Work Less, Earn More

Gillian Perkins
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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. Ep 323: From Tumblr Blog to Celebrity Events (w/ Dianuh Aerin)

    -3 J

    Ep 323: From Tumblr Blog to Celebrity Events (w/ Dianuh Aerin)

    In this episode, Gillian Perkins talks with watercolor artist Dianuh Aerin about how she turned a creative side hustle into a high-end, in-demand business serving major brands and celebrity events. Dianuh shares the key shifts that made the difference—moving from saying yes to everything to niching down, building a small team, and creating systems that allowed her to scale while working fewer, higher-value events. As you listen, you’ll see how to spot the right opportunities, position your work to attract premium clients, and grow a business that supports your life—not takes it over. FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.com/100k 00:16 Meet Dianuh Aerin 04:36 Chasing Linen Origins 06:21 First Live Event Break 07:42 Team Growth and Systems 08:58 Niche Down to Scale 10:49 Getting Discovered Online 13:02 Handling Criticism Gracefully 14:52 Hiring and Training Artists 21:32 Purpose and Future Vision 21:32 Contentment and Growth Seasons 23:45 Reclaiming the Creative Role 26:12 Running a Bicoastal Business 30:00 Team Structure and Hiring Locals 33:11 Contractor Model for Artists 33:20 Sink or Swim Training 26:52 Parenting Interruptions and Rules 34:44 Biggest Challenge Saying No 38:00 Best Decision Leaning Strengths 39:13 Where to Find Dianuh Online

    41 min
  2. Ep 322: How to Launch a Membership Site in 2026 with a *Small Audience*

    24 MARS

    Ep 322: How to Launch a Membership Site in 2026 with a *Small Audience*

    In this episode, I share how I built a successful membership site, attracting 300 members and generating $10,000 in monthly revenue within a week of launch. I debunk the myth that a large audience is necessary, focusing instead on starting with a manageable launch list and delivering just enough content to engage members. I also discuss effective content management strategies that prevent burnout and ensure meaningful interactions. Additionally, I share about how I'm hosting a FREE class to help aspiring entrepreneurs develop a strong content strategy for their own membership sites: Sign up for the FREE membership class coming up on March 25th!From Zero Content to Paying Members: A Realistic Membership Content Plan:https://gillianperkins.com/free-membership-class Chapters:0:00 Intro0:36 What You *Actually* Need to Start a Membership Site1:38 Audience Size5:30 The Content Challenge10:46 Planning Your Content Strategy14:20 Conclusion and Next Steps FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    16 min
  3. Ep 321: Membership Sites 101: How to Create the Content, Get Members, and GROW

    17 MARS

    Ep 321: Membership Sites 101: How to Create the Content, Get Members, and GROW

    In this episode, I discuss the transformative power of membership sites for entrepreneurs, using as a springboard my journey from limited earnings to a five-figure per month income via membership site. I address four key questions for creating a successful membership site: how to produce content, which technology to use, attracting initial members, and sustaining growth. I emphasize starting with minimal content, choosing the right platform, and building an engaged email list before launch. I concludes by stressing the importance of an evergreen marketing strategy for ongoing success. This episode provides actionable strategies and inspiration for entrepreneurs ready to enhance their financial and personal freedom through membership sites. Chapters:0:00 Welcome & Backstory3:30 Membership Sites 10115:49 From Zero Content to Paying Members16:09 Navigating Tech Choices25:36 Attracting Your First Members28:50 Growing Beyond the Launch29:43 Next Steps Want to launch a membership site? There's nothing like it for recurring revenue! Learn all about my new program at:https://gillianperkins.com/membership Sign up for the free membership class coming up on March 25th!From Zero Content to Paying Members: A Realistic Membership Content Plan:https://gillianperkins.com/free-membership-class FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    32 min
  4. Ep 320: Revenue Rehab: Fix Your Funnel in 60 Minutes

