The Systems and Workflow Magic Podcast

Dolly DeLong
  • 0,0 (0)
  • MARKETING
  • CHAQUE SEMAINE

Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? The Systems & Workflow Magic Podcast is a marketing and systems podcast for family photographers who want a steady, intentional marketing cadence — without chasing trends, scrambling at the last minute, or burning out. Hosted by Dolly DeLong, a family photographer and systems-driven marketing educator, this podcast helps family photographers think like their own CMO by building sustainable marketing systems that fit real-life family priorities, limited time, and full seasons of life. Each episode delivers practical education for family photographers, including: Marketing systems for Instagram and emailBackend business operations, workflows, and SOPsOrganization, planning, and repeatable routinesMoving from scattered to streamlined with clarity and confidenceStaying visible and booked ahead without hustle cultureYou’ll also hear conversations with trusted experts who support family photographers behind the scenes — covering systems, workflows, SEO, email strategy, automation, and backend operations — so you’re not trying to figure everything out on your own. This is not a trends or hacks podcast. It’s about clarity, consistency, and building systems that bring order and intention to your marketing — the kind of “business magic” that comes from structure, not shortcuts. If you’re a family photographer ready to move from scattered to structured and build a business that feels organized, sustainable, and aligned with your life, hit subscribe. 🎧 New episodes drop weekly. Connect with Dolly on Instagram @dollydelongeducation for even more marketing systems and backend workflow education for family photographers. Hosted on Acast. See acast.com/privacy for more information.

  1. A Realistic Blogging System for Busy Family Photographers

    -4 J

    A Realistic Blogging System for Busy Family Photographers

    Hey family photographer, if blogging keeps getting pushed to the bottom of your to-do list because of sessions, editing, or just life… you’re not alone. In this episode, I’m walking you through the exact blogging system I use to publish consistent, keyword-optimized blog posts for my family photography business — without staring at a blank screen or reinventing the wheel every month. Blogging used to feel heavy, confusing, and time-consuming for me, too! But once I built a repeatable system (and paired it with trained AI the right way), everything changed. Now I batch four blog posts a month with clarity, confidence, and zero dread. In this episode, you’ll learn:Why blogging still matters for family photographers (even with AI everywhere)The “master hub” I use to organize blog ideas, keywords, CTAs, and publishing rhythmsWhy ChatGPT alone is not a blogging strategyHow I pair keyword research with AI to write blogs in my actual voiceThe exact 3-step blogging system I use every single monthHow I repurpose one blog into email marketing, Google My Business, and moreWhat consistent blogging really looks like for a solo family photographer Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/blogging-for-photographers-a-realistic-system-for-family-photographers/ ▸ My FULL Blogging & Visibility System (A ChatBot Suite): https://systemsandworkflowmagic.com/blogging-visibility-system ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Get 25% OFF of Flodesk with my affiliate link: https://flodesk.com/c/DOLLYDELONGEDUCATION ▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends Connect with Me (Dolly DeLong Education)💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. family photography blogging system, blogging for family photographers, photography blog SEO, blogging workflow for photographers, organic marketing for family photographers, long form marketing for photographers, ChatGPT for photographers blogging, keyword research for photography blogs, photography blog content system, blogging without burnout photographers, family photographer marketing system, SEO blogging for photographers, photography content repurposing system, consistent blogging for photographers, solo photographer marketing strategy, blogging SOP for photographers, photography blog ideas SEO, organic visibility for family photographers Hosted on Acast. See acast.com/privacy for more information.

    23 min
  2. Email Marketing Deliverability for Family Photographers: What I Learned the Hard Way

    2 FÉVR.

    Email Marketing Deliverability for Family Photographers: What I Learned the Hard Way

    Have you ever spent time writing an email you knew would help your audience… only to find out it never reached their inbox? (womp womp) In this episode of The Systems & Workflow Magic Podcast, I’m sharing a very real behind-the-scenes lesson from my own email list. After years of consistent weekly emails, I discovered that my newsletters were quietly landing in spam — and I didn’t even know it until friends reached out. This episode walks you through exactly what Flodesk support taught me about email deliverability, sender reputation, and the small backend habits that can make or break your email marketing. If you’re a family photographer (or creative business owner) who wants your emails to actually get read (and land in your reader's inbox and NOT spam), this one matters. Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/email-marketing-deliverability-family-photographers/ ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Get 25% OFF of Flodesk with my affiliate link: https://flodesk.com/c/DOLLYDELONGEDUCATION ▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. email marketing deliverability, emails going to spam, sender reputation email marketing, flodesk email tips, email marketing for family photographers, why emails go to spam, flodesk deliverability, email sender reputation tips, email marketing mistakes photographers make, email list engagement tips, flodesk email marketing, family photographer email marketing, inbox placement tips, marketing emails not delivering, email marketing systems for creatives, organic marketing for photographers, email marketing 2026 trends Hosted on Acast. See acast.com/privacy for more information.

