Aqua Talks

Larry Aldrich and Mady Dudley
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Welcome to Aqua Talks, the podcast where marketing meets bold, game-changing ideas. From state and federal government campaigns to industries spanning the private sector, we delve into the art and science of cutting through the noise, capturing attention, and building meaningful, profitable connections. Join visionary host Larry Aldrich, with decades of expertise in multi-industry marketing, and Mady Dudley, a PR professional renowned for crafting engaging, results-driven campaigns. Together, they deliver insights that inspire and strategies that transform. Brought to you by BrennSys Technology LLC, a Service-Disabled Veteran-Owned Small Business, Aqua Talks is your gateway to the vibrant intersection of inspiration and marketing innovation. From designing campaigns that spark adventure to providing strategic solutions for public sector clients, Aqua Talks effectively bridges the gap between storytelling brilliance and mission-critical objectives. Whether you’re drawn to the allure of destination marketing or curious about how federal government design projects come to fruition, every episode serves as your backstage pass to uncover key industry trends and actionable insights. From unraveling AI’s role in fostering engagement and growth to understanding the complexities of collaborating with government versus private sector clients, Aqua Talks provides sharp analysis and practical takeaways. Curious about vacation rental trends or the next big thing in eco-tourism? We’ve got you covered. Want to discover the secret to making meaningful connections with disabled veterans? Tune in for answers. Aqua Talks will also explore how to target diverse audiences, ensuring your media strategies resonate with everyone and amplify your visibility. Whether you’re a destination marketer, government contractor, or simply passionate about the transformative power of marketing, Aqua Talks offers engaging discussions designed to inspire and inform. Welcome to the intersection of robust solutions and marketing innovation in a digital-first world. Meet Larry Aldrich, the insightful and engaging host of Aqua Talks. With decades of experience spanning both public and private sectors, Larry brings a wealth of knowledge, sharp wit, and curiosity to every episode. His career began in the U.S. Air Force, where his discipline and innovative thinking took flight. As the CEO and founder of BrennSys Technology LLC, Larry transformed his expertise into a Service-Disabled Veteran-Owned Small Business specializing in cutting-edge marketing communications for Federal and State clients. In 2024, he took a bold step forward, acquiring Aqua Marketing & Communications and merging the firms into a powerhouse of destination marketing and public sector solutions. Expect lively conversations, sharp insights, and plenty of actionable takeaways as Larry guides listeners through the art and science of marketing innovation. Meet Mady Dudley, an accomplished public relations expert with a talent for developing strategic PR and integrated communications campaigns that elevate brand awareness and generate buzz. With a foundation in journalism, Mady brings valuable newsroom insight to every pitch, press release, and PR strategy she creates. Throughout her career, Mady has held key roles, including PR Account Supervisor at Codeword and Public Relations Account Executive at Paradise Advertising & Marketing. Her diverse client portfolio ranges from industry giants like Google to innovative startups, as well as renowned destination marketing organizations and travel and hospitality leaders. To keep up with what Mady is up to, follow her on Instagram @MadytheExplorer or connect with her on LinkedIn here.

  1. Ep 35: Unveiling the Power of PR: A Case Study on Daytona Beach International Airport

    HACE 2 DÍAS

    Ep 35: Unveiling the Power of PR: A Case Study on Daytona Beach International Airport

    The principal focus of this podcast episode is the in-depth exploration of the public relations strategies employed for Daytona Beach International Airport (DAB). Hosts Mady Dudley and Larry Aldrich delve into the intricacies of their collaboration with DAB, highlighting the significance of authentic messaging and the necessity of cultivating robust relationships with stakeholders. Throughout the discussion, they emphasize the airport's unique amenities and customer-centric initiatives that enhance the travel experience, thereby fostering a narrative that resonates with potential passengers. The episode also sheds light on the importance of targeted communication strategies that align with the specific goals of the airport, ensuring that their story is effectively conveyed across various media outlets. By sharing their experiences and insights, the hosts aim to inspire marketers and public relations professionals to adopt similar approaches in their own practices. IN THIS EPISODE: 00:07 - Introduction to Aqua Talks03:42 - Public Relations Strategy for Daytona Beach International Airport09:26 - Understanding PR and Authentic Messaging13:52 - Impact of Unique Communications on Daytona Beach International Airport16:52 - Transitioning Strategies in Public Relations TAKEAWAYS: In the realm of marketing, establishing authentic relationships with clients significantly enhances the effectiveness of public relations strategies.Daytona Beach International Airport exemplifies exceptional customer service through innovative programs that prioritize passenger experience and satisfaction.The collaboration among multiple visitor bureaus in Volusia County exemplifies the power of unity in marketing efforts to promote regional tourism effectively.Effective public relations necessitates a thorough understanding of the product being marketed to ensure a coherent and persuasive narrative is presented to the public.The integration of storytelling in public relations is vital, as it allows brands to communicate the human experience behind their services, fostering deeper connections with audiences.Continuous communication with airport leadership and stakeholders is crucial for aligning messaging and enhancing the overall public relations strategy.