    10 MARS

    Ep 320: Revenue Rehab: Fix Your Funnel in 60 Minutes

    In this episode, I share practical strategies for diagnosing and fixing leaks in sales funnels, which are critical areas where potential customers and revenue are often lost. I discuss the four key stages of a sales funnel: traffic, leads, sales, and retention... and I highlight common pitfalls at each stage. I teach you how to identify your own funnel weaknesses and compare your performance metrics against industry benchmarks. I offer targeted solutions for improving traffic, lead magnets, and sales effectiveness, encouraging you to address one issue at a time. As I wrap up, I encourage you to create a 30-day action plan, reinforcing that continuous testing and optimization are vital for success. This episode serves as a concise guide to strengthening sales funnels and enhancing your entrepreneurial performance. Chapters:0:00 Diagnosing Sales Funnel Leaks1:03 How to Think About Sales Funnels4:37 Understanding Revenue Flow6:45 Common Funnel Leaks9:27 Identifying Your Weakest Link10:11 Mapping Your Funnel14:29 Analyzing Performance Metrics17:36 Key Conversion Rates20:48 Diagnosing Conversion Issues24:11 Spotting the Leak26:52 Solutions for Funnel Issues28:10 Fixing Traffic Problems33:31 Exploring Paid Advertising35:51 Introduction to 100K Method37:23 Audience Q&A Session56:34 Improving Retention Strategies1:00:01 Using AI for Content Creation1:03:34 Final Thoughts on Funnel Optimization1:08:15 Mindset for Ongoing Improvement1:09:32 Call to Action and Wrap Up Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    1 h 10 min
  5. Ep 319: How to Prioritize When EVERYTHING Feels Important

    3 MARS

    Ep 319: How to Prioritize When EVERYTHING Feels Important

    In this episode, I tackle the overwhelming challenge of managing a lengthy to-do list as a business owner or content creator. I introduce a practical five-step prioritization system that helps differentiate between what is genuinely important and what feels urgent. By organizing tasks by project, I demonstrate how to transform chaos into clarity, utilizing tools like spreadsheets and project management software. I further explain the significance of sequencing tasks based on dependencies, which clarifies the workflow and enhances productivity. I emphasize the need to rank tasks according to urgency and importance, helping you focus on critical deadlines and reflect on the potential consequences of neglecting these tasks. With actionable advice that resonates with anyone juggling multiple demands, this episode equips you with the tools to reclaim your time and boost productivity. Chapters:0:00 Introduction to Task Management1:06 Organizing the To-Do List2:45 Sequencing Tasks for Clarity7:02 Ranking Tasks by Urgency12:10 Assessing Consequences of Delays14:46 Final Thoughts on Task Organization Here's the link to download the free to-do list prioritization spreadsheet tool:https://www.gillianperkins.com/how-to-prioritize FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    16 min
  6. Ep 318: Why the Marketing Course I Bought Didn't Help Me (w/ Rebecca Tracey of The Uncaged Life)

    24 FÉVR.

    Ep 318: Why the Marketing Course I Bought Didn't Help Me (w/ Rebecca Tracey of The Uncaged Life)