    18 min
  3. Why SEO Still Matters for Family Photographers in 2026 (and the Free Tool I Use)

    26 JANV.

    Why SEO Still Matters for Family Photographers in 2026 (and the Free Tool I Use)

    SEO still feels overwhelming for a lot of family photographers—and if you’re heading into 2026 wondering whether it’s even worth your time, this episode is for you. In this episode, I’m breaking down why SEO is not optional for family photographers, even as social media gets louder and attention spans get shorter. Families are still Googling before they book, and SEO is one of the most stable ways to support your marketing without relying only on Instagram. I’m also sharing one free SEO tool I personally use in my own photography and education business, plus a behind-the-scenes look at exactly how I read it and apply it, without getting stuck in SEO confusion. Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-family-photographers-2026/ ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. seo for family photographers, family photography seo 2026, seo for photographers beginners, family photographer marketing 2026, free seo tools for photographers, detailed seo extension tutorial, seo chrome extension for photographers, image alt text for photographers, H1 structure photography website, meta descriptions for family photographers, organic marketing for photographers, photography website seo tips, seo without social media, sustainable marketing for family photographers, family photography website optimization, seo systems for photographers, marketing systems for photographers Hosted on Acast. See acast.com/privacy for more information.

    19 min
  4. 6 Ways Family Photographers Can Reuse Client Testimonials Across the Client Journey

    19 JANV.

    6 Ways Family Photographers Can Reuse Client Testimonials Across the Client Journey

    Client testimonials are GOLD for your family photography business, but most photographers only use them once and then forget about them. In this episode of The Systems and Workflow Magic Podcast, I’m breaking down six strategic ways family photographers can reuse client testimonials across their entire client journey so they actually do the heavy lifting in your marketing. This episode was inspired by a real conversation in The Family Photographer's Marketing Society, and I’m giving you a behind-the-scenes look at how I coach my students to think like a marketer rather than relying on memory or random posting. If you’ve ever shared a testimonial on Instagram Stories and hoped for the best, this episode will change how you see testimonials forever. Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/reuse-client-testimonials-family-photographers/ ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. reuse client testimonials, family photographer testimonials, photography marketing systems, testimonial marketing for photographers, how to use testimonials in marketing, family photography marketing tips, systems for photographers, email marketing for family photographers, Instagram marketing for photographers, photographer client experience workflow, testimonial automation for photographers, Dubsado workflows, CRM systems for photographers, Flodesk for photographers, marketing systems for creatives, organic marketing for family photographers, photographer website testimonials, marketing SOPs for photographers Hosted on Acast. See acast.com/privacy for more information.

    20 min
  5. 3 Things Family Photographers Should Be Doing in Their Marketing This January

    12 JANV.

    3 Things Family Photographers Should Be Doing in Their Marketing This January

    January can feel like a weird, quiet, and sometimes panic-inducing month for family photographers. In this episode of The Systems & Workflow Magic Podcast, I’m breaking down three specific marketing seeds you should be planting in January—so you’re not scrambling later in the spring. If you’ve ever wondered: “Is January just a dead month?”“Should I be pushing people to book right now?”“How do I stay visible without feeling salesy or burnt out?”This episode is for you. Whether you’re listening on your favorite podcast player or watching this episode on YouTube, you’ll learn how to reframe January as a seed-planting month that sets you up for calmer, more consistent bookings in March, April, and beyond. Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/january-marketing-for-family-photographers/ ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. january marketing for family photographers, family photographer slow season marketing, photography marketing january, family photography marketing tips, organic marketing for photographers, long form content marketing for photographers, seo for family photographers, marketing consistency for photographers, photography marketing cadence, photography content planning january, marketing without burnout photographers, trust based marketing photography, sustainable marketing for photographers, spring mini session marketing, family photographer visibility strategies, email marketing for photographers, marketing systems for photographers Hosted on Acast. See acast.com/privacy for more information.

    24 min
  6. 9 Things I’m Looking Forward to in 2026

    5 JANV.

    9 Things I’m Looking Forward to in 2026

    In this episode of The Systems & Workflow Magic Podcast, I’m sitting down (coffee + Christmas décor still up, of course 😉) to reflect on what I’m genuinely looking forward to in 2026. This isn’t a tactical systems or marketing episode — it’s a slower, more personal conversation about growth, faith, business pruning, family rhythms, and giving yourself permission to pause. If you’re a family photographer or creative business owner who’s craving clarity, encouragement, and space to reflect on where you’re headed this year, this episode is for you. I'm sharing the top 9 things I'm looking forward to in 2026 (I hope it encourages you!) Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/personal-business-faith-goals-2026/ ▸ The Bible Recap: https://www.thebiblerecap.com/ ▸ Nourish Move Love: https://www.nourishmovelove.com/ ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Duo Collective: https://duocollective.com/ Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. new year reflection for photographers, goals for family photographers 2026, systems and workflows for photographers, marketing systems for family photographers, sustainable marketing for creatives, photography business reflection, family photography business goals, SEO for photographers, AI systems for small business, marketing membership for photographers, faith and business ownership, work life balance for photographers, family photographer marketing strategy, slow business growth photography, profitable photography business, creative business reflection, motherhood and business balance, organic marketing for photographers Hosted on Acast. See acast.com/privacy for more information.