    19 min
  2. Ep 34: Effective Media Strategies in the Era of AI

    3 FEB

    Ep 34: Effective Media Strategies in the Era of AI

    This podcast episode features an insightful discourse on the evolving landscape of digital marketing, particularly emphasizing the transition from a focus on mere access to a more nuanced approach that values quality engagements. We, the hosts, Larry Aldrich and Mady Dudley, are joined by esteemed guest Brendan Kennedy, who brings over 15 years of experience in the digital marketing realm. Our conversation delves into the implications of artificial intelligence on marketing strategies, highlighting the historical context of programmatic advertising and its recent advancements. Furthermore, we discuss the resurgence of contextual advertising in response to privacy concerns, underscoring its significance in crafting relevant messaging that resonates with audiences. Ultimately, this episode serves to illuminate the necessity for marketers to adapt to these changes, ensuring they remain effective in capturing and retaining consumer attention in an increasingly complex digital environment. IN THIS EPISODE: 00:07 - Introduction to Aqua Talks: Engaging Marketing Insights06:51 - The Evolution of AI in Digital Marketing08:11 - The Shift from Machine Learning to AI in Advertising19:10 - The Shift from Access to Quality in Advertising25:47 - The Revival of Contextual Advertising31:27 - Adapting to AI in Marketing38:18 - Navigating the Marketing Landscape TAKEAWAYS: The evolution of digital marketing has shifted from mere access to strategic placements that yield measurable results.Understanding consumer behavior in the digital landscape requires a focus on genuine engagement and meaningful interactions.The integration of AI and machine learning into marketing practices has transformed how ads are targeted and optimized.Contextual advertising is experiencing a resurgence as privacy concerns prompt marketers to explore less invasive targeting methods.Today's marketers must adapt to the changing landscape by prioritizing quality over quantity in their advertising efforts.Collaboration between paid media and public relations strategies is essential for maximizing campaign effectiveness and achieving desired outcomes. ABOUT THE GUEST: Brendan Kennedy (LinkedIn) Brendan Kennedy is the VP of the Key Account Group at Media Now Interactive (MNI). MNI provides targeted digital and print advertising programs, and offers clients a single point of contact for multi-platform, customized, demo- and geo-targeted advertising. Brendan joined MNI as an Account Executive in 2012. Working with advertisers and agencies on marketing campaigns across a variety of industries, he was able to see first-hand the power of digital advertising to impact his clients’ bottom lines. Understanding the importance of collaboration and precision within the digital space helped him to achieve growth of...

    42 min
  3. Ep 33 - Behind the Scenes at Coastal Creative: From LED Volumes to Pokémon Cards

