Escape Collective

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01/12/2025
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19/02/2024

How did the bike industry get into such deep trouble? EP3: The Famine

This is the third episode in our series that takes a deep dive into what the bike industry experienced during the covid boom and how it got into the trouble it’s in now. In Episode 2, we heard from various industry professionals about the early warning signals that told them that this bubble was about to burst, and some of the reckless behaviour and pressure that was being put onto various parts of the supply chain by some big brands. But it’s not so clear-cut. We’re also beginning to hear some finger-pointing in all directions and I supposed the fragmented nature of the bike industry makes it really easy for things to slip through the cracks and in hindsight, it was perhaps a recipe for disaster. In reference to the postmortem of Wiggle/CRC and the interview with Jake Dudek done in this episode, you can read his post on LinkedIn here: https://www.linkedin.com/pulse/postmortem-signa-sports-united-jacob-dudek-xau9f/ In this episode entitled ‘The Famine’, we zoom into the timeframe when demand came to an abrupt halt and what the bike industry was left with.

19/02/2024

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52 min
27/06/2025

Building Albion

Charlie Stewart, Rupert Hartley, and Jack Howker started the British apparel brand Albion nearly a decade ago. It began not in a boardroom, but in the wild weather of Wales. I first met founders Charlie and Rupert by chance on the roads of Mallorca, before they’d launched a single product. Years later, Albion has grown into a respected name in the ultra-distance and adventure cycling scene. This episode traces their journey from pre-dawn London rides to post-work email threads, through the hurdles of product development and the pivotal hires, like legendary designer Graeme Raeburn, that helped transform them from three friends with an idea into a serious brand. It’s a story about staying small when everything tells you to scale fast. About designing for three seasons in a day. And about why authenticity, patience, and humility still matter in building a business—especially one worth believing in.

27/06/2025

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1 h y 16 min
22/01/2025

How the ASO aquired the Tour de France

Welcome to this special episode where we dive deep into one of cycling's oldest, most fascinating, and perhaps largely unknown stories - how a single French family, best known as their business entity the Amaury Sporting Organisation or ASO, came to control the Tour de France, the world's most famous bicycle race. Because, if you recall, they didn’t invent the TdF. A little french newspaper called L’Auto did. Today we're exploring this remarkable story detailed in Alex Duff's book "Le Fric" (which is slang in french for The Money) and we’ll be speaking with Alex himself about this incredible saga of family, power, and money. Alex is a UK born sports journalist and author of 3 books who has spent much of his career covering the intersection of business, money, and sports. To understand the ASO and the grip they have on the crown jewel of professional cycling, you need to understand the history of the Tour de France and how the Amaury family acquired it. History, national pride, politics and legacy mean so much more than money to this family, and is why the Tour de France will likely never have a price tag put on it.

22/01/2025

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56 min
10/03/2025

Building The Service Course (replay)

Over the weekend The Service Course announced its closure. This is a re-play of the episode we previously did that talks about its origin story. We will aim to do a follow-up when the time is right. --- If you follow professional cycling and are attracted to specialty coffee, beautiful custom bikes, and boutique travel, then you’ve surely come across Christian and Amber Meier’s businesses. The couple from Canada, of all places, embarked on a professional cycling career for Christian and settled in the once sleepy Catalan town of Girona. The two of them are the founders of La Fabrica, Espresso Mafia, and The Service Course which have now become Girona institutions that people actively seek out. Now, The Service Course boasts four European locations and includes some of cycling’s biggest stars as both investors and employees. Michael Woods, Kasia Niewiadoma and Edvald Boasson Hagen are all investors, and Simon Gerrans is CEO. It’s a remarkable story that isn’t even close to being finished yet, so grab a coffee, strap in, and hear where Christian and Amber’s story started so you can follow where it’s going.

10/03/2025

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1 h y 24 min
11/02/2025

What happened at The Pro's Closet?

The Pro's Closet represents a quintessential modern startup journey, evolving from a professional mountain biker's eBay side hustle into America's largest certified pre-owned bicycle marketplace. The company's trajectory mirrors both the opportunities and challenges of the pandemic era, riding high on $90 million in funding before facing the harsh realities of market volatility. The Pro's Closet experienced a meteoric rise during the pandemic cycling boom. However, the company soon encountered the perfect storm of challenges that defined the era: cheap capital driving unsustainable growth, miscalculating the cycling boom's longevity, and the whiplash effect that rattled the entire bike industry.