    41 min
  7. End-of-Year Business Review + How I’m Planning 2026 Without Burning Out

    29/12/2025

    End-of-Year Business Review + How I’m Planning 2026 Without Burning Out

    As we close out the year, I wanted to pull back the curtain and share exactly how I’m doing my end-of-year business review — and how I’m planning for 2026 without trying to plan an entire year in one weekend. Whether you’re watching this episode on YouTube or listening on your favorite podcast player, it's designed to give you permission to plan realistically, not romantically. I’m walking you through how I review my yearly rhythms, lean on data (not feelings), and prepare my backend systems so my marketing, launches, and content feel sustainable — especially as a mom, photographer, and systems educator. If you’re a family photographer or creative business owner who wants clarity, structure, and less burnout heading into a new year, this episode is for you. Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-im-planning-out-my-next-quarter/ ▸ Snag The Bookkeeping Template For Creatives Here: https://systemsandworkflowmagic.com/bookkeeping-template ▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION ▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ End of year review sheet: https://katschmoyer.com/eoy-gift ▸ Master Business Operations Trello Board (only $7): https://systemsandworkflowmagic.com/master-business-operations-board Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. end of year business review, business planning for photographers, how to plan 2026 as a creative business owner, systems and workflows for photographers, 90 day business planning, yearly business rhythms, marketing planning for family photographers, backend systems for creatives, business planning without burnout, Christian entrepreneur business planning, photography business systems, content batching for photographers, email workflow refresh, CRM organization for photographers, Trello business planning board, Flodesk email workflows, Dubsado CRM organization, sustainable marketing strategies for creatives, end of year reflection for small business, systems and workflow magic podcast Hosted on Acast. See acast.com/privacy for more information.

    31 min
  8. End-of-Year Planning for Family Photographers: How to Forecast Your Business Expenses

    22/12/2025

    End-of-Year Planning for Family Photographers: How to Forecast Your Business Expenses

    If you’re listening to this episode around the holidays (or WHENEVER you are listening in to this), I want to encourage you to do something that will instantly bring more clarity into your business for 2026 (and for ANY YEAR): forecast your business expenses. In this episode of The Systems and Workflow Magic Podcast (also available as a YouTube video), I’m pulling back the curtain and showing you exactly how I forecast my business expenses for 2026 using my Bookkeeping Template for Creatives. I’m not starting the new year guessing my overhead. And friend, forecasting is NOT “predicting the future.” It’s taking the best data you already have (like your 2025 expenses + recurring subscriptions) and making an informed plan so you can price confidently, set realistic goals, and run your photography business (or creative business) sustainably. Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/end-of-year-planning-family-photographers/ ▸ Snag The Bookkeeping Template For Creatives Here: https://systemsandworkflowmagic.com/bookkeeping-template ▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION ▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸Need a bookkeeper? Check out my amazing Bookkeeper here: https://www.willabbybookkeeping.com/ Connect with Dolly DeLong Education💻 Website 📱Instagram 🎥 YouTube Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love. forecast business expenses 2026, business expense forecasting for photographers, bookkeeping for creatives, photography business expenses list, how to calculate overhead for photographers, pricing family photography packages, photography business budgeting system, Google Sheets bookkeeping template, small business expense tracker spreadsheet, annual vs monthly subscriptions for business, photography business profit planning, tax percentage for small business owners, how to track subscriptions for business, systems for photographer finances, backend systems for photographers, financial planning for creative business owners, plan business expenses for the new year, bookkeeping template for small business owners, how to forecast expenses using last year’s data, sustainable photography business systems Hosted on Acast. See acast.com/privacy for more information.

    26 min
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À propos

Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? The Systems & Workflow Magic Podcast is a marketing and systems podcast for family photographers who want a steady, intentional marketing cadence — without chasing trends, scrambling at the last minute, or burning out. Hosted by Dolly DeLong, a family photographer and systems-driven marketing educator, this podcast helps family photographers think like their own CMO by building sustainable marketing systems that fit real-life family priorities, limited time, and full seasons of life. Each episode delivers practical education for family photographers, including: Marketing systems for Instagram and emailBackend business operations, workflows, and SOPsOrganization, planning, and repeatable routinesMoving from scattered to streamlined with clarity and confidenceStaying visible and booked ahead without hustle cultureYou’ll also hear conversations with trusted experts who support family photographers behind the scenes — covering systems, workflows, SEO, email strategy, automation, and backend operations — so you’re not trying to figure everything out on your own. This is not a trends or hacks podcast. It’s about clarity, consistency, and building systems that bring order and intention to your marketing — the kind of “business magic” that comes from structure, not shortcuts. If you’re a family photographer ready to move from scattered to structured and build a business that feels organized, sustainable, and aligned with your life, hit subscribe. 🎧 New episodes drop weekly. Connect with Dolly on Instagram @dollydelongeducation for even more marketing systems and backend workflow education for family photographers. Hosted on Acast. See acast.com/privacy for more information.

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