    16/12/2025

    Ep 33 - Behind the Scenes at Coastal Creative: From LED Volumes to Pokémon Cards

    This podcast revolves around the innovative capabilities of Coastal Creative, a multifaceted production studio that exemplifies the intersection of marketing and creative media. We, your hosts, Larry Aldrich and Maddie Dudley, engage with Zach Moore, the president of Coastal Creative, to delve into the intricacies of their diverse offerings, which include state-of-the-art filming technologies and comprehensive production services. Zach recounts his journey from hospitality to establishing a prominent creative agency, highlighting the transformative power of marketing in connecting with audiences. Our discussion also encompasses the art of storytelling in marketing, emphasizing its paramount importance in crafting compelling narratives that resonate with target demographics. As we explore various projects and trends within the industry, we aim to provide our listeners with actionable insights and inspiration to enhance their marketing strategies. IN THIS EPISODE: 00:07 - Introduction to Aqua Talks03:24 - Exploring Coastal Creative's Unique Facilities06:57 - The Rise of Card Trading: A New Hobby Takes Flight13:20 - Creative Approaches to Marketing and Media20:11 - Upcoming Events and Community Engagement KEY TAKEAWAYS: The Aqua Talks podcast serves as an invaluable resource for marketers seeking innovative strategies. Listeners are encouraged to embrace creativity and storytelling in their marketing endeavors. Coastal Creative provides advanced production facilities that enhance the filmmaking process significantly. The importance of adapting to technological advancements in marketing and production cannot be overstated. Effective marketing requires a deep understanding of one's audience and responsive content creation. Engagement with local communities and businesses often yields the most rewarding marketing collaborations.

    22 min
  4. Ep 32 - Building Resilient Workforces: Strategies for Success

    09/12/2025

    Ep 32 - Building Resilient Workforces: Strategies for Success

    In this episode we get into the pivotal role of marketing in workforce development and recruitment, particularly within the public sector. We engage in a profound discussion with Jackie Krick, the CEO and Founder of ECU Communications, who expounds upon her journey in strategic marketing and her commitment to empowering communities. Jackie articulates how her organization aligns its mission with the recruitment needs of federal agencies, underscoring the transformative power of marketing to foster resilience and connection within communities. Furthermore, we delve into the integration of artificial intelligence in recruitment processes, examining how it complements the indispensable human elements of empathy and critical thinking. This conversation not only highlights current trends in marketing but also emphasizes the importance of mentorship and community engagement in shaping future leaders. IN THIS EPISODE 00:07 - Introduction to Aqua Talks05:01 - The Impact of AI on Recruitment10:27 - Empowering Latina Women in Leadership15:05 - Empowering Youth Through Skills Development19:57 - Launching a Successful Campaign: Insights and Impact KEY TAKEAWAYS: Aqua Talks serves as a platform where marketing intersects with transformative and innovative ideas that drive engagement. The podcast emphasizes the necessity of cultivating meaningful connections with audiences to enhance marketing strategies. Workforce development and recruitment are pivotal themes discussed, particularly within the realm of public sector marketing. AI's integration into recruitment processes is highlighted, showcasing its potential while recognizing the indispensable human element in decision-making. ABOUT THE GUEST: Jackie Krick (LinkedIn) Jackie Krick is the CEO and Founder of ECU Communications, an award-winning marketing agency that executes high-impact public information campaigns for federal, government, and private sector clients. Originally from Colombia, Jackie is a self-made entrepreneur with a passion for empowering others—whether that's women in business, young people finding their path, or fellow entrepreneurs just getting started. In 2013, she founded IMPACTOYOUTH, a nonprofit focused on leadership and workforce development for underserved youth, and she also co-founded CenterFuse, a coworking space in Historic Manassas, VA, that gives emerging businesses the tools and community they need to grow. Jackie's work has earned multiple Platinum and Gold awards for national campaigns, along with several chamber recognitions for outstanding business. She holds a Graduate Certificate in Marketing from Georgetown's McDonough School of Business and has completed programs at Stanford and through Virginia's Department of Small Business Supplier Diversity. Beyond running her agency, she serves on advisory boards for UVA Health System, George Mason University, and The Latino Coalition, among others—proof that building pathways for success isn't just her mission, it's how she spends her time.