    In this episode, I sit down with Rebecca Tracey, founder of The Uncaged Life, to discuss the common pitfall of purchasing online courses that fail to meet expectations. We uncover the shared frustration among entrepreneurs regarding wasted investments and emphasize the importance of making informed decisions in course selection. Key Takeaways: Course Evaluation: Review past courses to understand why they fell short, focusing on issues like unclear messaging and misalignment with your business stage. Importance of Clarity: Establishing a clear niche and message can significantly enhance the application of strategies learned from courses. Setting Realistic Expectations: Entering courses should be coupled with an understanding that foundational work precedes results; courses won't be a magic fix. Building a Strong Foundation: Prioritize creating a solid business model before moving on to advanced strategies or tactical courses. Peer Insights: Leverage feedback from your network to clarify your business message, which can inform more strategic course investments. Throughout the episode, Rebecca and I stress the significance of distinguishing between appealing marketing and practical solutions. Listeners are encouraged to identify their genuine needs rather than getting sidetracked by flashy promises. With additional resources for beginners and a strong emphasis on community feedback, this episode is a valuable guide for entrepreneurs looking to enhance their decision-making in professional development. Tune in for actionable insights that will help you navigate the complexities of entrepreneurship with clarity and confidence! Chapters:0:00 Introduction to Course Challenges0:58 The Reality of Business Ownership2:33 Meet Rebecca Tracy3:42 Foundations of a Successful Business5:32 The Early Days of Online Business10:34 Missteps in Course Purchases12:20 Clarity and Specificity in Courses13:22 High Expectations and Course Results19:40 Navigating Course Expectations21:06 The Cost of Ineffective Courses23:28 Learning from Past Investments31:33 Pre-Purchase Considerations for Courses38:31 Final Thoughts on Course Selection41:55 Where to Find More from Becca42:36 About Startup Society Rebecca Tracey's Links:Instagram: @theuncagedlifeFree Facebook community, Uncaged Lifers: https://theuncagedlife.com/communityMore from Becca on this topic: https://theuncagedlife.com/burnedGet Becca's free guide to choosing a niche: https://theuncagedlife.com/niching Join Startup Society at: https://startupsociety.com FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    45 min
  7. Ep 317: EVERYONE Should Have a YouTube Channel -- Here's Why

    17 FÉVR.

    Ep 317: EVERYONE Should Have a YouTube Channel -- Here's Why

    In this episode, I talk about why I believe starting a YouTube channel has so much potential right now, despite concerns about AI and market saturation. You don't need fancy equipment or a studio; you can make genuinely good content with nothing more than your smartphone. A channel can improve both your personal and professional life, whether you work in an office or a hands-on trade. If you want more independence, visibility, or even an extra income stream, YouTube is one of the best ways to achieve all of the above. I also discuss the creative side of running a YouTube channel. Sharing useful stories, experiences, and ideas can be incredibly rewarding. At the same time, I'm honest that YouTube isn't for everyone. I touch on AI as well: it's a powerful tool, but authentic human storytelling still matters most and always will. In the end, I encourage you to start NOW instead of waiting for the "perfect" moment. I also invite you to join a behind-the-scenes look at my video production process so you can see exactly how I do it and feel confident getting started yourself! Want to see exactly what’s working on YouTube in 2026? Join Gillian LIVE for a free 3-day YouTube strategy series, Feb 23–25 — straight from behind the scenes. Register so you don't miss out on any of the sessions! Register for my LIVE recording session here: https://creatorfasttrack.com/gillian-perkins-live  Chapters:0:00 The Case for YouTube Channels2:22 Advance Your Career with YouTube3:45 YouTube for Blue-Collar Workers5:12 Benefits of Starting a YouTube Channel9:00 YouTube for Stay-at-Home Parents11:02 Who Should Avoid YouTube?11:50 The Importance of Authenticity14:06 How to Peak Behind the Scenes FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    16 min
  8. Ep 316: Get ChatGPT to Suggest Your Videos? (here's how)

    10 FÉVR.

    Ep 316: Get ChatGPT to Suggest Your Videos? (here's how)

    In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience. First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics. I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms. Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos. Chapters:0:00 Introduction to YouTube and AI2:39 ChatGPT and YouTube Optimization6:55 Best Practices for Video Titles10:02 Understanding Video Transcripts12:34 What Works for ChatGPT Suggestions16:15 The Best Way to Ensure Your Videos Rank Well on YouTube Are you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month: https://creatorfasttrack.com/waitlist FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    19 min
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À propos

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Informations

  • Chaîne
    Gillian Perkins
  • Création
    Gillian Perkins
  • Années d’activité
    2020 - 2026
  • Épisodes
    334
  • Classification
    Tous publics
  • Copyright
    © Copyright 2024 Work Less, Earn More
  • Site web de l’émission
    Work Less, Earn More

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