11/02/2025

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1 h y 45 min
12/02/2024

How did the bike industry get into such deep trouble? EP1: The Feast

In this 4 part series, I wanted to explore the events that took place that led the bike industry to the troubling point it’s at now. I spoke to over a dozen industry professionals from all parts of the supply chain. From well run bike shops, forecasting analysts, distributors, the biggest bike brands in the world, and manufacturers. It’s well known that the bicycle industry went through an unprecedented boom during the pandemic from 2020 - 2022. Jump ahead to 2024 and much of the bike industry is in trouble. New demand has come to an abrupt halt. New entrants into the bicycle market have not stayed as the industry had hoped. We’re seeing massive inventory overruns at bike shops. Big bike brands are taking on extra warehousing space. Businesses such as Niner, Orange, Wiggle/CRC, have gone into bankruptcy. Otherwise profitable big brands have taken on debt to keep afloat. There are brands out there who are doing well, but they’re the exception rather than the norm. In general , I don’t think many would disagree that the situation in major cycling markets, aside from China, is pretty dire. The episode is this first of four. We’re going to bring you on a journey through the COVID feast, the storm clouds, the famine, and the lessons learned in hindsight. In this episode, The Feast, we speak to a bike shop owner, a demand forecasting analyst for a distributor, company CEOs, and a manufacturer to hear about what they experienced during the initial stages of the pandemic in early 2020.

12/02/2024

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54 min
13/02/2024

How did the bike industry get into such deep trouble? EP2: The Storm Clouds

In episode one we heard about the unexpected windfall that the cycling industry saw at the start of the pandemic and how many needed to react. Of course that didn’t last forever, and in this episode I’ve titled ‘the storm clouds’ we talk about the early signs that this new demand was coming to an abrupt halt, and the types of behaviour that was happening and the causes of that behaviour that led to the catastrophe that the industry would later see.

13/02/2024

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38 min
26/01/2023

Building Rocket Espresso

Rocket Espresso is not a cycling brand per se, but it’s arguably the best-known coffee brand within the orbit of our own little cycling world. Most cyclists have an appreciation for the sort of beautiful, mechanical, craftsmanship that Rocket does so wonderfully. It’s easy to see why the brand connects so strongly with cyclists. New Zealander Andrew Meo is the co-founder of Rocket Espresso and it’s no coincidence that the brand found its way into cycling. Andrew is a lifelong avid cyclist and his passion for coffee didn’t come until a bit later in his life … I hope you enjoy the tale of Andrew’s remarkable journey across the globe that lifted coffee machines to a whole new level.

26/01/2023

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1 h y 3 min
20/08/2025

Building TrainingPeaks

In 1999, Joe Friel was drowning in faxes. The legendary cycling coach, later author of The Cyclist’s Training Bible, had 72 clients sending training data every Monday. His desk was buried under paper. His son Dirk, then racing in Belgium, figured there had to be a better way. Over beers at The George in Vail, Dirk convinced his best man—and the only web developer he knew—Gear Fisher, to build a solution. Dirk paid him $3,000. That handshake deal became TrainingPeaks, now the go-to platform for endurance athletes, from amateurs to Tour de France winners. If you’ve worked with a coach or followed a structured plan, you’ve likely used TrainingPeaks. What stood out to me while researching this story is that TrainingPeaks wasn’t built primarily for athletes. Their real customers are coaches. That focus, counterintuitive at the time, turned a simple web tool into a 300-person company that now stretches beyond endurance sports into areas like virtual cycling and even music education software. This story is personal for me. Friel’s Cyclist’s Training Bible changed my life three decades ago. Back then, I’d wait by my inbox for his UltraFit newsletter, one of the few reliable training resources for everyday cyclists. In this episode, you’ll hear the founding story of TrainingPeaks directly from Joe and Dirk Friel, along with co-founder Gear Fisher, who ran the company for 20 years. It’s about solving your own problem, knowing your real customer, and how three guys with no business plan built a cornerstone of modern endurance sports. If you enjoyed this and want to hear more, please become a member of Escape Collective by joining here: https://escapecollective.com/join

20/08/2025

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1 h y 46 min
22/11/2024

Strava changing the app map

It’s a big week in the cycling tech world with Strava dropping a bomb on many connected apps. To learn more about what this upcoming change could mean for you, Ray Maker, aka DCRainMaker, joins the pod. Following that chat, you’ll hear from Suvi, Ronan, Dave, and Brad on various topics, ranging from Rouleur Live, a bunch of new bikes, and answering a couple of member questions. Plus, Dave shares something on his mind that then follows a different path. As usual, we encourage you to visit escapecollective.com to see and learn more about the products and themes discussed. Enjoy! Time stamps:1:00 - DCRainMaker joins to explain Strava’s unexpected API changes21:30 - Rouleur Live highlights25:30 - Reap Type 300 gravel bike and rapid prototyping32:40 - On our mind: products shouldn’t be annoying to use and an unexpected tangent into disc brake caliper piston service and Dave’s tool testing43:30 - Bunch of new bikes, starting with the Mondraker Arid Carbon gravel bike46:30 - Argonaut’s Supernaut48:00 - Colnago has a new steel bike, the Steelnovo52:25 - Pinarello’s entry-level F1 road bike56:00 - DT Swiss partners on a dynamo hub and complete wheels59:50 - Ask a Wrench: Brake feel and air in Shimano brakes1:09:00 - Ask a Expert: Why compliance matters beyond the tyres

22/11/2024

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1 h y 23 min

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