    25 min
  5. Ep 31 - From Influencer Insights to Authentic Storytelling

    02/12/2025

    Ep 31 - From Influencer Insights to Authentic Storytelling

    The discussion in this podcast episode centers on the transformative nature of storytelling within the realms of food and travel blogging. Our esteemed guest, Andrea Updike, elucidates the essentiality of infusing personal narratives into one's content, particularly in an era dominated by artificial intelligence and generic recipes. She emphasizes the importance of maintaining authenticity amidst the commercial pressures of the blogging industry, advocating for a return to genuine connections with audiences. Our conversation traverses various aspects of modern travel, the nuances of family dynamics in travel planning, and the evolving landscape of influencer marketing. As we engage with Andrea, we uncover insights that inspire both seasoned professionals and newcomers in the marketing domain, illustrating that the essence of storytelling remains paramount in fostering meaningful connections with one's audience. IN THIS EPISODE: 00:07 - Introduction to Aqua Talks04:34 - Starting a Blog in the Modern Age08:34 - Creating Memories Through Travel15:18 - The Evolution of Blogging and Influencer Marketing21:50 - Exploring New Destinations and Experiences22:54 - Exploring the Northern Lights KEY TAKEAWAYS This podcast episode delves into the intersection of marketing and innovative strategies, emphasizing the need for creativity. We engage in meaningful conversations that highlight the importance of building authentic connections with one's audience. The episode features insights from Andrea Updike, a food and travel journalist, who shares her unique perspectives. Listeners are encouraged to embrace playfulness in social media content creation to enhance engagement and relatability. The discussion touches on the evolution of blogging and the importance of consistency and flexibility in content creation. A strong emphasis is placed on including personal narratives in recipe blogging to maintain authenticity and community connection. ABOUT OUR GUEST: Andrea Updyke (LinkedIn) Andrea Updyke has been creating online content for over two decades, covering everything from Presidential elections to the adventures of becoming a mom. She holds a B.A. in Political Science and wrote Klout for Dummies, published by Wiley back in 2013. Andrea has a knack for finding creative ways to connect with readers in a fun, conversational style, and she's a firm believer that most of life's problems can be solved with a good meal and plenty of love—whether that's at home or on the road. She loves teaming up with brands and destinations that share her passion for family time to create content that's actually worth sharing.

    27 min
  6. Ep 30 - Telling the Story: Finding True Connection to your Audience

    25/11/2025

    Ep 30 - Telling the Story: Finding True Connection to your Audience

    The primary discourse of this podcast episode centers on the vital importance of authentic human connection within the realm of marketing, particularly in the face of advancing technological trends such as artificial intelligence. As we engage with our distinguished guest, David Dees, a seasoned copywriter and brand storyteller, we delve into the nuances of effective communication strategies that resonate deeply with audiences. Throughout our conversation, we explore how empathy and emotional understanding can significantly enhance marketing efforts, enabling brands to foster genuine relationships with their clientele. Additionally, we discuss the transformative impact of innovative marketing techniques, including the strategic use of QR codes and the importance of succinct messaging. Join us as we navigate these pressing topics and share actionable insights designed to elevate your marketing acumen. IN THIS EPISODE: 00:07 - Introduction to Aqua Talks03:18 - The Importance of Human Connection in Marketing07:59 - Exploring the Diversity of Marketing for Cruise Lines16:34 - Understanding Your Target Audience in Advertising22:01 - Campaign Development for Pensacola International Airport26:21 - Conclusion and Next Steps KEY TAKEAWAYS: The podcast emphasizes the importance of understanding target audiences in effective marketing campaigns, particularly in diverse markets. Listeners are encouraged to adopt a strategy that combines creativity with human connection when utilizing AI in marketing efforts. The discussion highlights how impactful storytelling can resonate deeply with audiences, as evidenced by real-life campaign examples shared by the guests. Maddie Dudley and Larry Aldridge stress the need for marketers to remain agile and responsive to industry trends, adapting strategies accordingly. The episode showcases the significance of collaboration between marketing professionals and clients, ensuring alignment on objectives and messaging. Practical advice is offered for aspiring copywriters, including the necessity of concise writing and the continuous understanding of audience dynamics.

