are doing and start understanding why they're doing it, your marketing goes from guessing to strategizing.  In this episode, you'll learn: Why behavioral data only tells you what happened, not whyHow hyperbolic discounting influences urgency and immediate actionWhy anchoring changes how customers perceive pricing and valueHow choice-supportive bias reinforces purchase decisions (and why testimonials matter)What false consensus bias is and how it can quietly hurt your marketingWhy loss aversion is one of the most powerful motivators in decision-makingPractical ways to apply these cognitive biases to your website, landing pages, emails, ads, and campaignsWhether you're optimizing a landing page, writing copy, launching a campaign, or simply trying to understand why customers make the decisions they do, this episode will help you look beyond the click and start building marketing rooted in human psychology, not assumptions. Want to dive deeper? Download our free guide to cognitive biases, packed with even more examples and practical ways to apply them to your marketing: https://getuplift.co/cognitive-biases-psychological-triggers-cheat-sheet/  RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

  2. 30 juil.

    Ep 32: The skills every marketer needs in the AI era

    Marketing is changing faster than at any other point in its history.   With AI taking the world by storm it’s changed the way we work, attribution is becoming harder and harder, and the divisions between product, brand, growth, and customer experience are quickly crumbling.  In this episode of Heart Before Cart, I am joined by Arielle Johncox who spent over a decade in marketing and business strategy. She most recently served as interim CEO at Balsamiq, where she led the company's push into AI.  And in this episode she dives into what separates great marketers from everyone else in this new era.  Together we discuss:  Why writing may be the most valuable skill you can developWhy AI rewards strong opinions instead of replacing themHow storytelling and brand are making a comebackWhy the future belongs to marketers who can connect the dots across an entire business, not just a single marketing channelWhether you’re just starting your marketing career or leading a team, this conversation with Arielle will challenge how you think about AI, creativity, leadership, and what it takes to thrive in the next generation of marketing. CONNECT WITH ARIELLE  Website: http://ariellejohncox.com/  LinkedIn: https://www.linkedin.com/in/ariellejohncox/  RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

  3. 23 juil.

    Ep 31: I worked at Google. Here's what most advertisers get wrong with Jyll Saskin Gales

    If you’re still relying on the Google Ads strategies you used a few years ago… my guess is, you aren't seeing the same results.  Because Google Ads have fundamentally changed (which means your strategy needs to change as well). In this episode of Heart Before Cart, I sit down with Jyll Saskin Gales, bestselling author of Inside Google Ads and former Google employee, who helps business owners, marketers, agencies, and freelancers get better results with their Google Ads. During our conversation, Jyll breaks down:  Why the Google Ads playbook that worked for years is becoming obsolete, and what successful advertisers are doing insteadHow to use AI to improve your Google Ads without letting it take over your strategyHow to create ads (today) that stand out in a crowded marketHow AI search, ChatGPT, Reddit, and changing buyer behavior are reshaping digital marketing (and what businesses need to do now to stay ahead)If Google ads are a channel you’re looking at OR you’ve been investing in Google Ads but they’re not performing as well as they should, you need to hear this conversation with Jyll.  CONNECT WITH JYLL:  Jyll’s Website → https://jyll.ca/ Inside Google Ads Book → https://jyll.ca/book  And check out her podcast, Inside Google Ads with Jyll, anywhere you listen to podcasts!  📖Get my book Emotional Targeting: Win Hearts. Boost Sales. Own the Market. https://taliawolf.com/book 🌐 Learn more about Emotional Targeting and GetUplift: https://getuplift.co #GoogleAds #BusinessGrowth #MarketingStrategy #BuyerBehavior #Founders #Entrepreneurship #EmotionalTargeting #CRO #HeartBeforeCart

  4. 9 juil.

    Ep 30: The framework that stops fear from running your business

    In business, we often assume we're stuck because we need a better strategy, another tool, or one more tactic. But what if the real problem isn't a lack of knowledge? What if it's fear? In this episode of Heart Before Cart, I explore the ACT Matrix, a powerful framework from Acceptance and Commitment Therapy (ACT) that helps founders, marketers, and growth teams understand why they keep doing things that feel productive but don't actually move their business forward. You'll learn how to identify what's truly important, uncover the fears and stories getting in your way, recognize the behaviors keeping you stuck, and choose actions that move you toward meaningful growth, even when uncertainty is still present. In this episode, we cover: What the ACT Matrix is and why it's so effective for businessWhy being busy isn't the same as making progressHow fear influences everyday business decisionsPractical examples for raising your prices, building authority, getting on stage, and starting a businessA simple 3-step exercise you can use this week to apply the framework to your own businessWhether you're a founder, marketer, consultant, or business owner, this episode will help you stop reacting to fear and start making decisions that align with what truly matters. 📖 Get my book Emotional Targeting: Win Hearts. Boost Sales. Own the Market. 🌐 Learn more about Emotional Targeting and GetUplift: https://getuplift.co #BusinessGrowth #MarketingStrategy #ACTMatrix #Founders #Entrepreneurship #DecisionMaking #EmotionalTargeting #ConversionRateOptimization #CRO #HeartBeforeCart

  5. 2 juil.