    27 min
  7. Ep 29 Exploring the Transformative Power of Sports Tourism

    18/11/2025

    Ep 29 Exploring the Transformative Power of Sports Tourism

    This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Development, Director, both with Punta Gorda/Englewood Beach VCB. We discuss the evolution of sports marketing and the significance of fostering genuine connections with audiences. Our conversation encompasses the substantial investments being made in sports facilities and how these developments are reshaping communities, enhancing their appeal to both participants and spectators alike. We also explore the innovative strategies that destination marketers are employing to stand out in an increasingly competitive landscape, aiming to attract diverse sporting events that boost local economies. Through engaging dialogues and expert insights, we provide listeners with actionable strategies designed to inspire and inform their approach to sports tourism and marketing. IN THIS EPISODE: 00:07 - Introduction to Aqua Talks06:35 - The Evolution of Sports Tourism11:38 - Exploring Punta Gorda's Unique Sports Offerings25:52 - The Rise of Sports Tourism27:53 - The Evolution of Sports Participation40:09 - The Rise of Sports Tourism in Florida46:27 - Collaboration in Sports Events49:44 - Exploring the Beauty of Florida's Destinations53:45 - Exploring Punta Gorda's Culinary Delights KEY TAKEAWAYS: Aqua Talks endeavors to blend marketing with innovative ideas that resonate profoundly with audiences.The podcast emphasizes the importance of meaningful connections in capturing audience attention effectively.Engaging discussions and actionable strategies are pivotal for inspiring destination marketers and government contractors alike.The evolution of sports tourism indicates a significant shift towards comprehensive support and branding in the industry.Florida has experienced a notable surge in sports facility development to attract diverse sporting events.Unique sports like pickleball and dog agility are becoming essential elements of the sports tourism landscape in Punta Gorda. ABOUT THE GUESTS: Sean Doherty Sean Walter Sean started his career out of college at Walt Disney World where he held various positions in operations and sales. He oversaw many facilities including restaurants, hotels, and golf courses and developed a customer service curriculum which he taught at The Disney University. He later expanded his career in the hospitality tourism industry by working for the Bradenton Area Convention & Visitors Bureau operating their convention center, 23- fields multipurpose sports complex and large historic event center. After booking many sporting events, Sean shifted his role into Sports Sales and Business Development with the Bradenton Area CVB for 12 years. Upon seeing the potential and current growth plan in expanding hotels, development and sports facilities in Charlotte County, Sean took a position as the Business Development Director for the Punta Gorda/Englewood Beach Visitors Bureau. He has been the Business Development Director for five years overseeing sports, leisure and the meetings group sales departments partnering with many organizations, meeting planners and industry partners to highlight the amazing assets the destination offers to these groups and their attendees.

    58 min
  8. Ep 28 Discovering the Power of Community with Visit St. Pete Clearwater

    11/11/2025

    Ep 28 Discovering the Power of Community with Visit St. Pete Clearwater

    Our discussion centers around the innovative marketing strategies employed by Visit St. Pete/Clearwater, particularly in the context of revitalizing the area's image and attracting diverse visitors. Joining us is Oliver Kugler, the Community Relations Manager, who shares valuable insights into the evolving landscape of tourism and marketing within Pinellas County. We delve into the challenges and triumphs encountered in promoting not only the renowned beaches but also the myriad of cultural and recreational offerings that define the region. Our conversation further explores the significance of community engagement and collaboration with local businesses in fostering a vibrant tourism ecosystem. As we navigate through the intricacies of these strategies, we illuminate how effective communication can reshape perceptions and enhance the visitor experience in the St. Petersburg/Clearwater region. IN THIS EPISODE: 00:07 - Introduction to Aqua Talks10:23 - Exploring Community Relations in Tourism29:25 - The Importance of Tourism in St. Pete37:30 - History of Tourism in St. Pete Clearwater55:03 - Revitalizing Clearwater: A New Era KEY TAKEAWAYS: Aqua Talks speaks to the transformative potential of marketing in fostering connections with audiences.The podcast emphasizes the importance of community engagement within marketing strategies for tourism.Visit St. Pete Clearwater represents a diverse tourism sector, including both local residents and visitors.The significance of innovative campaigns, such as 'Still Shining', demonstrates resilience in destination marketing efforts. ABOUT OUR GUEST: Oliver Kugler - LinkedIn Visit St. Pete-Clearwater Oliver serves as the Community Relations Manager for Visit St. Pete-Clearwater, bringing over 37 years of hospitality experience to his role promoting Pinellas County. A certified Professional in Destination Management, his impressive career journey has taken him through some of the Tampa Bay area's most notable properties—from the historic Belleview Biltmore Resort & Spa to beachfront gems like Dolphin Beach Resort and Sunset Vistas. Originally from Chicago's north shore, Oliver's hospitality roots run deep: he grew up on Indian Rocks Beach in the 1970s, where his father managed a small beachfront motel. At just nine years old, Oliver learned that earning pool privileges meant mowing lawns and helping guests with luggage! He later followed his mother and brother into the restaurant business before spending a decade as a banquet chef and assistant food & beverage manager. Beyond his professional achievements, Oliver is deeply woven into the fabric of the local tourism community. He's been on the Foundation Board for the Clearwater Jazz Holiday since 1996 and has served on numerous chamber boards throughout the region. A 32-year member of Skal International—the world's largest travel and hospitality association—he's a past president of the Tampa Bay chapter and a recipient of their prestigious Tourism Person of the Year award. These days, Oliver lives in Largo with his four adult children and is eagerly awaiting his sixth grandchild in March! When he's not at work, you'll find him snowboarding with the kids and grandkids in winter or enjoying quality family time on the area's award-winning beaches and boating Florida's crystal-clear waters.

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Welcome to Aqua Talks, the podcast where marketing meets bold, game-changing ideas. From state and federal government campaigns to industries spanning the private sector, we delve into the art and science of cutting through the noise, capturing attention, and building meaningful, profitable connections. Join visionary host Larry Aldrich, with decades of expertise in multi-industry marketing, and Mady Dudley, a PR professional renowned for crafting engaging, results-driven campaigns. Together, they deliver insights that inspire and strategies that transform. Brought to you by BrennSys Technology LLC, a Service-Disabled Veteran-Owned Small Business, Aqua Talks is your gateway to the vibrant intersection of inspiration and marketing innovation. From designing campaigns that spark adventure to providing strategic solutions for public sector clients, Aqua Talks effectively bridges the gap between storytelling brilliance and mission-critical objectives. Whether you’re drawn to the allure of destination marketing or curious about how federal government design projects come to fruition, every episode serves as your backstage pass to uncover key industry trends and actionable insights. From unraveling AI’s role in fostering engagement and growth to understanding the complexities of collaborating with government versus private sector clients, Aqua Talks provides sharp analysis and practical takeaways. Curious about vacation rental trends or the next big thing in eco-tourism? We’ve got you covered. Want to discover the secret to making meaningful connections with disabled veterans? Tune in for answers. Aqua Talks will also explore how to target diverse audiences, ensuring your media strategies resonate with everyone and amplify your visibility. Whether you’re a destination marketer, government contractor, or simply passionate about the transformative power of marketing, Aqua Talks offers engaging discussions designed to inspire and inform. Welcome to the intersection of robust solutions and marketing innovation in a digital-first world. Meet Larry Aldrich, the insightful and engaging host of Aqua Talks. With decades of experience spanning both public and private sectors, Larry brings a wealth of knowledge, sharp wit, and curiosity to every episode. His career began in the U.S. Air Force, where his discipline and innovative thinking took flight. As the CEO and founder of BrennSys Technology LLC, Larry transformed his expertise into a Service-Disabled Veteran-Owned Small Business specializing in cutting-edge marketing communications for Federal and State clients. In 2024, he took a bold step forward, acquiring Aqua Marketing & Communications and merging the firms into a powerhouse of destination marketing and public sector solutions. Expect lively conversations, sharp insights, and plenty of actionable takeaways as Larry guides listeners through the art and science of marketing innovation. Meet Mady Dudley, an accomplished public relations expert with a talent for developing strategic PR and integrated communications campaigns that elevate brand awareness and generate buzz. With a foundation in journalism, Mady brings valuable newsroom insight to every pitch, press release, and PR strategy she creates. Throughout her career, Mady has held key roles, including PR Account Supervisor at Codeword and Public Relations Account Executive at Paradise Advertising & Marketing. Her diverse client portfolio ranges from industry giants like Google to innovative startups, as well as renowned destination marketing organizations and travel and hospitality leaders. To keep up with what Mady is up to, follow her on Instagram @MadytheExplorer or connect with her on LinkedIn here.

Información

  • Creador
    Larry Aldrich and Mady Dudley
  • Años de actividad
    2025 - 2026
  • Episodios
    36
  • Clasificación
    Apto
  • Copyright
    © Copyright 2026 Larry Aldrich and Mady Dudley
  • Mostrar sitio web
    Aqua Talks