    Ep 29: The 2 questions behind every buying decision

    Before every Amazon purchase, before hiring a company or even that impulse purchase at Target (that you definitely didn't walk in planning to make), there are 2 questions running in the back of your head (and you probably don't even know they're there). How am I going to feel about myself if I do this?How are other people going to see me?In other words, your self-image and your social image. These 2 questions influence far more of our purchasing decisions than most people realize, and understanding them is crucial to understanding your customers and creating marketing that gets customers to take action. In this video, I'll break down:  why these questions matterhow they influence the purchases we makereal-world examples of how brands answer them every dayFrom running shoes to insulated water bottles, you'll start to see that the best marketing never sells a product… It sells a version of who we want to be. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

  6. 25 juin

    Ep 28: AI’s marketing blind spot (case study)

    AI might be able to scale your content, but it can't tell you what your customers really need to hear. We just proved it (again) with a recent skincare client of ours… Their setup: great product (with TONS of 5 ⭐ reviews), strong organic following, high-volume paid traffic… but they had a conversion problem that wouldn't move no matter what they tested. Our deep Emotional Targeting Audit surfaced a whole hierarchy of customer insights for them. And the first one they tested became their best-performing ad in under a week… and from there, the team applied more insights to their product page and organic content. This is what Optimize Everywhere with Emotional Targeting looks like in practice. In the video I share how we turned around their skincare sales results: How we surfaced what a key segment of their buyers was actually thinking when they saw "transform in 7 days" adsHow we picked paid ads as their fastest validation channel (and how you can find YOURS)How we moved one section of the product page that pulled the whole customer journey together (and why most teams skip this step entirely)Want this kind of insight working for your own brand? Book a call to talk about our Emotional Targeting Audit → https://getuplift.co/conversion-optimization-audits/

  7. 18 juin

    Ep 27: How I launched my first book (part 2)

    3 weeks before launch, we threw out my book cover and started over. This is Part 2 of the story behind my book, Emotional Targeting. Last week I talked about how I wrote the book.  This week, Jessica Noel (my COO) interviews me about the marketing side of it... how we launched it, how we're still selling it a year later and the strategy behind it. Some of it worked really well. Some of it completely flopped. I'm getting into all of it. We cover: → Why we scrapped the original cover at the last minute (and the big risk we took instead) → The pre-launch bonuses, and why they matter more than you'd think → The best piece of advice I got, which took all the pressure off launch day → Launching on the road across 16 speaking engagements → How the book ended up becoming one of my best salespeople If you're thinking about publishing your own book, this is the behind-the-scenes of my experience. Get the book "Emotional Targeting: Win Hearts, Boost Sales, Own the Market" plus the resource bundle → taliawolf.com/book  Watch Part 1 first: How I Wrote My First Book (1 Year Later) → https://youtu.be/XoLyZi0M5EM?si=lXqdushEsUADlGaC  Heart Before Cart is available wherever you listen to podcasts.

  8. 12 juin

    Ep 26: How I A/B tested my way to a published book

    A year ago this week, I published my book, Emotional Targeting. The book was based on 10 years of work, hundreds of clients and thousands of A/B tests. What most people don't realize... I A/B tested the book itself before it was even a book. In Part 1 of our 2-part book publishing series, my COO Jessica Noel interviews me on the messy process of writing Emotional Targeting. We get into: → Why I waited until I had a TON of proof to write it → How I tested every chapter on LinkedIn before the book existed → The verbal-thinker hack that finally got the book out of my head → The "is this just a long blog post?" moment of doubt → How I knew it was time to stop revising and hit publish If you've been thinking about writing a non-fiction book, this is the honest behind-the-scenes version. Part 2 drops next week. We're sharing the launch strategy, what worked and what we'd do differently. 📘 Emotional Targeting: Win Hearts, Boost Sales, Own the Market is available here → https://taliawolf.com/book Connect With Me LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

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À propos

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

Informations

  • Création
    Talia Wolf
  • Années d’activité
    2026
  • Épisodes
    33
  • Classification
    Contenu explicite
  • Copyright
    © 2026 Heart Before Cart
  • Site web de l’émission
    Heart Before Cart